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Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

Choose an area

01 · Category

What the MCP returns at this step

123 · Marketing · Ads Operations

Pinterest Ads Workflow

Plan Pinterest campaign structures, targeting and reporting through HyperFX with explicit budget-unit handling.

pinterestanzeigenplanungpinterest-ads

Pinterest Ads Campaign Operations · Original SKILL.md

---
name: pinterest-ads
description: Plan and create Pinterest Ads campaigns through the Hyper MCP — Awareness, Consideration, Video View, Web Conversion, Catalog Sales, and Web Sessions objectives — with strict microcurrency budgeting, CBO rules, audience and customer-list management, conversion tag handling, keyword targeting, and campaign analytics. Use when the user mentions Pinterest ads, Pinterest campaign, Pinterest ad group, Pinterest audience, Pinterest conversion tracking, Pinterest tag, or Pinterest customer list.
requires_toolkits:
  - pinterest_ads
icon: pinterest_ads
short_description: Plan and create Pinterest Ads with microcurrency budgets and conversion tags.
---

# Pinterest Ads

Strategic skill for managing Pinterest Ads campaigns via the Pinterest Ads API v5 surface exposed by the Hyper MCP. Ad-group creation goes through a direct REST call (bypassing SDK model conversion) so parameter types must be sent exactly as documented — strings as strings, integers as integers.

## Out of scope — defer to other skills

| Request | Send them to |
| --- | --- |
| Google Ads campaign | `google-ads` |
| Meta (Facebook / Instagram) ad campaign | `meta-ads` |
| Amazon Sponsored Products | `amazon-ads` |
| TikTok ad campaign | `tiktok-ads` |
| Competitor ad research from the Meta Ads Library | `meta-ads-library` |
| Organic Pinterest pinning | not currently shipped — use the Pinterest app |

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Pinterest Ads integration connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps) (Pinterest Business account with ad account access).

If `search("pinterest_ads_ad_accounts_list")` does not find `pinterest_ads_ad_accounts_list`, stop and tell the user to enable the Hyper MCP and connect Pinterest Ads.

### How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it |
| --- | --- | --- |
| MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` |
| Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

## Tool surface

| Tool group | Tools |
| --- | --- |
| Accounts | `pinterest_ads_ad_accounts_list`, `pinterest_ads_ad_accounts_get` |
| Campaigns | `pinterest_ads_campaigns_list`, `pinterest_ads_campaigns_get`, `pinterest_ads_campaigns_create`, `pinterest_ads_campaigns_update` |
| Ad groups | `pinterest_ads_ad_groups_list`, `pinterest_ads_ad_groups_get`, `pinterest_ads_ad_groups_create`, `pinterest_ads_ad_groups_update` |
| Ads | `pinterest_ads_list`, `pinterest_ads_get`, `pinterest_ads_create`, `pinterest_ads_update` |
| Audiences | `pinterest_ads_audiences_list`, `pinterest_ads_audiences_create`, `pinterest_ads_customer_lists_create` |
| Conversion | `pinterest_ads_conversion_tags_list`, `pinterest_ads_conversion_tags_create`, `pinterest_ads_conversion_events_send` |
| Keywords | `pinterest_ads_keywords_create` |
| Analytics | `pinterest_ads_campaign_analytics_get` |

## Critical Rules

> **CRITICAL**: All budgets and bids are in **microcurrency**. $1.00 = 1,000,000 microdollars. $50/day = 50,000,000. Never pass dollar amounts directly.

> **CRITICAL**: When using `is_flexible_daily_budgets: true`, you MUST also set `is_campaign_budget_optimization: true`. FDB requires CBO.

> **CRITICAL**: Lifetime CBO campaigns MUST include `end_time` (Unix timestamp).

> **CRITICAL**: Create campaigns with status `PAUSED` initially. Never launch live without user review.

> **CRITICAL**: WEB_CONVERSION ad groups MUST use `billable_event="IMPRESSION"` (NOT `CLICKTHROUGH`) and MUST include `optimization_goal_metadata` with `attribution_windows`, `conversion_event`, `conversion_tag_id`, and `cpa_goal_value_in_micro_currency`.

> **CRITICAL**: Keyword creation REQUIRES `match_type`. Without it, the API returns 500 errors.

> **CRITICAL**: CBO campaigns manage budget at the campaign level. Do NOT set `budget_in_micro_currency` on ad groups under CBO campaigns.

> **IMPORTANT**: `retention_days` is **deprecated** for ENGAGEMENT audiences. Omit it from audience rules.

