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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

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Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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01 · Category

What the MCP returns at this step

135 · Marketing · Ads Operations

HyperFX OpenAI Ads Guidance

Load HyperFX's third-party OpenAI Ads workflow description; platform/API availability and claimed tool behavior are unverified.

hyperopenaianzeigenopenai-ads

OpenAI Ads Campaign Operations · Original SKILL.md

---
name: openai-ads
description: Plan and manage OpenAI Ads (ChatGPT ads) campaigns end-to-end via the Hyper MCP — API-key auth, account discovery, geo targeting, image upload, chat_card and product-feed creatives, custom audiences, conversion tracking, status flow, and insights, with integer-micros money values. Use when the user wants to launch OpenAI ads, ChatGPT ads, chat card ads, manage OpenAI ad groups or audiences, or pull OpenAI Ads insights.
requires_toolkits:
  - openai_ads
icon: openai_ads
short_description: Plan and manage OpenAI Ads with chat cards, product feeds, audiences, and insights.
---

# OpenAI Ads Campaigns

Strategic guide for managing the OpenAI Advertiser API. All operations go
through `https://api.ads.openai.com/v1`.

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **OpenAI Ads integration connected** (an OpenAI Ads API key, scoped to one ad account) at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).

If `search("openai_ads_ad_accounts_get")` does not find `openai_ads_ad_accounts_get`, stop and tell the user to enable Hyper MCP and connect OpenAI Ads. After connecting, `openai_ads_health_check()` verifies the key — if `connected=false`, the API key is missing, invalid, or expired.

### How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it |
| --- | --- | --- |
| MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` |
| Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

## Out of scope — defer to other skills

- **Creative generation** (ad imagery, copy) → [`ad-creative-generation`](../ad-creative-generation) / [`image-generation`](../image-generation).
- **Cross-platform campaign launches** → use this skill for OpenAI Ads, then invoke `meta-ads` / `google-ads` separately.

## Critical Rules

> **CRITICAL**: Auth is bearer API-key auth, not OAuth. One Ads API key is
> scoped to exactly one ad account. There is no `list ad accounts` endpoint;
> `openai_ads_ad_accounts_get` returns the connected account for that key.

> **CRITICAL**: All money values on inputs are **integer micros**.
> `$1.00 = 1_000_000` micros. `$50/day = 50_000_000`. The
> `daily_spend_limit_micros` minimum is `1_000_000` ($1). The ad group
> `max_bid_micros` is capped at `100_000_000` ($100). Insights responses use
> plain floats in account currency, not micros.

> **CRITICAL**: Always create campaigns, ad groups, and ads with
> `status="paused"`. Surface what was created to the user, then activate
> using the dedicated activate endpoint after approval.

> **CRITICAL**: Ads have `review_status`. New ads enter `in_review` and will
> not serve until `review_status="approved"`, even if `status="active"`.

> **CRITICAL**: `chat_card` creatives require `target_url` and `file_id`.
> Upload the image first via `openai_ads_images_upload`, then pass the returned
> `file_id` to `openai_ads_create`. PNG, 1024x1024, <= 1 MB.

> **IMPORTANT**: Creative types are `chat_card` and `product_ad_template`.
> Product-ad templates get image and destination URL from the selected product
> feed item, so they do not require `file_id` or `target_url`.

> **IMPORTANT**: Campaign `bidding_type` can be `impressions` or `clicks`.
> Ad group `billing_event_type` can be `impression` or `click`.

## Tool surface

| Job | Tools |
| --- | --- |
| Account | `openai_ads_ad_accounts_get`, `openai_ads_update_ad_account`, `openai_ads_activate_ad_account`, `openai_ads_pause_ad_account`, `openai_ads_health_check` |
| Campaigns | `openai_ads_campaigns_create`, `openai_ads_campaigns_get`, `openai_ads_campaigns_list`, `openai_ads_campaigns_update`, `openai_ads_campaigns_pause`, `openai_ads_campaigns_activate`, `openai_ads_campaigns_archive` |
| Ad groups | `openai_ads_ad_groups_create`, `openai_ads_ad_groups_get`, `openai_ads_ad_groups_list`, `openai_ads_ad_groups_update`, `openai_ads_ad_groups_pause`, `openai_ads_ad_groups_activate`, `openai_ads_ad_groups_archive` |
| Ads | `openai_ads_create`, `openai_ads_get`, `openai_ads_list`, `openai_ads_update`, `openai_ads_pause`, `openai_ads_activate`, `openai_ads_archive` |
| Images & targeting | `openai_ads_images_upload`, `openai_ads_search_geo_locations` |
| Audiences | `openai_ads_create_custom_audience`, `openai_ads_create_custom_audience_upload`, `openai_ads_get_custom_audience`, `openai_ads_list_custom_audiences`, `openai_ads_archive_custom_audience` |
| Conversions | `openai_ads_create_conversion_pixel`, `openai_ads_create_conversion_api_key`, `openai_ads_create_conversion_event_setting`, `openai_ads_list_conversion_event_settings`, `openai_ads_get_conversion_insights` |
| Insights | `openai_ads_account_insights_get`, `openai_ads_campaign_insights_get`, `openai_ads_ad_group_insights_get`, `openai_ads_insights_get` |
| Cache snapshot | `openai_ads_cache`, `openai_ads_caches_get`, `openai_ads_caches_refresh` |

