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Clarify positioning, then turn it into a lead-generation asset.

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Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

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Diagnose architecture and context, then plan agent-team responsibilities. Memory and cost-runtime reviews are outside this pack.

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Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

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Plan a campaign, draft its channel content and review the work against actual brand guidance.

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What the MCP returns at this step

03 · Marketing · Go-to-Market

Go-to-Market Strategy

Builds a launch plan connecting target segments, channels, messaging, milestones and measurable outcomes.

gtmlaunchchannelsmessagingmarketing

Go-to-Market Strategy · Original SKILL.md

---
name: gtm-strategy
description: "Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market."
---
# GTM Strategy

## Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

## When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap

## How It Works

### Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data

### Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels

### Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations

### Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)

### Step 5: Create Launch Plan
Build a phased launch timeline:
- Pre-launch preparation (messaging, channels, timeline)
- Launch day activities and announcements
- Post-launch momentum (content, partnerships, communities)
- Measurement and optimization cadence
- Success criteria and go/no-go decision points

## Input Format
Use $ARGUMENTS to pass:
- Product name and description
- Target market segment
- Research data or file path
- Launch timeline and constraints
- Budget or resource limitations

## Output
A structured GTM strategy document including:
- Recommended marketing channels with justification
- Channel-specific messaging and positioning
- Launch timeline with key milestones
- KPI targets and measurement framework
- Risk mitigation strategies
- 90-day execution roadmap

## Framework
This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

## Tips
- Start with your most confident customer segment
- Validate assumptions through customer interviews before full launch
- Focus on a few channels excellently rather than many channels poorly
- Establish baseline metrics before launch to measure impact
- Plan for feedback loops and optimization

---

### Further Reading

- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
- [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12)
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)

When to use

Preparing a launch or entering a new market with explicit resources and constraints.

What you get

Channel choices, audience messages, a launch roadmap and a measurement plan.

How it works

Use customer and competitor evidence to select channels, define hypotheses and sequence launch milestones.

Requirements

Product context, audience evidence, timeline and resource constraints. No scripts or mandatory reference files.

Starting prompt

Plan a go-to-market strategy for [PRODUCT]. Ask for audience, evidence, budget and timing; distinguish targets from forecasts. Produce a plan without launching campaigns or spending money.

Not for

Launching campaigns, sending outreach or claiming unverified acquisition costs and revenue forecasts.

What M11 added

M11 added task routing, evidence requirements, explicit scope boundaries and curated pack/relationship placement around the unchanged original skill.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Related skills & prerequisites

marketing-campaign-ideas · next — Translate the launch strategy into concrete campaign experiments.

north-star-metric · together — Connect launch activity to customer value and supporting metrics.

Source SHA-256: fcc7c24dda6b4fec94d1d847e0ba2b42cff38b5ec6215bb1749a65d8b885f91e
Snapshot checked: 2026-09-28T10:51:36.060481+00:00

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Task Packs

Marketing Foundation

Marketing Launch

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Conversion and Activation Review

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Go-to-Market Strategy

When to use

What you get

How it works

Requirements

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What M11 added

Related skills & prerequisites

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