For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

Choose an area

01 · Category

What the MCP returns at this step

96 · Marketing · SEO

SERP Rank Change Tracking

Compare ranking snapshots and SERP-position changes over time. Use SERP Intent and Feature Analysis for a single-query layout review.

rangveraenderungsverfolgungrank-tracker

Rank Tracker — SERP Delta Monitoring · Original SKILL.md

---
name: rank-tracker
slug: rank-tracker
displayName: "Rank Tracker · 排名追踪"
summary: "排名追踪/SERP监控"
description: 'Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when tracking keyword rankings, monitoring position changes, comparing ranking snapshots, or detecting ranking drops."
argument-hint: "<domain> [keyword list]"
allowed-tools: WebFetch
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "seo-geo", "phase": "evaluate", "geo-relevance": "medium", "hermes": {"tags": ["marketing", "seo-geo", "evaluate"], "category": "seo-geo"}, "openclaw": {"emoji": "🔍", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Rank Tracker

Tracks keyword positions, SERP feature ownership, and AI visibility over time.

## Quick Start

```
Set up rank tracking for [domain] targeting these keywords: [keyword list]
```

```
Analyze ranking changes for [domain] over the past [time period]
```

## Skill Contract

**Expected output**: a ranking report or delta summary plus the standard handoff summary for `memory/monitoring/`.

- **Reads**: current rankings, prior baselines, target keyword list, locale/language/device/engine, snapshot/source refs, observation times/windows, stable page/content bindings, and any user-provided or tool metrics.
- **Writes**: a user-facing monitoring deliverable and reusable summary.
- **Promotes**: significant changes, confirmed anomalies, follow-up actions, and pending decisions to `memory/open-loops.md`.
- **Done when**: every tracked keyword shows a current, context-matched position vs baseline with a labeled delta, or Unknown/NEEDS_REFRESH with its reason; each observation cites its source ref, observed time, window, locale/language/device/engine, evidence label, and ranking page ref; conflicts remain visible; and biggest movers and likely causes are named.
- **Primary next skill**: [performance-monitor](../performance-monitor/SKILL.md) when recurring monitoring should become automated.

### Handoff Summary

> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md).

## Data Sources

All integrations optional (see [CONNECTORS.md](../../../CONNECTORS.md)). With tools, pull rankings from ~~SEO tool, impressions from ~~search console, traffic from ~~analytics, and AI citations from ~~AI monitor. Without tools, ask for positions, volumes, competitor data, and SERP feature status.

**Zero-dependency measurement loop** (no paid tool needed): never narrate a ranking movement you did not measure — record each check as a snapshot and let the ledger compute the delta. `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/ledger.py" record <domain> --source rank --data '{"<keyword>": <position>, ...}'`, then `ledger.py diff <domain> --source rank` for the change since the last check and `ledger.py trend <domain> --source rank --field "<keyword>"` for the series. Record real Search Console positions when connected, or the positions the user provides at Tier 1. A ranking delta is a **week-scale, confounded outcome** — attribute it against a control (a holdout keyword/competitor), not against zero; see [references/measurement-protocol.md](../../../references/measurement-protocol.md). See [scripts/connectors/README.md](../../../scripts/connectors/README.md).

## Decision Gates

**Stop and ask the user when:**
- No target keywords are provided and none can be inferred from `CLAUDE.md` or prior monitoring records — offer: (1) supply a keyword list, (2) track the domain's top known terms, (3) cancel.

**Continue silently (never stop for):**
- No prior baseline exists — record the current run as the baseline, label all positions as the first snapshot, and proceed (do not invent a "previous" position).
- Missing optional tool data (SERP features, AI citations) — mark N/A and proceed.

## Instructions

When a user requests rank tracking or analysis:

1. **Set Up Keyword Tracking** — configure domain, market/locale, device, language, engine, update frequency, priorities, competitor watchlist, and stable page refs. Apply the [SEO/GEO Evidence and Cycle Control Profile](../performance-monitor/references/evidence-and-cycle-control.md).
2. **Record Current Rankings** — output a position table where every row cites its source (tool export / user-provided / estimated), with position ranges, ranking URLs, feature ownership, and movement vs baseline.
3. **Analyze Ranking Changes** — highlight biggest wins, declines, stable terms, new rankings, lost rankings, likely causes, and recovery ideas; each delta labeled against its baseline.
4. **Track SERP Features** — compare ownership of snippets, PAA, image/video packs, local packs, and related feature shifts.
5. **Track GEO / AI Visibility** — monitor AI Overview presence, citation rate, citation position, and trend; mark each value Measured (from an ~~AI monitor) or N/A if unobserved.
6. **Compare Against Competitors** — report share of voice, head-to-head comparisons, and threat levels.
7. **Generate Ranking Report** — output overall trend, key wins, concerns, opportunities, SERP feature changes, GEO visibility, and recommendations, with each metric carrying its source tag.

