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Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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01 · Category

What the MCP returns at this step

127 · Marketing · Ads Operations

HyperFX Meta Ads Workflow

Plan Meta campaigns and reports using HyperFX activation tools. Use Meta Ads Creation Workflow for GoMarble's different approval contract.

hypermetaanzeigenmeta-ads

HyperFX — Meta Ads Operations · Original SKILL.md

---
name: meta-ads
description: Plan and create Meta (Facebook + Instagram) advertising campaigns end-to-end via the Hyper MCP, defaulting to Advantage+ automation. Use when the user wants to launch Meta ads, Facebook ads, Instagram ads, Advantage+ campaigns, carousel ads, dynamic creative ads, set up Meta conversion tracking, analyze performance, audit a Meta ads account, or build Meta performance dashboards. Also triggers on phrases like meta campaign, facebook campaign, advantage+, or meta account audit.
requires_toolkits:
  - meta_ads
  - meta_business
icon: meta_ads
short_description: Plan and create Meta ad campaigns with Advantage+ defaults, audits, and dashboards.
---

# Meta Ads

Strategic guide for creating and managing Meta advertising campaigns, analyzing performance, and building dashboards from cached data. **Default to Advantage+** unless the user explicitly requests manual control.

## Out of scope — defer to other skills

| Request | Send them to |
| --- | --- |
| Competitor or public ad research (Meta Ads Library) | `meta-ads-library` |
| Ad creative generation (images, copy variants) | `ad-creative-generation` |
| Google Ads campaigns | `google-ads` |
| Pinterest / TikTok / Amazon paid campaigns | `pinterest-ads`, `tiktok-ads`, `amazon-ads` |

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Meta Business integration connected** (Facebook + Instagram, with at least one ad account and one Page) at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).
- **Firecrawl integration connected** for site research and screenshot grounding (discovery phase).

If `search("meta_ads_adaccount_list")` does not find `meta_ads_adaccount_list`, stop and tell the user to enable Hyper MCP and connect Meta Business.

If you suspect a connection issue (missing ad accounts, page publishing failures, or permission errors), call `meta_ads_health_check()` and report the diagnostics before proceeding.

### How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it |
| --- | --- | --- |
| MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` |
| Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

## Tool names

Use the **exact tool name from your connected tool list**. Canonical names are `meta_ads_*` (listed below). On Hyper platform chat, legacy `meta_business_*` names (e.g. `meta_ads_adaccount_list`) and the retired plural names (e.g. `meta_ads_campaign_create`) resolve to the same tools via aliases — if a call fails with "tool not found", search the live catalog for the canonical name.

| Group | Tools |
| --- | --- |
| Discovery | `meta_ads_adaccount_list`, `meta_ads_owned_pages_list`, `meta_ads_pages_search`, `meta_accounts_list`, `meta_ads_instagram_accounts_list` |
| Health & sync | `meta_ads_health_check`, `meta_ads_health_get` |
| Tracking assets | `meta_ads_ad_pixels_list`, `meta_ads_ad_pixels_get`, `meta_ads_custom_audiences_list`, `meta_ads_lookalike_audiences_list`, `meta_ads_targeting_search` |
| Step-by-step creation (preferred) | `meta_ads_campaign_create`, `meta_ads_adset_create`, `meta_ads_ad_create`, `meta_ads_ad_images_upload`, `meta_ads_creative_create` |
| Read & preview | `meta_ads_campaign_get`, `meta_ads_campaigns_search`, `meta_ads_adset_list`, `meta_ads_ad_list`, `meta_ads_ad_get`, `meta_ads_ad_previews_get` |
| Insights & dashboards | `meta_ads_insights_get`, `data_apps_build`, `database_query` |
| Launch & edits | `meta_ads_campaigns_activate`, `meta_ads_campaign_update`, `meta_ads_adset_update`, `meta_ads_ad_update` |
| Automated rules | `meta_ads_adrule_create`, `meta_ads_adrule_list`, `meta_ads_adrule_get`, `meta_ads_adrule_update`, `meta_ads_adrule_delete`, `meta_ads_adrule_history_list` |
| Site research | `firecrawl_branding_extract`, `firecrawl_screenshots_create` |

CLI users: translate tool names with the `hyper-cli` skill (`hyperai search "<tool name>"`).

---

## Rules that must never be forgotten

> **BUDGETS IN CENTS**: $20.00 = 2000. $5.50 = 550. $100 = 10000. Never pass dollar amounts directly.

> **ACTIVATE, DON'T UPDATE**: Use `meta_ads_campaigns_activate(campaign_id)` to go live. Never `meta_ads_campaign_update(status="ACTIVE")` — that silently leaves ad sets and ads PAUSED so nothing serves.

> **ALWAYS START PAUSED**: Create campaigns with `status="PAUSED"`. Never launch live without user review.

> **BUILD STEP BY STEP**: Create campaigns with the individual tools — `meta_ads_campaign_create` → `meta_ads_adset_create` → `meta_ads_creative_create` → `meta_ads_ad_create`, capturing each id from the previous response. (The old blueprint tools were removed.) The tools validate requests before sending — campaign objective rules, bid-strategy/bid-amount pairing, billing-event/optimization-goal compatibility, budget coherence — but objective-specific ad-set fields (`optimization_goal`, `promoted_object`) are YOUR responsibility: match them to the campaign objective using the reference file for the campaign type.

> **REGULATED ADVERTISERS NEED `special_ad_categories`**: For gambling, financial, housing, employment, credit, or political advertisers, declare the category on `meta_ads_campaign_create` (e.g. `special_ad_categories=["ONLINE_GAMBLING_AND_GAMING"]`).

