No local installation. No M11 login. Connect once. Broad task? Load 5–10 relevant skills and go. Precise task? Narrow through category, topic and tags.
Read only5–10 bundleCategory → Topic → Tags
For Agents · MCP
Your task. The right skill.
The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.
No local installationNo M11 loginRead-only
Broad task
Load 5–10 and go
SEO, Sales, Agents or another broad area → one bundle call → work.
MCP endpoint: https://skills.m11.ch/mcp
Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.
Task Packs
Marketing Foundation
Clarify positioning, then turn it into a lead-generation asset.
Marketing Launch
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Agent Audit Essentials
Diagnose architecture and context, then plan agent-team responsibilities. Memory and cost-runtime reviews are outside this pack.
Conversion and Activation Review
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Campaign Content and Brand Review
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Content and Launch Planning
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Customer, Market and Community Research
Understand customer needs, compare competitors and plan a community around real member value.
Choose an area
01 · Category
What the MCP returns at this step
19 · Marketing · Marketing Analytics
Marketing Performance Reporting
Turn supplied campaign or channel metrics into a traceable report with comparisons and testable recommendations.
Anthropic Marketing — Performance Report · Original SKILL.md
---
name: performance-report
description: Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
argument-hint: "<time period or campaign>"
---
# Performance Report
> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).
Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations.
## Trigger
User runs `/performance-report` or asks for a marketing report, performance analysis, campaign results, or metrics summary.
## Inputs
1. **Report type** — determine which type of report the user needs:
- **Campaign report** — performance of a specific campaign
- **Channel report** — performance across a specific channel (email, social, paid, SEO, etc.)
- **Content performance** — how content pieces are performing
- **Overall marketing report** — cross-channel summary (weekly, monthly, quarterly)
- **Custom** — user-defined scope
2. **Time period** — the reporting window (last week, last month, last quarter, custom date range)
3. **Data source**:
- If ~~marketing analytics is connected, discover what accounts and platforms are available, then pull performance data automatically
- If ~~product analytics is connected: pull performance data automatically
- If not connected: ask the user to provide metrics. Prompt with: "Please paste or share your performance data. I can work with spreadsheets, CSV data, dashboard screenshots described in text, or just the key numbers."
4. **Comparison period** (optional) — prior period or year-over-year for trend context
5. **Stakeholder audience** (optional) — who will read this report (executive summary style vs. detailed analyst view)
## Report Structure
### 1. Executive Summary
- 2-3 sentence overview of performance in the period
- Headline metric with trend direction (up/down/flat vs. prior period)
- One key win and one area of concern
### 2. Key Metrics Dashboard
Present core metrics in a summary table:
| Metric | This Period | Prior Period | Change | Target | Status |
|--------|------------|--------------|--------|--------|--------|
Status indicators:
- On track (meeting or exceeding target)
- At risk (below target but within acceptable range)
- Off track (significantly below target)
#### Metrics by Report Type
**Campaign Report:**
- Impressions and reach
- Click-through rate (CTR)
- Conversion rate
- Cost per acquisition (CPA)
- Return on ad spend (ROAS) or ROI
- Total conversions/signups/leads
**Channel Report (Email):**
- Emails sent, delivered, bounced
- Open rate
- Click-through rate
- Unsubscribe rate
- Conversion rate
**Channel Report (Social):**
- Impressions and reach
- Engagement rate (likes, comments, shares)
- Follower growth
- Click-through rate
- Top-performing posts
**Channel Report (Paid):**
- Spend
- Impressions and clicks
- CTR
- CPC and CPM
- Conversions and CPA
- ROAS
**Channel Report (SEO/Organic):**
- Organic sessions
- Keyword rankings (movement)
- Pages indexed
- Backlinks acquired
- Top-performing pages
**Content Performance:**
- Pageviews and unique visitors
- Time on page
- Bounce rate
- Social shares
- Conversions attributed to content
- Top and bottom performers
**Overall Marketing Report:**
- Total leads generated
- Marketing qualified leads (MQLs)
- Pipeline contribution
- Customer acquisition cost (CAC)
- Channel-by-channel summary
### 3. Trend Analysis
- Performance trend over the period (week-over-week or month-over-month)
- Notable inflection points and what caused them
- Seasonal or cyclical patterns observed
- Comparison to benchmarks or targets
### 4. What Worked
- Top 3-5 wins with specific data
- Why these performed well (hypothesis)
- How to replicate or scale
