For Agents · MCPNo local installation · No M11 login
M11Capability Engineby Patrick Moser-Brillowski
Curated AI capabilities

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Useful AI skills from strong open sources, cleaned up for discovery, task fit and direct use.

All skills

◎265k ★GitHub

Multi-Agent Orchestration

Coordinates multi-agent work with clear owners, work items, evidence, and merge gates.

Agents · Orchestration→
◎265k ★GitHub

AI Context Window Audit

Audits Claude Code context overhead and recommends ways to reduce unnecessary loaded content.

Agents · Context→
◎265k ★GitHub

AI Agent Architecture Audit

Diagnoses agent-system failures across prompts, memory, tools, wrappers, and output delivery.

Agents · Agent Architecture→
≡265k ★GitHub

AI Skill Discovery

Searches local and external skill sources for existing matches before a new skill is created.

Knowledge Work · Skill Discovery→
↗51k ★GitHub

Lead Magnet Strategy

Plans lead magnets around audience needs, buyer stage, capture approach, distribution, and measurement.

Marketing · Lead Generation→
↗27k ★GitHub

Ideal Customer Profile

Turn existing customer evidence into a target-customer profile and segment criteria. Use customer-research-synthesis to collect evidence or customer-feedback-analysis to analyze a feedback dataset.

Marketing · Audience Definition→
↗27k ★GitHub

Go-to-Market Strategy

Turn a chosen audience and acquisition approach into a launch plan with channels, messages and milestones. Use go-to-market-motions when the acquisition model is still undecided.

Marketing · Go-to-Market→
↗27k ★GitHub

Marketing Campaign Ideas

Generate and compare five campaign concepts before choosing one. Use marketing-campaign-planning to organize execution of the selected idea.

Marketing · Campaigns→
↗27k ★GitHub

Product Growth Loops

Evaluates product-led growth loops and outlines measurable experiments for sharing, collaboration and referrals.

Marketing · Growth→
↗27k ★GitHub

Competitor Analysis

Choose for strategic comparison and differentiation from competitor evidence. Use competitor-research-profiles to first build detailed URL-based dossiers.

Marketing · Market Research→
↗27k ★GitHub

North Star Metric

Defines one customer-value metric and supporting input metrics with clear measurement assumptions.

Marketing · Measurement→
↗27k ★GitHub

Product Positioning

Develops differentiated product positioning ideas with audience fit, rationale, and supporting messages.

Marketing · Positioning→
·0 ★GitHub

Product Vision

Draft and compare product vision statements grounded in company values and customer needs.

Business · Product Strategy→
·0 ★GitHub

Go-to-Market Motion Selection

Choose an acquisition or sales motion suited to your economics and buying process. Use go-to-market-strategy to turn that choice into a launch plan.

Business · Acquisition Motions→
·0 ★GitHub

Customer Feedback and JTBD Analysis

Analyze an existing feedback dataset for themes, sentiment and improvement priorities. Use customer-research-synthesis to design new research and ideal-customer-profile to define the target customer.

Business · Customer Feedback→
·0 ★GitHub

PESTLE Market Environment Analysis

Map external political, economic, social, technological, legal and environmental factors for a business decision.

Business · Product Strategy→
·0 ★GitHub

Customer Journey Mapping

Map customer touchpoints and friction from awareness through advocacy.

Business · Customer Journey→
·0 ★GitHub

Ansoff Growth Options

Compare growth options across existing and new products and markets.

Business · Product Strategy→
·0 ★GitHub

Data Analysis Validation

Review methodology, calculations and conclusions before sharing an analysis.

Data & Analytics · Data Analysis→
·0 ★GitHub

Dataset Profiling

Profile a dataset and identify quality issues and useful follow-up analyses.

Data & Analytics · Data Analysis→
·0 ★GitHub

Statistical Analysis Guidance

Choose descriptive statistics and hypothesis tests while making assumptions and uncertainty explicit.

Data & Analytics · Data Analysis→
↗0 ★GitHub

Programmatic SEO Planning

Plan useful SEO pages at scale with a data strategy, templates and twelve complete playbooks.

Marketing · SEO→
↗0 ★GitHub

Landing Page and Form Conversion Review

Review marketing pages and forms, prioritize friction fixes and design measurable experiments.

Marketing · Conversion Optimization→
↗0 ★GitHub

Paywall and Upgrade Planning

Plan transparent in-product upgrade prompts and experiments after users experience value.

Marketing · Conversion Optimization→
↗0 ★GitHub

Signup and Registration Review

Review account creation and trial signup friction while preserving necessary security and consent controls.

