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74 · Marketing · Creative Strategy

Ad Hook Psychology

Generate or critique hooks using the source psychological framework; does not require account data or execute ads.

anzeigenhookpsychologiecreative-psychology-hooks

Creative Psychology Hooks · Original SKILL.md

---
name: creative-psychology-hooks
description: Generate ad hook and angle ideas grounded in a structured creative psychology framework (TEEP, valence/intensity mapping, the Baader Hook Framework, micro-moment mapping) rather than generic brainstorming. Use whenever the user wants new hook ideas, ad angles, script openers, or wants existing hooks graded/critiqued on psychological mechanism. No data source required — this is a standalone ideation lens that can run with or without ad account access, and combines with competitor or own-creative pattern data when available.
---

# Creative Psychology Hooks

Generates and grades ad hooks/angles using a structured psychological framework instead of vibes-based brainstorming. Works standalone for cold ideation, or as the "why would this work" lens applied on top of patterns surfaced by `competitor-ad-intelligence` and `own-creative-diagnosis`.

## When to use this skill

- "Give me hook ideas for [product]"
- "Why would this angle work / not work psychologically?"
- Grading a batch of hooks before they go into a creator brief
- As the psychological-mechanism layer inside `winning-pattern-synthesis`

## Step 1: Gather product/audience context

Before generating anything, confirm (infer from conversation where possible, ask only what's missing):
- Product/offer and its core benefit
- Target audience — who specifically, and what state they're in when they see the ad (scrolling passively vs actively searching)
- Primary objection or hesitation this audience has toward the category
- Tone constraints, if any (brand voice, platform norms)

## Step 2: Apply the framework

### TEEP (Thought → Emotion → Expression → Physiology)
For each candidate hook, trace the chain it's meant to trigger in the viewer:
- **Thought**: what cognitive frame does the opening line/visual plant? ("this is about me," "this is a problem I have," "this is surprising")
- **Emotion**: what feeling follows from that thought?
- **Expression**: what does that emotion look/sound like — the tone, pacing, visual choice that should carry it
- **Physiology**: what physical reaction is being aimed for — lean in, laugh, wince, nod. This is the tell for whether a hook will actually stop a scroll.

A hook that skips straight to Expression without a real Thought→Emotion chain behind it reads as hollow or clickbait — flag these.

### Valence / Intensity Mapping
Plot each hook on two axes:
- **Valence**: positive (aspiration, relief, humor) vs negative (fear, frustration, FOMO)
- **Intensity**: low (mild curiosity) vs high (urgent, provocative)

High-intensity negative hooks (fear/frustration) may attract attention but can create brand-fatigue or backlash risk if overused. Low-intensity positive hooks may fit the brand better but should not be assumed to stop the scroll. Treat these as test hypotheses, account for the audience's tolerance, and recommend a spread across the matrix rather than five hooks in one quadrant.

### Baader Hook Framework
Classify each hook by mechanism, not just topic:
- **Pattern interrupt** — visually or verbally breaks the expected feed rhythm
- **Open loop** — poses a question/tension the viewer needs resolved
- **Direct claim** — bold, specific, falsifiable-sounding statement
- **Identity call-out** — names the exact audience ("if you have curly hair...")
- **Social proof lead** — opens with someone else's result/reaction, not the brand's claim

Every hook in a batch should be tagged with its mechanism. A batch that's 80% one mechanism isn't actually a diverse test — flag that too.

### Micro-Moment Mapping
Identify the specific real-world moment the hook is trying to interrupt or attach to (e.g. "just noticed hair thinning in a photo," "scrolling in bed frustrated with current routine"). Concrete moments produce more specific, testable creative hypotheses than generic "are you tired of X" openers; do not claim they will outperform without account evidence.

## Step 3: Generate

Produce hooks in batches of 8–10 by default (adjust if the user asks for fewer/more). Spread deliberately across:
- Valence/intensity quadrants
- Baader mechanisms
- At least 2 distinct micro-moments

## Step 4: Grade (when reviewing existing hooks)

For each hook, output: TEEP chain (does it hold together?), valence/intensity position, Baader mechanism, micro-moment specificity, and a one-line verdict on why it would or wouldn't stop a scroll for this audience.

## Output Format

```
### Hook Set: [Product/Audience]

Context: [product, audience, objection, tone]

| # | Hook | Mechanism | Valence/Intensity | Micro-moment | Why it may work |
|---|---|---|---|---|---|

Coverage check: [mechanisms used, quadrants covered, any gaps]
```

## Guardrails

- Don't force every hook into every framework layer if it doesn't fit — a strong hook that's hard to TEEP-trace cleanly is still worth including; note the ambiguity rather than distorting the analysis.
- Avoid defaulting to fear/negative-valence hooks purely because they're easier to generate — deliberately include positive-valence options.
- This skill produces angles and hook lines, not full scripts — hand off to `ad-brief-generator` for shoot-ready briefs.

When to use

Generate or critique hooks using the source psychological framework; does not require account data or execute ads.

What you get

The complete original GoMarble guidance, with source attribution and declared limits.

How it works

Clarify scope, use available evidence, and apply the relevant source workflow within actual user authorization.

Requirements

Audience, offer, positioning, channel and substantiated claims.

Delivery and review notes

Psychological frameworks generate hypotheses, not proven manipulation effects or conversion lifts. Use only supported claims. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Starting prompt

Use Ad Hook Psychology for [TASK]. Clarify Audience, offer, positioning, channel and substantiated claims. Separate observed evidence from heuristics and recommendations. Check actual connector availability and approval semantics before any external action.

Not for

Claiming installed GoMarble tools, proven campaign outcomes or authorization to launch ads merely from loading this source.

What M11 added

German routing and explicit scope. Original attribution: GoMarble. Psychological frameworks generate hypotheses, not proven manipulation effects or conversion lifts. Use only supported claims. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Original authorship remains with gomarble-ai/marketing-agent · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 GoMarble

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 86016b70574b96e9112ba0ed4ceb44691c119c286cbc7505c287866bc4b2dcf7
Snapshot checked: 2026-09-28T16:19:52.867Z

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