### 5. What Needs Improvement
- Bottom 3-5 performers with specific data
- Hypotheses for underperformance
- Recommended fixes
### 6. Insights and Observations
- Patterns in the data that are not obvious from the metrics alone
- Audience behavior insights
- Content or creative themes that resonated
- External factors that may have influenced performance (seasonality, news, competitive moves)
### 7. Recommendations
For each recommendation:
- What to do
- Why (linked to a specific insight from the data)
- Expected impact (high, medium, low)
- Effort to implement (high, medium, low)
- Priority (immediate, next sprint, next quarter)
Prioritize recommendations in a 2x2 matrix format:
| | Low Effort | High Effort |
|---|---|---|
| **High Impact** | Do first | Plan for next sprint |
| **Low Impact** | Do if time allows | Deprioritize |
### 8. Next Period Focus
- Top 3 priorities for the upcoming period
- Tests or experiments to run
- Targets for key metrics
## Metric Definitions and Benchmarks
### Email Marketing
| Metric | Definition | Benchmark Range | What It Tells You |
|--------|-----------|----------------|-------------------|
| Delivery rate | Emails delivered / emails sent | 95-99% | List health and sender reputation |
| Open rate | Unique opens / emails delivered | 15-30% | Subject line and sender effectiveness |
| Click-through rate (CTR) | Unique clicks / emails delivered | 2-5% | Content relevance and CTA effectiveness |
| Click-to-open rate (CTOR) | Unique clicks / unique opens | 10-20% | Email content quality (for those who opened) |
| Unsubscribe rate | Unsubscribes / emails delivered | <0.5% | Content-audience fit and frequency tolerance |
| Bounce rate | Bounces / emails sent | <2% | List quality and data hygiene |
| Conversion rate | Conversions / emails delivered | 1-5% | End-to-end email effectiveness |
| Revenue per email | Total revenue / emails sent | Varies | Direct revenue attribution |
| List growth rate | (New subscribers - unsubscribes) / total list | 2-5% monthly | Audience building health |
### Social Media
| Metric | Definition | What It Tells You |
|--------|-----------|-------------------|
| Impressions | Number of times content was displayed | Content distribution and reach |
| Reach | Number of unique users who saw content | Audience breadth |
| Engagement rate | (Likes + comments + shares) / reach | Content resonance |
| Click-through rate | Link clicks / impressions | Traffic driving effectiveness |
| Follower growth rate | Net new followers / total followers per period | Audience building |
| Share/Repost rate | Shares / reach | Content virality and advocacy |
| Video view rate | Views / impressions | Video content hook effectiveness |
| Video completion rate | Completed views / total views | Video content quality and length fit |
| Social share of voice | Your mentions / total category mentions | Brand visibility vs. competitors |
### Paid Advertising (Search and Social)
| Metric | Definition | What It Tells You |
|--------|-----------|-------------------|
| Impressions | Times ad was shown | Budget utilization and targeting breadth |
| Click-through rate (CTR) | Clicks / impressions | Ad creative and targeting relevance |
| Cost per click (CPC) | Total spend / clicks | Cost efficiency of traffic generation |
| Cost per mille (CPM) | Cost per 1,000 impressions | Awareness cost efficiency |
| Conversion rate | Conversions / clicks | Landing page and offer effectiveness |
| Cost per acquisition (CPA) | Total spend / conversions | Full-funnel cost efficiency |
| Return on ad spend (ROAS) | Revenue / ad spend | Revenue generation efficiency |
| Quality Score (search) | Google's relevance rating (1-10) | Ad-keyword-landing page alignment |
| Frequency | Average times a user sees the ad | Ad fatigue risk |
| View-through conversions | Conversions from users who saw but did not click | Display/awareness campaign influence |
### SEO / Organic Search
| Metric | Definition | What It Tells You |
|--------|-----------|-------------------|
| Organic sessions | Visits from organic search | SEO effectiveness and content reach |
| Keyword rankings | Position for target keywords | Search visibility |
| Organic CTR | Clicks / impressions in search results | Title and meta description effectiveness |
| Pages indexed | Number of pages in search index | Crawlability and site health |
| Domain authority | Third-party authority score | Overall site strength |
| Backlinks | Number of external sites linking to you | Content authority and off-page SEO |
| Page load speed | Time to interactive | User experience and ranking factor |
| Organic conversion rate | Organic conversions / organic sessions | Content quality and intent alignment |
| Top entry pages | Most-visited pages from organic search | Content driving the most organic traffic |
### Content Marketing
| Metric | Definition | What It Tells You |
|--------|-----------|-------------------|
| Pageviews | Total views of content pages | Content reach and distribution |
| Unique visitors | Distinct users viewing content | Audience size |
| Average time on page | Time spent on content pages | Content engagement and depth |
