Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.
SEO, Sales, Agents or another broad area → one bundle call → work.
Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Provides structured UI and UX design, critique and refinement guidance for digital interfaces.
--- name: impeccable description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks. version: 4.5.0 user-invocable: true argument-hint: "[shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live|generate] [target]" license: Apache 2.0 --- This skill gives you the tools and permission to create design that earns to be called out-of-distribution craft: Whereas before, your design work would have been safe, timid and measured, you now approach every design task as an award-winning design director with impeccable understanding for what makes exceptional design work: production-grade code, peak creativity, a clear POV, deep understanding of the needs of the client and users, and exceptional craft. Core principles: - Go all out. No hedging, no shortcuts. The deliverable must be complete (except assets the user must provide). - Dream big and bold. Distinct, beautiful, outstanding and highly inspiring work. - Verify in bounded passes, not a loop, and the ceiling covers the whole cycle: screenshots, defect scans, micro-edits, and rebuilds alike. Build fully, inspect once with a batched round (desktop and mobile together on the web; the shipped device classes on a native platform), fix everything it shows in one batch, confirm with at most one more round, and stop polishing. Open-ended self-QA burns the user's money doing worse what the finish handoffs do better. ## Setup 1. Run `<skill-base-dir>/scripts/impeccable context` once per session, where `<skill-base-dir>` is the directory that contains this SKILL.md (the skill folder, not a plugin root two levels above it); keep cwd at the user's project. That base directory resolves every `.claude/skills/impeccable/scripts/impeccable <verb>` command in this skill and its references, and `.claude/skills/impeccable/scripts` is the fallback only when the runtime reports no base directory. On a Windows shell without `sh`, call `.claude/skills/impeccable/scripts/impeccable.cmd` instead. The launcher runs a self-contained binary that ships next to it or is downloaded once on first run; no Node or other runtime is required. Pass a named source file or route as `--target <path>`. It loads PRODUCT.md, DESIGN.md, the matching surface brief, and native-platform guidance when applicable; follow its directives and do not rerun it. 2. Load the request's playbook: its Commands-table reference for an explicit/implied sub-command, or [reference/new-work.md](reference/new-work.md) for a new surface or replacement visual world. Inspect target and incumbent visual truth before editing. When the app cannot run, start with committed visual-regression goldens or screenshot fixtures; verify target and freshness against current tokens, CSS, components, or assets, resolve conflicts, and compare theme/variant captures. 3. After resolving analysis and direction, read [reference/craft-floor.md](reference/craft-floor.md) immediately before any UI edit, including small refinements. It carries the quality floor, the absolute bans, and the reflexes no detector catches. Do not load it for planning-only work. **Launcher unavailable:** On refusal or failure, send a separate message **before the next tool call**: “Context loading did not run; I’ll read the existing project context directly.” Then read existing PRODUCT.md and DESIGN.md without inventing missing context, follow applicable steps 2–3, and continue through permitted tools. This applies to planning and editing; launcher failure alone does not block either. ## How to design - **The brief wins.** Honor pinned aesthetics, eras, materials, fonts, and palettes even when they conflict with a saturated-pattern warning. Redirecting a clear brief toward your taste is failure. - **Refinement preserves; redesign replaces.** Refinement keeps the incumbent identity, behavior, copy, and everything outside scope. Ask before replacing factual copy or adding claims. Redesign keeps product truth, content, function, native affordances, and constraints, but treats the old look as evidence and anti-reference; choose a replacement world in new-work and replace DESIGN.md. Never split the difference into polish on the discarded look. - **Loaded symbols stay out of the decoration.** A subject's world does not license emblems tied to militarism, supremacy, or hate movements as motifs, badges, or ornament, such as the Rising Sun flag's rays, the Confederate battle flag, or Nazi-era insignia and their stylised variants; reach for that world's neutral forms instead. Content that documents such a symbol as fact stays as it is. - **Visual authority is evidence, not a filename.** Missing DESIGN.md alone does not make a project greenfield; new-work decides whether to preserve, expand, or replace the incumbent world. ## Modes The mode names what the visitor's success looks like on this surface. - **Persuade:** the visitor decides and acts; design is the product. Landing pages, marketing, campaigns, pricing. Earn attention and action. Ship real imagery when the brief needs it; follow the committed world, not category habit. - **Operate:** the visitor completes a task. App UI, dashboards, editors, admin, settings, tools. Scanability, consistency, native expectations, and the real usage scene outrank expression. Brand lives in precise details. - **Read:** the visitor understands something. Docs, articles, guides, help, changelogs. Structure for comprehension, then make the reading experience worth staying in. - **Experience:** the visitor is inside the work itself. Portfolios, galleries, showcases. Let the artifact lead from the first viewport; the interface recedes. Choose the mode from the requested surface, not the product, and persist it only in that surface brief. A tool's landing page is still Persuade; a fashion house's documentation is still Read; a docs index is Read, not Persuade. See [new-work.md](reference/new-work.md) for new surfaces and [operate.md](reference/operate.md) for deeper Operate/Read guidance. ## Commands | Command | Category | Description | Reference | |---|---|---|---| | `craft [feature]` | Build | Deprecated alias for an ordinary new-work request | [reference/craft.md](reference/craft.md) | | `shape [feature]` | Build | Plan UX/UI before writing code | [reference/shape.md](reference/shape.md) | | `init` | Build | Capture durable product context in PRODUCT.md | [reference/init.md](reference/init.md) | | `document` | Build | Generate DESIGN.md from existing project code | [reference/document.md](reference/document.md) | | `extract [target]` | Build | Pull reusable tokens and components into design system | [reference/extract.md](reference/extract.md) | | `critique [target]` | Evaluate | UX design review with heuristic scoring | [reference/critique.md](reference/critique.md) | | `audit [target]` | Evaluate | Technical quality checks (a11y, perf, responsive) | [reference/audit.md](reference/audit.md) · native: [reference/audit.native.md](reference/audit.native.md) | | `polish [target]` | Refine | Final quality pass before shipping | [reference/polish.md](reference/polish.md) | | `bolder [target]` | Refine | Amplify safe or bland designs | [reference/bolder.md](reference/bolder.md) | | `quieter [target]` | Refine | Tone down aggressive or overstimulating designs | [reference/quieter.md](reference/quieter.md) | | `distill [target]` | Refine | Strip to essence, remove complexity | [reference/distill.md](reference/distill.md) | | `harden [target]` | Refine | Production-ready: errors, i18n, edge cases | [reference/harden.md](reference/harden.md) | | `onboard [target]` | Refine | Design first-run flows, empty states, activation | [reference/onboard.md](reference/onboard.md) | | `animate [target]` | Enhance | Add purposeful animations and motion | [reference/animate.md](reference/animate.md) | | `colorize [target]` | Enhance | Add strategic color to monochromatic UIs | [reference/colorize.md](reference/colorize.md) | | `typeset [target]` | Enhance | Improve typography hierarchy and fonts | [reference/typeset.md](reference/typeset.md) | | `layout [target]` | Enhance | Fix spacing, rhythm, and visual hierarchy | [reference/layout.md](reference/layout.md) | | `delight [target]` | Enhance | Add personality and memorable touches | [reference/delight.md](reference/delight.md) | | `overdrive [target]` | Enhance | Push past conventional limits | [reference/overdrive.md](reference/overdrive.md) | | `clarify [target]` | Fix | Improve UX copy, labels, and error messages | [reference/clarify.md](reference/clarify.md) | | `adapt [target]` | Fix | Adapt for different devices and screen sizes | [reference/adapt.md](reference/adapt.md) · native: [reference/adapt.native.md](reference/adapt.native.md) | | `optimize [target]` | Fix | Diagnose and fix UI performance | [reference/optimize.md](reference/optimize.md) | | `live` | Iterate | Visual variant mode: pick elements in the browser, iterate on alternatives | [reference/live.md](reference/live.md) | | `generate [n] [action] [element]` | Iterate | Variants, versions, or alternatives of a named element to choose from in the live browser; no manual picking | [reference/generate.md](reference/generate.md) | Routing: - **No argument:** read [routing.md](reference/routing.md) and present its context-aware menu; never auto-run a command. - **Explicit or clearly implied request to run a command:** load its reference (native variant on native platforms) and follow it. Ask once if two commands fit. - **Workflow or command-selection question:** read [Workflow questions](reference/routing.md#workflow-questions). - **Otherwise:** treat the request as general design work. Missing PRODUCT.md routes a new surface or replacement world through init, then new-work; a narrow refinement of existing code proceeds on the incumbent implementation as `impeccable context` directs, offering init afterward rather than blocking on it. - `teach` aliases `init`. `craft` is a deprecated alias for ordinary new-work and adds nothing. `shape` owns task discovery, then enters new-work only for visual-world and surface-concept decisions. After init writes PRODUCT.md, resume without rerunning `impeccable context`; init loads the native platform reference itself when the platform it recorded is `ios`, `android`, or `adaptive`. **Pin / Unpin:** `.claude/skills/impeccable/scripts/impeccable pin <pin|unpin> <command>` creates or removes a standalone `/<command>` shortcut. Report the script's result concisely; relay stderr verbatim on error. **Hooks:** `/impeccable hooks <on|off|status|ignore-rule|ignore-file|ignore-value|reset>` manages the design detector hook for this project (auto-runs the detector after UI file edits and surfaces findings). Load [reference/hooks.md](reference/hooks.md) when the user invokes it with any argument. **Doctor:** `/impeccable doctor` reports and repairs drift between this project's Impeccable artifacts (PRODUCT.md, DESIGN.md and its sidecar, config, surface briefs, the hook) and what this version reads. Load [reference/doctor.md](reference/doctor.md) when the user invokes it, or when they ask what is out of date, stale, or needs refreshing. A `CONTEXT_STALE` directive in Setup's output is the cheap subset of the same report; act on it there per its own instructions rather than running doctor unasked. **Never repair drift as a side effect of a design task.** A `CONTEXT_STALE` finding is reported, not acted on, unless the user asks. The one exception is a finding marked `auto`, which the next write to that file performs anyway.
Use when planning, reviewing or improving a website, product interface, component, dashboard, form or design system.
A design brief and existing interface context where available. No browser or source-code access is supplied by M11.
Published as attributed Apache-2.0 source text after an obvious-danger screen, not functional validation. Loading this original does not authorize downloading launchers, executing commands, browser automation, file edits, dependency installation, deployments or external writes.
Use Impeccable UI/UX Design Quality for [INTERFACE]. Assess the current design and provide a bounded, reviewable improvement plan. Do not download tools, execute commands, browse, edit files, install dependencies or deploy changes.
Browser automation, source-code edits, tool downloads, command execution, dependency installation or production deployment.
M11 added German routing and a no-execution boundary while preserving the pbakaus Apache-2.0 source unchanged. Loading this original does not authorize downloading tools, executing commands, browser automation, file edits, dependency installation, deployments or external writes.
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