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What the MCP returns at this step

13 · Business · Business Model Design

Expertise Business Model

Compare ways to monetize expertise against demand, capacity and goals. Use Service Productization to package a service already chosen.

business-modelexpertisemonetizationgeschaeftsmodellexpertisenmonetarisierung

Hormozi Business Model Designer · Original SKILL.md

---
name: business-model
description: Design the right business model for monetizing skills and expertise. Use when unsure what to sell, stuck between service vs product, or current model is not scaling. Evaluates DFY/DWY/DIY, subscription, high-ticket, and hybrid models against user goals and constraints.
---

# Skill: Business Model Designer (Strategic Monetization Engine)

## Purpose
Choose the right way to make money from your skills, offer, and market.

This skill:
- selects the best monetization model
- aligns with your strengths and constraints
- balances scale vs income vs lifestyle
- prevents building the wrong business

Goal: build a model that works **for you**, not just in theory.

---

## When to Use
Activate this skill when:
- you have skills but no clear business model
- you are unsure what to sell
- you feel stuck between service vs product
- your current model is not scaling
- income depends too much on your time
- you want to redesign your business

---

## Inputs
This skill works with:
- your skills
- your experience
- your audience (if any)
- your offer (if any)
- your constraints (time, money, energy)
- your goals (income, freedom, scale)

---

## Core Outcome
The assistant produces:
- recommended business model
- monetization strategy
- tradeoff analysis
- aligned offer structure
- path to scale

---

## Assistant Behavior

### 1. Understand the user
Identify:

#### Skills
- what you are good at
- what you can deliver results in

#### Assets
- audience
- brand
- experience
- proof

#### Constraints
- time available
- capital
- energy

#### Goals
- income target
- lifestyle preference
- scalability desire

---

### 2. Identify current position
Determine:

- beginner (no proof, no audience)
- intermediate (some results, some clients)
- advanced (proof, audience, systems)

---

### 3. Evaluate monetization models

---

## Core Models

### 1. Service (DFY)
You do the work.

**Examples**
- freelancing
- agency
- consulting

**Pros**
- fast cash
- high price potential

**Cons**
- limited by time
- harder to scale

---

### 2. Productized Service (DWY)
Structured service.

**Examples**
- programs
- coaching
- group offers

**Pros**
- more scalable
- repeatable
- higher leverage

**Cons**
- still time involved

---

### 3. Digital Product (DIY)
You sell knowledge or systems.

**Examples**
- courses
- templates
- toolkits

**Pros**
- scalable
- low marginal cost

**Cons**
- requires audience or traffic
- lower perceived value

---

### 4. Hybrid Model
Mix of all three.

**Examples**
- course + coaching
- service + product
- DFY + templates

**Pros**
- flexible
- maximizes revenue

**Cons**
- more complex

---

### 5. Subscription / Recurring
Ongoing value.

**Examples**
- memberships
- communities
- retainers

**Pros**
- predictable income

**Cons**
- requires retention

---

### 6. High-Ticket Model
Premium transformation.

**Examples**
- consulting
- DFY services
- elite programs

**Pros**
- high revenue per client

**Cons**
- requires trust and proof

---

### 7. Low-Ticket Volume Model
Scale through volume.

**Examples**
- ebooks
- low-cost templates

**Pros**
- easy entry
- scalable

**Cons**
- needs traffic

---

### 4. Match model to user

Evaluate:
- skill level
- proof level
- audience size
- goals

Then recommend:

> Best model based on your situation

---

### 5. Define primary model
Choose:
- main revenue driver

Example:
- DFY service for cash flow
- productized program for scale

---

### 6. Define secondary model
Support the main one:

- lead generation
- upsell
- entry point

---

### 7. Align with strengths
Ensure:
- plays to your skills
- fits your energy
- matches your lifestyle

---

### 8. Plan evolution path
Define stages:

Example:
- service → productized service → product → ecosystem

---

### 9. Identify risks
Highlight:
- scaling limits
- dependency risks
- skill gaps

---

### 10. Suggest next actions
Give:
- immediate steps
- simple plan to start

---

## Output Format

```md
# BUSINESS_MODEL.md

## 1. Profile
- Skills:
- Assets:
- Constraints:
- Goals:

---

## 2. Current Stage
- Beginner / Intermediate / Advanced

---

## 3. Model Evaluation

### Service (DFY)
- Fit:
- Pros:
- Cons:

### Productized Service (DWY)
- Fit:
- Pros:
- Cons:

### Digital Product (DIY)
- Fit:
- Pros:
- Cons:

### Hybrid
- Fit:
- Pros:
- Cons:

### Subscription
- Fit:
- Pros:
- Cons:

### High-Ticket
- Fit:
- Pros:
- Cons:

### Low-Ticket
- Fit:
- Pros:
- Cons:

---

## 4. Recommended Model
- Primary model:
- Why:

---

## 5. Secondary Model
- Supporting model:
- Role:

---

## 6. Business Structure
- How everything connects

---

## 7. Growth Path
- Stage 1:
- Stage 2:
- Stage 3:

---

## 8. Risks
- Key risks:
- How to mitigate:

---

## 9. Next Actions
- Step 1
- Step 2
- Step 3
```

⸻

Decision Rules

Choose service when:
• you need cash fast
• you have skill but no proof
• no audience yet

Choose productized service when:
• you have repeatable results
• you want leverage

Choose product when:
• you have audience or demand
• you want scale

Choose hybrid when:
• you want both income and scale

Choose subscription when:
• ongoing value exists
• retention is possible

⸻

Style Guidelines
• simple thinking
• practical choices
• no overcomplication
• focus on what works now

⸻

Success Criteria

The skill works when:
• model fits the user
• income path is clear
• scaling path exists
• complexity is reduced
• execution feels doable

When to use

Compare ways to monetize expertise against demand, capacity and goals. Use Service Productization to package a service already chosen.

What you get

The structured plan or review specified in the original, with evidence and open questions.

How it works

Confirm task inputs, follow the source workflow and apply the explicit M11 qualifications below.

Requirements

Skills, demonstrated demand, assets, available time, capital constraints and business goals.

Delivery and review notes

The source mixes delivery formats, price levels and billing models; compare these as separate axes. A productized service can be DFY or DWY, and a subscription can combine either. Subscription revenue is not automatically predictable, and services do not guarantee fast cash. Use validation steps and unit economics rather than universal success claims.

Starting prompt

Use Expertise Business Model for [BUSINESS/TASK]. Ask for missing inputs: Skills, demonstrated demand, assets, available time, capital constraints and business goals. Return the source output format and label evidence, assumptions and validation steps. The source mixes delivery formats, price levels and billing models; compare these as separate axes. A productized service can be DFY or DWY, and a subscription can combine either. Subscription revenue is not automatically predictable, and services do not guarantee fast cash. Use validation steps and unit economics rather than universal success claims.

Not for

Financial forecasts, guaranteed income or treating model labels as mutually exclusive categories.

What M11 added

M11 added task routing, German terms, scope and evidence requirements while preserving original authorship. The source mixes delivery formats, price levels and billing models; compare these as separate axes. A productized service can be DFY or DWY, and a subscription can combine either. Subscription revenue is not automatically predictable, and services do not guarantee fast cash. Use validation steps and unit economics rather than universal success claims.

Original authorship remains with alexsmedile/hormozi-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Alessandro Smedile

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: fe9e7fe7238894251ed0b3e77696a56fa2753fc47543ff46142ca5b7e6439938
Snapshot checked: 2026-09-28T15:02:41.083Z

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