| Bounce rate | Single-page sessions / total sessions | Content-audience fit and UX |
| Scroll depth | How far users scroll on a page | Content engagement through the piece |
| Social shares | Times content was shared on social | Content resonance and virality |
| Backlinks earned | External links to content | Content authority and SEO value |
| Lead generation | Leads attributed to content | Content conversion effectiveness |
| Content ROI | Revenue attributed / content production cost | Overall content investment return |
### Overall Marketing / Pipeline
| Metric | Definition | What It Tells You |
|--------|-----------|-------------------|
| Marketing qualified leads (MQLs) | Leads meeting marketing qualification criteria | Top-of-funnel effectiveness |
| Sales qualified leads (SQLs) | MQLs accepted by sales | Lead quality |
| MQL to SQL conversion rate | SQLs / MQLs | Marketing-sales alignment and lead quality |
| Pipeline generated | Dollar value of opportunities created | Marketing impact on revenue |
| Pipeline velocity | How fast deals move through pipeline | Campaign urgency and quality |
| Customer acquisition cost (CAC) | Total marketing + sales cost / new customers | Efficiency of customer acquisition |
| CAC payback period | Months to recover CAC from revenue | Unit economics health |
| Marketing-sourced revenue | Revenue from marketing-originated deals | Direct marketing contribution |
| Marketing-influenced revenue | Revenue from deals where marketing touched | Broader marketing impact |
## Reporting Templates by Cadence
### Weekly Marketing Report
Quick-scan format for team standups:
- **Top 3 metrics** with week-over-week change
- **What worked** this week (1-2 bullet points with data)
- **What needs attention** (1-2 bullet points with data)
- **This week's priorities** (3-5 action items)
### Monthly Marketing Report
Standard stakeholder report:
1. Executive summary (3-5 sentences)
2. Key metrics dashboard (table with MoM and target comparison)
3. Channel-by-channel performance summary
4. Campaign highlights and results
5. What worked and what did not (with hypotheses)
6. Recommendations and next month priorities
7. Budget spend vs. plan
### Quarterly Business Review (QBR)
Strategic review for leadership:
1. Quarter performance vs. goals
2. Year-to-date trajectory
3. Channel ROI analysis
4. Campaign performance summary
5. Competitive and market observations
6. Strategic recommendations for next quarter
7. Budget request and allocation plan
8. Key experiments and learnings
### Dashboard Design Principles
- Lead with the metrics that map to business objectives (not vanity metrics)
- Show trends over time, not just point-in-time snapshots
- Include comparison context: prior period, target, benchmark
- Use consistent color coding: green (on track), yellow (at risk), red (off track)
- Group metrics by funnel stage or business question
- Keep dashboards to one page/screen — detail goes in appendix
- Update cadence should match decision cadence (real-time for paid, weekly for content)
## Trend Analysis and Forecasting
### Trend Identification
When analyzing performance data, look for:
1. **Directional trends**: is the metric consistently going up, down, or flat over 4+ periods?
2. **Inflection points**: where did performance change direction and what happened then?
3. **Seasonality**: are there predictable patterns by day of week, month, or quarter?
4. **Anomalies**: one-time spikes or drops — what caused them and are they repeatable?
5. **Leading indicators**: which metrics change first and predict future outcomes?
### Trend Analysis Process
1. Chart the metric over time (at least 8-12 data points for meaningful trends)
2. Identify the overall direction (upward, downward, flat, cyclical)
3. Calculate the rate of change (is it accelerating or decelerating?)
4. Overlay key events (campaigns launched, product changes, market events)
5. Compare to benchmarks or targets
6. Identify correlations with other metrics
7. Form hypotheses about causation (and plan tests to validate)
### Simple Forecasting Approaches
- **Linear projection**: extend the current trend line forward (useful for stable metrics)
- **Moving average**: smooth out noise by averaging the last 3-6 periods
- **Year-over-year comparison**: use last year's pattern as a baseline, adjusted for growth rate
- **Funnel math**: forecast outputs from inputs (e.g., if we generate X leads at Y conversion rate, we will get Z customers)
- **Scenario modeling**: create best case, expected case, and worst case projections
### Forecasting Caveats
- Short-term forecasts (1-3 months) are more reliable than long-term
- Forecasts based on fewer than 12 data points should be flagged as low confidence
- External factors (market shifts, competitive moves, economic changes) can invalidate trend-based forecasts
- Always present forecasts as ranges, not exact numbers
## Attribution Modeling Basics
### What Is Attribution?
Attribution determines which marketing touchpoints get credit for a conversion. This matters because buyers typically interact with multiple channels before converting.
