For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

Choose an area

01 · Category

What the MCP returns at this step

91 · Marketing · Creative Production

Ad Brief Production

Turn a chosen evidence-backed creative direction into a creator brief, hook, shot list, voiceover and CTA.

anzeigenproduktionsbriefad-brief-generator

Shoot-Ready Ad Brief Generator · Original SKILL.md

---
name: ad-brief-generator
description: Turn ranked creative directions (from winning-pattern-synthesis, or any selected evidence-backed angle/hook) into shoot-ready UGC/creator briefs — hook line, shot list, VO/copy direction, and CTA. Use whenever the user asks for a creator brief, script, shot list, or says a direction is ready to hand off for production. This is the final production-facing output of the winning-ads pack.
---

# Ad Brief Generator

Converts a validated creative direction into a brief a creator or editor can shoot from directly — no further interpretation needed on their end.

## When to use this skill

- "Turn this into a brief"
- "Write the script/shot list for [direction]"
- The final step after `winning-pattern-synthesis` has ranked directions, or directly off a single hook from `creative-psychology-hooks`

## Inputs needed

- The direction: angle, hook, mechanism (from synthesis or psychology skill output)
- Format: UGC talking-head, B-roll+VO, static image, carousel
- Any brand-specific constraints: tone, banned claims/words, required disclaimers, existing creator relationships
- Length target (15s, 30s, static, etc.) if the platform/placement is known

If the format template the user wants isn't established in this conversation, ask once before generating — don't guess a template structure only to redo it.

## Brief Structure

### Header
- Direction name / angle
- Source: cross-source overlap / competitor-backed test gap / own-only market whitespace / cold psychology hook (carry this through from synthesis — production should know the confidence level)
- Format + target length

### Hook (0–3s)
- Exact line or visual direction, not a vague description
- Delivery note (tone, pacing, on-camera vs voiceover, text overlay if any)

### Body
- Beat-by-beat shot list for video (what's shown, what's said, timing)
- For static/carousel: panel-by-panel breakdown
- Explicitly carry forward what `own-creative-diagnosis` flagged as strong in the analysis window (e.g. "keep hook, change pacing after 3s" scenarios) if this brief is a variation of an existing strong performer rather than a fresh concept

### CTA
- Exact line
- Visual treatment (on-screen text, verbal, both)
- Any urgency/scarcity element if the diagnosis called for stronger CTA

### Copy (for the ad unit itself, separate from video VO)
- Primary text
- Headline
- Any compliance/disclaimer requirements

## Variation Set

Don't generate a single brief in isolation — generate the brief plus 2-3 named variation directions per the standard test order:
1. Copy variation (same angle, different words)
2. Angle variation (different selling point, same format)
3. Hook variation (same body, different opener) — pull alternates straight from `creative-psychology-hooks` output if available

## Output Format

```
### Creative Brief: [Direction Name]

Source: [cross-source overlap / competitor-backed test gap / own-only market whitespace / cold ideation]
Format: [UGC / B-roll+VO / static / carousel] · Length: [target]

HOOK (0-3s)
[Line + delivery direction]

BODY
[Beat/shot list or panel breakdown]

CTA
[Line + treatment]

COPY
Primary text: ...
Headline: ...

VARIATIONS TO TEST ALONGSIDE
1. [Copy variant]
2. [Angle variant]
3. [Hook variant]
```

## Guardrails

- Never fabricate a specific claim, stat, or testimonial in the copy — placeholder clearly (`[insert verified stat]`) rather than inventing one.
- Flag anything that reads close to a competitor's specific creative execution (not just angle/pattern) rather than an original take built from the pattern.
- Keep briefs specific enough to shoot from — "make it relatable" is not a brief; "open on hands struggling to open packaging, cut to product in 2s" is.

When to use

Turn a chosen evidence-backed creative direction into a creator brief, hook, shot list, voiceover and CTA.

What you get

The complete original GoMarble guidance, with source attribution and declared limits.

How it works

Clarify scope, use available evidence, and apply the relevant source workflow within actual user authorization.

Requirements

Selected direction, brand/offer, supported claims, production constraints and desired action.

Delivery and review notes

Do not invent claims, statistics or testimonials. Briefs are proposed production instructions, not completed or published ads. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Starting prompt

Use Ad Brief Production for [TASK]. Clarify Selected direction, brand/offer, supported claims, production constraints and desired action. Separate observed evidence from heuristics and recommendations. Check actual connector availability and approval semantics before any external action.

Not for

Claiming installed GoMarble tools, proven campaign outcomes or authorization to launch ads merely from loading this source.

What M11 added

German routing and explicit scope. Original attribution: GoMarble. Do not invent claims, statistics or testimonials. Briefs are proposed production instructions, not completed or published ads. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Original authorship remains with gomarble-ai/marketing-agent · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 GoMarble

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: aedac0cf003dc7808891a56f3e3a3c1d111b56d00a84d84d3ff4ed38aadccf90
Snapshot checked: 2026-09-28T16:19:52.867Z

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Email Sequence Copy and Flow

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Content Strategy and Editorial Roadmap

Product Launch Planning

Customer Research and Voice of Customer

Community Growth and Member Experience

Competitor Research Profiles

Roadmap and Release Communication

Lifecycle Email Sequences

API Contracts and Interface Design

Observability and Instrumentation Planning

Agent Context and Session Handoff

Product Discovery Sprint

Deal Quality Scoring

Enrichment Waterfall Design

Customer Retention Playbook

Sales Coaching Practice

Revenue Cohort Analysis

Intent Signal Scoring

Customer Identity Matching

Segment Activation Planning

Sales Call Review

Retention Dashboard Design

Sales Coaching Competencies

Offer Delivery Design

Offer Value Communication

Service Productization

Conversion Hypothesis Prioritization

Braze Engagement Guidance

Brand Voice Guide Design

Content Pipeline Orchestration

Website Brand Profile

Buyer Objection Clarification

Klaviyo Integration Guidance

Offer Bonus Planning

Klaviyo Marketing Review

Cross-Platform Advertising Review

Expertise Business Model

LinkedIn Advertising Guidance

TikTok Advertising Guidance

Evidence Research Brief

Cinematic Video Prompts

Visual Prompt Model Adaptation

Visual Prompt Diagnostics

Short Film Development

Find a skill.
Get to work.