Marketing · Conversion Optimization→
↗0 ★GitHub

User Onboarding and Activation

Plan the first useful product experience, activation milestones and measurable onboarding experiments.

Marketing · Conversion Optimization→
↗0 ★GitHub

Popup and Modal Planning

Design dismissible, accessible conversion overlays with honest offers and measurable frequency rules.

Marketing · Conversion Optimization→
↗0 ★GitHub

Email Sequence Copy and Flow

Write full email drafts, subject variants and a branching flow diagram. Choose Lifecycle Email Sequences for broader lifecycle planning with ten supporting references and provider guides.

Marketing · Email Marketing→
↗0 ★GitHub

Marketing Campaign Planning

Turn a selected campaign concept into a brief, calendar, dependencies and measurement plan. Use marketing-campaign-ideas when you still need concepts.

Marketing · Campaign Planning→
↗0 ★GitHub

Marketing Content Drafting

Draft channel-specific marketing content using clear structures, evidence and calls to action.

Marketing · Content Marketing→
↗0 ★GitHub

Brand Voice and Content Review

Review drafts against supplied brand guidance and propose specific, prioritized revisions.

Marketing · Brand Strategy→
↗0 ★GitHub

Marketing Performance Reporting

Turn supplied campaign or channel metrics into a traceable report with comparisons and testable recommendations.

Marketing · Marketing Analytics→
◇0 ★GitHub

Sales Company Research

Research one company or partner for a sourced B2B sales brief and outreach hypothesis. Use company-contact-enrichment to fill fields across lead or contact records.

Sales · Company Research→
◇0 ★GitHub

Company and Contact Enrichment

Resolve and enrich B2B lead, company and contact records with field-level evidence. Use sales-company-research for a narrative account brief and outreach hypothesis.

Sales · Sales Intelligence→
↗0 ★GitHub

Website Information Architecture

Plan page hierarchy, navigation, stable URL patterns and useful internal links for a website.

Marketing · Website Architecture→
↗0 ★GitHub

Content Strategy and Editorial Roadmap

Prioritize content pillars, audience questions and distribution plans using evidence and available resources.

Marketing · Content Strategy→
↗0 ★GitHub

Product Launch Planning

Plan a scoped product or feature launch across preparation, release and post-launch adoption.

Marketing · Launch Strategy→
↗0 ★GitHub

Customer Research and Voice of Customer

Design customer research or combine interviews, surveys and public evidence into needs and personas. Use customer-feedback-analysis for a supplied feedback dataset; ideal-customer-profile for ICP definition.

Marketing · Customer Research→
↗0 ★GitHub

Community Growth and Member Experience

Plan a community around member value, participation and measurable business goals.

Marketing · Community Marketing→
↗0 ★GitHub

Competitor Research Profiles

Choose to collect dated competitor dossiers from URLs, pricing pages and SEO evidence. Use competitor-analysis for the strategic comparison afterward.

Marketing · Competitive Intelligence→
·0 ★GitHub

Roadmap and Release Communication

Turn approved roadmap and release facts into audience-specific updates, release notes and changelogs.

Business · Roadmaps and Releases→
↗0 ★GitHub

Lifecycle Email Sequences

Plan coordinated welcome, nurture and retention journeys with ten supporting references, including provider guides. Choose Email Sequence Copy and Flow for a focused copy-and-flow drafting workflow.

Marketing · Lifecycle Email→
·0 ★GitHub

API Contracts and Interface Design

Define API contracts, pagination, error semantics and safe retry behavior; choose this for interface design, then Observability for evidence of runtime behavior.

Development · API Contracts→
·0 ★GitHub

Observability and Instrumentation Planning

Plan logs, metrics, traces and actionable runbooks for an existing service; use API Contracts first when the missing piece is interface behavior rather than runtime evidence.

Development · Observability→
◎0 ★GitHub

Agent Context and Session Handoff

Prepare project context, rules and restartable session handoffs; choose this for organizing context, and AI Context Window Audit for diagnosing existing overhead.

Agents · Context→
·0 ★GitHub

Product Discovery Sprint

Turn customer evidence into prioritized assumptions, experiments and proceed/pivot/stop decisions. Choose Customer Research and Synthesis when the evidence itself still needs synthesis.

Business · Product Discovery→
◇0 ★GitHub

Deal Quality Scoring

Design a deal-inspection scorecard with evidence, thresholds and override rules.

Sales · Pipeline Quality→
◇0 ★GitHub

Enrichment Waterfall Design

Design provider order, fallback paths and cost limits for an enrichment workflow. Use Company and Contact Enrichment for a specific research request.

