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Task Packs

Marketing Foundation

Clarify positioning, then turn it into a lead-generation asset.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, then plan agent-team responsibilities. Memory and cost-runtime reviews are outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

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01 · Category

What the MCP returns at this step

04 · Marketing · Campaigns

Marketing Campaign Ideas

Generates five campaign concepts with audience messages, channel choices and testable engagement hypotheses.

campaignsideationchannelsmessagingmarketing

Marketing Campaign Ideas · Original SKILL.md

---
name: marketing-ideas
description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics."
---
# Marketing Ideas

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches.

## When to Use

- Brainstorming marketing campaigns
- Planning product promotion strategies
- Exploring creative marketing approaches
- Building growth initiatives
- Triggers: marketing ideas, promote product, marketing campaign, creative marketing, growth ideas

## Prompt

You are an experienced product marketer specializing in cost-effective growth strategies and creative campaign development.

Analyze the following product and market context: $ARGUMENTS

Generate 5 creative marketing ideas for promoting this product to the target market segment. For each idea:

1. **Channel**: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.)
2. **Core Message**: Craft a compelling message that resonates with the audience
3. **Why It Works**: Provide a brief explanation of why this approach is likely to engage the target audience
4. **Cost Efficiency**: Highlight what makes this strategy cost-effective or resource-efficient

Prioritize strategies that deliver high impact with limited budget. Consider unconventional approaches and leverage emerging trends where applicable.

## Tips for Best Results

- Provide specific details about your product, target market, and business constraints
- Include any existing brand positioning or messaging guidelines
- Mention your current marketing channels and what's already working
- Share any budget limitations or resource constraints
- Include information about your target audience's preferences and behaviors

---

### Further Reading

- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)

When to use

Exploring campaign options for a specific product, audience and budget.

What you get

Five concepts with channel, message, rationale and an initial validation approach.

How it works

Ground ideas in supplied positioning and constraints, then define how each hypothesis could be tested.

Requirements

Product, audience, existing positioning and budget constraints. No scripts or mandatory reference files.

Starting prompt

Propose five marketing campaigns for [PRODUCT] and [AUDIENCE]. Use the supplied budget. Label impact and cost assumptions; suggest small tests without publishing or spending.

Not for

Guaranteed campaign performance, fabricated benchmarks or automatic external publishing.

What M11 added

M11 added task routing, evidence requirements, explicit scope boundaries and curated pack/relationship placement around the unchanged original skill.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Related skills & prerequisites

lead-magnet-strategy · together — Develop a useful acquisition asset for the selected campaign.

Source SHA-256: 83242a3a8f5feae768820fee5ae8f4b6b4f7eaf12c8a450c49b134995bd76a89
Snapshot checked: 2026-09-28T10:51:36.060481+00:00

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Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Lifecycle Email Sequence Planning

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

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Task Packs

Marketing Foundation

Marketing Launch

Agent Audit Essentials

Conversion and Activation Review

Campaign Content and Brand Review

Choose an area

Marketing Campaign Ideas

When to use

What you get

How it works

Requirements

Not for

What M11 added

Related skills & prerequisites

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