### Common Attribution Models
| Model | How It Works | Best For | Limitation |
|-------|-------------|----------|------------|
| Last touch | 100% credit to last interaction before conversion | Understanding final conversion triggers | Ignores awareness and nurture |
| First touch | 100% credit to first interaction | Understanding top-of-funnel effectiveness | Ignores nurture and conversion drivers |
| Linear | Equal credit to all touchpoints | Fair representation of all channels | Does not reflect relative impact |
| Time decay | More credit to touchpoints closer to conversion | Balanced view favoring recent interactions | May undervalue awareness |
| Position-based (U-shaped) | 40% first, 40% last, 20% split among middle | Valuing both discovery and conversion | Somewhat arbitrary weighting |
| Data-driven | Algorithmic credit based on conversion patterns | Most accurate representation | Requires significant data volume |
### Attribution Practical Guidance
- Start with last-touch attribution if you have no model in place — it is the simplest and most actionable
- Compare first-touch and last-touch to understand which channels drive awareness vs. conversion
- Use position-based (U-shaped) as a reasonable middle ground for most B2B companies
- Data-driven attribution requires high conversion volume to be statistically meaningful
- No model is perfect — use attribution directionally, not as absolute truth
- Multi-touch attribution is better than single-touch, but any model is better than none
### Attribution Pitfalls
- Do not optimize one channel in isolation based on single-touch attribution
- Awareness channels (display, social, PR) will always look bad in last-touch models
- Conversion channels (search, retargeting) will always look bad in first-touch models
- Self-reported attribution ("how did you hear about us?") provides useful qualitative color but is unreliable as quantitative data
- Cross-device and cross-channel tracking gaps mean attribution data is always incomplete
## Optimization Recommendations Framework
### Optimization Process
1. **Identify**: which metrics are underperforming vs. target or benchmark?
2. **Diagnose**: where in the funnel is the problem? (impressions, clicks, conversions, retention)
3. **Hypothesize**: what is causing the underperformance? (audience, message, creative, offer, timing, technical)
4. **Prioritize**: which fixes will have the biggest impact with the least effort?
5. **Test**: design an experiment to validate the hypothesis
6. **Measure**: did the change improve the metric?
7. **Scale or iterate**: roll out wins broadly; iterate on inconclusive or failed tests
### Optimization Levers by Funnel Stage
| Funnel Stage | Problem Signal | Optimization Levers |
|-------------|---------------|---------------------|
| Awareness | Low impressions, low reach | Budget, targeting, channel mix, creative format |
| Interest | Low CTR, low engagement | Ad creative, headlines, content hooks, audience targeting |
| Consideration | High bounce rate, low time on page | Landing page content, page speed, content relevance, UX |
| Conversion | Low conversion rate | Offer, CTA, form length, trust signals, page layout |
| Retention | High churn, low repeat engagement | Onboarding, email nurture, product experience, support |
### Testing Best Practices
- Test one variable at a time for clean results
- Define the success metric before launching the test
- Calculate required sample size before starting (do not end tests early)
- Run tests for a minimum of one full business cycle (typically one week for B2B)
- Document all tests and results, regardless of outcome
- Share learnings across the team — failed tests are valuable information
- A test that confirms the status quo is not a failure — it builds confidence in your current approach
### Continuous Optimization Cadence
- **Daily**: monitor paid campaigns for budget pacing, anomalies, and disapproved ads
- **Weekly**: review channel performance, pause underperformers, scale winners
- **Bi-weekly**: refresh ad creative and test new variants
- **Monthly**: full performance review, identify new optimization opportunities, update forecasts
- **Quarterly**: strategic review of channel mix, budget allocation, and targeting strategy
## Output Formatting
- Use tables for data presentation
- Bold key numbers and trends
- Keep the executive summary concise (suitable for forwarding to leadership)
- Include a "detailed appendix" section for granular data if the user provided a lot of metrics
## After the Report
Ask: "Would you like me to:
- Create a slide-ready summary of these results?
- Draft a stakeholder email with the key takeaways?
- Dive deeper into any specific metric or channel?
- Set up a reporting template you can reuse next period?"
When to use
Turn supplied campaign or channel metrics into a traceable report with comparisons and testable recommendations.
What you get
An executive summary, metric table, trend observations, limitations and prioritized next-period tests.
How it works
Validate source and metric definitions, compare like periods, separate observations from explanations and bound forecasts.
Requirements
Authorized aggregate data, metric definitions, reporting/comparison windows, targets, currencies, costs and attribution assumptions. Original ../../CONNECTORS.md is included here as CONNECTORS.md. Its included-servers list describes the upstream plugin, not services installed or connected by M11. User-supplied inputs support a manual planning/drafting workflow. Optional tool connections need separate availability and authorization.
M11 review boundaries
Correct the original content ROI formula: revenue/cost is a revenue multiple, not profit ROI; define attributable return and subtract investment before dividing by investment, with margin and included costs explicit. ROAS is revenue/ad spend and is not profit. GA4 bounce rate is the share of non-engaged sessions, not simply single-page sessions (https://support.google.com/analytics/answer/12195621?hl=en). Define denominators, windows and zero cases; do not add unique reach across platforms. Data-driven or multi-touch attribution is not inherently most accurate or causal; distinguish allocation from incremental impact. Domain authority is a third-party metric, not a Google score; time-to-interactive is not a universal ranking metric. Benchmarks, 8–12-point trend thresholds and weekly test durations are heuristics, not statistical guarantees. Pre-specify design, sample size and stopping criteria; inconclusive tests do not prove equivalence. Do not invent missing data, access unapproved accounts or execute budget changes.