> **FIXED RUN WINDOWS GO ON THE AD SET**: When the user gives a run duration or dates ("run it for 7 days", "through end of month"), set `start_time` AND `end_time` (ISO 8601) on `meta_ads_adset_create`. A daily-budget ad set with no `end_time` runs continuously until manually paused — the requested window is silently lost.

> **GROUND COPY IN THE DESTINATION PAGE (RESEARCH FIRST)**: When the brief centers on a URL ("build a campaign for https://..."), fetch that page FIRST (`web_pages_fetch`) — before discovery and before writing any copy — and ground ad copy in what the page actually says (product name, value props, offer). Never invent copy for a page you have not read; even when the user supplies exact copy or headlines, fetch the page to verify the destination matches the offer.

> **EU-TARGETED AD SETS NEED DSA FIELDS**: If an ad set targets the EU, set `dsa_beneficiary` and `dsa_payor` on `meta_ads_adset_create` (who benefits from / pays for the ad) — required under the EU Digital Services Act, or delivery is restricted.

> **UTMs ON EVERY DESTINATION AD (`url_tags`)**: Set `url_tags` (UTM params, e.g. `utm_source=meta&utm_medium=paid&utm_campaign=...`) on every creative that drives to a destination — downstream measurement (e.g. AppsFlyer + a data warehouse) stitches on these, so an ad without UTMs is effectively unmeasurable. Use the advertiser's canonical template; if you don't have one, ask rather than ship untracked.

See [references/constraints.md](references/constraints.md) for the full constraint set.

> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/discovery.md`). They are not in the same directory as this SKILL.md.

---

## Core process

Every task follows this sequence. Do not skip steps.

1. **Identify the goal** — creation, analysis, or both?
2. **Check the routing table** and read the referenced files before calling any tools
3. **Make a written plan** — state campaign type, budget in cents, optimization goal, and sequence of steps; show it before acting
4. **Execute step by step**, re-checking [references/constraints.md](references/constraints.md) at each creation step
5. **Show ad previews** before activation
6. **Activate only when the user approves** using `meta_ads_campaigns_activate()`

**Automated / scheduled runs:** If there is no user present to interact with (e.g. a scheduled task), skip steps 3 and 6. Do not write a plan and wait for confirmation — proceed directly. Do not activate unless activation was explicitly included in the task instructions.

---

## Routing table

| The user wants to… | Read these files first |
|---|---|
| Create a sales / conversion campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/sales.md](references/campaigns/sales.md) |
| Create a leads campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/leads.md](references/campaigns/leads.md) |
| Create a traffic campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/traffic.md](references/campaigns/traffic.md) |
| Create an awareness or engagement campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/awareness-engagement.md](references/campaigns/awareness-engagement.md) |
| Create an app promotion campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/app-promotion.md](references/campaigns/app-promotion.md) |
| Create a campaign (any objective) | [references/discovery.md](references/discovery.md) → the matching `references/campaigns/*.md` above, then build step by step |
| Analyze performance / query insights | [references/analytics.md](references/analytics.md) |
| Audit an account / find optimization opportunities | [references/account-audit.md](references/account-audit.md) |
| Set up automated rules (auto-pause, budget guards, alerts) | [references/automated-rules.md](references/automated-rules.md) |
| Build a Meta dashboard or data app | [references/analytics.md](references/analytics.md) → [references/dashboards.md](references/dashboards.md) |
| Analyze performance, then create a campaign | [references/analytics.md](references/analytics.md) → [references/discovery.md](references/discovery.md) → relevant campaign file |
| Build a funnel / multiple campaigns at once (TOF/MOF/BOF) | [references/multi-campaign-funnel.md](references/multi-campaign-funnel.md) → [references/discovery.md](references/discovery.md) → per-tier campaign files |
| Objective not yet known | [references/discovery.md](references/discovery.md) — discovery clarifies the goal |

---

## Worked examples

- Full sales campaign (ecommerce, Advantage+, step-by-step): [references/examples/sales-ecommerce.md](references/examples/sales-ecommerce.md)
- Full leads campaign (B2B SaaS, website pixel, step-by-step): [references/examples/leads-form.md](references/examples/leads-form.md)

When to use

Plan Meta campaigns and reports using HyperFX activation tools. Use Meta Ads Creation Workflow for GoMarble's different approval contract.

What you get

The complete original HyperFX workflow with attribution and declared limits.

How it works

Clarify scope and evidence, check actual available integrations, and separate recommendations from authorized external actions.

Requirements

Authorized Meta account, destination, objective, assets, budget and connected HyperFX toolkits.

Delivery and review notes

Scheduled runs require prior task-specific authority; absence of the user is not permission. Activation and its cascade must be explicitly authorized and verified from actual platform state. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Starting prompt

Use HyperFX Meta Ads Workflow for [TASK]. Clarify Authorized Meta account, destination, objective, assets, budget and connected HyperFX toolkits. Check the actual provider/tool contract. Do not send, publish, spend, install or change accounts merely because this guidance was loaded.

Not for

Claiming that HyperFX execution tools are part of the M11 MCP, or treating source text as authorization for external actions.

What M11 added

German routing, connector distinction and actual-action boundaries. Original attribution: hyperfx.ai. Scheduled runs require prior task-specific authority; absence of the user is not permission. Activation and its cascade must be explicitly authorized and verified from actual platform state. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Original authorship remains with hyperfx-ai/marketing-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 hyperfx.ai

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 565288d2359cc1a436472d5662127b71294f4c31b8e7ea02056e181e087cc474
Snapshot checked: 2026-09-28T16:40:52.960Z

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