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Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

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01 · Category

What the MCP returns at this step

172 · Marketing · Video Production

AI Video Production Workflow

Plans AI video production without installing packages or invoking video services.

ai-videovideo-productioncreative-workflowvideo-marketingki-video

AI Video Production Workflow · Original SKILL.md

---
name: video
description: "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative."
metadata:
  version: 2.1.0
---

# Video

You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Video Goal
- What type of video? (Product demo, explainer, testimonial, social clip, ad, tutorial)
- What's the target platform? (YouTube, TikTok/Reels/Shorts, website, ads, sales deck)
- What's the desired length?

### 2. Production Approach
- Do you need a human presenter? (AI avatar vs. voiceover vs. screen recording)
- Do you have existing footage or assets? (Screenshots, logos, product UI)
- Do you need generated footage? (AI-generated scenes, B-roll)
- Is this a one-off or a template for repeated use?

### 3. Technical Context
- What's your tech stack? (Node.js, Python, etc.)
- Do you have API keys for any video tools?
- Budget constraints? (Some tools charge per minute of video)

---

## Choosing Your Approach

Pick the right tool for the job:

| Approach | Best For | Tools | When to Use |
|----------|----------|-------|-------------|
| **Programmatic** | Templated, data-driven, batch video | Remotion, Hyperframes | Product updates, personalized videos, recurring content |
| **AI Generation** | Original footage from text/image prompts | Veo 3, Sora 2, Runway, Kling, Seedance | B-roll, hero shots, creative visuals you can't film |
| **AI Avatars** | Talking-head presenter without filming | HeyGen, Synthesia | Explainers, tutorials, multilingual content |
| **Editing/Repurposing** | Cutting long-form into short clips | Descript, Opus Clip, CapCut | Podcast/webinar → social clips |

---

## Programmatic Video

Build videos with code. Best for repeatable, templated, or data-driven video at scale.

### Hyperframes (HTML/CSS — recommended for agents)

Open-source, Apache 2.0, from HeyGen. Uses plain HTML/CSS/JS — no framework DSL to learn. LLM-native: AI models generate better HTML than React components.

```bash
npm install hyperframes
```

**Key concept:** Each frame is an HTML document. Compose frames into a timeline, render to MP4.

```typescript
import { render } from "hyperframes";

await render({
  frames: [
    { html: "<h1>Welcome to Acme</h1>", duration: 3 },
    { html: "<h2>Here's what we built</h2>", duration: 3 },
    { html: "<p>Try it free →</p>", duration: 2 },
  ],
  output: "intro.mp4",
  width: 1080,
  height: 1920, // 9:16 for vertical
});
```

**Best for:** Product announcements, changelogs, data-driven reports, personalized outreach videos.

**Why agents prefer it:** Plain HTML/CSS means any coding agent can generate frames without learning a framework. Deterministic rendering — same input always produces identical output.

### Remotion (React)

Mature open-source framework. More powerful than Hyperframes but requires React knowledge.

```bash
npx create-video@latest
```

**Key concept:** React components are frames. Props drive content. Render locally or via Remotion Lambda (AWS) for scale.

```tsx
export const ProductDemo: React.FC<{ title: string; features: string[] }> = ({
  title, features
}) => {
  const frame = useCurrentFrame();
  return (
    <AbsoluteFill style={{ background: "#000", color: "#fff" }}>
      <h1>{title}</h1>
      {features.map((f, i) => (
        <Sequence from={i * 30} key={i}>
          <p>{f}</p>
        </Sequence>
      ))}
    </AbsoluteFill>
  );
};
```

**Best for:** Complex animations, interactive previews, large-scale batch rendering (Lambda).

### When to Pick Which

| Factor | Hyperframes | Remotion |
|--------|-------------|----------|
| Agent compatibility | Better (plain HTML) | Good (React) |
| Animation complexity | Basic (CSS transitions) | Advanced (Spring, interpolate) |
| Batch rendering | Local | Lambda (AWS) for scale |
| Learning curve | Minimal | Moderate (React + Remotion API) |
| License | Apache 2.0 | Company license for commercial use |

---

## AI Video Generation

Generate original footage from text or image prompts. Use for B-roll, hero visuals, and scenes you can't practically film.