Label every metric **Measured**, **User-provided**, **Calculated**, **Estimated**, **Proxy**, or **Unknown**; never present an estimate or proxy as measured. An applicable missing metric is Unknown with its reason. A stale or locale/language/device/engine-mismatched position is `NEEDS_REFRESH`, not a current ranking; N/A is only for a genuinely non-applicable field.

> **Reference**: See [Ranking Analysis Templates](references/ranking-analysis-templates.md) for the complete output templates for all seven steps.

## Example

A ranking report names the biggest winners, biggest drops, and next actions, with each position carrying its source tag and labeled delta against baseline.

## Rank Change Quick Reference

### Response Protocol

| Change | Timeframe | Action |
|--------|-----------|--------|
| Drop 1-3 positions | Wait 1-2 weeks | Monitor — may be normal fluctuation |
| Drop 3-5 positions | Investigate within 1 week | Check technical issues and competitor changes |
| Drop 5-10 positions | Investigate immediately | Run a full diagnostic: technical, content, links |
| Drop off page 1 | Emergency response | Comprehensive audit + recovery plan |
| Position gained | Document and learn | Identify what worked and replicate |

> **Reference**: See [Tracking Setup Guide](references/tracking-setup-guide.md) for tracking setup, root-cause taxonomy, CTR benchmarks, SERP feature impact, and algorithm-update assessment.

### Save Results

Ask "Save these results?" If yes, write to `memory/monitoring/` — see [Skill Contract](../../../references/skill-contract.md) §Save Results Template.

## Reference Materials

- [SEO/GEO Evidence and Cycle Control Profile](../performance-monitor/references/evidence-and-cycle-control.md) — exact search observations, freshness, page bindings, and cycle rules
- [Tracking Setup Guide](references/tracking-setup-guide.md) — Setup rules, feature tracking, and interpretation guidance

## Next Best Skill

Initial setup (no baseline) → [performance-monitor](../performance-monitor/SKILL.md). Subsequent runs (baseline exists) → Terminal. Visited-set rule applies per [skill-contract.md](../../../references/skill-contract.md).

When to use

Compare ranking snapshots and SERP-position changes over time. Use SERP Intent and Feature Analysis for a single-query layout review.

What you get

Complete original guidance with source attribution and declared limits.

How it works

Clarify scope and actual evidence; distinguish proposed plans from verified changes and preserve required human authorization.

Requirements

Keywords, domain, dated snapshots, locale, device and comparable search context.

Delivery and review notes

Rank snapshots depend on time, device and geography; missing provider data is not evidence of a ranking loss. Referenced registry scripts, schemas, connectors, benchmarks and sibling skills are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Original author: aaron-he-zhu.

Starting prompt

Use SERP Rank Change Tracking for [TASK]. Clarify Keywords, domain, dated snapshots, locale, device and comparable search context. Identify missing evidence and runtime dependencies. Do not claim execution, canonical state or human approval without actual evidence.

Not for

Claiming installed runtimes, automatic publishing/outreach or approved canonical records merely from loading source text.

What M11 added

German routing, task scope and runtime boundary. Rank snapshots depend on time, device and geography; missing provider data is not evidence of a ranking loss. Referenced registry scripts, schemas, connectors, benchmarks and sibling skills are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Original author: aaron-he-zhu.

Original authorship remains with aaron-he-zhu/aaron-marketing-skills · Original source ↗

Original license & copyright

                                 Apache License
                           Version 2.0, January 2004
                        http://www.apache.org/licenses/

   TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION

   1. Definitions.

      "License" shall mean the terms and conditions for use, reproduction,
      and distribution as defined by Sections 1 through 9 of this document.

      "Licensor" shall mean the copyright owner or entity authorized by
      the copyright owner that is granting the License.

      "Legal Entity" shall mean the union of the acting entity and all
      other entities that control, are controlled by, or are under common
      control with that entity. For the purposes of this definition,
      "control" means (i) the power, direct or indirect, to cause the
      direction or management of such entity, whether by contract or
      otherwise, or (ii) ownership of fifty percent (50%) or more of the
      outstanding shares, or (iii) beneficial ownership of such entity.

      "You" (or "Your") shall mean an individual or Legal Entity
      exercising permissions granted by this License.

      "Source" form shall mean the preferred form for making modifications,
      including but not limited to software source code, documentation
      source, and configuration files.

