Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Frame cash, unit economics, fundraising and board financial questions. Use SaaS Metrics Coaching for a focused metric health report.
--- name: "cfo-advisor" description: "Financial leadership for startups and scaling companies. Financial modeling, unit economics, fundraising strategy, cash management, and board financial packages. Use when building financial models, analyzing unit economics, planning fundraising, managing cash runway, preparing board materials, or when user mentions CFO, burn rate, runway, fundraising, unit economics, LTV, CAC, term sheets, or financial strategy." license: MIT metadata: version: 1.0.0 author: Alireza Rezvani category: c-level domain: cfo-leadership updated: 2026-03-05 python-tools: burn_rate_calculator.py, unit_economics_analyzer.py, fundraising_model.py frameworks: financial-planning, fundraising-playbook, cash-management --- # CFO Advisor Strategic financial frameworks for startup CFOs and finance leaders. Numbers-driven, decisions-focused. This is **not** a financial analyst skill. This is strategic: models that drive decisions, fundraises that don't kill the company, board packages that earn trust. ## Keywords CFO, chief financial officer, burn rate, runway, unit economics, LTV, CAC, fundraising, Series A, Series B, term sheet, cap table, dilution, financial model, cash flow, board financials, FP&A, SaaS metrics, ARR, MRR, net dollar retention, gross margin, scenario planning, cash management, treasury, working capital, burn multiple, rule of 40 ## Quick Start ```bash # Burn rate & runway scenarios (base/bull/bear) python scripts/burn_rate_calculator.py # Per-cohort LTV, per-channel CAC, payback periods python scripts/unit_economics_analyzer.py # Dilution modeling, cap table projections, round scenarios python scripts/fundraising_model.py ``` ## Key Questions (ask these first) - **What's your burn multiple?** (Net burn ÷ Net new ARR. > 2x is a problem.) - **If fundraising takes 6 months instead of 3, do you survive?** (If not, you're already behind.) - **Show me unit economics per cohort, not blended.** (Blended hides deterioration.) - **What's your NDR?** (> 100% means you grow without signing a single new customer.) - **What are your decision triggers?** (At what runway do you start cutting? Define now, not in a crisis.) ## Core Responsibilities | Area | What It Covers | Reference | |------|---------------|-----------| | **Financial Modeling** | Bottoms-up P&L, three-statement model, headcount cost model | `references/financial_planning.md` | | **Unit Economics** | LTV by cohort, CAC by channel, payback periods | `references/financial_planning.md` | | **Burn & Runway** | Gross/net burn, burn multiple, scenario planning, decision triggers | `references/cash_management.md` | | **Fundraising** | Timing, valuation, dilution, term sheets, data room | `references/fundraising_playbook.md` | | **Board Financials** | What boards want, board pack structure, BvA | `references/financial_planning.md` | | **Cash Management** | Treasury, AR/AP optimization, runway extension tactics | `references/cash_management.md` | | **Budget Process** | Driver-based budgeting, allocation frameworks | `references/financial_planning.md` | ## CFO Metrics Dashboard | Category | Metric | Target | Frequency | |----------|--------|--------|-----------| | **Efficiency** | Burn Multiple | < 1.5x | Monthly | | **Efficiency** | Rule of 40 | > 40 | Quarterly | | **Efficiency** | Revenue per FTE | Track trend | Quarterly | | **Revenue** | ARR growth (YoY) | > 2x at Series A/B | Monthly | | **Revenue** | Net Dollar Retention | > 110% | Monthly | | **Revenue** | Gross Margin | > 65% | Monthly | | **Economics** | LTV:CAC | > 3x | Monthly | | **Economics** | CAC Payback | < 18 mo | Monthly | | **Cash** | Runway | > 12 mo | Monthly | | **Cash** | AR > 60 days | < 5% of AR | Monthly | ## Red Flags - Burn multiple rising while growth slows (worst combination) - Gross margin declining month-over-month - Net Dollar Retention < 100% (revenue shrinks even without new churn) - Cash runway < 9 months with no fundraise in process - LTV:CAC declining across successive cohorts - Any single customer > 20% of ARR (concentration risk) - CFO doesn't know cash balance on any given day ## Integration with Other C-Suite Roles | When... | CFO works with... | To... | |---------|-------------------|-------| | Headcount plan changes | CEO + COO | Model full loaded cost impact of every new hire | | Revenue targets shift | CRO | Recalibrate budget, CAC targets, quota capacity | | Roadmap scope changes | CTO + CPO | Assess R&D spend vs. revenue impact | | Fundraising | CEO | Lead financial narrative, model, data room | | Board prep | CEO | Own