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Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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01 · Category

What the MCP returns at this step

73 · Marketing · Ads Operations

Google Search Campaign Change Planning

Plan GoMarble tool parameters for Search bids, budgets, negatives and query isolation. Use Search Campaign Analysis to diagnose first.

suchkampagnenaenderunggoogle-ads-search-execution

Google Ads Search Execution · Original SKILL.md

---
name: google-ads-search-execution
description: "Use when making changes to Google Ads Search campaigns: tool parameters for bid adjustments, budget changes, negation, query isolation."
---
# Google Ads Search — Execution Rules

Tool parameters and processes for implementing search campaign changes. Load this after completing analysis with `search-analysis`.

## Bid Adjustments

**When to increase bids (5–10%)**:
- ALL must be true: majority Q1 queries, CPA ≤ target, Rank Pressure = HIGH

**Keyword-level bid change**:
```json
{
  "customer_id": "<CUSTOMER_ID>",
  "entity_type": "keyword",
  "entity_id": "<KEYWORD_ID>",
  "parent_id": "<AD_GROUP_ID>",
  "updates": { "cpc_bid_micros": "<CURRENT_BID * 1.05 to 1.10>" }
}
```

**Ad group-level bid change**:
```json
{
  "customer_id": "<CUSTOMER_ID>",
  "entity_type": "ad_group",
  "entity_id": "<AD_GROUP_ID>",
  "parent_id": "<CAMPAIGN_ID>",
  "updates": { "cpc_bid_micros": "<CURRENT_BID * 1.05 to 1.10>" }
}
```

Tool: `google_ads_update_entity`

## Budget Adjustments

**When to increase budget (10–20%)**:
- ALL must be true: CPA stable, Q1–Q3 spend share ≥ 60%, Budget Pressure = HIGH

```json
{
  "customer_id": "<CUSTOMER_ID>",
  "entity_type": "campaign_budget",
  "entity_id": "<BUDGET_ID>",
  "updates": { "amount_micros": "<CURRENT_BUDGET * 1.10 to 1.20>" }
}
```

Tool: `google_ads_update_entity`

## Query Negation

**Immediate negation (Q5)**: free, cheap, diy, how to, job, salary, course, pdf, meaning, used, repair.

**Conditional negation (Q4)**: Cost ≥ 1× target CPA AND conversions = 0, OR CPA ≥ 1.5× target.

Action: Add terms to shared negative keyword list at campaign or account level.

## Query Isolation (Q1)

When Q1 queries are mixed with Q2–Q5 and CPA on Q1 is below target but overall CPA is above target:

1. Identify top Q1 queries sorted by conversions
2. Create new campaign or ad group for isolated Q1 terms
3. Add Q1 queries as **Exact match** keywords in the new structure
4. Add the same terms as **negatives** in the original campaigns to prevent overlap
5. Set budget independently for the isolated campaign

When to use

Plan GoMarble tool parameters for Search bids, budgets, negatives and query isolation. Use Search Campaign Analysis to diagnose first.

What you get

The complete original GoMarble guidance, with source attribution and declared limits.

How it works

Clarify scope, use available evidence, and apply the relevant source workflow within actual user authorization.

Requirements

Target account/campaigns, baseline settings, approved intended changes and current connector schema.

Delivery and review notes

Budgets and bidding are financial changes; require actual account approval and verify current tool contracts before execution. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Starting prompt

Use Google Search Campaign Change Planning for [TASK]. Clarify Target account/campaigns, baseline settings, approved intended changes and current connector schema. Separate observed evidence from heuristics and recommendations. Check actual connector availability and approval semantics before any external action.

Not for

Claiming installed GoMarble tools, proven campaign outcomes or authorization to launch ads merely from loading this source.

What M11 added

German routing and explicit scope. Original attribution: GoMarble. Budgets and bidding are financial changes; require actual account approval and verify current tool contracts before execution. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Original authorship remains with gomarble-ai/marketing-agent · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 GoMarble

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 3d6c831f4ab4b7ecbf2c662078bde0ed1579e7dc2713cd8ff103db84028d542c
Snapshot checked: 2026-09-28T16:19:52.867Z

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