      "Object" form shall mean any form resulting from mechanical
      transformation or translation of a Source form, including but
      not limited to compiled object code, generated documentation,
      and conversions to other media types.

      "Work" shall mean the work of authorship, whether in Source or
      Object form, made available under the License, as indicated by a
      copyright notice that is included in or attached to the work
      (an example is provided in the Appendix below).

      "Derivative Works" shall mean any work, whether in Source or Object
      form, that is based on (or derived from) the Work and for which the
      editorial revisions, annotations, elaborations, or other modifications
      represent, as a whole, an original work of authorship. For the purposes
      of this License, Derivative Works shall not include works that remain
      separable from, or merely link (or bind by name) to the interfaces of,
      the Work and Derivative Works thereof.

      "Contribution" shall mean any work of authorship, including
      the original version of the Work and any modifications or additions
      to that Work or Derivative Works thereof, that is intentionally
      submitted to the Licensor for inclusion in the Work by the copyright owner
      or by an individual or Legal Entity authorized to submit on behalf of
      the copyright owner. For the purposes of this definition, "submitted"
      means any form of electronic, verbal, or written communication sent
      to the Licensor or its representatives, including but not limited to
      communication on electronic mailing lists, source code control systems,
      and issue tracking systems that are managed by, or on behalf of, the
      Licensor for the purpose of discussing and improving the Work, but
      excluding communication that is conspicuously marked or otherwise
      designated in writing by the copyright owner as "Not a Contribution."

      "Contributor" shall mean Licensor and any individual or Legal Entity
      on behalf of whom a Contribution has been received by Licensor and
      subsequently incorporated within the Work.

   2. Grant of Copyright License. Subject to the terms and conditions of
      this License, each Contributor hereby grants to You a perpetual,
      worldwide, non-exclusive, no-charge, royalty-free, irrevocable
      copyright license to reproduce, prepare Derivative Works of,
      publicly display, publicly perform, sublicense, and distribute the
      Work and such Derivative Works in Source or Object form.

   3. Grant of Patent License. Subject to the terms and conditions of
      this License, each Contributor hereby grants to You a perpetual,
      worldwide, non-exclusive, no-charge, royalty-free, irrevocable
      (except as stated in this section) patent license to make, have made,
      use, offer to sell, sell, import, and otherwise transfer the Work,
      where such license applies only to those patent claims licensable
      by such Contributor that are necessarily infringed by their
      Contribution(s) alone or by combination of their Contribution(s)
      with the Work to which such Contribution(s) was submitted. If You
      institute patent litigation against any entity (including a
      cross-claim or counterclaim in a lawsuit) alleging that the Work
      or a Contribution incorporated within the Work constitutes direct
      or contributory patent infringement, then any patent licenses
      granted to You under this License for that Work shall terminate
      as of the date such litigation is filed.

   4. Redistribution. You may reproduce and distribute copies of the
      Work or Derivative Works thereof in any medium, with or without
      modifications, and in Source or Object form, provided that You
      meet the following conditions:

      (a) You must give any other recipients of the Work or
          Derivative Works a copy of this License; and

      (b) You must cause any modified files to carry prominent notices
          stating that You changed the files; and

      (c) You must retain, in the Source form of any Derivative Works
          that You distribute, all copyright, patent, trademark, and
          attribution notices from the Source form of the Work,
          excluding those notices that do not pertain to any part of
          the Derivative Works; and

      (d) If the Work includes a "NOTICE" text file as part of its
          distribution, then any Derivative Works that You distribute must
          include a readable copy of the attribution notices contained
          within such NOTICE file, excluding those notices that do not
          pertain to any part of the Derivative Works, in at least one
          of the following places: within a NOTICE text file distributed
          as part of the Derivative Works; within the Source form or
          documentation, if provided along with the Derivative Works; or,
          within a display generated by the Derivative Works, if and
          wherever such third-party notices normally appear. The contents
          of the NOTICE file are for informational purposes only and
          do not modify the License. You may add Your own attribution
          notices within Derivative Works that You distribute, alongside
          or as an addendum to the NOTICE text from the Work, provided
          that such additional attribution notices cannot be construed
          as modifying the License.

      You may add Your own copyright statement to Your modifications and
      may provide additional or different license terms and conditions
      for use, reproduction, or distribution of Your modifications, or
      for any such Derivative Works as a whole, provided Your use,
      reproduction, and distribution of the Work otherwise complies with
      the conditions stated in this License.