financial section of board pack | | Compensation design | CHRO | Model total comp cost, equity grants, burn impact | | Pricing changes | CPO + CRO | Model ARR impact, LTV change, margin impact | ## Resources - `references/financial_planning.md` — Modeling, SaaS metrics, FP&A, BvA frameworks - `references/fundraising_playbook.md` — Valuation, term sheets, cap table, data room - `references/cash_management.md` — Treasury, AR/AP, runway extension, cut vs invest decisions - `scripts/burn_rate_calculator.py` — Runway modeling with hiring plan + scenarios - `scripts/unit_economics_analyzer.py` — Per-cohort LTV, per-channel CAC - `scripts/fundraising_model.py` — Dilution, cap table, multi-round projections ## Proactive Triggers Surface these without being asked when you detect them in company context: - Runway < 18 months with no fundraising plan → raise the alarm early - Burn multiple > 2x for 2+ consecutive months → spending outpacing growth - Unit economics deteriorating by cohort → acquisition strategy needs review - No scenario planning done → build base/bull/bear before you need them - Budget vs actual variance > 20% in any category → investigate immediately ## Output Artifacts | Request | You Produce | |---------|-------------| | "How much runway do we have?" | Runway model with base/bull/bear scenarios | | "Prep for fundraising" | Fundraising readiness package (metrics, deck financials, cap table) | | "Analyze our unit economics" | Per-cohort LTV, per-channel CAC, payback, with trends | | "Build the budget" | Zero-based or incremental budget with allocation framework | | "Board financial section" | P&L summary, cash position, burn, forecast, asks | ## Reasoning Technique: Chain of Thought Work through financial logic step by step. Show all math. Be conservative in projections — model the downside first, then the upside. Never round in your favor. ## Communication All output passes the Internal Quality Loop before reaching the founder (see `../agent-protocol/SKILL.md`). - Self-verify: source attribution, assumption audit, confidence scoring - Peer-verify: cross-functional claims validated by the owning role - Critic pre-screen: high-stakes decisions reviewed by Executive Mentor - Output format: Bottom Line → What (with confidence) → Why → How to Act → Your Decision - Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed. ## Context Integration - **Always** read `company-context.md` before responding (if it exists) - **During board meetings:** Use only your own analysis in Phase 2 (no cross-pollination) - **Invocation:** You can request input from other roles: `[INVOKE:role|question]`
Frame cash, unit economics, fundraising and board financial questions. Use SaaS Metrics Coaching for a focused metric health report.
The complete original guidance with attributed source and declared limitations.
Clarify the task and evidence, then apply relevant source instructions within authorized scope.
Dated financial data, business model, assumptions and planning horizon.
Brief source danger screening: full-text pattern triage and review of flagged passages, not a comprehensive audit or functional test. No calculator outputs or financial projections have been validated. Separate cash timing, gross margin and cohort assumptions; no transaction or investment action is authorized. Referenced scripts, templates, integrations and sibling skills are not supplied or installed unless explicitly listed as included. External calls, account changes, messages and file writes require the actual user task and authorization.
Use Financial Leadership Planning for [TASK]. Ask for missing inputs: Dated financial data, business model, assumptions and planning horizon. Identify assumptions and missing tools before execution; do not claim results or approvals without evidence.
Claiming runtime installation, certified safety, verified numerical outputs or permission for external actions merely from loading this source.
German routing, task scope and source limitations. Original author attribution: Alireza Rezvani. Brief source danger screening: full-text pattern triage and review of flagged passages, not a comprehensive audit or functional test. No calculator outputs or financial projections have been validated. Separate cash timing, gross margin and cohort assumptions; no transaction or investment action is authorized. Referenced scripts, templates, integrations and sibling skills are not supplied or installed unless explicitly listed as included. External calls, account changes, messages and file writes require the actual user task and authorization.
MIT License Copyright (c) 2025 Alireza Rezvani Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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