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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

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Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

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01 · Category

What the MCP returns at this step

01 · Research · Research Synthesis

Evidence Research Brief

Synthesize topic sources into a cited brief with evidence, uncertainty and content angles. Use Customer Research and Synthesis for interviews and customer feedback.

researchsynthesiscitationsrecherchebriefquellensynthese

Research Digest · Original SKILL.md

---
name: research-digest
description: "Generate structured research briefs from RSS feeds and web sources on any topic. Synthesizes multiple sources into actionable analysis with key findings, data points, expert perspectives, and content angles."
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata:
  version: 1.0.0
  category: strategy
  domain: research
  updated: 2026-03-13
  tested: 2026-03-17
  tested_with: "Claude Code v2.1"
---

# Research Digest

Generate structured research briefs from RSS feeds, web sources, and industry publications.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/research-digest ~/.claude/skills/
```

## Core Capabilities

- Pull from RSS feeds, web search, and curated sources
- Assess source credibility and recency
- Cross-reference findings across multiple sources
- Extract trends, data points, and expert opinions
- Identify counter-arguments and nuance
- Produce actionable research briefs

## Workflow

### 1. Source Collection

Gather raw material from:
- **RSS feeds** — industry blogs, news sites, newsletters (via any RSS reader/API)
- **Web search** — targeted queries for recent coverage
- **Industry reports** — analyst reports, whitepapers, earnings calls
- **Social/community** — Reddit, Twitter/X, LinkedIn discussions

### 2. Source Assessment

Evaluate each source on:

| Criterion | Weight | Scale |
|-----------|--------|-------|
| Credibility | 30% | Original research > analysis > aggregation > opinion |
| Recency | 25% | Last 7 days > 30 days > 90 days > older |
| Relevance | 25% | Directly on topic > adjacent > tangential |
| Uniqueness | 20% | Novel data > unique angle > common knowledge |

### 3. Synthesis

- Identify convergent themes (3+ sources saying the same thing)
- Flag divergent views (contradictions between sources)
- Extract specific data points with citations
- Note the "so what" — why this matters for the target audience

### 4. Brief Generation

Produce a structured markdown brief.

## Brief Structure

```markdown
# Research Brief: [Topic]
**Date:** YYYY-MM-DD
**Depth:** Quick scan / Standard / Deep dive
**Sources reviewed:** [count]