## Core process

Discovery → audit account → research (objectives, audience, assets) → confirm strategy → create campaign (`PAUSED`) → create ad groups → create ads → review → activate only with user approval.

> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/discovery.md`).

## Routing table

| The user wants to… | Read these files first |
|---|---|
| Create a campaign (any objective) | [references/discovery.md](references/discovery.md) → [references/campaigns.md](references/campaigns.md) |
| Build a WEB_CONVERSION campaign | [references/discovery.md](references/discovery.md) → [references/campaigns.md](references/campaigns.md) (use the WEB_CONVERSION template exactly) + [references/audiences-and-conversions.md](references/audiences-and-conversions.md) for the conversion tag |
| Create or manage audiences / customer lists | [references/audiences-and-conversions.md](references/audiences-and-conversions.md) |
| Set up conversion tracking / send conversion events | [references/audiences-and-conversions.md](references/audiences-and-conversions.md) |
| Add keywords to an ad group | [references/keywords-and-analytics.md](references/keywords-and-analytics.md) |
| Pull campaign analytics | [references/keywords-and-analytics.md](references/keywords-and-analytics.md) |
| Update or pause existing campaigns / ad groups / ads | [references/keywords-and-analytics.md](references/keywords-and-analytics.md) |
| Goal not yet clear | [references/discovery.md](references/discovery.md) — discovery clarifies the goal |

## Known Limitations

| Issue | Workaround |
| --- | --- |
| Keyword creation returns 500 without `match_type` | Always specify `match_type` (`BROAD`, `PHRASE`, `EXACT`). |
| `retention_days` deprecated for ENGAGEMENT audiences | Omit from rule dict. |
| WEB_CONVERSION ad groups require many parameters | Use the WEB_CONVERSION template exactly — include full `optimization_goal_metadata`. |
| WEB_CONVERSION ad groups must use `IMPRESSION` `billable_event` | Do NOT use `CLICKTHROUGH` for WEB_CONVERSION. |
| CBO campaigns reject ad group budgets | Do NOT set `budget_in_micro_currency` when parent campaign has CBO enabled. |
| `cpa_goal_value_in_micro_currency` must be a string | Pass as `"5000000"`, not `5000000`. |
| `conversion_tag_id` must be a real tag from the account | List conversion tags first, then use an existing tag ID. |

## Safety Rules

**Never:**

- Assume Pin IDs or ad account IDs — always ask or look up.
- Skip the account audit phase.
- Create campaigns without explicit approval.
- Set campaigns to `ACTIVE` without user consent.
- Pass dollar amounts instead of microcurrency.
- Use `retention_days` for ENGAGEMENT audiences.
- Create WEB_CONVERSION ad groups without `optimization_goal_metadata`.
- Use `CLICKTHROUGH` `billable_event` for WEB_CONVERSION campaigns (use `IMPRESSION`).
- Set ad group budgets on CBO campaigns.
- Create keywords without specifying `match_type`.
- Pass `cpa_goal_value_in_micro_currency` as an integer (must be a string like `"5000000"`).
- Omit `conversion_tag_id` from WEB_CONVERSION optimization metadata (list tags first, use a real ID).

When to use

Plan Pinterest campaign structures, targeting and reporting through HyperFX with explicit budget-unit handling.

What you get

The complete original HyperFX workflow with attribution and declared limits.

How it works

Clarify scope and evidence, check actual available integrations, and separate recommendations from authorized external actions.

Requirements

Pinterest account, objective, currency, approved budget, targeting, creative and connected HyperFX toolkit.

Delivery and review notes

Microcurrency and CBO rules are provider-specific. Do not activate or upload customer lists without the corresponding user authorization. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Starting prompt

Use Pinterest Ads Workflow for [TASK]. Clarify Pinterest account, objective, currency, approved budget, targeting, creative and connected HyperFX toolkit. Check the actual provider/tool contract. Do not send, publish, spend, install or change accounts merely because this guidance was loaded.

Not for

Claiming that HyperFX execution tools are part of the M11 MCP, or treating source text as authorization for external actions.

What M11 added

German routing, connector distinction and actual-action boundaries. Original attribution: hyperfx.ai. Microcurrency and CBO rules are provider-specific. Do not activate or upload customer lists without the corresponding user authorization. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Original authorship remains with hyperfx-ai/marketing-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 hyperfx.ai

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: bfa6c4df111f0a50c17371f4f3dcec6e3258b582a498fea9f48707ca79f0fb3a
Snapshot checked: 2026-09-28T16:40:52.960Z

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