### Model Comparison

| Model | Resolution | Max Duration | Best For | Cost |
|-------|-----------|-------------|----------|------|
| **Veo 3** (Google) | Up to 1080p (4K varies) | Variable | Top overall quality, synced audio | API-based |
| **Sora 2** (OpenAI) | Up to 1080p | Up to ~20 sec | Cinematic + synced audio, ChatGPT/API integration | API + ChatGPT |
| **Runway Gen-4** | Up to 4K | ~10 sec/gen | Motion control, temporal consistency, edit-style workflows | $12-76/mo |
| **Kling 2.5/3.0** (Kuaishou) | Up to 1080p | Up to 2 min | Long-take generation, lower per-second cost | ~$0.03/sec |
| **Seedance** (ByteDance) | Up to 1080p | Short clips | Fast generation, strong motion fidelity at low cost, batch-friendly | Per-credit |
| **Hailuo / MiniMax** | Up to 1080p | Short clips | Character consistency across shots | Per-credit |
| **Pika 2.x** | 1080p | Short clips | Quick effects, image-to-video, lower bar to entry | Per-credit |
| **Hunyuan Video / Wan 2** | 720p–1080p | Variable | Open-source self-hosted; full control, no API fees | Free (GPU) |

**Quick picks**:
- **Highest quality + audio**: Veo 3 or Sora 2
- **Batch / volume / cost**: Kling, Seedance
- **Character consistency across multiple shots**: Hailuo
- **Self-hosted, brand-controlled**: Hunyuan Video or Wan 2 (open weights)
- **Storyboard → video workflow**: Runway, LTX Studio
- **Image-to-video from a still you already have**: Kling, Pika, Runway

### Prompting for Video Models

Good video prompts specify: **subject + action + camera + style + mood**

```
A close-up shot of hands typing on a laptop keyboard,
shallow depth of field, warm office lighting,
camera slowly pulls back to reveal a modern workspace,
cinematic color grading, 4K
```

**Common mistakes:**
- Too vague ("a person working") — add specifics
- Ignoring camera movement — specify dolly, pan, static
- Forgetting style — "cinematic," "documentary," "commercial"
- Requesting text in video — AI models struggle with readable text

**For detailed prompting guides**: See [references/ai-video-prompting.md](references/ai-video-prompting.md)

### When to Use AI Generation vs. Stock

| Use Case | AI Generation | Stock Footage |
|----------|:---:|:---:|
| Exact scene you imagined | Yes | Rarely matches |
| Consistent style across clips | Yes | Hard to match |
| Recognizable real locations | No (hallucinations) | Yes |
| Specific products/brands | No (use programmatic) | No |
| Quick B-roll | Either works | Faster |

---

## AI Avatars

Create talking-head videos without filming. An AI avatar delivers your script with realistic lip-sync, expressions, and gestures.

### HeyGen (recommended — has MCP server)

Best lip-sync and micro-expressions. 230+ avatars, 140+ languages.

**Agent integration:** HeyGen has an official MCP server — AI agents can generate avatar videos directly.

| Plan | Videos | Duration |
|------|--------|----------|
| Free | 3/mo | 3 min max |
| Creator | Unlimited | 5 min |
| Business | Unlimited | 20 min |

Check [heygen.com/pricing](https://www.heygen.com/pricing) for current prices.

**Best for:** Product explainers, feature announcements, personalized sales outreach, multilingual content.

**Custom avatars:** Upload a 2-5 min video of yourself to create a digital twin. Looks and sounds like you, generates videos from text scripts.

### Synthesia

Full-body avatars with expressive body language. Built-in script generation from URLs/docs.

**Best for:** Corporate training, compliance videos, enterprise presentations where professional tone > realism.

### When to Use Avatars vs. Other Approaches

| Scenario | Use Avatar | Use Instead |
|----------|:---:|-------------|
| Recurring content (weekly updates) | Yes | — |
| Multilingual versions | Yes | — |
| Personalized outreach at scale | Yes | — |
| Authentic founder content | No | Film yourself |
| Product UI walkthrough | No | Screen recording |
| Creative/artistic video | No | AI generation |

---

## Editing & Repurposing Tools

Turn existing content into multiple video formats.

| Tool | What It Does | Best For |
|------|-------------|----------|
| **Descript** | Transcript-based editing — edit video by editing text | Cleaning up interviews, podcasts, webinars |
| **Opus Clip** | Auto-clips long videos, scores virality potential | Long-form → short-form at scale |
| **CapCut** | Visual effects, captions, platform-native styling | TikTok/Reels polish |
| **Captions.ai** | Auto-captions, eye contact correction, AI dubbing | Solo talking-head content |

### Repurposing Workflow

```
Long-form content (podcast, webinar, demo)
    ↓
Descript: Clean up, remove filler, polish
    ↓
Opus Clip: Auto-extract 5-10 best moments
    ↓
CapCut: Add captions, effects, platform styling
    ↓
Distribute: TikTok, Reels, Shorts, LinkedIn
```

### Reverse-Engineer a Viral Edit

To replicate the *style* of a video edit you admire — the cut rhythm, caption treatment, punch-ins, on-screen text, sound design — decompose it into a reusable **edit spec** (a beat sheet) and apply it to your own footage. Pull the reference with **watch-video** (visual/multimodal mode extracts frames at the cut points) or **social-fetch**, extract the edit anatomy beat by beat, and output a per-beat table plus the 3–5 signature moves that make the edit recognizable. Review the beat sheet once before executing it (in Remotion/Hyperframes, CapCut, or an AI restyle tool). Copies the editing grammar, never the reference's footage/script/music. Full method: [references/edit-anatomy.md](references/edit-anatomy.md).

