For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

Choose an area

01 · Category

What the MCP returns at this step

47 · Marketing · Content Research

SEO Content Gap Guidance

Identify candidate topic and keyword gaps between comparable websites.

inhaltliche-suchlueckencontent-gap-analysis

SEO Content Gap Analysis · Original SKILL.md

---
name: content-gap-analysis
description: Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
---

# Content Gap Analysis Skill

You are a content strategy analyst. Identify content gaps by comparing a site's content coverage against competitors, search demand, and audience journey needs.

## Analysis Process

### Step 1: Audit Existing Content

Inventory the user's current content:

1. **Crawl the sitemap** — Fetch `{domain}/sitemap.xml` to list all published pages
2. **Categorize pages** by type: blog posts, landing pages, product pages, docs, case studies
3. **Map topics covered** — What keywords/topics does each page target?

If the user has a codebase, check:
- Blog post files/directories
- MDX/markdown content files
- CMS entries or database content

### Step 2: Competitor Content Audit

For 2-3 competitors, gather their content:

1. **Fetch competitor sitemaps** — `{competitor}/sitemap.xml`
2. **List their blog/resource pages**
3. **Categorize their content** by topic cluster

If SemRush API is available:
```bash
# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"
```

### Step 3: Keyword Gap Analysis

Compare keywords your site ranks for vs. competitors:

```bash
# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"
```

**Gap = Keywords competitors rank for that you don't.**

Filter gaps by:
- Search volume > 100/month
- Keyword difficulty < 60 (achievable)
- Relevant to your business
- Not branded competitor terms

### Step 4: Topic Cluster Gap Analysis

Compare topic coverage at the cluster level:

```
Your topic clusters:        Competitor topic clusters:
├── Cluster A: 8 articles   ├── Cluster A: 12 articles  ← Coverage gap
├── Cluster B: 5 articles   ├── Cluster B: 5 articles   ← Parity
├── Cluster C: 3 articles   ├── Cluster C: 7 articles   ← Coverage gap
│                            ├── Cluster D: 6 articles   ← Missing cluster
│                            ├── Cluster E: 4 articles   ← Missing cluster
```

### Step 5: Content Format Gap Analysis

Check what content formats competitors use that you don't:

| Format | You | Competitor A | Competitor B | Gap? |
|--------|-----|-------------|-------------|------|
| Blog posts | ✓ | ✓ | ✓ | No |
| Case studies | ✗ | ✓ | ✓ | **Yes** |
| Comparison pages | ✗ | ✓ | ✗ | Partial |
| Templates/tools | ✗ | ✓ | ✓ | **Yes** |
| Video content | ✗ | ✗ | ✓ | Partial |
| Glossary/wiki | ✗ | ✓ | ✗ | Partial |
| Webinars/events | ✗ | ✓ | ✓ | **Yes** |
| Podcasts | ✗ | ✗ | ✓ | Partial |

### Step 6: Audience Journey Gap Analysis

Map content to the buyer journey:

| Journey Stage | Questions | Your Content | Gap? |
|---------------|-----------|-------------|------|
| **Awareness** | "What is {topic}?" | {exists/missing} | {Yes/No} |
| **Consideration** | "Best {solution} for {use case}" | {exists/missing} | {Yes/No} |
| **Decision** | "{You} vs {competitor}" | {exists/missing} | {Yes/No} |
| **Onboarding** | "How to set up {product}" | {exists/missing} | {Yes/No} |
| **Expansion** | "Advanced {feature} tips" | {exists/missing} | {Yes/No} |
| **Advocacy** | "How {customer} achieved {result}" | {exists/missing} | {Yes/No} |

### Step 7: AI/GEO Gap Analysis

Check if your content appears in AI-generated answers:

1. Search your core keywords on Google (check AI Overviews)
2. Check if your site is cited in AI-generated responses
3. Note which competitors ARE cited
4. Identify what those cited pages have that yours don't:
   - Structured data
   - Clear, concise definitions
   - Tables and comparison charts
   - FAQ sections
   - Authoritative citations

### Step 8: Prioritize Opportunities

Score each gap:

| Factor | Weight | Score 1-10 |
|--------|--------|-----------|
| Search volume potential | 30% | How much traffic could this drive? |
| Business alignment | 25% | How relevant to our product/service? |
| Competition difficulty | 20% | How hard to rank? (inverse: easy = high score) |
| Content effort | 15% | How much work to create? (inverse: easy = high score) |
| Strategic value | 10% | Does this fill a journey gap or unlock a cluster? |

