Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Review cross-functional organizational health and identify follow-up questions.
--- name: "org-health-diagnostic" description: "Cross-functional organizational health check combining signals from all C-suite roles. Scores 8 dimensions on a traffic-light scale with drill-down recommendations. Use when assessing overall company health, preparing for board reviews, identifying at-risk functions, or when user mentions org health, health check, or health dashboard." license: MIT metadata: version: 1.0.0 author: Alireza Rezvani category: c-level domain: organizational-health updated: 2026-03-05 python-tools: health_scorer.py frameworks: health-benchmarks --- # Org Health Diagnostic Eight dimensions. Traffic lights. Real benchmarks. Surfaces the problems you don't know you have. ## Keywords org health, organizational health, health diagnostic, health dashboard, health check, company health, functional health, team health, startup health, health scorecard, health assessment, risk dashboard ## Quick Start ```bash python scripts/health_scorer.py # Guided CLI — enter metrics, get scored dashboard python scripts/health_scorer.py --json # Output raw JSON for integration ``` Or describe your metrics in natural language: > "Run an org health check" — paste your key metrics or answer prompts > "Score our [financial|revenue|product|engineering|people|ops|security|market] health" — single-dimension deep dive ## The 8 Dimensions ### 1. 💰 Financial Health (CFO) **What it measures:** Can we fund operations and invest in growth? Key metrics: - **Runway** — months at current burn (Green: >12, Yellow: 6-12, Red: <6) - **Burn multiple** — net burn / net new ARR (Green: <1.5x, Yellow: 1.5-2.5x, Red: >2.5x) - **Gross margin** — SaaS target: >65% (Green: >70%, Yellow: 55-70%, Red: <55%) - **MoM growth rate** — contextual by stage (see benchmarks) - **Revenue concentration** — top customer % of ARR (Green: <15%, Yellow: 15-25%, Red: >25%) ### 2. 📈 Revenue Health (CRO) **What it measures:** Are customers staying, growing, and recommending us? Key metrics: - **NRR (Net Revenue Retention)** — Green: >110%, Yellow: 100-110%, Red: <100% - **Logo churn rate (annualized)** — Green: <5%, Yellow: 5-10%, Red: >10% - **Pipeline coverage (next quarter)** — Green: >3x, Yellow: 2-3x, Red: <2x - **CAC payback period** — Green: <12 months, Yellow: 12-18, Red: >18 months - **Average ACV trend** — directional: growing, flat, declining ### 3. 🚀 Product Health (CPO) **What it measures:** Do customers love and use the product? Key metrics: - **NPS** — Green: >40, Yellow: 20-40, Red: <20 - **DAU/MAU ratio** — engagement proxy (Green: >40%, Yellow: 20-40%, Red: <20%) - **Core feature adoption** — % of users using primary value feature (Green: >60%) - **Time-to-value** — days from signup to first core action (lower is better) - **Customer satisfaction (CSAT)** — Green: >4.2/5, Yellow: 3.5-4.2, Red: <3.5 ### 4. ⚙️ Engineering Health (CTO) **What it measures:** Can we ship reliably and sustain velocity? Key metrics: - **Deployment frequency** — Green: daily, Yellow: weekly, Red: monthly or less - **Change failure rate** — % of deployments causing incidents (Green: <5%, Red: >15%) - **Mean time to recovery (MTTR)** — Green: <1 hour, Yellow: 1-4 hours, Red: >4 hours - **Tech debt ratio** — % of sprint capacity on debt (Green: <20%, Yellow: 20-35%, Red: >35%) - **Incident frequency** — P0/P1 per month (Green: <2, Yellow: 2-5, Red: >5) ### 5. 👥 People Health (CHRO) **What it measures:** Is the team stable, engaged, and growing? Key metrics: - **Regrettable attrition (annualized)** — Green: <10%, Yellow: 10-20%, Red: >20% - **Engagement score** — (eNPS or similar; Green: >30, Yellow: 0-30, Red: <0) - **Time-to-fill (avg days)** — Green: <45, Yellow: 45-90, Red: >90 - **Manager-to-IC ratio** — Green: 1:5–1:8, Yellow: 1:3–1:5 or 1:8–1:12, Red: outside - **Internal promotion rate** — at least 25-30% of senior roles filled internally ### 6. 🔄 Operational Health (COO) **What it measures:** Are we executing our strategy with discipline? Key metrics: - **OKR completion rate** — % of key results hitting target (Green: >70%, Yellow: 50-70%, Red: <50%) - **Decision cycle time** — days from decision needed to decision made (Green: <48h, Yellow: 48h-1w) - **Meeting effectiveness** — % of meetings with clear outcome (qualitative) - **Process maturity** — level 1-5 scale (see COO advisor) - **Cross-functional initiative completion** — % on time, on scope ### 7. 🔒 Security Health (CISO) **What it measures:** Are we protecting customers and maintaining compliance? Key metrics: - **Security incidents (last 90 days)** — Green: 0, Yellow: 1-2 minor, Red: 1+ major - **Compliance status** — certifications current/in-progress vs. overdue - **Vulnerability remediation SLA** — % of critical CVEs patched within SLA (Green: 100%) - **Security training completion** — % of team current (Green: >95%) - **Pen test recency** — Green: <12 months, Yellow: 12-24, Red: >24 months ### 8. 