Starting prompt
Help me with marketing performance reporting for [BUSINESS]. Establish Authorized aggregate data, metric definitions, reporting/comparison windows, targets, currencies, costs and attribution assumptions. Correct the original content ROI formula: revenue/cost is a revenue multiple, not profit ROI; define attributable return and subtract investment before dividing by investment, with margin and included costs explicit. ROAS is revenue/ad spend and is not profit. GA4 bounce rate is the share of non-engaged sessions, not simply single-page sessions (https://support.google.com/analytics/answer/12195621?hl=en). Define denominators, windows and zero cases; do not add unique reach across platforms. Data-driven or multi-touch attribution is not inherently most accurate or causal; distinguish allocation from incremental impact. Domain authority is a third-party metric, not a Google score; time-to-interactive is not a universal ranking metric. Benchmarks, 8–12-point trend thresholds and weekly test durations are heuristics, not statistical guarantees. Pre-specify design, sample size and stopping criteria; inconclusive tests do not prove equivalence. Do not invent missing data, access unapproved accounts or execute budget changes.
Not for
Autonomous ad optimization, causal proof from attribution, financial assurance or replacing source analytics definitions.
What M11 added
Task routing, complete source/connector provenance, specific factual qualifications and explicit execution boundaries. Correct the original content ROI formula: revenue/cost is a revenue multiple, not profit ROI; define attributable return and subtract investment before dividing by investment, with margin and included costs explicit. ROAS is revenue/ad spend and is not profit. GA4 bounce rate is the share of non-engaged sessions, not simply single-page sessions (https://support.google.com/analytics/answer/12195621?hl=en). Define denominators, windows and zero cases; do not add unique reach across platforms. Data-driven or multi-touch attribution is not inherently most accurate or causal; distinguish allocation from incremental impact. Domain authority is a third-party metric, not a Google score; time-to-interactive is not a universal ranking metric. Benchmarks, 8–12-point trend thresholds and weekly test durations are heuristics, not statistical guarantees. Pre-specify design, sample size and stopping criteria; inconclusive tests do not prove equivalence. Do not invent missing data, access unapproved accounts or execute budget changes.
Original authorship remains with anthropics/knowledge-work-plugins · Original source ↗
# Connectors
## How tool references work
Plugin files use `~~category` as a placeholder for whatever tool the user connects in that category. For example, `~~marketing automation` might mean HubSpot, Marketo, or any other marketing platform with an MCP server.
Plugins are **tool-agnostic** — they describe workflows in terms of categories (design, SEO, email marketing, etc.) rather than specific products. The `.mcp.json` pre-configures specific MCP servers, but any MCP server in that category works.
## Connectors for this plugin
| Category | Placeholder | Included servers | Other options |
|----------|-------------|-----------------|---------------|
| Chat | `~~chat` | Slack | Microsoft Teams |
| Design | `~~design` | Canva, Figma | Adobe Creative Cloud |
| Marketing automation | `~~marketing automation` | HubSpot | Marketo, Pardot, Mailchimp |
| Product analytics | `~~product analytics` | Amplitude | Mixpanel, Google Analytics |
| Knowledge base | `~~knowledge base` | Notion | Confluence, Guru |
| SEO | `~~SEO` | Ahrefs, Similarweb | Semrush, Moz |
| Email marketing | `~~email marketing` | Klaviyo | Mailchimp, Brevo, Customer.io |
| Marketing analytics | `~~marketing analytics` | Supermetrics | Google Analytics, Mailchimp, Semrush |
Apache License
Version 2.0, January 2004
http://www.apache.org/licenses/
TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION
1. Definitions.
"License" shall mean the terms and conditions for use, reproduction,
and distribution as defined by Sections 1 through 9 of this document.
"Licensor" shall mean the copyright owner or entity authorized by
the copyright owner that is granting the License.
"Legal Entity" shall mean the union of the acting entity and all
other entities that control, are controlled by, or are under common
control with that entity. For the purposes of this definition,
"control" means (i) the power, direct or indirect, to cause the
direction or management of such entity, whether by contract or
otherwise, or (ii) ownership of fifty percent (50%) or more of the
outstanding shares, or (iii) beneficial ownership of such entity.
"You" (or "Your") shall mean an individual or Legal Entity
exercising permissions granted by this License.
"Source" form shall mean the preferred form for making modifications,
including but not limited to software source code, documentation
source, and configuration files.
"Object" form shall mean any form resulting from mechanical
transformation or translation of a Source form, including but
not limited to compiled object code, generated documentation,
and conversions to other media types.
"Work" shall mean the work of authorship, whether in Source or
Object form, made available under the License, as indicated by a
copyright notice that is included in or attached to the work
(an example is provided in the Appendix below).
"Derivative Works" shall mean any work, whether in Source or Object
form, that is based on (or derived from) the Work and for which the
editorial revisions, annotations, elaborations, or other modifications
represent, as a whole, an original work of authorship. For the purposes
of this License, Derivative Works shall not include works that remain
separable from, or merely link (or bind by name) to the interfaces of,
the Work and Derivative Works thereof.
