Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Guides business pulse from supplied and authorized context.
--- name: business-pulse description: > Produces a one-page cross-functional business snapshot for SMB owners — cash position (the ledger: MYOB, NetSuite, QuickBooks, Xero, or Zoho Books), sales trend (PayPal/Square/Stripe), pipeline movement (HubSpot), this week's commitments (Calendar), urgent watch-list items (Gmail or M365, Slack), and the single most important thing needing attention today. Proactively tries every available connector and gracefully scopes to whatever is connected — one connector gives a partial pulse; the full stack gives the full picture. Trigger when the user asks how the business is doing, wants a snapshot, a daily brief, a Friday recap, or says anything like "what am I missing" or "catch me up on the business." A start-of-week briefing routes to /monday-brief, which runs this skill as its first link. allowed-tools: Read, WebFetch --- # Business Pulse One prompt, one page. Pull live data from every connected tool, synthesize it into a single scannable brief, and surface the single most important thing to act on today. Do the work — don't ask the user to help find the data. ## Step 1 — Pull data in parallel **Dispatch all connector calls in a single parallel batch** — see `reference/data_sources.md` for the exact tool-to-metric mapping. Do not pull serially; latency turns a 30-second skill into a painful wait. Connectors to attempt simultaneously: - **QuickBooks** — cash balance, MTD revenue, outstanding receivables, overdue invoices - **Xero** — same ledger read for Xero shops: cash position, receivables, P&L trend - **Zoho Books** — same ledger read for Zoho shops: bank balances, invoiced revenue, overdue invoices (no P&L endpoint, so the revenue line is invoiced revenue and says so) - **PayPal / Square** — 7-day settlements, sales trend, failed/pending transactions - **Stripe** — settlements and sales trend, failed payments, and any new disputes — a fresh dispute goes straight to the watch list (if connected) - **Ramp** — company card spend for the week and the account balance, read-only (if connected) - **Gusto** — next payroll run date and amount, the week's biggest cash commitment (if connected) - **TikTok Ads** — last week's ad spend, results, and cost per result, so paid spend shows up next to the sales it claims to drive (if connected) - **Expensify** — last week's card spend and any expenses missing receipts, read-only, so spending surprises surface before the month-end scramble (if connected) - **HubSpot** — pipeline by stage, deals moved/closed, deals gone cold, new leads - **Google Calendar** — key meetings, deadlines, events this week and next 7 days - **Gmail or Microsoft 365** — threads flagged urgent, customer complaints, time-sensitive requests - **Slack / Teams** — urgent internal signals, threads needing owner attention - **RingEx Chat** — the same internal-signal read for RingEx shops: urgent team-chat posts needing the owner (if connected) - **DocuSign** — envelopes sitting unsigned, flagged once they are more than a few days old — money waiting on a signature (if connected) - **Zoho Desk** — open tickets, escalations (if connected) - **Shopify** — orders, revenue, sales trend, and fulfillment issues, so a commerce business sees its actual day (if connected) - **Square** — fulfillment issues (if connected) If a connector errors or returns no data, record it internally and move on. Never block the pulse on a single bad integration. **QuickBooks fallback**: if QBO returns an unexpected state (account not connected, sync pending, empty response), mark the Cash section "n/a — QuickBooks unavailable" and proceed. Do not retry or ask the user to reconnect. **Gmail fallback**: Gmail auth is intermittently flaky. If the call errors, skip the Watch List section silently and note "Gmail unavailable" in the appendix — do not surface an error mid-pulse. **Nothing connected at all is a supported path, not a failure.** If every connector is unavailable, don't stop and don't tell the owner to go connect things. Ask once, in one short message, for the handful of numbers that carry the pulse: - Cash in the bank right now, and roughly what it was a week ago - Anything overdue — invoices owed to them, bills they owe - Sales this week versus a normal week, even roughly - Anything already worrying them this week Build the same one-page pulse from those answers, label the source line "owner-supplied, not pulled," and skip any section they had no number for. If they'd rather not type numbers, point them at the siblings that run off a file export instead — `cash-flow-snapshot` and `report-builder` both take a CSV — and say plainly that gives a partial picture, not the full one. ## Step 2 — Compute metrics Read `reference/thresholds.md` for red/yellow/green cutoffs. Compute: - **AR aging** — open QuickBooks invoices grouped by days since due date (0–30, 31–60, 61+) - **Pipeline coverage** — HubSpot weighted pipeline ÷ monthly revenue target - **Revenue trend** — this month's QBO revenue vs. prior month (or 7-day PayPal/Square vs. prior 7 days) Assign a 🟢/🟡/🔴 status to each section. If a source returned nothing, mark the metric "n/a" and note it in the appendix. ## Step 3 — Flag risks proactively Scan for actionable items. Every risk entry must name a specific record and a next step — "some overdue invoices" is useless; "USD 3,400 from Acme Corp, 47 days overdue, no response since Mar 12" is actionable. - Ledger invoices past due > 30 days — name customer, amount, days overdue - HubSpot deals with no activity in 7+ days, or close date in past but still open - Mail threads marked urgent or containing "escalation," "complaint," "cancel," "refund" - Failed or pending PayPal/Square/Stripe transactions above the threshold in `reference/thresholds.md` (200 in the business's currency) ## Step 4 — Compose the output Use the exact template in `reference/output_template.md`. Include only sections where real data exists — omit headers for connectors that weren't available. Adapt depth to context: a casual "how are we doing" gets a fuller report; "quick snapshot before a call" gets a tighter one. Cross-connector synthesis is where this skill earns its keep. If a Slack message connects to a stalled HubSpot deal, surface that link in the #1 Priority section. Synthesis is what makes the pulse more useful