## Executive Summary
- [Key finding 1]
- [Key finding 2]
- [Key finding 3]

## Key Findings

### Finding 1: [Headline]
[2-3 paragraph analysis with source citations]

### Finding 2: [Headline]
[2-3 paragraph analysis with source citations]

## Data Points
| Metric | Value | Source | Date |
|--------|-------|--------|------|

## Expert Perspectives
- "[Quote]" — [Name, Title, Source]

## Counter-Arguments & Nuance
- [Opposing view with source]

## Content Angles
- [Angle 1: how to use this research in content]
- [Angle 2]

## Sources
1. [Source name] — [URL] — [Credibility: High/Medium/Low]
```

## Options

| Option | Values | Default |
|--------|--------|---------|
| Time range | 24h, 7d, 30d, 90d | 7d |
| Depth | quick, standard, deep | standard |
| Focus | topic keyword or category | required |
| Output | brief, report, raw-notes | brief |

## Quality Standards

1. **Minimum 3 independent sources** per key finding
2. **Recency bias** toward last 30 days unless historical context is needed
3. **Always include counter-arguments** — at least one contrarian or skeptical view
4. **Separate facts from opinions** — clearly label which is which
5. **Link to original sources** — never cite without attribution
6. **No speculation** — if data is missing, say so rather than guessing

For source credibility framework and synthesis methodology, see [REFERENCE.md](REFERENCE.md).

When to use

Synthesize topic sources into a cited brief with evidence, uncertainty and content angles. Use Customer Research and Synthesis for interviews and customer feedback.

What you get

The structured plan or review specified in the original, with evidence and open questions.

How it works

Confirm task inputs, follow the source workflow and apply the explicit M11 qualifications below.

Requirements

Topic, audience, date range and accessible authorized sources or a source-reading tool.

Delivery and review notes

The bundled REFERENCE.md is fully reviewed. Source tiers, weights, recency windows and confidence labels are heuristics, not validity tests. Check methodology and independence; repeated reporting is not independent corroboration. If three sources or a counterargument do not exist, say so rather than inventing them. Resolve apparent contradictions when evidence warrants it and explain remaining uncertainty. Reference market-size/CAGR examples are fabricated format examples, not verified facts. Use the actual task year in searches. No installation or external research occurs on load.

Starting prompt

Use Evidence Research Brief for [BUSINESS/TASK]. Ask for missing inputs: Topic, audience, date range and accessible authorized sources or a source-reading tool. Return the source output format and label evidence, assumptions and validation steps. The bundled REFERENCE.md is fully reviewed. Source tiers, weights, recency windows and confidence labels are heuristics, not validity tests. Check methodology and independence; repeated reporting is not independent corroboration. If three sources or a counterargument do not exist, say so rather than inventing them. Resolve apparent contradictions when evidence warrants it and explain remaining uncertainty. Reference market-size/CAGR examples are fabricated format examples, not verified facts. Use the actual task year in searches. No installation or external research occurs on load.

Not for

Claiming fresh research without actually reading sources or satisfying source/quote quotas with invented material.

What M11 added

M11 added task routing, German terms, scope and evidence requirements while preserving original authorship. The bundled REFERENCE.md is fully reviewed. Source tiers, weights, recency windows and confidence labels are heuristics, not validity tests. Check methodology and independence; repeated reporting is not independent corroboration. If three sources or a counterargument do not exist, say so rather than inventing them. Resolve apparent contradictions when evidence warrants it and explain remaining uncertainty. Reference market-size/CAGR examples are fabricated format examples, not verified facts. Use the actual task year in searches. No installation or external research occurs on load.

Original authorship remains with thatrebeccarae/claude-marketing · Original source ↗

Included reference: REFERENCE.md

Rebecca Rae Barton · MIT · SHA-256 6ab2af96f19884e88242d1da39c1335f696952fb583b4b8448c96d4a5606b516

# Research Digest — Reference

## Source Credibility Framework

### Tier 1: Primary Research (Highest credibility)
- Peer-reviewed studies and academic papers
- Government/regulatory data (Census, BLS, SEC filings)
- Company earnings reports and SEC filings
- Original surveys with disclosed methodology
- Patent filings

### Tier 2: Professional Analysis
- Analyst reports (Gartner, Forrester, McKinsey, etc.)
- Industry association reports
- Major business publications (WSJ, Bloomberg, Reuters)
- Expert interviews and conference talks
- Well-sourced investigative journalism

### Tier 3: Industry Commentary
- Industry blogs and newsletters with track record
- Trade publications
- LinkedIn posts from verified practitioners
- Podcast interviews with industry leaders
- Company case studies (note: inherently biased)

### Tier 4: Community & Social (Lowest credibility)
- Reddit discussions and Twitter threads
- Quora answers
- YouTube commentary
- Anonymous forum posts
- User reviews and testimonials

**Rule:** Key findings should be supported by Tier 1 or 2 sources. Tier 3-4 sources are useful for sentiment and emerging trends but should not be cited as primary evidence.

## Synthesis Methodology

### Convergence Analysis

When 3+ independent sources report the same finding:
1. Note the convergence (strong signal)
2. Check if sources are truly independent (not citing each other)
3. Look for the original primary source
4. Assess if the finding has become "conventional wisdom" (may need challenge)

### Divergence Analysis

When sources contradict each other:
1. Identify the specific point of disagreement
2. Check data sources and methodology differences
3. Note potential biases (company-funded research, platform advocacy)
4. Present both views with evidence quality assessment
5. Do NOT resolve the contradiction — present it honestly

### Trend Identification

| Signal | Confidence |
|--------|-----------|
| Quantitative data showing consistent direction | High |
| 3+ independent expert opinions aligned | Medium-High |
| Emerging theme in community discussions | Medium |
| Single analyst prediction | Low |
| Anecdotal evidence only | Very Low |

## Search Templates

### Industry Scan

```
"[industry] trends 2026"
"[industry] market report"
"[industry] challenges" site:reddit.com
"[technology] adoption" "[industry]"
"[competitor 1] OR [competitor 2]" announcement OR launch
```

### Topic Deep Dive

```
"[topic]" research OR study OR data
"[topic]" expert OR analyst
"[topic]" "according to" OR "reported that"
"[topic]" criticism OR challenge OR limitation
"[topic]" case study OR example
```

### Competitive Intelligence

```
"[company]" announcement OR launch OR partnership
"[company]" revenue OR funding OR valuation
"[company]" review OR alternative
"[company]" vs "[competitor]"
site:linkedin.com "[company]" hiring OR role
```

## Citation Format

### In-Brief Citation

```
According to Gartner's 2025 Magic Quadrant report, the CDP market reached $4.2B...
```

### Source List Entry

```
1. **Gartner** — "Magic Quadrant for Customer Data Platforms, 2025" — https://gartner.com/... — Credibility: Tier 2 (Analyst Report) — Published: 2025-09-15
```

### Data Point Citation

```
| Market size | $4.2B (2024) | Gartner MQ 2025 | 2025-09 |
| Growth rate | 25% CAGR | IDC Tracker | 2025-06 |
```

## Brief Depth Guide

### Quick Scan (15-20 min)

- 5-8 sources reviewed
- 3-5 key findings
- Minimal counter-arguments
- No expert quotes
- Use case: staying current, identifying emerging topics

### Standard (30-45 min)

- 10-15 sources reviewed
- 5-8 key findings with analysis
- 2-3 data points per finding
- At least 1 counter-argument
- 2-3 content angles
- Use case: content research, market monitoring

### Deep Dive (60-90 min)

- 20+ sources reviewed
- 8-12 key findings with detailed analysis
- 5+ data points with cross-referencing
- Multiple counter-arguments and nuance
- Expert perspectives section
- 4-6 content angles with audience mapping
- Use case: strategic planning, market entry, investment research

MIT License

Copyright (c) 2026 Rebecca Rae Barton

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Original license & copyright

MIT License

Copyright (c) 2026 Rebecca Rae Barton

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: fa1337b7c139062eb672a7064fcb8d85cdf7ff8b752694c69ab78b72a92a0486
Snapshot checked: 2026-09-28T15:02:41.083Z

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