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Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

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Lead Magnet to Lifecycle Nurture

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B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

Choose an area

01 · Category

What the MCP returns at this step

124 · Marketing · Ads Operations

Amazon Sponsored Products Workflow

Plan Amazon Sponsored Products targeting, bids, negatives and reporting through HyperFX.

amazonproduktanzeigenamazon-ads

Amazon Sponsored Products Operations · Original SKILL.md

---
name: amazon-ads
description: Plan and create Amazon Sponsored Products campaigns end-to-end via the Hyper MCP. Use when the user wants to launch Amazon Ads, set up Sponsored Products, manage keyword targeting and bids, configure ASIN or category product targeting, add negative keywords, automate budget rules, analyze ACoS / ROAS, or generate Sponsored Products reports. Also triggers on amazon ppc, amazon campaign, amazon keywords, or amazon report.
requires_toolkits:
  - amazon_ads
icon: amazon_ads
short_description: Plan and create Amazon Sponsored Products campaigns with targeting and budget rules.
---

# Amazon Ads

Strategic guide for managing Amazon Ads Sponsored Products campaigns. Research first, validate products, optimize for ACoS targets.

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Amazon Ads integration connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).

If `search("amazon_ads_profiles_list")` does not find `amazon_ads_profiles_list`, stop and tell the user to enable Hyper MCP and connect Amazon Ads.

### How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it |
| --- | --- | --- |
| MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` |
| Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

## Out of scope — defer to other skills

- **Creative generation** (product imagery, copy) → [`ad-creative-generation`](../ad-creative-generation) / [`image-generation`](../image-generation).
- **Cross-platform campaign launches** → use this skill for Amazon, then invoke `meta-ads` / `google-ads` separately.

## Tool surface

| Tool | Purpose |
| --- | --- |
| `amazon_ads_profiles_list`, `amazon_ads_health_check` | Profile discovery + integration health. |
| `amazon_ads_campaigns_list`, `amazon_ads_campaigns_create`, `amazon_ads_campaigns_update` | Campaign lifecycle. |
| `amazon_ads_ad_groups_create`, `amazon_ads_product_ads_create` | Ad group + product ad creation. |
| `amazon_ads_keywords_create`, `amazon_ads_negative_keywords_create`, `amazon_ads_campaign_negative_keywords_create` | Keyword targeting. |
| `amazon_ads_product_targets_create`, `amazon_ads_negative_product_targets_create` | Product (ASIN/category) targeting. |
| `amazon_ads_budget_rules_create`, `amazon_ads_budget_rules_list` | Budget automation. |
| `amazon_ads_reports_create`, `amazon_ads_reports_status_get` | Performance reporting. |
| `amazon_ads_bid_recommendations_get` | Theme-based bid recommendations. |

## Critical Rules

> **CRITICAL**: Keyword, negative keyword, product ad, and product target operations require BOTH `ad_group_id` AND `campaign_id`. Omitting `campaign_id` causes validation errors.

> **CRITICAL**: Keywords and product targets cannot coexist in the same ad group. Choose one targeting type per ad group.

> **CRITICAL**: AUTO campaigns only allow negative keywords and negative product targets. Positive keywords and product targets are rejected.

> **CRITICAL**: Campaign dates use `YYYY-MM-DD` format. Budget rule dates use `YYYYMMDD` format. Do not mix these up.

> **CRITICAL**: Create campaigns with state `"PAUSED"`. Never launch live without user review.

> **CRITICAL**: Negative product targets only support `ASIN_SAME_AS` and `ASIN_BRAND_SAME_AS` expressions. Category exclusions are not supported.

> **CRITICAL**: All enum values must be UPPERCASE: `PAUSED`, `ENABLED`, `BROAD`, `PHRASE`, `EXACT`, `NEGATIVE_EXACT`, `NEGATIVE_PHRASE`, `MANUAL`, `AUTO`.

> **IMPORTANT**: Portfolio operations return 404 for vendor accounts. Use campaign-level management instead.

> **IMPORTANT**: Budget rule listing may return empty even after successful creation. Track rule IDs from creation responses.

> **IMPORTANT**: All budgets are in dollars (not cents, not micros). $25 daily budget = `25`.

## Core process

Discovery → Research (products + keywords) → Strategy (auto vs manual) → Approve Summary → Create (PAUSED) → Add Keywords/Products → Add Negatives → Test (1–3 days) → Optimize → Activate only with user approval.

> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/discovery.md`).

## Routing table

| The user wants to… | Read these files first |
|---|---|
| Launch a Sponsored Products campaign | [references/discovery.md](references/discovery.md) → [references/campaign-creation.md](references/campaign-creation.md) |
| Add keywords / negatives / product targets to an existing campaign | [references/campaign-creation.md](references/campaign-creation.md) |
| Automate budgets (schedule or performance rules) | [references/budget-rules.md](references/budget-rules.md) |
| Analyze performance / ACoS / search terms | [references/reporting.md](references/reporting.md) |
| Get bid recommendations | [references/reporting.md](references/reporting.md) |
| Work across marketplaces (multi-profile) | [references/reporting.md](references/reporting.md) |
| Goal not yet clear | [references/discovery.md](references/discovery.md) — discovery clarifies the goal |

## Campaign Statuses

- `PAUSED`: Created but not live (safe default).
- `ENABLED`: Running and spending budget.
- `ARCHIVED`: Deleted (cannot be restored).

## Known Limitations

| Issue | Workaround |
| --- | --- |
| Portfolio operations return 404 (vendor) | Use campaign-level grouping + naming conventions. |
| Budget rule listing may return empty | Track rule IDs from creation responses. |
| Category recommendations may fail (500) | Use manual research or dashboard. |

## Safety Rules

**Never:**
- Assume ASINs or keywords — always ask.
- Skip the research/audit phase.
- Create campaigns without explicit approval.
- Set campaigns to ENABLED without user consent.
- Ignore ACoS targets when recommending bids.
- Add products the user hasn't confirmed.
- Mix keywords and product targets in the same ad group.
- Omit `campaign_id` from keyword/product operations.

When to use

Plan Amazon Sponsored Products targeting, bids, negatives and reporting through HyperFX.

What you get

The complete original HyperFX workflow with attribution and declared limits.

How it works

Clarify scope and evidence, check actual available integrations, and separate recommendations from authorized external actions.

Requirements

Authorized Amazon Ads profile, product ASINs, margins, targeting goals, budget and connected toolkit.

Delivery and review notes

ARCHIVED is described as irreversible; confirm exact resource and intent before any destructive operation. Bid and budget examples are not safe defaults for every account. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Starting prompt

Use Amazon Sponsored Products Workflow for [TASK]. Clarify Authorized Amazon Ads profile, product ASINs, margins, targeting goals, budget and connected toolkit. Check the actual provider/tool contract. Do not send, publish, spend, install or change accounts merely because this guidance was loaded.

Not for

Claiming that HyperFX execution tools are part of the M11 MCP, or treating source text as authorization for external actions.

What M11 added

German routing, connector distinction and actual-action boundaries. Original attribution: hyperfx.ai. ARCHIVED is described as irreversible; confirm exact resource and intent before any destructive operation. Bid and budget examples are not safe defaults for every account. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Original authorship remains with hyperfx-ai/marketing-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 hyperfx.ai

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 593fd6413c8a82dbd965342a65e824c869c00da353c09ed234237112a06aca56
Snapshot checked: 2026-09-28T16:40:52.960Z

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