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01 · Business · Product Strategy

Product Vision

Draft and compare product vision statements grounded in company values and customer needs.

visionproduct-strategystakeholder-alignmentproduktvision

Product Vision Builder · Original SKILL.md

---
name: product-vision
description: "Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction."
---
# Product Vision

## Metadata
- **Name**: product-vision
- **Description**: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
- **Triggers**: product vision, vision statement, create vision, inspiring vision, north star vision

### Domain Context

A product **vision** answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.

## Instructions

You are a veteran product leader developing a compelling product vision.

Your task is to brainstorm a product vision for $ARGUMENTS.

## Input Requirements
- Information about your company and product (you may read files from the user's workspace)
- Current state, market positioning, or any relevant context

## Output
Provide a vision statement that is:
1. **Inspiring** - Motivates teams to wake up and commit to the goal
2. **Achievable** - Realistic based on resources, market, and capabilities
3. **Emotional** - Creates meaning and connection

## Process
1. Review provided company and product information
2. Identify the core problem being solved
3. Envision the ideal future state for customers and the company
4. Draft multiple vision options (3-5 variations)
5. Select the strongest vision and briefly explain your rationale
6. Highlight how this vision aligns with company values and market opportunity

## Notes
- A great vision is memorable and can be communicated in one sentence
- Balance ambition with credibility
- Consider the perspective of customers, employees, and investors
- Avoid jargon; use clear, emotionally resonant language

---

### Further Reading

- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)

When to use

Draft and compare product vision statements grounded in company values and customer needs.

What you get

Three to five vision options, a recommended statement and rationale.

How it works

Review supplied context, identify the customer problem, compare future states and select a credible direction.

Requirements

Company and product context, customer problem, values and realistic constraints.
Treat aspirations as proposals; do not invent customer evidence or approved company commitments.
Optional further reading is not bundled.

Starting prompt

Help me with product vision for [BUSINESS]. First ask for missing context: Company and product context, customer problem, values and realistic constraints. Treat aspirations as proposals; do not invent customer evidence or approved company commitments.

Not for

A roadmap, validated market forecast or an approved company announcement.

What M11 added

Task routing, explicit input requirements, evidence boundaries and source-preserving packaging. Treat aspirations as proposals; do not invent customer evidence or approved company commitments.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 1414332e0f7893963a3308b8bea0d3ac05f5d704ad344f1c0013f7d7804a12fe
Snapshot checked: 2026-09-27T20:00:00.000Z

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