Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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SEO, Sales, Agents or another broad area → one bundle call → work.
Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Query Google Analytics reporting data through the Data API. Use Google Analytics Admin Configuration for account/property settings.
---
name: google-analytics-data-api-basics
metadata:
version: "1.0.0"
category: GoogleAnalytics
description: >-
Manages Google Analytics reporting data, enables the Analytics Data API via the Cloud CLI, and creates reports using the Google Analytics Data API (v1beta). Use when you need to interact with Google Analytics properties, run customized analytics reports, query metrics (like activeUsers, screenPageViews) and dimensions (like city, date), check metrics and dimensions compatibility, or verify API enablement. Don't use for Google Analytics Admin API operations (e.g., creating properties, managing users) or for front-end tracking installation.
---
# Getting Started with Google Analytics Data API
The Google Analytics Data API v1beta provides programmatic access to Google
Analytics report data. It allows you to build customized dashboards,
automate reporting workflows, and integrate Google Analytics data into your enterprise
applications.
## Enabling the API via Cloud CLI
Before making API calls, ensure the Google Analytics Data API is enabled in your
Google Cloud project.
If `gcloud` is not found, prompt the user to install the Google Cloud CLI before
running these commands.
1. **Enable the API:** Use the Cloud CLI (`gcloud`) to enable
`analyticsdata.googleapis.com`.
```bash
gcloud services enable analyticsdata.googleapis.com --quiet
```
*Why: Enabling the API ensures your Cloud project has the necessary quota
and permissions allocated for running Google Analytics reports.*
2. **Verify API Enablement:**
```bash
gcloud services list --enabled --filter="analyticsdata.googleapis.com"
```
## Authentication
To authenticate your API requests, you must generate Application Default
Credentials (ADC) and give your account the necessary scopes. Run the following
command in your terminal:
```bash
gcloud auth application-default login --scopes="https://www.googleapis.com/auth/cloud-platform,https://www.googleapis.com/auth/analytics.readonly"
```
*Why: This configures ADC in your local environment with the required Cloud
Platform and Google Analytics read-only scopes, allowing the client library to
automatically authenticate your requests.*
## Creating a Data API Report (v1beta)
To create a report, use the official Google Analytics Data client library.
Always prefer the `v1beta` version of the API for stability and access to
current Google Analytics reporting capabilities.
> [!IMPORTANT] **Mandatory Agent Directive:** When the user selects or requires
> a specific programming language, read the corresponding client library setup
> reference guide in `references/` listed below.
### Supported Client Libraries
#### Python
If you need to install or set up the Google Analytics Data API client library
for Python, read the setup guide:
* [Python Installation Reference](references/python.md) *(Package:
`google-analytics-data`)*
#### Java
If you need to install or set up the Google Analytics Data API client library
for Java, read the setup guide:
* [Java Installation Reference](references/java.md) *(Artifact:
`com.google.cloud:google-cloud-analytics-data`)*
#### PHP
If you need to install or set up the Google Analytics Data API client library
for PHP, read the setup guide:
* [PHP Installation Reference](references/php.md) *(Package:
`google/analytics-data`)*
#### Node.js
If you need to install or set up the Google Analytics Data API client library
for Node.js, read the setup guide:
* [Node.js Installation Reference](references/nodejs.md) *(Package:
`@google-analytics/data`)*
#### Go
If you need to install or set up the Google Analytics Data API client library
for Go, read the setup guide:
* [Go Installation Reference](references/go.md) *(Package:
`cloud.google.com/go/analytics/data/apiv1beta`)*
#### .NET
If you need to install or set up the Google Analytics Data API client library
for .NET / C#, read the setup guide:
* [.NET Installation Reference](references/dotnet.md) *(Package:
`Google.Analytics.Data.V1Beta`)*
#### Ruby
If you need to install or set up the Google Analytics Data API client library
for Ruby, read the setup guide:
* [Ruby Installation Reference](references/ruby.md) *(Gem:
`google-analytics-data-v1beta`)*
> [!NOTE] **Additional Resources**: For further examples of calling the Data API
> with Java, PHP, Node.js, .NET, Python and REST, as well as hints on
> authentication with a service account, refer to the official
> [Data API Quickstart](https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart).
### Python Quick Start
1. **Install the Client Library:**
```bash
pip install google-analytics-data
```
If `pip` is not available, prompt the user to install `pip` before
installing the client library.
2. **Run a Report Request:** Below is a complete example demonstrating how to
query a Google Analytics property for active users and sessions grouped by city and date.
Replace `YOUR-PROPERTY-ID` with your actual Google Analytics property ID (e.g.,
`1234567`).