Sales · Data Enrichment→
·0 ★GitHub

Customer Retention Playbook

Turn observed churn signals into owner-assigned retention plays and measurement plans.

Business · Customer Retention→
◇0 ★GitHub

Sales Coaching Practice

Turn an identified sales coaching gap into short practice drills and follow-up criteria. Use Sales Coaching Competencies to define the rubric first.

Sales · Sales Coaching→
·0 ★GitHub

Revenue Cohort Analysis

Define comparable revenue cohorts, metrics and diagnostic views. Use Statistical Analysis Guidance for inference methods.

Data & Analytics · Revenue Analytics→
◇0 ★GitHub

Intent Signal Scoring

Design a transparent account-intent score with decay, tiers and review rules.

Sales · Intent Signals→
·0 ★GitHub

Customer Identity Matching

Specify accountable matching and conflict-resolution rules across customer data sources.

Data & Analytics · Data Quality→
·0 ★GitHub

Segment Activation Planning

Map existing customer segments to cross-team actions, owners and measurable outcomes. Use User Onboarding and Activation for the individual first-value journey.

Business · Go-to-Market Operations→
◇0 ★GitHub

Sales Call Review

Review an authorized sales-call transcript with an observable rubric and evidence-linked coaching actions.

Sales · Sales Coaching→
·0 ★GitHub

Retention Dashboard Design

Specify retention metrics, cohort views and alert logic for a BI dashboard. Use Customer Retention Playbook for the intervention plan.

Data & Analytics · Revenue Analytics→
◇0 ★GitHub

Sales Coaching Competencies

Define observable sales competencies and calibrated coaching rubrics. Use Sales Coaching Practice for follow-up exercises.

Sales · Sales Coaching→
·0 ★GitHub

Offer Delivery Design

Compare done-for-you, guided and self-service delivery for an existing offer. Use Service Productization for repeatable packages and tiers.

Business · Offer Design→
↗0 ★GitHub

Offer Value Communication

Improve how an existing offer communicates its value through naming, structure and evidence-backed comparisons. Use Product Positioning for market differentiation.

Marketing · Offer Messaging→
·0 ★GitHub

Service Productization

Turn repeatable service work into defined packages, an offer ladder and optional upgrade paths. Use Offer Delivery Design when only the fulfillment format is undecided.

Business · Offer Design→
↗0 ★GitHub

Conversion Hypothesis Prioritization

Turn observed page/funnel friction into an evidence-ranked experiment backlog. Use Landing Page Conversion Review for a focused page critique.

Marketing · Conversion Optimization→
↗0 ★GitHub

Braze Engagement Guidance

Original Braze Canvas, segmentation and lifecycle guidance with declared reference limitations.

Marketing · Lifecycle Marketing→
↗0 ★GitHub

Brand Voice Guide Design

Create voice attributes, a tone matrix and channel guidance. Use Brand Voice Content Review to check an existing draft against established rules.

Marketing · Brand Voice→
↗0 ★GitHub

Content Pipeline Orchestration

Original workflow for chaining research, editorial review and social-pack agents.

Marketing · Content Operations→
↗0 ★GitHub

Website Brand Profile

Original website-to-brand-profile workflow; extracted observations must stay separate from inferred brand rules.

Marketing · Brand Identity→
◇0 ★GitHub

Buyer Objection Clarification

Map expressed buyer concerns to factual answers, supporting evidence and improvements to the offer.

Sales · Sales Messaging→
·0 ★GitHub

Klaviyo Integration Guidance

Original Klaviyo developer guide; SDK scripts, API contracts and version claims are not functionally verified.

Engineering · API Integrations→
↗0 ★GitHub

Offer Bonus Planning

Design relevant offer extras that address concrete customer needs and disclose their actual conditions.

Marketing · Offer Design→
↗0 ★GitHub

Klaviyo Marketing Review

Original Klaviyo marketing review workflow with explicit data-access and dependency warnings.

Marketing · Lifecycle Marketing→
↗0 ★GitHub

Cross-Platform Advertising Review

Original multi-platform ad-audit orchestration; required platform packages and scoring files are not included.

Marketing · Paid Advertising→
·0 ★GitHub

Expertise Business Model

Compare ways to monetize expertise against demand, capacity and goals. Use Service Productization to package a service already chosen.

Business · Business Model Design→
↗0 ★GitHub

LinkedIn Advertising Guidance

Original LinkedIn advertising guide with explicit warnings for obsolete audience features and unverified benchmarks.

