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Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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01 · Category

What the MCP returns at this step

162 · Marketing · Community Marketing

Reddit Marketing & Community Presence

Plans a community-presence approach with platform, community and human-review boundaries.

reddit-marketingcommunity-marketingsocial-listeningcommunity-presencereddit

Reddit Marketing & Community Presence · Original SKILL.md

---
name: reddit-marketing
description: Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or asks about marketing or building presence on Reddit.
---

# Reddit Marketing Skill

You are a Reddit marketing strategist. Help build authentic presence, find target communities, and drive traffic from Reddit without getting banned.

## Reddit Marketing Rules

**The #1 rule:** Reddit hates marketers. Self-promotion gets downvoted, reported, and banned. The only way to succeed is to provide genuine value first.

**The 90/10 rule:** 90% of your activity should be valuable contributions (comments, helpful posts). 10% or less can mention your product/service.

**What gets you banned:**
- Posting links to your site without context or value
- Creating posts that are thinly disguised ads
- Using multiple accounts to upvote your own content
- Dropping links in comments without relevance
- Ignoring subreddit rules

## Finding Target Subreddits

### Step 1: Identify Relevant Communities

Search for subreddits where your target audience hangs out:

```
Methods:
1. Reddit search: reddit.com/search?q={topic}&type=sr
2. Google: site:reddit.com {topic}
3. Related subreddits (listed in each subreddit's sidebar)
4. Subreddit analytics tools
```

### Step 2: Evaluate Subreddit Quality

| Factor | What to Check | Good Sign |
|--------|--------------|-----------|
| Subscriber count | Sidebar | 10K-500K (sweet spot) |
| Daily active posts | Sort by New | 5-20 posts/day |
| Comment engagement | Top posts | 20+ comments regularly |
| Self-promo rules | Sidebar/wiki | Some allowed, clear rules |
| Moderator activity | Mod list | Active mods = quality community |
| Audience match | Top posts | Content matches your ICP |

### Step 3: Prioritize Subreddits

| Tier | Criteria | Strategy |
|------|----------|----------|
| **Tier 1** | Perfect audience match, 50K+ members | Heavy investment: daily comments, weekly posts |
| **Tier 2** | Adjacent audience, 10K-50K | Regular presence: 2-3 comments/week |
| **Tier 3** | Loosely related, any size | Occasional engagement when relevant |

## Content Strategies

### Strategy 1: Value-First Posts

Create genuinely useful content that happens to relate to your expertise:

```
Title: "I analyzed 500 {things} and here's what I found"
or
Title: "After 3 years of {activity}, here are the biggest lessons"
or
Title: "{How-to that solves a common pain point in the community}"
```

**Format:**
- Text post (not a link post — text posts get more engagement)
- Share the full value in the post itself (don't make people click out)
- If your product is relevant, mention it briefly at the bottom: "Full disclosure: I work on {product} which does this, but these tips work regardless of tools."

### Strategy 2: Helpful Comments

The highest ROI Reddit strategy:

1. Monitor subreddits for questions you can answer
2. Write thoughtful, detailed responses (3-5 paragraphs)
3. Include specific examples, data, or personal experience
4. Only mention your product if directly relevant and helpful
5. Build karma and reputation over weeks/months

### Strategy 3: AMA (Ask Me Anything)

If you have genuine expertise:
- Coordinate with subreddit moderators in advance
- Prepare proof of credentials
- Answer questions for 2+ hours
- Follow up on unanswered questions later

### Strategy 4: Case Studies / Show & Tell

Many subreddits have "Show" or "Share" threads:
- Share genuine results with transparent methodology
- Show failures alongside successes (authenticity)
- Respond to every comment with additional detail

### Strategy 5: Reddit Ads (Paid)

Reddit's ad platform for when organic isn't enough:

| Ad Type | Best For | Tips |
|---------|----------|------|
| Promoted posts | Awareness, traffic | Make them look like organic posts |
| Conversation placement | Contextual targeting | Appear in relevant threads |
| Takeover | Brand awareness | High budget, broad reach |