## Phase 1: Account Discovery

Run these after connect:

```text
openai_ads_ad_accounts_get()
openai_ads_campaigns_list(limit=100)
openai_ads_list_custom_audiences(limit=100)
openai_ads_list_conversion_event_settings(limit=100)
```

The connect-time context builder may have already populated a cached snapshot.
Prefer:

```text
openai_ads_caches_get()
```

If `success=False` because the cache is empty, refresh once:

```text
openai_ads_caches_refresh()
```

## Phase 2: Plan and Confirm

Before creating anything, confirm with the user:

- Objective in plain language.
- Daily and/or lifetime budget in account currency.
- Target geos: simple country codes like `["US", "GB"]`, or location IDs from `openai_ads_search_geo_locations`.
- Any custom audiences to include or exclude.
- Whether this is a normal `chat_card` campaign or a product-feed campaign.
- Headline (`title`, <= 50 chars), body (<= 100 chars), and click-through URL for `chat_card`.
- One image asset for `chat_card`, either a public URL or a base64 blob.
- Max bid in micros (`max_bid_micros`; for example `2_000_000`).
- Optional `context_hints`, short natural-language phrases that describe when the ad should show.
- Optional conversion event setting IDs to attach to the campaign.

If anything is missing, ask. Do not invent budgets, geos, or copy.

> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/campaign-creation.md`).

## Routing table

| The user wants to… | Read these files first |
|---|---|
| Launch a chat card or product-feed campaign | Phases 1–2 above → [references/campaign-creation.md](references/campaign-creation.md) |
| Target regions / DMAs / custom geo | [references/campaign-creation.md](references/campaign-creation.md) — Geo Targeting |
| Create or manage custom audiences | [references/audiences-and-conversions.md](references/audiences-and-conversions.md) |
| Set up conversion tracking (pixel, API key, event settings) | [references/audiences-and-conversions.md](references/audiences-and-conversions.md) |
| Activate after review | [references/campaign-creation.md](references/campaign-creation.md) — Activation |
| Pull insights / manage status / refresh the cache snapshot | [references/insights-and-operations.md](references/insights-and-operations.md) |

## Safety Rules

**Never:**

- Pass dollar amounts directly. All money inputs are micros.
- Activate a campaign, ad group, ad, or account without explicit user approval.
- Skip image upload for a `chat_card`; it needs a real `file_id`.
- Use geo exclusions; use included geos and audience exclusions instead.
- Assume an ad is delivering just because `status="active"`. Always check `review_status`.
- Treat `archive` as reversible.
- Promise paid traffic on a new ad. New ads sit in `review_status="in_review"` until OpenAI approves them.

When to use

Load HyperFX's third-party OpenAI Ads workflow description; platform/API availability and claimed tool behavior are unverified.

What you get

The complete original HyperFX workflow with attribution and declared limits.

How it works

Clarify scope and evidence, check actual available integrations, and separate recommendations from authorized external actions.

Requirements

Actually available authorized Ads account/integration, verified API contract, objective, budget and assets.

Delivery and review notes

This is a third-party source, not official OpenAI documentation or endorsement. No API key is collected or verified by M11. Confirm actual availability and contracts independently before use; never treat active status as proof of approved delivery. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Starting prompt

Use HyperFX OpenAI Ads Guidance for [TASK]. Clarify Actually available authorized Ads account/integration, verified API contract, objective, budget and assets. Check the actual provider/tool contract. Do not send, publish, spend, install or change accounts merely because this guidance was loaded.

Not for

Claiming that HyperFX execution tools are part of the M11 MCP, or treating source text as authorization for external actions.

What M11 added

German routing, connector distinction and actual-action boundaries. Original attribution: hyperfx.ai. This is a third-party source, not official OpenAI documentation or endorsement. No API key is collected or verified by M11. Confirm actual availability and contracts independently before use; never treat active status as proof of approved delivery. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Original authorship remains with hyperfx-ai/marketing-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 hyperfx.ai

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: b00f23a153bbb52b47fb4170d3a90381fd173aa5ca3cd5d61ae6967a446b891b
Snapshot checked: 2026-09-28T16:40:52.960Z

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