   5. Submission of Contributions. Unless You explicitly state otherwise,
      any Contribution intentionally submitted for inclusion in the Work
      by You to the Licensor shall be under the terms and conditions of
      this License, without any additional terms or conditions.
      Notwithstanding the above, nothing herein shall supersede or modify
      the terms of any separate license agreement you may have executed
      with Licensor regarding such Contributions.

   6. Trademarks. This License does not grant permission to use the trade
      names, trademarks, service marks, or product names of the Licensor,
      except as required for reasonable and customary use in describing the
      origin of the Work and reproducing the content of the NOTICE file.

   7. Disclaimer of Warranty. Unless required by applicable law or
      agreed to in writing, Licensor provides the Work (and each
      Contributor provides its Contributions) on an "AS IS" BASIS,
      WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
      implied, including, without limitation, any warranties or conditions
      of TITLE, NON-INFRINGEMENT, MERCHANTABILITY, or FITNESS FOR A
      PARTICULAR PURPOSE. You are solely responsible for determining the
      appropriateness of using or redistributing the Work and assume any
      risks associated with Your exercise of permissions under this License.

   8. Limitation of Liability. In no event and under no legal theory,
      whether in tort (including negligence), contract, or otherwise,
      unless required by applicable law (such as deliberate and grossly
      negligent acts) or agreed to in writing, shall any Contributor be
      liable to You for damages, including any direct, indirect, special,
      incidental, or consequential damages of any character arising as a
      result of this License or out of the use or inability to use the
      Work (including but not limited to damages for loss of goodwill,
      work stoppage, computer failure or malfunction, or any and all
      other commercial damages or losses), even if such Contributor
      has been advised of the possibility of such damages.

   9. Accepting Warranty or Additional Liability. While redistributing
      the Work or Derivative Works thereof, You may choose to offer,
      and charge a fee for, acceptance of support, warranty, indemnity,
      or other liability obligations and/or rights consistent with this
      License. However, in accepting such obligations, You may act only
      on Your own behalf and on Your sole responsibility, not on behalf
      of any other Contributor, and only if You agree to indemnify,
      defend, and hold each Contributor harmless for any liability
      incurred by, or claims asserted against, such Contributor by reason
      of your accepting any such warranty or additional liability.

   END OF TERMS AND CONDITIONS

   APPENDIX: How to apply the Apache License to your work.

      To apply the Apache License to your work, attach the following
      boilerplate notice, with the fields enclosed by brackets "[]"
      replaced with your own identifying information. (Don't include
      the brackets!)  The text should be enclosed in the appropriate
      comment syntax for the file format. We also recommend that a
      file or class name and description of purpose be included on the
      same "printed page" as the copyright notice for easier
      identification within third-party archives.

   Copyright 2024 Aaron He Zhu

   Licensed under the Apache License, Version 2.0 (the "License");
   you may not use this file except in compliance with the License.
   You may obtain a copy of the License at

       http://www.apache.org/licenses/LICENSE-2.0

   Unless required by applicable law or agreed to in writing, software
   distributed under the License is distributed on an "AS IS" BASIS,
   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
   See the License for the specific language governing permissions and
   limitations under the License.

Source SHA-256: 1dc8d9994e9dcccf983ce2d17b65940b071e8885b67d699e1e018cda9d716392
Snapshot checked: 2026-09-28T16:30:24.229Z

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Email Sequence Copy and Flow

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Content Strategy and Editorial Roadmap

Product Launch Planning

Customer Research and Voice of Customer

Community Growth and Member Experience

Competitor Research Profiles

Roadmap and Release Communication

Lifecycle Email Sequences

API Contracts and Interface Design

Observability and Instrumentation Planning

Agent Context and Session Handoff

Product Discovery Sprint

Deal Quality Scoring

Enrichment Waterfall Design

Customer Retention Playbook

Sales Coaching Practice

Revenue Cohort Analysis

Intent Signal Scoring

Customer Identity Matching

Segment Activation Planning

Sales Call Review

Retention Dashboard Design

Sales Coaching Competencies

Offer Delivery Design

Offer Value Communication

Service Productization

Conversion Hypothesis Prioritization

Braze Engagement Guidance

Brand Voice Guide Design

Content Pipeline Orchestration

Website Brand Profile

Buyer Objection Clarification

Klaviyo Integration Guidance

Offer Bonus Planning

Klaviyo Marketing Review

Cross-Platform Advertising Review

Expertise Business Model

LinkedIn Advertising Guidance

TikTok Advertising Guidance

Evidence Research Brief

Cinematic Video Prompts

Visual Prompt Model Adaptation

Visual Prompt Diagnostics

Short Film Development

Find a skill.
Get to work.