Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.
SEO, Sales, Agents or another broad area → one bundle call → work.
Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Select BigQuery SQL AI/ML capabilities for forecasting, anomaly detection, vectors and generative analysis.
---
name: bigquery-ai-ml
metadata:
version: "1.1.0"
category: AiAndMachineLearning
description: >-
Leverages BigQuery's built-in machine learning and GenAI capabilities
for advanced data analytics. Use when you need to write SQL queries
that perform time-series forecasting, predict values, detect outliers or anomalies, find key drivers,
perform semantic search or vector search, classify text, calculate similarity,
summarize content, translate language, evaluate models, filter by semantic conditions,
measure the causal effect of an intervention, compute correlations between columns,
detect change points or structural breaks, extract trend or seasonality components,
or leverage generative AI capabilities in BigQuery. Do not use for general
BigQuery dataset, table, or job management requests.
---
# BigQuery AI & ML
BigQuery integrates with Vertex AI to provide powerful machine learning and
generative AI capabilities directly within SQL queries using built-in functions
like `AI.FORECAST`, `AI.KEY_DRIVERS`, `AI.DETECT_ANOMALIES`, and `AI.GENERATE`.
## Reference Directory
- **Functions Reference**:
- **AI.AGG**: [ai_agg.md](references/ai_agg.md) - Multi-row semantic
aggregation and summarization.
- **AI.CAUSAL_EFFECT**:
[ai_causal_effect.md](references/ai_causal_effect.md) - Quantifies the
impact of an intervention on a time series.
- **AI.CLASSIFY**: [ai_classify.md](references/ai_classify.md) - Classify
text.
- **AI.DETECT_ANOMALIES**:
[ai_detect_anomalies.md](references/ai_detect_anomalies.md) - Detect
anomalies.
- **AI.EVALUATE**: [ai_evaluate.md](references/ai_evaluate.md) - Evaluate
models.
- **AI.FORECAST**: [ai_forecast.md](references/ai_forecast.md) -
Time-series forecasting.
- **AI.GENERATE**: [ai_generate.md](references/ai_generate.md) - Generate
text using LLMs.
- **AI.GENERATE_EMBEDDING**:
[ai_generate_embedding.md](references/ai_generate_embedding.md) -
Generate embeddings.
- **AI.GENERATE_TABLE**:
[ai_generate_table.md](references/ai_generate_table.md) - Table-valued
AI generation.
- **AI.IF**: [ai_if.md](references/ai_if.md) - Evaluate semantic
conditions.
- **AI.KEY_DRIVERS**: [ai_key_drivers.md](references/ai_key_drivers.md) -
Identifies key drivers, this is a TVF.
- **AI.SCORE**: [ai_score.md](references/ai_score.md) - Score data.
- **AI.SEARCH**: [ai_search.md](references/ai_search.md) - Semantic
search.
- **AI.SIMILARITY**: [ai_similarity.md](references/ai_similarity.md) -
Semantic similarity.
- **Remote Models**: [remote_models.md](references/remote_models.md) -
Working with remote models (Vertex AI).
- **CONTRIBUTION_ANALYSIS**:
[ml_contribution_analysis.md](references/ml_contribution_analysis.md)
- Finds contributing factors, key drivers of change. Requires creating
a MODEL entity.
- **ML.CORRELATION**: [ml_correlation.md](references/ml_correlation.md) -
Calculates correlation between columns, optionally sliced by dimensions.
- **ML.DETECT_CHANGE_POINTS**:
[ml_detect_change_points.md](references/ml_detect_change_points.md) -
Detects structural breaks or sustained shifts in a time series.
- **ML.SEASONALITY**: [ml_seasonality.md](references/ml_seasonality.md) -
Extracts seasonal components from a time series.
- **ML.TREND**: [ml_trend.md](references/ml_trend.md) - Extracts the
long-term trend component from a time series.
- **VECTOR_SEARCH**: [vector_search.md](references/vector_search.md) -
Vector search best practices.
## Related Skills
- [BigQuery Basics Skill](../bigquery-basics): SKILL.md file for core BigQuery
concepts, resource management, CLI, and client libraries.
Select BigQuery SQL AI/ML capabilities for forecasting, anomaly detection, vectors and generative analysis.
Complete original guidance with source attribution and declared limitations.
Clarify the actual task, inspect available evidence and plan the relevant source workflow within authorized scope.
Dataset schema, task, model access, query budget and permitted data usage.
SQL examples can create models, incur charges or transfer data to a model endpoint; validate destination, data authorization and budget before execution. Referenced scripts, templates, packages and remote documentation are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive security certification.
Use BigQuery AI and ML Guidance for [TASK]. Clarify Dataset schema, task, model access, query budget and permitted data usage. Identify missing dependencies and assumptions. Loading this guidance grants no permission to change resources, transfer data or incur charges.
Automatic cloud execution, bypassing resource-owner permissions, or treating untested examples as deployed and verified results.
German task routing and precise scope. Original attribution: Google (google/skills repository). SQL examples can create models, incur charges or transfer data to a model endpoint; validate destination, data authorization and budget before execution. Referenced scripts, templates, packages and remote documentation are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive security certification.
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