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What the MCP returns at this step

33 · Marketing · Offer Design

Offer Bonus Planning

Design relevant offer extras that address concrete customer needs and disclose their actual conditions.

bonusesoffersvalue-stackbonusplanungangebotszugaben

Hormozi Bonus Stack · Original SKILL.md

---
name: bonus-stack
description: Design a bonus stack that kills objections and increases perceived value. Use when the offer feels weak, price resistance is high, or conversions are low. Maps objections to bonus solutions, assigns delivery formats and perceived values, and outputs a structured bonus stack.
---

# Skill: Bonus Stack Generator (Objection Killer)

## Purpose
Design bonuses that increase perceived value and remove reasons to say no.

This skill:
- turns objections into assets
- increases value without heavy cost
- makes the offer feel complete
- strengthens the value stack

Goal: make the buyer think
“I’d be stupid not to take this”

---

## When to Use
Activate this skill when:
- the offer feels weak or empty
- price resistance is high
- objections are blocking sales
- you want to increase perceived value
- you need differentiation
- conversion rates are low

---

## Inputs
This skill works with:
- an `OFFER.md`
- a product or service
- a value stack
- known objections (or inferred ones)
- target audience

---

## Core Outcome
The assistant produces:
- a list of high-value bonuses
- bonuses tied directly to objections
- clear bonus descriptions
- delivery formats
- perceived value for each bonus
- a structured bonus stack

---

## Assistant Behavior

### 1. Identify key objections
List the main reasons someone would not buy:

Common objections:
- “I don’t have time”
- “This won’t work for me”
- “It’s too complicated”
- “I don’t have enough experience”
- “It’s too expensive”
- “I might fail”
- “I don’t trust this”

If not provided, infer based on:
- audience
- offer type
- price point

---

### 2. Map objections to solutions
For each objection, define:

Objection → What removes it

Example:
- “I don’t have time” → reduce effort or speed up process
- “I don’t know how” → provide guidance or templates
- “I might fail” → add support or guarantee

---

### 3. Turn solutions into bonuses
Convert each solution into a tangible asset.

Format:
- clear name
- specific outcome
- delivery format

Examples:
- “Done-For-You Setup Pack”
- “Step-by-Step Execution Checklist”
- “Plug-and-Play Templates”
- “Live Audit Session”
- “Private Support Channel”

---

### 4. Maximize perceived value
For each bonus:
- make it feel specific
- give it a clear result
- name it clearly
- avoid generic labels like “extra content”

Bad:
- “Bonus videos”

Good:
- “30-Minute Client Acquisition Script Library”

---

### 5. Choose delivery formats
Assign formats that feel valuable:

Options:
- templates
- checklists
- swipe files
- audits
- live calls
- async support
- community access
- dashboards
- tools

Prefer:
- low cost to deliver
- high perceived value

---

### 6. Stack bonuses strategically
Order matters.

Structure:
1. biggest objection first
2. highest perceived value early
3. logical progression
4. variety in format

---

### 7. Assign value to each bonus
Estimate perceived value:

- based on outcome
- based on time saved
- based on difficulty

Then:
- show total bonus value
- compare to price

---

### 8. Avoid overloading
Too many bonuses reduce clarity.

Rules:
- keep only high-impact bonuses
- remove low-value items
- focus on relevance

---

### 9. Align bonuses with core offer
Ensure:
- bonuses support the main outcome
- bonuses remove friction
- bonuses speed up results
- bonuses reduce effort

---

### 10. Suggest “fast action” bonuses (optional)
Add urgency if needed:

- limited-time bonuses
- early-buyer rewards
- deadline-based extras

---

## Output Format

```md
# BONUS_STACK.md

## 1. Core Offer Summary
- What the offer does
- Who it’s for

## 2. Key Objections
1. Objection
2. Objection
3. Objection

## 3. Objection → Bonus Mapping
- Objection → Bonus idea

## 4. Bonus Stack

### Bonus 1
- Name
- What it does
- Outcome
- Format
- Value

### Bonus 2
- Name
- What it does
- Outcome
- Format
- Value

### Bonus 3
- Name
- What it does
- Outcome
- Format
- Value

## 5. Total Bonus Value
- Sum of all bonuses

## 6. Stack Strategy
- Why this order
- What objections are removed

## 7. Optional Fast Action Bonuses
- Bonus
- Condition (time/limit)

## 8. Final Notes
- What was removed
- Why this stack works
```

⸻

Decision Rules

Add a bonus when:
• it removes a clear objection
• it increases speed or ease
• it improves perceived value

Avoid a bonus when:
• it adds confusion
• it’s low value
• it doesn’t support the outcome

Prioritize bonuses that:
• save time
• reduce effort
• increase certainty
• simplify execution

⸻

Before vs After Example

Before
• core product only

After
• core product
• • templates
• • checklist
• • audit
• • support

⸻

Style Guidelines
• be specific
• focus on outcomes
• avoid generic names
• keep it clean
• prioritize value over quantity

⸻

Success Criteria

The skill works when:
• objections are neutralized
• value feels higher than price
• the offer feels complete
• the buyer has fewer doubts
• conversions increase

When to use

Design relevant offer extras that address concrete customer needs and disclose their actual conditions.

What you get

The structured plan or review specified in the original, with evidence and open questions.

How it works

Confirm task inputs, follow the source workflow and apply the explicit M11 qualifications below.

Requirements

Core offer, customer friction, real fulfillment costs and any genuine eligibility or time constraints.

Delivery and review notes

Do not publish estimated perceived value as an actual standalone selling price or guaranteed savings. Separate internal value hypotheses from substantiated public comparisons. Deadlines, availability and bonus conditions must be genuine; keep important features in the core offer. Evaluate delivery cost and relevance, not just persuasive impact.

Starting prompt

Use Offer Bonus Planning for [BUSINESS/TASK]. Ask for missing inputs: Core offer, customer friction, real fulfillment costs and any genuine eligibility or time constraints. Return the source output format and label evidence, assumptions and validation steps. Do not publish estimated perceived value as an actual standalone selling price or guaranteed savings. Separate internal value hypotheses from substantiated public comparisons. Deadlines, availability and bonus conditions must be genuine; keep important features in the core offer. Evaluate delivery cost and relevance, not just persuasive impact.

Not for

Manufactured scarcity, inflated crossed-out prices or pressure to buy unwanted extras.

What M11 added

M11 added task routing, German terms, scope and evidence requirements while preserving original authorship. Do not publish estimated perceived value as an actual standalone selling price or guaranteed savings. Separate internal value hypotheses from substantiated public comparisons. Deadlines, availability and bonus conditions must be genuine; keep important features in the core offer. Evaluate delivery cost and relevance, not just persuasive impact.

Original authorship remains with alexsmedile/hormozi-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Alessandro Smedile

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: a7b1029cc16ad5d6baec0b107453dcfaa38ddc37f8e7d59743a7dcf193490a6f
Snapshot checked: 2026-09-28T15:02:41.083Z

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