Marketing · Paid Advertising→
↗0 ★GitHub

TikTok Advertising Guidance

Original TikTok campaign, creative and measurement guide; platform details and benchmarks are unverified.

Marketing · Paid Advertising→
·0 ★GitHub

Evidence Research Brief

Synthesize topic sources into a cited brief with evidence, uncertainty and content angles. Use Customer Research and Synthesis for interviews and customer feedback.

Research · Research Synthesis→
◫0 ★GitHub

Cinematic Video Prompts

Write timed cinematic video prompts with motion, camera and continuity cues.

Image & Video · Video Prompting→
◫0 ★GitHub

Visual Prompt Model Adaptation

Adapt a visual brief to model-specific syntax while flagging unknown capabilities.

Image & Video · Visual Prompting→
◫0 ★GitHub

Visual Prompt Diagnostics

Diagnose a failed image/video result and propose controlled prompt revisions.

Image & Video · Visual Prompting→
◫0 ★GitHub

Short Film Development

Develop a short-film idea into a logline, treatment, scene list and revision plan.

Image & Video · Film Development→
◫0 ★GitHub

Cinematic Image Prompts

Write cinematic still-image prompts with composition, lighting and identity anchors.

Image & Video · Image Prompting→
◫0 ★GitHub

Visual Continuity Bible

Track recurring characters, locations, props and changing scene state.

Image & Video · Visual Continuity→
◫0 ★GitHub

Screenplay Scene Writing

Write or revise filmable scenes, dialogue, beats and Fountain-style excerpts.

Image & Video · Film Development→
◫0 ★GitHub

Shotlist and Visual Breakdown

Translate a scene into shots, camera setups, assets and continuity notes.

Image & Video · Film Development→
◫0 ★GitHub

Cinematography Direction

Translate tone and genre into reusable camera, lighting and visual-style rules.

Image & Video · Visual Direction→
·0 ★GitHub

Product and Business Data Analysis

Use product/business data to frame a decision with evidence and tradeoffs. Use Metric Change Diagnostics to explain a movement first.

Data & Analytics · Decision Analysis→
·0 ★GitHub

KPI Framework Design

Define KPI formulas, targets, drivers and guardrails. Use North Star Metric for the narrower primary-value metric choice.

Data & Analytics · Measurement Design→
·0 ★GitHub

Metric Change Diagnostics

Investigate metric movements or discrepancies before choosing a business response.

Data & Analytics · Metric Diagnostics→
↗0 ★GitHub

Marketing Prompt Toolkit

Original workflow for marketing prompt evaluation, version history and governance.

Marketing · AI Content Operations→
·0 ★GitHub

UX Research and Journey Design

Plan personas, journeys and usability research. Use Customer Research and Synthesis for evidence synthesis alone.

Business · User Research→
↗0 ★GitHub

Growth Experiment Design

Original A/B testing and experimentation workflow with explicit statistical corrections.

Marketing · Experimentation→
↗0 ★GitHub

Structured Data Guidance

Original schema.org implementation guidance with rich-result freshness limitations.

Marketing · Technical SEO→
·0 ★GitHub

Pricing and Packaging Guidance

Original pricing, tiers and willingness-to-pay workflow. Use Expertise Business Model for the overall monetization structure.

Business · Pricing→
↗0 ★GitHub

Referral and Affiliate Planning

Plan referral incentives, affiliate terms and measurement from the original framework.

Marketing · Referral Marketing→
↗0 ★GitHub

Search Console Portfolio Review

Original multi-property Search Console comparison workflow with coverage caveats.

Marketing · SEO Analytics→
↗0 ★GitHub

AI Search Difficulty Guidance

Original keyword-difficulty scoring workflow using competitor metrics and observed AI citations.

Marketing · Search Research→
↗0 ★GitHub

AI Search Visibility Planning

Plan discoverability and citations in AI search. Use Search Console Portfolio Review for measured property comparisons.

Marketing · AI Search→
↗0 ★GitHub

Technical SEO Audit Guidance

Review technical and on-page SEO issues using the original audit workflow.

Marketing · Technical SEO→
·0 ★GitHub

Industry Five Forces

Analyze industry rivalry, entry, substitutes and buyer/supplier bargaining power. Use Competitor Analysis for individual competitor comparisons.

Business · Competitive Strategy→
·0 ★GitHub

Beachhead Market Selection

Select a focused initial market segment before expanding. Use GTM Motion Selection for the selling model.

Business · Market Entry→
·0 ★GitHub

Warehouse Context Extraction

Extract reusable warehouse schema, dialect and business context for later analysis.