---

## Video Production Workflows

### Product Demo Video

1. **Script** the key features and value props (use copywriting skill)
2. **Screen record** the product flow
3. **Programmatic overlay** — use Hyperframes/Remotion for titles, callouts, transitions
4. **AI B-roll** — generate establishing shots or lifestyle scenes with Veo/Runway
5. **Voiceover** — record yourself or use AI avatar for narration
6. **Export** at platform-appropriate specs

### Explainer Video

1. **Script** the problem → solution → CTA arc
2. **Choose presenter** — AI avatar (HeyGen) or voiceover + visuals
3. **Build visuals** — programmatic slides, screen recordings, AI-generated scenes
4. **Add captions** — always, for accessibility and engagement
5. **Export** — landscape for YouTube/website, vertical for social

### Batch Social Clips

1. **Create master template** in Hyperframes/Remotion
2. **Feed data** — product features, testimonials, stats
3. **Render batch** — one template, many variations
4. **Add platform-specific captions** via CapCut or Captions.ai
5. **Schedule** across platforms

---

## Agent-Native Video Pipeline

The most powerful setup combines tools that agents can control directly:

```
Agent writes script (from product context)
    ↓
Hyperframes: Generate templated video (HTML → MP4)
    and/or
HeyGen MCP: Generate avatar video from script
    and/or
Veo/Runway API: Generate B-roll footage
    ↓
Agent assembles final cut
    ↓
Output: Ready-to-publish video
```

**What makes this agent-native:**
- Hyperframes uses HTML — any coding agent can generate it
- HeyGen MCP server — agents call it directly
- Video model APIs — standard HTTP requests
- No manual editing step required

---

## Common Mistakes

1. **Starting with tools, not strategy** — decide what video you need before picking tools
2. **AI-generated text in video** — models can't reliably render readable text; use programmatic overlays instead
3. **Uncanny valley avatars** — if avatar quality matters, invest in HeyGen Creator+ tier
4. **No captions** — 85% of social video is watched without sound
5. **Wrong aspect ratio** — 9:16 for social, 16:9 for YouTube/website, 1:1 for feeds
6. **Over-producing** — authentic often outperforms polished, especially on TikTok

---

## Task-Specific Questions

1. What type of video do you need? (Demo, explainer, social clip, ad, tutorial)
2. Do you need a human presenter or can it be voiceover/text?
3. Is this a one-off or a repeatable template?
4. What platform is it for? (This determines aspect ratio and length)
5. Do you have existing assets to work with? (Screenshots, footage, scripts)
6. What's your budget for video tools?

---

## Tool Integrations

| Tool | Type | MCP | Guide |
|------|------|:---:|-------|
| **HeyGen** | AI avatars | Yes | [heygen.md](../../tools/integrations/heygen.md) |
| **Hyperframes** | Programmatic video | - | [hyperframes.md](../../tools/integrations/hyperframes.md) |
| **Remotion** | Programmatic video | - | [remotion.dev](https://www.remotion.dev/docs) |
| **Runway** | AI generation | - | [runwayml.com/docs](https://docs.dev.runwayml.com) |

---

## Related Skills

- **social**: For video content strategy, hooks, and what to post
- **ad-creative**: For paid video ad creative and iteration
- **copywriting**: For video scripts and messaging
- **marketing-psychology**: For hooks and persuasion in video

When to use

Plans AI video production without installing packages or invoking video services.

What you get

The complete original guide with attribution, hash and action boundaries.

How it works

Clarify evidence and constraints, apply the framework, and keep recommendations distinct from authorized action.

Requirements

Task context, authorized evidence, constraints, consent considerations and an accountable owner for any external work.

Delivery and review notes

Original documentation is published under the repository MIT license at the pinned revision. It is planning guidance only. Referenced tools, keys, scripts, services, systems and sibling skills are not bundled, installed or executed. Loading it does not authorize sending SMS, email or messages, publishing, contact collection, account changes, credential use, payment, deployment or installation. Obtain lawful basis, consent and human approval before external actions.

Starting prompt

Use AI Video Production Workflow for [TASK]. Establish the evidence, constraints, consent and approval boundary first. Return a bounded plan with assumptions and open questions. Do not execute external actions.

Not for

External sending, scraping, credential use, runtime installation, account changes or unsupported factual claims.

What M11 added

M11 added German routing, integrity and action limits. Original documentation is published under the repository MIT license at the pinned revision. It is planning guidance only. Referenced tools, keys, scripts, services, systems and sibling skills are not bundled, installed or executed. Loading it does not authorize sending SMS, email or messages, publishing, contact collection, account changes, credential use, payment, deployment or installation. Obtain lawful basis, consent and human approval before external actions.

Original authorship remains with coreyhaines31/marketingskills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2025 Corey Haines

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 3b6d4864bae49dd3d60e7f6218e0de0803633989d68bdcf093a3771307387ac2
Snapshot checked: 2026-09-28T18:39:20.062Z

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