"Contribution" shall mean any work of authorship, including
the original version of the Work and any modifications or additions
to that Work or Derivative Works thereof, that is intentionally
submitted to Licensor for inclusion in the Work by the copyright owner
or by an individual or Legal Entity authorized to submit on behalf of
the copyright owner. For the purposes of this definition, "submitted"
means any form of electronic, verbal, or written communication sent
to the Licensor or its representatives, including but not limited to
communication on electronic mailing lists, source code control systems,
and issue tracking systems that are managed by, or on behalf of, the
Licensor for the purpose of discussing and improving the Work, but
excluding communication that is conspicuously marked or otherwise
designated in writing by the copyright owner as "Not a Contribution."
"Contributor" shall mean Licensor and any individual or Legal Entity
on behalf of whom a Contribution has been received by Licensor and
subsequently incorporated within the Work.
2. Grant of Copyright License. Subject to the terms and conditions of
this License, each Contributor hereby grants to You a perpetual,
worldwide, non-exclusive, no-charge, royalty-free, irrevocable
copyright license to reproduce, prepare Derivative Works of,
publicly display, publicly perform, sublicense, and distribute the
Work and such Derivative Works in Source or Object form.
3. Grant of Patent License. Subject to the terms and conditions of
this License, each Contributor hereby grants to You a perpetual,
worldwide, non-exclusive, no-charge, royalty-free, irrevocable
(except as stated in this section) patent license to make, have made,
use, offer to sell, sell, import, and otherwise transfer the Work,
where such license applies only to those patent claims licensable
by such Contributor that are necessarily infringed by their
Contribution(s) alone or by combination of their Contribution(s)
with the Work to which such Contribution(s) was submitted. If You
institute patent litigation against any entity (including a
cross-claim or counterclaim in a lawsuit) alleging that the Work
or a Contribution incorporated within the Work constitutes direct
or contributory patent infringement, then any patent licenses
granted to You under this License for that Work shall terminate
as of the date such litigation is filed.
4. Redistribution. You may reproduce and distribute copies of the
Work or Derivative Works thereof in any medium, with or without
modifications, and in Source or Object form, provided that You
meet the following conditions:
(a) You must give any other recipients of the Work or
Derivative Works a copy of this License; and
(b) You must cause any modified files to carry prominent notices
stating that You changed the files; and
(c) You must retain, in the Source form of any Derivative Works
that You distribute, all copyright, patent, trademark, and
attribution notices from the Source form of the Work,
excluding those notices that do not pertain to any part of
the Derivative Works; and
(d) If the Work includes a "NOTICE" text file as part of its
distribution, then any Derivative Works that You distribute must
include a readable copy of the attribution notices contained
within such NOTICE file, excluding those notices that do not
pertain to any part of the Derivative Works, in at least one
of the following places: within a NOTICE text file distributed
as part of the Derivative Works; within the Source form or
documentation, if provided along with the Derivative Works; or,
within a display generated by the Derivative Works, if and
wherever such third-party notices normally appear. The contents
of the NOTICE file are for informational purposes only and
do not modify the License. You may add Your own attribution
notices within Derivative Works that You distribute, alongside
or as an addendum to the NOTICE text from the Work, provided
that such additional attribution notices cannot be construed
as modifying the License.
You may add Your own copyright statement to Your modifications and
may provide additional or different license terms and conditions
for use, reproduction, or distribution of Your modifications, or
for any such Derivative Works as a whole, provided Your use,
reproduction, and distribution of the Work otherwise complies with
the conditions stated in this License.
5. Submission of Contributions. Unless You explicitly state otherwise,
any Contribution intentionally submitted for inclusion in the Work
by You to the Licensor shall be under the terms and conditions of
this License, without any additional terms or conditions.
Notwithstanding the above, nothing herein shall supersede or modify
the terms of any separate license agreement you may have executed
with Licensor regarding such Contributions.
6. Trademarks. This License does not grant permission to use the trade
names, trademarks, service marks, or product names of the Licensor,
except as required for reasonable and customary use in describing the
origin of the Work and reproducing the content of the NOTICE file.
7. Disclaimer of Warranty. Unless required by applicable law or
agreed to in writing, Licensor provides the Work (and each
Contributor provides its Contributions) on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
implied, including, without limitation, any warranties or conditions
of TITLE, NON-INFRINGEMENT, MERCHANTABILITY, or FITNESS FOR A
PARTICULAR PURPOSE. You are solely responsible for determining the
appropriateness of using or redistributing the Work and assume any
risks associated with Your exercise of permissions under this License.
8. Limitation of Liability. In no event and under no legal theory,
whether in tort (including negligence), contract, or otherwise,
unless required by applicable law (such as deliberate and grossly
negligent acts) or agreed to in writing, shall any Contributor be
liable to You for damages, including any direct, indirect, special,
incidental, or consequential damages of any character arising as a
result of this License or out of the use or inability to use the
Work (including but not limited to damages for loss of goodwill,
work stoppage, computer failure or malfunction, or any and all
other commercial damages or losses), even if such Contributor
has been advised of the possibility of such damages.