```python
from google.analytics.data_v1beta import BetaAnalyticsDataClient
from google.analytics.data_v1beta.types import DateRange, Dimension, Metric, RunReportRequest
def sample_run_report(property_id: str):
# Initialize the client.
# Assumes Application Default Credentials (ADC) are configured in your environment.
client = BetaAnalyticsDataClient()
request = RunReportRequest(
property=f"properties/{property_id}",
dimensions=[
Dimension(name="city"),
Dimension(name="date")
],
metrics=[
Metric(name="activeUsers"),
Metric(name="sessions")
],
date_ranges=[
DateRange(start_date="2026-05-01", end_date="today")
],
)
response = client.run_report(request)
print(f"Report result for property {property_id}:")
for row in response.rows:
print(
f"City: {row.dimension_values[0].value}, "
f"Date: {row.dimension_values[1].value}, "
f"Active Users: {row.metric_values[0].value}, "
f"Sessions: {row.metric_values[1].value}"
)
if __name__ == "__main__":
sample_run_report("YOUR-PROPERTY-ID")
```
*Why: Using `BetaAnalyticsDataClient` and `RunReportRequest` ensures
compatibility with the v1beta endpoint and strongly typed request
validation.*
## Metrics and Dimensions Schema
When constructing your `RunReportRequest`, you must use valid API names for
dimensions and metrics. Refer to the official
[Data API Schema documentation](https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema)
for the complete, authoritative list of available fields.
### Commonly Used Dimensions
Dimensions represent categorical attributes of your data.
* `city`: The town or city of the user.
* `country`: The country of the user.
* `date`: The date of the event, formatted as YYYYMMDD.
* `deviceCategory`: The category of mobile device (e.g., desktop, mobile,
tablet).
* `eventName`: The name of the triggered event.
* `pageTitle`: The title of the web page.
### Commonly Used Metrics
Metrics represent quantitative measurements.
* `activeUsers`: The number of active users.
* `eventCount`: The total count of events.
* `sessions`: The total number of sessions.
* `screenPageViews`: The number of app screens or web pages viewed.
* `totalRevenue`: The total revenue from purchases, subscriptions, and
advertising.
### Metrics and Dimensions Compatibility Check
Some dimensions and metrics cannot be queried together in the same report
request. If you encounter an `INVALID_ARGUMENT` error regarding incompatible
fields, verify your field combinations For programmatic access to the Data API
schema, use `getMetadata()`. To programmatically check the compatibility of
specific dimension and metric combinations before running a report, use the
`checkCompatibility()` method.
```python
from google.analytics.data_v1beta import BetaAnalyticsDataClient
from google.analytics.data_v1beta.types import CheckCompatibilityRequest, Compatibility, Dimension, Metric
def sample_check_compatibility(property_id: str):
client = BetaAnalyticsDataClient()
# Define the dimensions and metrics you want to query together.
# For example, checking if 'itemName' (an e-commerce dimension)
# is compatible with 'activeUsers' and 'totalRevenue'.
request = CheckCompatibilityRequest(
property=f"properties/{property_id}",
dimensions=[
Dimension(name="itemName"),
Dimension(name="date")
],
metrics=[
Metric(name="activeUsers"),
Metric(name="totalRevenue")
],
)
response = client.check_compatibility(request)
print(f"Compatibility check for property {property_id}:")
for dim in response.dimension_compatibilities:
is_compatible = dim.compatibility == Compatibility.COMPATIBLE
print(f"Dimension '{dim.dimension_metadata.api_name}' is compatible: {is_compatible}")
for metric in response.metric_compatibilities:
is_compatible = metric.compatibility == Compatibility.COMPATIBLE
print(f"Metric '{metric.metric_metadata.api_name}' is compatible: {is_compatible}")
if __name__ == "__main__":
sample_check_compatibility("YOUR-PROPERTY-ID")
```
Query Google Analytics reporting data through the Data API. Use Google Analytics Admin Configuration for account/property settings.
Complete original guidance with source attribution and declared limitations.
Clarify the actual task, inspect available evidence and plan the relevant source workflow within authorized scope.
GA property, report dimensions/metrics, date range and authorized reporting access.
Reports reflect the selected property, date range and data availability, not universal user behavior. Enabling APIs is a separate account action. Referenced scripts, templates, packages and remote documentation are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive security certification.
Use Google Analytics Reporting for [TASK]. Clarify GA property, report dimensions/metrics, date range and authorized reporting access. Identify missing dependencies and assumptions. Loading this guidance grants no permission to change resources, transfer data or incur charges.
Automatic cloud execution, bypassing resource-owner permissions, or treating untested examples as deployed and verified results.
German task routing and precise scope. Original attribution: Google (google/skills repository). Reports reflect the selected property, date range and data availability, not universal user behavior. Enabling APIs is a separate account action. Referenced scripts, templates, packages and remote documentation are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive security certification.
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