For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Clarify positioning, then turn it into a lead-generation asset.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, then plan agent-team responsibilities. Memory and cost-runtime reviews are outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Choose an area

01 · Category

What the MCP returns at this step

02 · Business · Go-to-Market

Go-to-Market Motion Selection

Compare seven acquisition approaches and prioritize a practical go-to-market plan.

go-to-marketchannelsacquisitionmarketingvertrieb

GTM Motion Selection Framework · Original SKILL.md

---
name: gtm-motions
description: "Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns."
---
# GTM Motions

## Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

## When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns

## The 7 GTM Motions

### 1. Inbound Marketing
Attract customers through valuable content and thought leadership.
- **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences
- **Best For**: B2B SaaS, technical products, long sales cycles
- **Strength**: Builds brand authority and attracts high-intent prospects
- **Challenge**: Requires consistent content creation; slower to show results

### 2. Outbound Sales
Proactively reach target prospects through direct engagement.
- **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
- **Best For**: Enterprise sales, high-value contracts, niche markets
- **Strength**: Predictable pipeline generation; control over target selection
- **Challenge**: Low response rates; resource-intensive; requires skilled sales team

### 3. Paid Digital Advertising
Reach target audiences through paid channels with precision targeting.
- **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
- **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting
- **Best For**: Products with clear target demographics, competitive keywords
- **Strength**: Fast results; scalable; measurable ROI; precise targeting
- **Challenge**: Can be expensive; requires continuous optimization; competitive

### 4. Community Marketing
Build engaged communities where customers help each other and spread the word.
- **Tools**: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
- **Tactics**: Community forums, user groups, events, mentorship, ambassador programs
- **Best For**: Developer products, communities of practice, loyal user bases
- **Strength**: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
- **Challenge**: Requires active moderation; time to build critical mass

### 5. Partner Marketing
Leverage partner networks to co-market and reach new audiences.
- **Tools**: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
- **Tactics**: Partner integrations, co-marketing agreements, channel partnerships, resellers
- **Best For**: Complementary products, platform ecosystems, expanding market reach
- **Strength**: Access to established customer bases; shared costs; credibility
- **Challenge**: Partner alignment; revenue sharing; dependency on partners

### 6. Account-Based Marketing (ABM)
Treat high-value accounts as individual markets with personalized campaigns.
- **Tools**: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
- **Tactics**: Personalized messaging, account-targeted content, coordinated sales/marketing
- **Best For**: Enterprise deals, limited target accounts, high deal values
- **Strength**: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
- **Challenge**: Requires detailed account research; resource intensive; not scalable to SMB

### 7. Product-Led Growth (PLG)
Drive adoption through the product experience itself with minimal sales friction.
- **Tools**: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
- **Tactics**: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
- **Best For**: Self-service products, SMB market, low ACV, viral potential
- **Strength**: Low CAC; aligns product and growth; strong PMF signals; scalable
- **Challenge**: Requires excellent product experience; lower price points; longer ROI

## How It Works

### Step 1: Understand Your Product
Define product characteristics:
- Price point and ACV (contract value)
- Sales cycle length
- Buyer type and decision-making process
- Product complexity and learning curve
- Target market size and concentration

### Step 2: Evaluate Market Conditions
Assess your market dynamics:
- Competitive intensity of your keywords/channels
- Target audience location and accessibility
- Budget availability for paid channels
- Your team size and capabilities
- Timeline to revenue generation

### Step 3: Score Each Motion
Rate fit for your product (1-10 scale):
- Inbound: Content creation capability, brand building timeline
- Outbound: Prospect list availability, sales team capacity
- Paid: Budget flexibility, target audience clarity, conversion potential
- Community: Existing communities, product network effects
- Partners: Complementary products, channel availability
- ABM: Deal size and account concentration
- PLG: Product trial-ability, pricing flexibility

### Step 4: Design Motion Stack
Select and prioritize 2-4 motions to execute:
- Primary motion (highest potential for your business)
- Secondary motions (complementary acquisition channels)
- Motion sequencing (which to start first)
- Resource allocation across channels

### Step 5: Build Execution Plan
Create 90-day implementation roadmap:
- Quick wins and early validation
- Team and tool requirements
- Success metrics for each motion
- Optimization and scaling strategy
- Budget and resource allocation

## Input Format
Use $ARGUMENTS to pass:
- Product description and positioning
- Target customer profile and market
- Price point and sales cycle
- Team size and capabilities
- Budget and timeline constraints
- Existing channels or data

## Output
A comprehensive GTM motions analysis including:
- Scoring of all 7 motions for your product
- Recommended motion stack (primary and secondary)
- Tool recommendations for each motion
- 90-day execution plan with milestones
- Resource and budget requirements
- Success metrics and measurement framework
- Competitive differentiation through motion choice

## Framework
Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.

## Tips
- Most successful products use 2-4 complementary motions
- Start with your strongest motion; add complexity gradually
- Paid channels fund growth while organic channels build long-term value
- Revisit motion mix quarterly as company scales
- Combine inbound (brand) with outbound (sales) for B2B strength
- Use PLG to reduce CAC; use paid to accelerate proven channels

---

### Further Reading

- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)

When to use

Compare seven acquisition approaches and prioritize a practical go-to-market plan.

What you get

Channel-fit comparison, proposed motion mix and a 90-day experiment plan.

How it works

Assess product and market constraints, score channel fit and sequence experiments with explicit assumptions.

Requirements

Product, audience, price, sales cycle, team, budget and existing channel evidence.
Tool names are examples, not verified current recommendations. Claims about low CAC, predictability or channel fit are hypotheses; validate with business data.
Optional further reading is not bundled.

Starting prompt

Help me with go-to-market motion selection for [BUSINESS]. First ask for missing context: Product, audience, price, sales cycle, team, budget and existing channel evidence. Tool names are examples, not verified current recommendations. Claims about low CAC, predictability or channel fit are hypotheses; validate with business data.

Not for

Sending outreach, buying software, launching ads or committing spend.

What M11 added

Task routing, explicit input requirements, evidence boundaries and source-preserving packaging. Tool names are examples, not verified current recommendations. Claims about low CAC, predictability or channel fit are hypotheses; validate with business data.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: b26db17f9eee4f04aa3d53bf3c393da0574a3fa54d59eb7427e0cf5edf2377c3
Snapshot checked: 2026-09-27T20:00:00.000Z

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Lifecycle Email Sequence Planning

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Let your chat find the right skill.

Your task.The right skill.

Task Packs

Marketing Foundation

Marketing Launch

Agent Audit Essentials

Conversion and Activation Review

Campaign Content and Brand Review

Choose an area

Go-to-Market Motion Selection

When to use

What you get

How it works

Requirements

Not for

What M11 added

Your next task. One connection.

Find a skill.
Get to work.

Your task.
The right skill.