Data & Analytics · Data Context→
↗0 ★GitHub

Ad Creative Production Guidance

Plan ad variants, review criteria and production handoffs from the original workflow.

Marketing · Creative Production→
·0 ★GitHub

Internal Change Communications

Plan employee change communications, sequencing and feedback loops.

Business · Change Management→
·0 ★GitHub

Business Process Mapping

Map process stages, queues and candidate bottlenecks from operational evidence.

Business · Operations→
·0 ★GitHub

Operations Capacity Guidance

Frame capacity, queueing and staffing scenarios with declared assumptions.

Business · Operations→
·0 ★GitHub

Procurement Spend Guidance

Review spend, renewals and supplier consolidation opportunities.

Business · Operations→
↗0 ★GitHub

SEO Content Gap Guidance

Identify candidate topic and keyword gaps between comparable websites.

Marketing · Content Research→
↗0 ★GitHub

Semrush Research Guidance

Use the original Semrush workflow to frame competitive search research.

Marketing · SEO Analytics→
↗0 ★GitHub

Ahrefs Research Guidance

Use the original Ahrefs workflow for backlinks, keywords and competitor research.

Marketing · SEO Analytics→
↗0 ★GitHub

Keyword Opportunity Research

Research keyword opportunities, intent and candidate content priorities.

Marketing · Keyword Research→
·0 ★GitHub

Source-Driven Development Guidance

Ground implementation decisions in resolved dependency versions and source documentation.

Engineering · Development Workflow→
·0 ★GitHub

DevTools Browser Testing Guidance

Plan browser debugging and test observations using a separately available DevTools MCP.

Engineering · Testing→
·0 ★GitHub

Application Hardening Guidance

Frame application threats and defensive hardening work from the original checklist.

Engineering · Security→
·0 ★GitHub

Portfolio and Program Management

Plan enterprise project portfolios, risk registers and resource discussions.

Business · Project Management→
↗0 ★GitHub

Marketing Page Conversion Review

Review a marketing page by value proposition, CTA, trust and friction. Use Conversion Hypothesis Prioritization for selecting among experiments.

Marketing · Conversion Optimization→
·0 ★GitHub

SaaS Metrics Coaching

Structure a SaaS health report from revenue, churn and acquisition inputs.

Business · SaaS Metrics→
·0 ★GitHub

Acquisition and Integration Planning

Frame acquisition rationale, diligence, negotiation questions and integration.

Business · Corporate Strategy→
·0 ★GitHub

Strategic Data Leadership

Frame data architecture, training-data rights, asset value and hiring decisions.

Data & Analytics · Data Strategy→
·0 ★GitHub

International Market Expansion

Compare foreign markets, entry modes, localization and operating requirements. Use Beachhead Market Selection for choosing an initial narrow segment.

Business · Market Entry→
·0 ★GitHub

Agile Team Forecasting

Frame sprint forecasts, retrospective actions and team-health discussions.

Business · Project Management→
↗0 ★GitHub

B2B Demand Acquisition Planning

Plan B2B SaaS acquisition channels, funnel handoffs and measurement. Use Cross-Platform Advertising Review for comparing existing channel results.

Marketing · Demand Generation→
↗0 ★GitHub

Registration Flow Review

Review account-creation steps, field friction and post-submit experience. Use User Onboarding Activation for activation after registration.

Marketing · Conversion Optimization→
·0 ★GitHub

Board Investor Deck Outline

Structure a board or investor narrative around metrics, variance and decisions.

Business · Executive Communication→
↗0 ★GitHub

Service Area Local SEO

Review service-area business profiles, location content, NAP and local schema.

Marketing · Local SEO→
·0 ★GitHub

Security Program Leadership

Frame a security program, risk register, incident coordination and board reporting. Use Application Hardening Guidance for application-level defenses.

Engineering · Security Governance→
For Agents · Remote MCP

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MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

Choose an area

01 · Category
What the MCP returns at this step
08 · Business · Product Discovery

Product Discovery Sprint

Turn customer evidence into prioritized assumptions, experiments and proceed/pivot/stop decisions. Choose Customer Research and Synthesis when the evidence itself still needs synthesis.

product-discoveryassumptionsexperimentsopportunity-treevalidationproduktvalidierungannahmenpruefunghypothesentestdiscovery-sprint
Product Discovery Sprint · Original SKILL.md
---
name: product-discovery
description: Use when validating product opportunities, mapping assumptions, planning discovery sprints, or testing problem-solution fit before committing delivery resources.
---

# Product Discovery

Run structured discovery to identify high-value opportunities and de-risk product bets.

