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Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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What the MCP returns at this step

150 · Marketing · Developer Marketing

Developer Marketing & DevRel Operations

Plans developer marketing and DevRel work across technical audience, content and community context.

developer-marketingdevreldeveloper-communitytechnical-contentopen-source-marketingdeveloper-experienceentwickler-marketing

Developer Marketing & DevRel Ops · Original SKILL.md

---
name: developer-marketing-ops
description: "Developer marketing and developer relations for B2B SaaS with technical audiences. Use this skill when the buyer or user is a developer: documentation as a marketing surface, quickstarts and time-to-first-call, SDKs and sample apps, developer community and DevRel programs, open-source strategy, and technical content that survives engineer scrutiny. Also triggers on: developer marketing, DevRel, developer relations, developer experience, DX, docs, documentation, quickstart, SDK, API marketing, open source strategy, developer community, technical content, dev audience, hacker news, engineering blog."
---

# Developer Marketing Operations

## Step 0 (always first): Load brand context

**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md` and `./docs/brand-context.md`). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.

- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.

**Non-negotiable regardless of which path applies:** do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in `brand-context.md` (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a `[NEEDS INPUT: …]` marker in the deliverable rather than a plausible-sounding guess.

---

## What This Is

Developer Marketing Operations markets to developers — an audience where most classic B2B tactics actively backfire. Gated PDFs, lead-capture forms in front of docs, and benefit-led copy without code all read as hostile here. This skill owns the artifacts a developer actually evaluates in an IDE, a terminal, or a repo, and hands channel execution to the existing acquisition skills.

## The Team: 1 Specialist Agent

| # | Agent | File | What They Do |
|---|-------|------|-------------|
| 1 | Developer Audience Strategist | `agents/devmkt-developer-audience-strategist.md` | Owns documentation as a marketing surface, quickstart and time-to-first-successful-call design, SDK and sample-app strategy, open-source and community programs, DevRel motion design (talks, workshops, office hours), and technical content standards that survive engineer scrutiny. |

## How to Use

### Routing User Requests

**Developer experience & docs** → Developer Audience Strategist
- "Cut our time-to-first-successful-API-call"
- "Audit our docs as a marketing surface"
- "Design a quickstart that actually gets someone to hello world"
- "What should our SDK and sample-app strategy be?"

**Developer community & DevRel** → Developer Audience Strategist
- "Design our DevRel program"
- "Should we open-source this, and what does that commit us to?"
- "Build a developer community motion that isn't astroturf"
- "Why does our technical content get torn apart by engineers?"

### Working Method

1. **Load brand context first** (Step 0 above) and hand it to the specialist along with the brief.
2. **Route to the specialist** whose remit matches the request. Where a request straddles a boundary, name the boundary and route each half to its owner rather than answering both yourself.
3. **Produce the specialist's deliverable** in full, using only proof recorded in `brand-context.md` or supplied in the request. Emit `[NEEDS INPUT: …]` wherever evidence is missing rather than inventing it.
4. **Name the handoffs.** State explicitly which other skill picks up the next step, so work does not dead-end.

**Boundaries this skill respects.** Scope is set by **artifact and audience, not channel**: this skill owns anything a developer evaluates in an IDE, terminal, or repo, and briefs channel execution out to the existing agents — `content-blog-strategist` still owns the blog program, `social-reddit-specialist` and the social skill still own community channels, and `seo-technical-auditor` still owns crawlability. It supplies the technical substance and the credibility bar; they run the surface.

## Output Standards

- Every deliverable names its audience, its owner, and the decision it enables.
- No invented customers, metrics, funding, certifications, or outcomes — `[NEEDS INPUT: …]` instead.
- Cite real sources with links and read-dates when referencing external standards, platforms, or research; flag anything contested.
- Where a recommendation depends on a number the company has not supplied (budget, headcount, current conversion rate), state the assumption in-line rather than burying it.

When to use

Plans developer marketing and DevRel work across technical audience, content and community context.

What you get

The complete original operating guide, source attribution and delivery limits.

How it works

Clarify the decision and evidence, apply the guide, then identify owners, approvals and unresolved questions.

Requirements

Product context, target developer audience, evidence, approved channels and accountable owner.

Delivery and review notes

Original documentation is published under the repository MIT license at the pinned revision. It is planning and operating guidance only. Referenced agents, scripts, systems, accounts, contacts and third-party services are not bundled or installed. Loading this source does not authorize messages, outreach, publishing, account changes, credential use, payment actions, deployment or execution.

Starting prompt

Use Developer Marketing & DevRel Operations for [TASK]. Establish Product context, target developer audience, evidence, approved channels and accountable owner. Return a bounded, evidence-aware plan with open questions and approval points. Do not claim external execution or current facts without evidence.

Not for

Publishing, community outreach, event commitments or access to developer systems.

What M11 added

M11 added German routing, integrity records and action boundaries. Original documentation is published under the repository MIT license at the pinned revision. It is planning and operating guidance only. Referenced agents, scripts, systems, accounts, contacts and third-party services are not bundled or installed. Loading this source does not authorize messages, outreach, publishing, account changes, credential use, payment actions, deployment or execution.

Original authorship remains with shalintripathi/saas-marketing-agents · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2025 Shivaa Tripathi

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 7911f55ffe0985718313dbe32c261478becd57c9c179e19afb85420b0a9c4671
Snapshot checked: 2026-09-28T18:09:23.135Z

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