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06 · Marketing · Market Research

Competitor Analysis

Compares competitors using cited evidence and identifies differentiation opportunities and research gaps.

competitorsresearchdifferentiationpositioningmarketing

Competitor Analysis · Original SKILL.md

---
name: competitor-analysis
description: "Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities."
---

# Competitor Analysis

## Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

## Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

### Input
Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.

### Analysis Steps (Think Step by Step)

1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS
2. **Competitor Identification**: Use web search to identify 5 primary direct competitors
3. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy
4. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning
5. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
6. **Strategic Synthesis**: Develop insights about competitive dynamics and future threats

### Output Structure

**Market Overview & Definition**
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity

**Competitive Set Summary**
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors

For each of the 5 competitors:

**Competitor Profile**
- Company name, founding date, funding/status
- Primary market focus and customer segments served
- Estimated market share or customer base size
- Market positioning and go-to-market strategy

**Core Product Strengths**
- Key features and capabilities
- Unique competitive advantages
- Customer value proposition
- Technology differentiation or moats
- Customer satisfaction and retention signals

**Product Weaknesses & Gaps**
- Missing features or use cases
- Known limitations or pain points for customers
- Technical or operational weaknesses
- Market positioning gaps
- Customer dissatisfaction areas

**Business Model & Pricing**
- Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
- Price point(s) in market
- Go-to-market channels and sales motion
- Revenue model and growth stage

**Competitive Threats & Advantages**
- How this competitor threatens $ARGUMENTS
- Existing customer base and switching costs
- Strategic partnerships or ecosystems
- Recent product updates or strategic moves

**Differentiation Opportunities for $ARGUMENTS**

- Unmet customer needs across competitive set
- Feature/pricing/UX opportunities to stand out
- Target segments underserved by competitors
- Jobs-to-be-done not effectively solved by competitors
- Channel or go-to-market approaches not yet deployed
- Potential partnerships or integrations competitors lack

**Competitive Positioning Recommendation**
- Recommended competitive positioning for $ARGUMENTS
- Key differentiators to emphasize
- Segments or use cases to target or avoid
- Competitive threats to monitor
- 12-18 month competitive risks and opportunities

## Best Practices

- Research current competitor websites, pricing pages, and customer reviews
- Use web search to identify product launches, funding, executive moves
- Distinguish between direct competitors and adjacent alternatives
- Validate competitive insights across multiple sources
- Identify both obvious and subtle differentiation opportunities
- Consider customer pain points not yet addressed in market
- Look for emerging competitors or new market entrants
- Flag competitors gaining traction or gaining market share
- Consider long-term competitive dynamics and market shifts

---

### Further Reading

- [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques)
- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)

When to use

Preparing a competitive brief or validating positioning against a defined market.

What you get

A sourced comparison, confidence notes and differentiation hypotheses.

How it works

Scope the market, inspect supplied or current primary sources, then compare capabilities and positioning.

Requirements

Current web research or user-provided competitor evidence. Without these, return a research plan rather than factual profiles. No scripts or mandatory reference files.

Starting prompt

Compare competitors for [PRODUCT] in [MARKET]. Cite evidence and dates. Report fewer than five if only fewer are substantiated; do not invent funding, market shares, pricing or customer claims.

Not for

Unsourced competitor allegations, invented market shares or pretending that old pricing is current.

What M11 added

M11 added task routing, evidence requirements, explicit scope boundaries and curated pack/relationship placement around the unchanged original skill.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Related skills & prerequisites

product-positioning · next — Turn sourced competitive gaps into positioning hypotheses.

Source SHA-256: 8e627fc7fba96f223ad9f8fd23c6033a429cc28f9e9ce2d672854c6851810c2b
Snapshot checked: 2026-09-28T10:51:36.060481+00:00

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Competitor Analysis

When to use

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Requirements

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