## When To Use

Use this skill for:
- Opportunity Solution Tree facilitation
- Assumption mapping and test planning
- Problem validation interviews and evidence synthesis
- Solution validation with prototypes/experiments
- Discovery sprint planning and outputs

## Core Discovery Workflow

1. Define desired outcome
- Set one measurable outcome to improve.
- Establish baseline and target horizon.

2. Build Opportunity Solution Tree (OST)
- Outcome -> opportunities -> solution ideas -> experiments
- Keep opportunities grounded in user evidence, not internal opinions.

3. Map assumptions
- Identify desirability, viability, feasibility, and usability assumptions.
- Score assumptions by risk and certainty.

Use:
```bash
python3 scripts/assumption_mapper.py assumptions.csv
```

4. Validate the problem
- Conduct interviews and behavior analysis.
- Confirm frequency, severity, and willingness to solve.
- Reject weak opportunities early.

5. Validate the solution
- Prototype before building.
- Run concept, usability, and value tests.
- Measure behavior, not only stated preference.

6. Plan discovery sprint
- 1-2 week cycle with explicit hypotheses
- Daily evidence reviews
- End with decision: proceed, pivot, or stop

## Opportunity Solution Tree (Teresa Torres)

Structure:
- Outcome: metric you want to move
- Opportunities: unmet customer needs/pains
- Solutions: candidate interventions
- Experiments: fastest learning actions

Quality checks:
- At least 3 distinct opportunities before converging.
- At least 2 experiments per top opportunity.
- Tie every branch to evidence source.

## Assumption Mapping

Assumption categories:
- Desirability: users want this
- Viability: business value exists
- Feasibility: team can build/operate it
- Usability: users can successfully use it

Prioritization rule:
- High risk + low certainty assumptions are tested first.

## Problem Validation Techniques

- Problem interviews focused on current behavior
- Journey friction mapping
- Support ticket and sales-call synthesis
- Behavioral analytics triangulation

Evidence threshold examples:
- Same pain repeated across multiple target users
- Observable workaround behavior
- Measurable cost of current pain

## Solution Validation Techniques

- Concept tests (value proposition comprehension)
- Prototype usability tests (task success/time-to-complete)
- Fake door or concierge tests (demand signal)
- Limited beta cohorts (retention/activation signals)

## Discovery Sprint Planning

Suggested 10-day structure:
- Day 1-2: Outcome + opportunity framing
- Day 3-4: Assumption mapping + test design
- Day 5-7: Problem and solution tests
- Day 8-9: Evidence synthesis + decision options
- Day 10: Stakeholder decision review

## Tooling

### `scripts/assumption_mapper.py`

CLI utility that:
- reads assumptions from CSV or inline input
- scores risk/certainty priority
- emits prioritized test plan with suggested test types

See `references/discovery-frameworks.md` for framework details.

When to use

Plan product discovery before committing delivery resources.

What you get

An opportunity tree, assumption table, experiment plan, evidence log and decision criteria.

How it works

Define an outcome, map evidence-backed opportunities, prioritize uncertain risks and plan ethical tests before deciding.

Requirements

Product outcome, target audience, existing customer evidence, delivery constraints and authority for any proposed participant or experiment activity.

Delivery and review notes

Full original, assumption_mapper.py and discovery-frameworks.md read at 19392f7a08264ed00486a251f5b2098321771f94. MIT copyright retained; original and supporting files unchanged. This provides a discovery plan and complete reference source, not an installed or runtime-certified tool. Prioritization scores are explicit judgment heuristics, not measured probabilities or statistically calibrated confidence. Explain who assigned risk/certainty, the evidence and uncertainty, and distinguish the numeric risk*(1-certainty) ranking from the reference matrix’s qualitative quadrant ordering; they need not produce the same order. The 1-2 week schedule and minimum opportunity/experiment counts are examples to adapt, not universal validity thresholds. Use authorized, minimized customer evidence and label assumptions separately from observations. Fake-door tests must not falsely claim a live product, collect payment for an unavailable offer, or hide material limitations; prefer transparent interest registration and a separate approved test plan. Recruiting, contacting participants, publishing experiments, spending money or collecting personal data requires task-scoped authorization. The bundled Python script only reads a supplied CSV and prints a ranking, but static review found validation/output gaps: float NaN passes its range comparisons, missing CSV scores default to zero, unknown categories receive generic advice, and interpolated output is not safely quoted CSV. Before any separately authorized execution, validate finite scores in [0,1], required nonempty statements/categories, an allowed input path, bounded file size and positive --top; use csv.writer for machine-readable output and appropriate spreadsheet formula handling if exporting user-controlled cells. No script was executed. A manual assumption table is a supported way to apply the method without installation. Preserve dissenting evidence and predefine decision criteria; a small interview sample or high score alone does not prove demand. Use Customer Research and Synthesis for synthesizing evidence; use this skill to turn evidence into testable product assumptions and proceed/pivot/stop decisions.

