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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

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Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

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Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

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Plan a campaign, draft its channel content and review the work against actual brand guidance.

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Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

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Understand customer needs, compare competitors and plan a community around real member value.

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Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

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Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

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01 · Category

What the MCP returns at this step

93 · Marketing · Ads Analysis

Google PMax Evaluation

Evaluate PMax maturity, comparative performance and asset labels before scaling. Use Google PMax Scaling Plan after this diagnosis.

pmaxreifepruefunggoogle-ads-pmax-evaluation

Google Ads PMax Evaluation · Original SKILL.md

---
name: google-ads-pmax-evaluation
description: "Use when evaluating Google Ads Performance Max campaigns: maturity gate, PMax vs Search comparison, asset performance labels, device/location thresholds."
---
# Google Ads PMax — Evaluation & Optimization

Evaluate PMax campaign readiness, compare to Search, analyze assets and segments.

## Maturity Gate (BLOCKING)

Campaign must meet ONE of:
- Age ≥ 30 days (ideally 60)
- Total conversions ≥ 50

**If neither met → WAIT. Do not optimize.** ML has not stabilized. Exception: if campaign is clearly burning money (ROAS < 0.3× target after spend ≥ 3× AOV), recommend pausing.

---

## Data Pull

Query using `google_ads_run_gaql`:

1. **Campaign performance**: id, name, status, start_date, impressions, clicks, ctr, cost, conversions, conv_value. Filter: `PERFORMANCE_MAX`, `LAST_30_DAYS`, `ENABLED`.
2. **Asset group details**: campaign id, asset_group id/name/status. Filter: `PERFORMANCE_MAX`.
3. **Asset performance labels**: campaign id, asset_group name, field_type, performance_label, asset type, image URL, youtube video ID. Filter: `PERFORMANCE_MAX`, asset types `IMAGE`, `YOUTUBE_VIDEO`, `TEXT`. Limit 200.
4. **Device performance**: campaign id, device, cost, conversions, conv_value, clicks, impressions. Filter: `PERFORMANCE_MAX`, `LAST_30_DAYS`.
5. **Geographic performance**: campaign id, geo_target_region, cost, conversions, conv_value. Filter: `PERFORMANCE_MAX`, `LAST_30_DAYS`. Sort by cost DESC, limit 200.
6. **PMax vs Search comparison**: campaign id/name, channel_type, cost, conversions, conv_value. Filter: `PERFORMANCE_MAX` and `SEARCH`, `LAST_30_DAYS`, `ENABLED`.
7. **Search term insights** (limited for PMax): category_label, clicks, impressions, conversions, cost from `campaign_search_term_insight`. Filter: `PERFORMANCE_MAX`, `LAST_30_DAYS`. Limit 200.

---

## Step 1: PMax vs Search Comparison

Calculate ROAS for both channel types and compare:

| PMax ROAS Ratio | Assessment | Action |
|----------------|------------|--------|
| < 0.5× Search ROAS | Poor | Monitor closely, consider pausing if not improving |
| 0.5–0.9× Search ROAS | Below par | Optimize assets and negatives before any scaling |
| ≥ 0.9× Search ROAS | Healthy | Proceed with optimization, eligible for scaling |
| > Search ROAS | Outperforming | Prioritize scaling |

---

## Step 2: Asset Performance Analysis

Google provides performance labels per asset (NOT cost/conversion data per asset):

| Label | Action |
|-------|--------|
| **BEST** | Create variations with similar style/messaging. This is working — make more like it. |
| **GOOD** | Keep, monitor. No changes needed. |
| **LOW** | Remove from asset group. Replace with variations of BEST performers. |
| **PENDING / UNSPECIFIED** | Wait for more data (typically 14+ days). |

Group by asset type (images, videos, headlines, descriptions) when reporting.

---

## Step 3: Device & Location Analysis

### Device
| Device CPA vs Account | Action |
|----------------------|--------|
| > 1.5× account CPA | Check site/funnel usability on that device first. If no issues → consider -50% bid adjustment or exclusion |
| > 2× account CPA | Strong candidate for exclusion after confirming no technical issues |
| CVR < 0.5× account CVR | Check landing page experience on that device |

### Location
| Location CPA vs Account | Action |
|------------------------|--------|
| > 1.5× account CPA | Consider excluding |
| > 2× account CPA | Exclude |
| Spend but 0 conversions | Wait for more data OR exclude if spend ≥ 2× AOV |

Always check for technical/usability issues before excluding a device or location.

---

## PMax Limitations (do NOT recommend these)

- No keyword targeting
- No budget per asset group
- No placement control
- No demographic control
- No channel-level budget control
- Search term data is aggregated categories only, not individual terms

---

## Next Steps

If campaign is profitable and ready to scale, load `google_ads/pmax-scaling` for budget scaling, location expansion, and asset expansion rules.

Output must include: maturity status, PMax vs Search comparison, asset label summary (BEST/GOOD/LOW counts), device/location flags, scaling eligibility assessment.

When to use

Evaluate PMax maturity, comparative performance and asset labels before scaling. Use Google PMax Scaling Plan after this diagnosis.

What you get

The complete original GoMarble guidance, with source attribution and declared limits.

How it works

Clarify scope, use available evidence, and apply the relevant source workflow within actual user authorization.

Requirements

PMax and comparison data, campaign age, conversion quality, targets and attribution scope.

Delivery and review notes

Maturity gates and asset labels are diagnostic aids, not causal proof or universal thresholds. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Starting prompt

Use Google PMax Evaluation for [TASK]. Clarify PMax and comparison data, campaign age, conversion quality, targets and attribution scope. Separate observed evidence from heuristics and recommendations. Check actual connector availability and approval semantics before any external action.

Not for

Claiming installed GoMarble tools, proven campaign outcomes or authorization to launch ads merely from loading this source.

What M11 added

German routing and explicit scope. Original attribution: GoMarble. Maturity gates and asset labels are diagnostic aids, not causal proof or universal thresholds. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Original authorship remains with gomarble-ai/marketing-agent · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 GoMarble

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: d5bd0a92f53736afc6338bacfdc02a4f61c3c1b34d967312aa2b3ddd6dc2ad27
Snapshot checked: 2026-09-28T16:19:52.867Z

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