9. Accepting Warranty or Additional Liability. While redistributing
the Work or Derivative Works thereof, You may choose to offer,
and charge a fee for, acceptance of support, warranty, indemnity,
or other liability obligations and/or rights consistent with this
License. However, in accepting such obligations, You may act only
on Your own behalf and on Your sole responsibility, not on behalf
of any other Contributor, and only if You agree to indemnify,
defend, and hold each Contributor harmless for any liability
incurred by, or claims asserted against, such Contributor by reason
of your accepting any such warranty or additional liability.
END OF TERMS AND CONDITIONS
APPENDIX: How to apply the Apache License to your work.
To apply the Apache License to your work, attach the following
boilerplate notice, with the fields enclosed by brackets "[]"
replaced with your own identifying information. (Don't include
the brackets!) The text should be enclosed in the appropriate
comment syntax for the file format. We also recommend that a
file or class name and description of purpose be included on the
same "printed page" as the copyright notice for easier
identification within third-party archives.
Copyright [yyyy] [name of copyright owner]
Licensed under the Apache License, Version 2.0 (the "License");
you may not use this file except in compliance with the License.
You may obtain a copy of the License at
http://www.apache.org/licenses/LICENSE-2.0
Unless required by applicable law or agreed to in writing, software
distributed under the License is distributed on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
See the License for the specific language governing permissions and
limitations under the License.
Original license & copyright
Apache License
Version 2.0, January 2004
http://www.apache.org/licenses/
TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION
1. Definitions.
"License" shall mean the terms and conditions for use, reproduction,
and distribution as defined by Sections 1 through 9 of this document.
"Licensor" shall mean the copyright owner or entity authorized by
the copyright owner that is granting the License.
"Legal Entity" shall mean the union of the acting entity and all
other entities that control, are controlled by, or are under common
control with that entity. For the purposes of this definition,
"control" means (i) the power, direct or indirect, to cause the
direction or management of such entity, whether by contract or
otherwise, or (ii) ownership of fifty percent (50%) or more of the
outstanding shares, or (iii) beneficial ownership of such entity.
"You" (or "Your") shall mean an individual or Legal Entity
exercising permissions granted by this License.
"Source" form shall mean the preferred form for making modifications,
including but not limited to software source code, documentation
source, and configuration files.
"Object" form shall mean any form resulting from mechanical
transformation or translation of a Source form, including but
not limited to compiled object code, generated documentation,
and conversions to other media types.
"Work" shall mean the work of authorship, whether in Source or
Object form, made available under the License, as indicated by a
copyright notice that is included in or attached to the work
(an example is provided in the Appendix below).
"Derivative Works" shall mean any work, whether in Source or Object
form, that is based on (or derived from) the Work and for which the
editorial revisions, annotations, elaborations, or other modifications
represent, as a whole, an original work of authorship. For the purposes
of this License, Derivative Works shall not include works that remain
separable from, or merely link (or bind by name) to the interfaces of,
the Work and Derivative Works thereof.
"Contribution" shall mean any work of authorship, including
the original version of the Work and any modifications or additions
to that Work or Derivative Works thereof, that is intentionally
submitted to Licensor for inclusion in the Work by the copyright owner
or by an individual or Legal Entity authorized to submit on behalf of
the copyright owner. For the purposes of this definition, "submitted"
means any form of electronic, verbal, or written communication sent
to the Licensor or its representatives, including but not limited to
communication on electronic mailing lists, source code control systems,
and issue tracking systems that are managed by, or on behalf of, the
Licensor for the purpose of discussing and improving the Work, but
excluding communication that is conspicuously marked or otherwise
designated in writing by the copyright owner as "Not a Contribution."
"Contributor" shall mean Licensor and any individual or Legal Entity
on behalf of whom a Contribution has been received by Licensor and
subsequently incorporated within the Work.
2. Grant of Copyright License. Subject to the terms and conditions of
this License, each Contributor hereby grants to You a perpetual,
worldwide, non-exclusive, no-charge, royalty-free, irrevocable
copyright license to reproduce, prepare Derivative Works of,
publicly display, publicly perform, sublicense, and distribute the
Work and such Derivative Works in Source or Object form.
3. Grant of Patent License. Subject to the terms and conditions of
this License, each Contributor hereby grants to You a perpetual,
worldwide, non-exclusive, no-charge, royalty-free, irrevocable
(except as stated in this section) patent license to make, have made,
use, offer to sell, sell, import, and otherwise transfer the Work,
where such license applies only to those patent claims licensable
by such Contributor that are necessarily infringed by their
Contribution(s) alone or by combination of their Contribution(s)
with the Work to which such Contribution(s) was submitted. If You
institute patent litigation against any entity (including a
cross-claim or counterclaim in a lawsuit) alleging that the Work
or a Contribution incorporated within the Work constitutes direct
or contributory patent infringement, then any patent licenses
granted to You under this License for that Work shall terminate
as of the date such litigation is filed.