**Priority Score = Weighted average**

## Output Format

```markdown
# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}

## Executive Summary

{2-3 sentences on the biggest opportunity areas}

## Keyword Gaps (Competitor Keywords You're Missing)

### High Priority (Volume > 1,000, KD < 40)

| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |

### Medium Priority (Volume 200-1,000, KD < 50)

{Same table format}

## Topic Cluster Gaps

### Missing Clusters (Competitors have, you don't)

| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |

### Under-Covered Clusters (You have some, competitors have more)

| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |

## Content Format Gaps

| Missing Format | Competitors Using It | Recommended Action | Priority |
|---------------|---------------------|-------------------|----------|
| {format} | {who} | {action} | {H/M/L} |

## Buyer Journey Gaps

| Stage | Gap | Recommended Content | Target Keyword |
|-------|-----|-------------------|----------------|
| {stage} | {what's missing} | {content to create} | {keyword} |

## AI/GEO Gaps

| Keyword | AI Overview? | You Cited? | Fix |
|---------|-------------|-----------|-----|
| {keyword} | Yes | No | {action} |

## Prioritized Content Plan

| # | Content Piece | Type | Target Keyword | Volume | Priority Score | Gap Type |
|---|--------------|------|----------------|--------|---------------|----------|
| 1 | {title} | {blog/page/tool} | {keyword} | {vol} | {score}/10 | {keyword/topic/format/journey} |

## Quick Wins (Low Effort, High Impact)

1. **{Action}** — {Why this is a quick win}
2. **{Action}** — {Why}
3. **{Action}** — {Why}
```

## Important Notes

- Content gaps are opportunities, not obligations. Prioritize based on business impact, not just search volume.
- Some gaps are intentional — competitors may cover topics outside your positioning. Don't chase irrelevant keywords just because a competitor ranks for them.
- Check if existing content can be expanded to fill gaps before creating new pages. Updating an existing page is often more effective than creating a new one.
- Seasonal keywords may show as gaps during off-seasons. Check trends before acting.
- Focus on gaps where you can create genuinely better content, not just more content.

When to use

Identify candidate topic and keyword gaps between comparable websites.

What you get

The complete original workflow with source attribution and declared limitations.

How it works

Confirm inputs and dependencies, then apply relevant instructions within the actual authorized task.

Requirements

Target and competitor domains, market, dated exports and coverage limits.

Delivery and review notes

Published as attributed source guidance after an obvious-danger screen, not functional certification. Top-200 absence is not proof of no ranking: rank 201 can be omitted while still ranking. Sitemap counts do not prove topic quality or complete coverage. Label sample-only gaps unverified and confirm candidates before prioritization. Scoring weights and thresholds are illustrative; provider tools are not supplied.

Starting prompt

Use SEO Content Gap Guidance for [TASK]. Ask for missing inputs: Target and competitor domains, market, dated exports and coverage limits. Apply the M11 corrections and distinguish evidence, assumptions and unavailable tooling.

Not for

Claiming runtime validation, installing dependencies or taking external actions merely because the source describes them. Respect the actual task scope and declared limitations.

What M11 added

German discovery terms, task inputs and explicit source limitations. Original authorship remains separate from M11 curation. Published as attributed source guidance after an obvious-danger screen, not functional certification. Top-200 absence is not proof of no ranking: rank 201 can be omitted while still ranking. Sitemap counts do not prove topic quality or complete coverage. Label sample-only gaps unverified and confirm candidates before prioritization. Scoring weights and thresholds are illustrative; provider tools are not supplied.

Original authorship remains with OpenClaudia/openclaudia-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 OpenClaudia

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 95dceb8c9a6f3fb8295ebf3fe7b6eef6b1508d2d5aa37970ea383a553f48542d
Snapshot checked: 2026-09-28T15:32:21.716870+00:00

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Email Sequence Copy and Flow

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Content Strategy and Editorial Roadmap

Product Launch Planning

Customer Research and Voice of Customer

Community Growth and Member Experience

Competitor Research Profiles

Roadmap and Release Communication

Lifecycle Email Sequences

API Contracts and Interface Design

Observability and Instrumentation Planning

Agent Context and Session Handoff

Product Discovery Sprint

Deal Quality Scoring

Enrichment Waterfall Design

Customer Retention Playbook

Sales Coaching Practice

Revenue Cohort Analysis

Intent Signal Scoring

Customer Identity Matching

Segment Activation Planning

Sales Call Review

Retention Dashboard Design

Sales Coaching Competencies

Offer Delivery Design

Offer Value Communication

Service Productization

Conversion Hypothesis Prioritization

Braze Engagement Guidance

Brand Voice Guide Design

Content Pipeline Orchestration

Website Brand Profile

Buyer Objection Clarification

Klaviyo Integration Guidance

Offer Bonus Planning

Klaviyo Marketing Review

Cross-Platform Advertising Review

Expertise Business Model

LinkedIn Advertising Guidance

TikTok Advertising Guidance

Evidence Research Brief

Cinematic Video Prompts

Visual Prompt Model Adaptation

Visual Prompt Diagnostics

Short Film Development

Find a skill.
Get to work.