Starting prompt

Plan a discovery sprint for [PRODUCT OPPORTUNITY]. Inspect the existing customer evidence and constraints. Separate observations from assumptions, map opportunities, prioritize uncertain risks and define ethical tests with explicit decision criteria. Return a plan and assumption table; do not recruit participants, publish experiments, charge money or execute scripts. Treat scores and timelines as adaptable heuristics.

Not for

Invented customer evidence, statistical proof from small qualitative samples, deceptive fake-door offers, automatic participant outreach, or certifying the bundled script as production-ready.

What M11 added

Full original, assumption_mapper.py and discovery-frameworks.md read at 19392f7a08264ed00486a251f5b2098321771f94. MIT copyright retained; original and supporting files unchanged. This provides a discovery plan and complete reference source, not an installed or runtime-certified tool. Prioritization scores are explicit judgment heuristics, not measured probabilities or statistically calibrated confidence. Explain who assigned risk/certainty, the evidence and uncertainty, and distinguish the numeric risk*(1-certainty) ranking from the reference matrix’s qualitative quadrant ordering; they need not produce the same order. The 1-2 week schedule and minimum opportunity/experiment counts are examples to adapt, not universal validity thresholds. Use authorized, minimized customer evidence and label assumptions separately from observations. Fake-door tests must not falsely claim a live product, collect payment for an unavailable offer, or hide material limitations; prefer transparent interest registration and a separate approved test plan. Recruiting, contacting participants, publishing experiments, spending money or collecting personal data requires task-scoped authorization. The bundled Python script only reads a supplied CSV and prints a ranking, but static review found validation/output gaps: float NaN passes its range comparisons, missing CSV scores default to zero, unknown categories receive generic advice, and interpolated output is not safely quoted CSV. Before any separately authorized execution, validate finite scores in [0,1], required nonempty statements/categories, an allowed input path, bounded file size and positive --top; use csv.writer for machine-readable output and appropriate spreadsheet formula handling if exporting user-controlled cells. No script was executed. A manual assumption table is a supported way to apply the method without installation. Preserve dissenting evidence and predefine decision criteria; a small interview sample or high score alone does not prove demand. Use Customer Research and Synthesis for synthesizing evidence; use this skill to turn evidence into testable product assumptions and proceed/pivot/stop decisions.

Original authorship remains with alirezarezvani/claude-skills · Original source ↗
Included reference: scripts/assumption_mapper.py

Alireza Rezvani · MIT · SHA-256 158e0348d347f8877b6e791e20920596f45bcef1269cc836fdb68ccd83e9503d

#!/usr/bin/env python3
"""Prioritize product assumptions and suggest validation tests."""

import argparse
import csv
from dataclasses import dataclass


@dataclass
class Assumption:
    statement: str
    category: str
    risk: float
    certainty: float

    @property
    def priority_score(self) -> float:
        # High-risk, low-certainty assumptions should be tested first.
        return self.risk * (1.0 - self.certainty)


def parse_float(value: str, field: str) -> float:
    number = float(value)
    if number < 0 or number > 1:
        raise ValueError(f"{field} must be in [0, 1]")
    return number


def suggest_test(category: str) -> str:
    category = category.lower().strip()
    if category == "desirability":
        return "problem interviews or fake-door test"
    if category == "viability":
        return "pricing/willingness-to-pay test"
    if category == "feasibility":
        return "technical spike or architecture prototype"
    if category == "usability":
        return "moderated usability test"
    return "smallest possible experiment with clear success criteria"


def load_from_csv(path: str) -> list[Assumption]:
    assumptions: list[Assumption] = []
    with open(path, "r", encoding="utf-8", newline="") as handle:
        reader = csv.DictReader(handle)
        required = {"assumption", "category", "risk", "certainty"}
        missing = required - set(reader.fieldnames or [])
        if missing:
            missing_str = ", ".join(sorted(missing))
            raise ValueError(f"Missing required columns: {missing_str}")