than checking each tool separately. Writing rules: - Numbers lead, words follow. Never write "revenue is healthy" — write "USD 43k this month, ▲ 8% MoM" and let the owner judge. - Every number carries a delta vs. the prior period where available. Absolute snapshots (cash balance) still show WoW delta. - Names and dollars, not adjectives. "USD 4,200 from Acme, 23 days overdue" beats "some concerning receivables." - No filler. If a section has nothing worth reporting, write "No material changes" and move on. ## Step 5 — Deliver the pulse page Alongside the chat pulse — never instead of it — deliver the full pulse per the owner's stored output preference — never default to a markdown file. Check the `## Business context` block's `Output preference` (shared style guide rule, `../../shared/artifact-style.md`): - **Visual artifact (the default):** render the pulse as an HTML page in the house style. Cash balance, MTD revenue, and weighted pipeline are stat tiles with their deltas as context lines; each section's 🟢/🟡/🔴 becomes a status pill (good, warn, critical); the watch-list risks are a table with tabular-nums amount columns; the #1 Priority gets its own panel at the top; unavailable connectors go in one quiet appendix line. - **docx / md / notion / canva preference:** deliver the same content in that form — a DOCX or markdown file, a Notion page created via the connector (named destination, never overwriting), or a Canva Doc created via the Canva connector (a new design each run, named with the date; tables become lists); fall back to the visual artifact if Notion or Canva is not connected — and say that is why. - **Best for skill:** use the visual artifact — a pulse is scanned, not filed. ## Step 6 — Export and share (once) After presenting the pulse, offer once: - "Want me to save this as a file?" (use Files connector if available — this means a copy in their drive, not a second HTML download beside the artifact) - "Should I post this to your Slack?" (only if Slack is connected and the user confirms — Slack write requires explicit approval) If they say yes, do it. If they say no or don't respond, move on — don't ask again. ## After the run Close with one line on what the pulse covered, then the single most relevant next step and at most two others nearby: - If cash or AR flagged red: "who owes me money" runs `invoice-chase`. - If growth questions dominate: "is my marketing working" runs `growth-pulse`. - To make this recurring: "Monday brief" runs `/monday-brief` every week. Max three offers. Never repeat an offer the owner declined this session. ## Scope variants The owner may ask for a narrower cut: - **"Just cash" / "financial check"** → only Cash & Finance + AR-related risks - **"Pipeline only" / "deals check"** → only Pipeline section + stalled-deal risks - **"Watch list" / "anything urgent"** → only Watch List + all risks, no metric sections - **"Quick snapshot before a call"** → TL;DR + #1 Priority only, no full sections ## What not to do - **Do not ask permission before pulling data.** If the skill was invoked, run it. Asking "should I check QuickBooks?" defeats the whole point. - **Do not invent or estimate numbers.** If a source returned nothing, say "n/a" explicitly. Never fill a gap with guesswork. - **Do not skip the delta.** A number without a comparison is a missed insight. If there's no prior-period baseline, say "(no prior baseline)" rather than omitting the field. - **Do not surface connector errors mid-pulse.** Log them to the appendix. The pulse leads with what was delivered. - **Do not trust a QuickBooks summary object.** Expenses, margin, and AP aging buckets come from the rows or the detail call (`../../shared/quickbooks-report-traps.md`). ## More sources, and scheduled presets Read `reference/v2_sources.md` for the mapping: - **Shopify** — orders, revenue, and fulfillment status, so a commerce business sees its actual day in the pulse - **Any ledger** — MYOB, NetSuite, QuickBooks, Xero, or Zoho Books feed the Cash & Finance section; they are peers (`../../shared/connector-neutrality.md`). With two connected, the owner names one as the source of record for totals The pulse still builds from whatever is connected and degrades gracefully — one connector gives a partial pulse, the full stack gives the full picture. ### Scheduled presets This skill is schedulable, and the preset decides the shape: | Preset | When | Shape | |---|---|---| | Monday | Start of week | Full pulse, forward-looking. What's coming and what needs attention | | Friday | End of week | Recap. What moved, what closed, what slipped | Scheduling is a property of this skill, not a reason for a separate command. Offer a cadence once, after a pulse the owner found useful. Don't ask twice. ## Reference files - `reference/data_sources.md` — exact connector tool → metric mapping with fallbacks - `reference/thresholds.md` — 🟢/🟡/🔴 cutoffs, tunable per owner - `reference/output_template.md` — exact markdown structure; do not deviate - `reference/gotchas.md` — known failure modes (QB states, Gmail auth, Slack write) ## Using a tool that isn't listed The connectors named in this skill are the tested paths, not a wall. If the owner wants this flow to use a tool that isn't connected or listed, offer `build-connector` — it checks the connector directory first and connects through Zapier otherwise, never hand-building against a raw API. Once the connection exists, the tool joins this skill like any other optional connector, under the same approval gates.
Use for the stated task with user-supplied, authorized business context.
This source can refer to connectors, files, accounts, or related skills. They are not bundled, connected, or authorized by this catalog entry. Keep findings tied to supplied evidence.
Use the skill below for [TASK]. Ask for missing context, distinguish facts from assumptions, and do not connect accounts, send messages, or make external changes unless the user explicitly requests and authorizes them.
Automatic connector use, account access, sending, publishing, record changes, or claims unsupported by supplied evidence.
M11 added routing metadata, source attribution, integrity tracking and explicit boundaries around connectors and external actions. The original Apache-2.0 skill is retained unchanged.
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Version 2.0, January 2004
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