📣 Market Health (CMO) **What it measures:** Are we winning in the market and growing efficiently? Key metrics: - **CAC trend** — improving, flat, or worsening QoQ - **Organic vs paid lead mix** — more organic = healthier (less fragile) - **Win rate** — % of qualified opportunities closed-won (Green: >25%, Yellow: 15-25%, Red: <15%) - **Competitive win rate** — against primary competitors specifically - **Brand NPS** — awareness + preference scores in ICP --- ## Scoring & Traffic Lights Each dimension is scored 1-10 with traffic light: - 🟢 **Green (7-10):** Healthy — maintain and optimize - 🟡 **Yellow (4-6):** Watch — trend matters; improving or declining? - 🔴 **Red (1-3):** Action required — address within 30 days **Overall Health Score:** Weighted average by company stage (see `references/health-benchmarks.md` for weights). --- ## Dimension Interactions (Why One Problem Creates Another) | If this dimension is red... | Watch these dimensions next | |-----------------------------|----------------------------| | Financial Health | People (freeze hiring) → Engineering (freeze infra) → Product (cut scope) | | Revenue Health | Financial (cash gap) → People (attrition risk) → Market (lose positioning) | | People Health | Engineering (velocity drops) → Product (quality drops) → Revenue (churn rises) | | Engineering Health | Product (features slip) → Revenue (deals stall on product) | | Product Health | Revenue (NRR drops, churn rises) → Market (CAC rises; referrals dry up) | | Operational Health | All dimensions degrade over time (execution failure cascades everywhere) | --- ## Dashboard Output Format ``` ORG HEALTH DIAGNOSTIC — [Company] — [Date] Stage: [Seed/A/B/C] Overall: [Score]/10 Trend: [↑ Improving / → Stable / ↓ Declining] DIMENSION SCORES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💰 Financial 🟢 8.2 Runway 14mo, burn 1.6x — strong 📈 Revenue 🟡 5.8 NRR 104%, pipeline thin (1.8x coverage) 🚀 Product 🟢 7.4 NPS 42, DAU/MAU 38% ⚙️ Engineering 🟡 5.2 Debt at 30%, MTTR 3.2h 👥 People 🔴 3.8 Attrition 24%, eng morale low 🔄 Operations 🟡 6.0 OKR 65% completion 🔒 Security 🟢 7.8 SOC 2 Type II complete, 0 incidents 📣 Market 🟡 5.5 CAC rising, win rate dropped to 22% ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TOP PRIORITIES 🔴 [1] People: attrition at 24% — engineering velocity will drop in 60 days Action: CHRO + CEO to run retention audit; target top 5 at-risk this week 🟡 [2] Revenue: pipeline coverage at 1.8x — Q+1 miss risk is high Action: CRO to add 3 qualified opps within 30 days or shift forecast down 🟡 [3] Engineering: tech debt at 30% of sprint — shipping will slow by Q3 Action: CTO to propose debt sprint plan; COO to protect capacity WATCH → People → Engineering cascade risk if attrition continues (see dimension interactions) ``` --- ## Graceful Degradation You don't need all metrics to run a diagnostic. The tool handles partial data: - Missing metric → excluded from score, flagged as "[data needed]" - Score still valid for available dimensions - Report flags which gaps to fill for next cycle ## References - `references/health-benchmarks.md` — benchmarks by stage (Seed, A, B, C) - `scripts/health_scorer.py` — CLI scoring tool with traffic light output
Review cross-functional organizational health and identify follow-up questions.
The complete original guidance with attributed source and declared limitations.
Clarify the task and evidence, then apply relevant source instructions within authorized scope.
Business evidence across functions, reporting period and decision context.
Brief source danger screening: full-text pattern triage and review of flagged passages, not a comprehensive audit or functional test. Scores, thresholds, benchmarks and examples are decision aids, not verified outcomes; retain actual decision-owner approval. Referenced scripts, templates, integrations and sibling skills are not supplied or installed unless explicitly listed as included. External calls, account changes, messages and file writes require the actual user task and authorization.
Use Organization Health Review for [TASK]. Ask for missing inputs: Business evidence across functions, reporting period and decision context. Identify assumptions and missing tools before execution; do not claim results or approvals without evidence.
Claiming runtime installation, certified safety, verified numerical outputs or permission for external actions merely from loading this source.
German routing, task scope and source limitations. Original author attribution: Alireza Rezvani. Brief source danger screening: full-text pattern triage and review of flagged passages, not a comprehensive audit or functional test. Scores, thresholds, benchmarks and examples are decision aids, not verified outcomes; retain actual decision-owner approval. Referenced scripts, templates, integrations and sibling skills are not supplied or installed unless explicitly listed as included. External calls, account changes, messages and file writes require the actual user task and authorization.
MIT License Copyright (c) 2025 Alireza Rezvani Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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