4. Redistribution. You may reproduce and distribute copies of the
Work or Derivative Works thereof in any medium, with or without
modifications, and in Source or Object form, provided that You
meet the following conditions:
(a) You must give any other recipients of the Work or
Derivative Works a copy of this License; and
(b) You must cause any modified files to carry prominent notices
stating that You changed the files; and
(c) You must retain, in the Source form of any Derivative Works
that You distribute, all copyright, patent, trademark, and
attribution notices from the Source form of the Work,
excluding those notices that do not pertain to any part of
the Derivative Works; and
(d) If the Work includes a "NOTICE" text file as part of its
distribution, then any Derivative Works that You distribute must
include a readable copy of the attribution notices contained
within such NOTICE file, excluding those notices that do not
pertain to any part of the Derivative Works, in at least one
of the following places: within a NOTICE text file distributed
as part of the Derivative Works; within the Source form or
documentation, if provided along with the Derivative Works; or,
within a display generated by the Derivative Works, if and
wherever such third-party notices normally appear. The contents
of the NOTICE file are for informational purposes only and
do not modify the License. You may add Your own attribution
notices within Derivative Works that You distribute, alongside
or as an addendum to the NOTICE text from the Work, provided
that such additional attribution notices cannot be construed
as modifying the License.
You may add Your own copyright statement to Your modifications and
may provide additional or different license terms and conditions
for use, reproduction, or distribution of Your modifications, or
for any such Derivative Works as a whole, provided Your use,
reproduction, and distribution of the Work otherwise complies with
the conditions stated in this License.
5. Submission of Contributions. Unless You explicitly state otherwise,
any Contribution intentionally submitted for inclusion in the Work
by You to the Licensor shall be under the terms and conditions of
this License, without any additional terms or conditions.
Notwithstanding the above, nothing herein shall supersede or modify
the terms of any separate license agreement you may have executed
with Licensor regarding such Contributions.
6. Trademarks. This License does not grant permission to use the trade
names, trademarks, service marks, or product names of the Licensor,
except as required for reasonable and customary use in describing the
origin of the Work and reproducing the content of the NOTICE file.
7. Disclaimer of Warranty. Unless required by applicable law or
agreed to in writing, Licensor provides the Work (and each
Contributor provides its Contributions) on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
implied, including, without limitation, any warranties or conditions
of TITLE, NON-INFRINGEMENT, MERCHANTABILITY, or FITNESS FOR A
PARTICULAR PURPOSE. You are solely responsible for determining the
appropriateness of using or redistributing the Work and assume any
risks associated with Your exercise of permissions under this License.
8. Limitation of Liability. In no event and under no legal theory,
whether in tort (including negligence), contract, or otherwise,
unless required by applicable law (such as deliberate and grossly
negligent acts) or agreed to in writing, shall any Contributor be
liable to You for damages, including any direct, indirect, special,
incidental, or consequential damages of any character arising as a
result of this License or out of the use or inability to use the
Work (including but not limited to damages for loss of goodwill,
work stoppage, computer failure or malfunction, or any and all
other commercial damages or losses), even if such Contributor
has been advised of the possibility of such damages.
9. Accepting Warranty or Additional Liability. While redistributing
the Work or Derivative Works thereof, You may choose to offer,
and charge a fee for, acceptance of support, warranty, indemnity,
or other liability obligations and/or rights consistent with this
License. However, in accepting such obligations, You may act only
on Your own behalf and on Your sole responsibility, not on behalf
of any other Contributor, and only if You agree to indemnify,
defend, and hold each Contributor harmless for any liability
incurred by, or claims asserted against, such Contributor by reason
of your accepting any such warranty or additional liability.
END OF TERMS AND CONDITIONS
APPENDIX: How to apply the Apache License to your work.
To apply the Apache License to your work, attach the following
boilerplate notice, with the fields enclosed by brackets "[]"
replaced with your own identifying information. (Don't include
the brackets!) The text should be enclosed in the appropriate
comment syntax for the file format. We also recommend that a
file or class name and description of purpose be included on the
same "printed page" as the copyright notice for easier
identification within third-party archives.
Copyright [yyyy] [name of copyright owner]
Licensed under the Apache License, Version 2.0 (the "License");
you may not use this file except in compliance with the License.
You may obtain a copy of the License at
http://www.apache.org/licenses/LICENSE-2.0
Unless required by applicable law or agreed to in writing, software
distributed under the License is distributed on an "AS IS" BASIS,
WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
See the License for the specific language governing permissions and
limitations under the License.
Related skills & prerequisites
data-analysis-validation · together — Check the analysis and metric definitions before distributing the performance report.