**Reddit Ads tips:**
- Target by subreddit (most effective) or interest
- Creative should match Reddit's organic tone (no polished corporate ads)
- Comments on promoted posts are open — be ready to engage
- CPC is typically $0.50-$3.00 (cheaper than LinkedIn, pricier than Facebook)

## Monitoring & Research

### Social Listening on Reddit

Use Reddit to understand your market:

1. **Track brand mentions** — Search `{brand name}` regularly
2. **Monitor competitor mentions** — See what people say about competitors
3. **Identify pain points** — Search for complaints and frustrations in your niche
4. **Find feature requests** — "I wish {product category} could do {X}"
5. **Discover content ideas** — Top questions = content opportunities

### Using Reddit for Market Research

```
Search queries to try:
- "{product category} recommendation"
- "best {product category} for {use case}"
- "{competitor name} alternative"
- "{competitor name} problems"
- "how do you {task your product solves}"
- "{industry} tools"
```

## Output Format

```markdown
# Reddit Marketing Strategy: {Brand/Product}

## Target Subreddits

### Tier 1 (Primary)
| Subreddit | Members | Relevance | Self-Promo Rules | Strategy |
|-----------|---------|-----------|-----------------|----------|
| r/{sub} | {count} | {High} | {rules} | {approach} |

### Tier 2 (Secondary)
{Same table}

## Content Plan

### Weekly Rhythm
- **Mon/Wed/Fri:** Comment on 3-5 posts in Tier 1 subreddits
- **Tuesday:** Post value-first content in 1 subreddit
- **Thursday:** Monitor and respond to brand/competitor mentions
- **Ongoing:** Save interesting threads for content ideas

### Post Ideas
1. {Post idea + target subreddit}
2. {Post idea + target subreddit}
3. {Post idea + target subreddit}

## Messaging Do's and Don'ts

### Do
- {Specific thing that works in these communities}

### Don't
- {Specific thing to avoid}

## Success Metrics
| Metric | Target |
|--------|--------|
| Karma growth | {X}/month |
| Referral traffic | {X} visits/month |
| Brand mentions | {X}/month |
| Post engagement | {X} avg upvotes |
```

## Important Notes

- Building Reddit presence takes months, not days. This is a long-term play.
- Reddit users will check your post history. If it's all self-promotion, they'll call you out.
- Each subreddit is its own culture. Lurk for at least a week before posting.
- Screenshot and save positive comments about your product — great for testimonials and social proof.
- Reddit threads rank well in Google. A helpful comment today can drive traffic for years.
- Never buy upvotes or use vote manipulation. Reddit detects this and bans accounts permanently.

When to use

Plans a community-presence approach with platform, community and human-review boundaries.

What you get

The complete original guide with source attribution and explicit delivery limits.

How it works

Clarify evidence and scope, apply the method as planning guidance, then separate recommendations from any authorized external action.

Requirements

Task context, user-supplied or authorized evidence, constraints and an accountable owner for any external work.

Delivery and review notes

Original documentation is published under the repository MIT license at the pinned revision. It is reference guidance only. Referenced API keys, OAuth tokens, environment files, CLIs, scripts, runtimes and third-party services are not available, read or executed. Loading this source does not authorize credential use, external requests, account changes, content publication, messages, payment, deployment, installation or script execution.

Starting prompt

Use Reddit Marketing & Community Presence for [TASK]. Establish the evidence, permissions and constraints first. Return a bounded, reviewable plan with assumptions and open questions. Do not use credentials, call services or perform external actions.

Not for

Reading credentials, issuing API calls, installing tools, publishing content or making account changes.

What M11 added

M11 added German routing, source integrity and runtime boundaries. Original documentation is published under the repository MIT license at the pinned revision. It is reference guidance only. Referenced API keys, OAuth tokens, environment files, CLIs, scripts, runtimes and third-party services are not available, read or executed. Loading this source does not authorize credential use, external requests, account changes, content publication, messages, payment, deployment, installation or script execution.

Original authorship remains with OpenClaudia/openclaudia-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 OpenClaudia

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 17dd8b89b75eb12bee29b78c99386342750422dfc7ef2ef5f336ca3e35b27d72
Snapshot checked: 2026-09-28T18:31:39.085Z

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