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42 · Marketing · SEO Analytics

Search Console Portfolio Review

Original multi-property Search Console comparison workflow with coverage caveats.

suchportfoliogsc-portfolio-audit

Google Search Console Portfolio Audit · Original SKILL.md

---
name: gsc-portfolio-audit
description: >
Audit EVERY Google Search Console property at once — rank all sites by clicks and
impressions with period-over-period deltas, then diff keywords per site to surface what
is newly ranking, rising, dropping, lost, or ranking well without earning clicks.
Built for agencies and multi-site owners. Use when asked to compare all sites, rank
properties by traffic, find new keywords across a portfolio, or spot which site is down.
Trigger phrases: "audit GSC", "all my sites", "rank my properties", "portfolio search
performance", "which sites are down", "what new keywords are we ranking for",
"client site performance", "GSC report across accounts".
For ONE site's queries, pages, or index coverage, use the search-console skill instead.
---

# GSC Portfolio Audit

Answers "how is everything doing?" across every property on a Search Console account, which is the question the per-site tooling can't answer without dozens of manual exports.

## Setup

Requires an OAuth refresh token with `https://www.googleapis.com/auth/webmasters.readonly`:

```bash
export GOOGLE_GSC_CLIENT_ID=... # or GOOGLE_CLIENT_ID
export GOOGLE_GSC_CLIENT_SECRET=... # or GOOGLE_CLIENT_SECRET
export GOOGLE_REFRESH_TOKEN=...
export GSC_EXCLUDE="olddomain.com" # optional, comma-separated
pip install requests
```

**The most common setup failure is `unauthorized_client` on token refresh.** It means the refresh token was issued for a different OAuth client than the id/secret you paired with it. Accounts that have added Google integrations over time usually have several clients; match the pair that minted the token.

## Run it

```bash
python3 scripts/audit_gsc.py # full: ranking + keyword diff for the top 12
python3 scripts/audit_gsc.py portfolio # just the ranked table
python3 scripts/audit_gsc.py queries --site sc-domain:example.com
python3 scripts/audit_gsc.py --days 90 # quarter over quarter
```

Flags: `--days` (window, compared against the window immediately before it), `--site` (repeatable), `--top`, `--limit`, `--min-clicks`.

## Sections and what they mean

| Section | Read it as |
|---|---|
| NEW | queries with zero clicks last period. Where growth is actually coming from. |
| RISING | up ≥50%. Check whether position moved too — if it didn't, demand rose, not your ranking. |
| DROPPING | down ≥40% off a real base. **Position tells you which kind:** rank fell = ranking loss; rank held but clicks collapsed = something took the clicks above you (AI Overview, a new SERP feature, or the query changed shape). |
| LOST | ranked before, no data now. |
| CTR GAP | ≥1,500 impressions, top 10, under 2% CTR. Title and description rewrites, the cheapest wins available. |

## Interpreting

- **Report clicks first, impressions second.** One large property can swing portfolio impressions enough to mask that everything else grew.
- **Separate brand from non-brand.** A site whose entire keyword set is its own name (or misspellings of a competitor's) has no acquisition engine, however good the click count looks. Say so plainly in the report.
- **A whole-site collapse on its own head term is usually not SEO.** Check ownership before diagnosing rankings: `whois <domain> | grep -i "registrar\|updated date"` plus whether it still resolves. Expired, transferred, or disputed domains produce a textbook ranking cliff that no amount of SEO work will fix.
- **"new" in the portfolio table means zero clicks in the prior window**, which for a recently launched site is a launch, not a data gap.
- **Don't skip queries in languages you can't read.** On multi-market sites the growth is usually in non-English long tail; translate the interesting ones rather than filtering them out.
- A property returning 403 is verified for listing but not for search analytics. The script reports it instead of hiding it.

## Notes

- GSC data lags about 3 days; the script offsets for this automatically.
- Both periods are fetched per property in parallel, so a 40-property account takes seconds.
- Query rows are capped at 25,000 per period, well above what any single site returns for a 28-day window.

When to use

Original multi-property Search Console comparison workflow with coverage caveats.

What you get

The complete original workflow, with source attribution and the limitations below.

How it works

Confirm the task, check actual dependencies, then apply the relevant original instructions within authorized scope.

Requirements

Authorized Search Console property access, periods and the separate audit script.

Delivery and review notes

Published after an obvious-danger screen under the user-requested policy, not a functional test. scripts/audit_gsc.py is not supplied or executed. Search Console row limits/top-row coverage mean absence is not proof of lost rankings or a newly launched site. Average position does not establish demand changes or AI causation. Restrict property access to the authorized task and label incomplete exports.

Starting prompt

Use Search Console Portfolio Review for [TASK]. Ask for missing inputs: Authorized Search Console property access, periods and the separate audit script. Check the declared dependencies and limitations before execution. Return the original output structure with known facts, assumptions and unresolved requirements separated.

Not for

Claiming that unavailable source dependencies are bundled or that generated outputs, integrations or model behavior have been tested. Automatic account access, file changes, publishing or paid operations outside the user task.

What M11 added

M11 added German routing, task inputs and explicit source-package limitations; the original author remains separate from M11 curation. Published after an obvious-danger screen under the user-requested policy, not a functional test. scripts/audit_gsc.py is not supplied or executed. Search Console row limits/top-row coverage mean absence is not proof of lost rankings or a newly launched site. Average position does not establish demand changes or AI causation. Restrict property access to the authorized task and label incomplete exports.

Original authorship remains with OpenClaudia/openclaudia-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 OpenClaudia

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 02ea911777836b87a73d0a43edd4102862a40fefcd3af797a095ec098e1af5c0
Snapshot checked: 2026-09-28T15:16:05.544Z

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