        for row in reader:
            assumptions.append(
                Assumption(
                    statement=(row.get("assumption") or "").strip(),
                    category=(row.get("category") or "").strip(),
                    risk=parse_float(row.get("risk") or "0", "risk"),
                    certainty=parse_float(row.get("certainty") or "0", "certainty"),
                )
            )
    return assumptions


def parse_inline(items: list[str]) -> list[Assumption]:
    assumptions: list[Assumption] = []
    for item in items:
        # format: statement|category|risk|certainty
        parts = [part.strip() for part in item.split("|")]
        if len(parts) != 4:
            raise ValueError("Inline assumption must be: statement|category|risk|certainty")
        assumptions.append(
            Assumption(
                statement=parts[0],
                category=parts[1],
                risk=parse_float(parts[2], "risk"),
                certainty=parse_float(parts[3], "certainty"),
            )
        )
    return assumptions


def build_parser() -> argparse.ArgumentParser:
    parser = argparse.ArgumentParser(description="Prioritize assumptions and generate test plan.")
    parser.add_argument("input", nargs="?", help="CSV file path")
    parser.add_argument(
        "--assumption",
        action="append",
        default=[],
        help="Inline assumption: statement|category|risk|certainty",
    )
    parser.add_argument("--top", type=int, default=10, help="Maximum assumptions to print")
    return parser


def main() -> int:
    parser = build_parser()
    args = parser.parse_args()

    assumptions: list[Assumption] = []
    if args.input:
        assumptions.extend(load_from_csv(args.input))
    if args.assumption:
        assumptions.extend(parse_inline(args.assumption))

    if not assumptions:
        parser.error("Provide a CSV input file or at least one --assumption value.")

    assumptions.sort(key=lambda item: item.priority_score, reverse=True)

    print("prioritized_assumption_test_plan")
    print("rank,priority_score,category,risk,certainty,test,assumption")
    for rank, item in enumerate(assumptions[: args.top], start=1):
        test = suggest_test(item.category)
        print(
            f"{rank},{item.priority_score:.4f},{item.category},{item.risk:.2f},"
            f"{item.certainty:.2f},{test},{item.statement}"
        )

    return 0


if __name__ == "__main__":
    raise SystemExit(main())
MIT License

Copyright (c) 2025 Alireza Rezvani

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
Included reference: references/discovery-frameworks.md

Alireza Rezvani · MIT · SHA-256 2d1e59f597c9d1f09a201ec7c12bdc9a816c0707b585f32080db31dfd6b44bab

# Discovery Frameworks

## Opportunity Solution Tree (OST)

Purpose: continuously connect product outcomes to validated opportunities and tested solutions.

Core structure:
- Outcome (metric)
- Opportunity nodes (needs/pains)
- Solution ideas
- Experiments

OST practice tips:
- Keep tree live; update after each interview or test.
- Separate opportunity evidence from solution proposals.
- Avoid single-branch trees that force one solution.

## Jobs-to-be-Done (JTBD)

Use JTBD to understand progress users seek.

JTBD template:
"When [situation], I want to [motivation], so I can [expected outcome]."

JTBD interview focus:
- Trigger moments
- Current alternatives and workarounds
- Purchase/adoption anxieties
- Desired progress and success criteria

## Kano Model

Classify features by impact on satisfaction:
- Must-be: expected baseline features
- Performance: more is better
- Delighters: unexpected value multipliers
- Indifferent: low impact
- Reverse: can reduce satisfaction for some users

Use Kano when prioritizing solution concepts after problem validation.

## Design Sprint Methodology

Typical phases:
1. Understand
2. Sketch
3. Decide
4. Prototype
5. Test

Discovery usage:
- Compress learning cycle into one week.
- Best for high-ambiguity opportunities requiring cross-functional alignment.

## Assumption Prioritization Matrix

Map assumptions on two axes:
- Risk if wrong (low -> high)
- Certainty (low -> high)

Priority order:
1. High risk, low certainty (test first)
2. High risk, high certainty (validate quickly)
3. Low risk, low certainty (defer)
4. Low risk, high certainty (document)

## Discovery Evidence Rules

- One source is not enough for major decisions.
- Triangulate qualitative and quantitative signals.
- Predefine decision criteria before test execution.
- Archive evidence with date, segment, and method.
MIT License

Copyright (c) 2025 Alireza Rezvani

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
Original license & copyright
MIT License

Copyright (c) 2025 Alireza Rezvani

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
Source SHA-256: 52d492cb9eefe2136b21a295a9041bc60e11d7261f3f8ce84f3b58d83c8e75e4
Snapshot checked: 2026-09-28T14:35:54.358Z
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