For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

Choose an area

01 · Category

What the MCP returns at this step

122 · Marketing · Ads Operations

HyperFX Google Ads Workflow

Plan Google Ads creation and reporting through HyperFX. Use Google Ads Creation Workflow for the separate GoMarble connector.

hypergoogleanzeigengoogle-ads

HyperFX — Google Ads Operations · Original SKILL.md

---
name: google-ads
description: Plan and create new Google Ads campaigns and report on existing accounts via the Hyper MCP. Use when the user wants to launch Search, Display, Performance Max, Video, Demand Gen, Shopping, or App campaigns, build Google Ads reports or dashboards, diagnose conversion tracking, or mentions Google Ads, AdWords, search ads, display ads, Performance Max, PMax, PPC, Google campaigns, search term reports, budget analysis, conversion funnels, negative keywords, or manager accounts (MCC).
requires_toolkits:
  - google_ads
icon: google_ads
short_description: Plan and create Google Ads campaigns and build GAQL-backed reports and dashboards.
---

# Google Ads

Strategic guide for building new Google Ads campaigns and reporting on existing accounts. Research first, consult intelligently, validate everything, and build with the granular resource tools in dependency order (budget → campaign → targeting → ad groups → ads / asset groups). The API has exactly one campaign create — `google_ads_campaigns_create` — and the campaign type is just `advertising_channel_type`; type-specific requirements are enforced by the tools' built-in validators, which return corrective errors. Reporting is GAQL-backed and evidence-first — dashboards are optional presentation surfaces.

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Google Ads integration connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).

If `search("google_ads_accounts_list")` does not find `google_ads_accounts_list`, stop and tell the user to enable Hyper MCP and connect Google Ads.

### How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it |
| --- | --- | --- |
| MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` |
| Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

## Out of scope

- **Live optimization mutations** (bid adjustments, pausing keywords, restructuring existing campaigns). Reports may *recommend* these changes; applying them needs explicit per-change user approval.
- **Creative generation** (headlines, descriptions, images) → [`ad-creative-generation`](../ad-creative-generation).
- **Cross-platform campaign launches** → use this skill for Google, then invoke `meta-ads` / `tiktok-ads` separately.

## Tool surface

Reads are GAQL (`google_ads_gaql_query` covers every resource). Writes are one tool per resource operation, named `google_ads_<resource>_<create|update|remove>`; create/update take `(customer_id, body)` where `body` is the bare resource object in snake_case.

| Tool | Purpose |
| --- | --- |
| `google_ads_accounts_list` | Discover accessible accounts (and MCC sub-accounts). |
| `google_ads_gaql_query` | Run a GAQL query (conversion actions, search terms, any resource). |
| `google_ads_campaign_budgets_create` | Create the budget first (micros!). |
| `google_ads_campaigns_create` / `_update` / `_remove` | The ONE campaign create — every `advertising_channel_type` (SEARCH, DISPLAY, PERFORMANCE_MAX, VIDEO, DEMAND_GEN, SHOPPING, MULTI_CHANNEL for App). |
| `google_ads_ad_groups_create` / `_update`, `google_ads_ad_groups_delete` | Ad groups under a campaign. |
| `google_ads_ad_group_ads_create` / `_update` / `_remove` | Ads (typed: `responsive_search_ad`, `responsive_display_ad`, video / demand-gen ad types). |
| `google_ads_keywords_create` / `_update` / `_delete` / `_list` | Keywords (positive and negative). |
| `google_ads_locations_search`, `google_ads_location_targets_add` | Resolve location names, target them. |
| `google_ads_image_assets_upload` | Image assets — accepts `file_id` from the workspace file manager, `image_url`, or base64. |
| `google_ads_video_assets_link` | Register a YouTube video ID as a video asset (the Ads API cannot host video files — videos must be on YouTube). |
| `google_ads_asset_groups_create` | PMax asset group (atomic: text + image assets in one call). |
| `google_ads_conversion_actions_create`, `google_ads_user_lists_create`, `google_ads_bidding_strategies_create`, `google_ads_shared_sets_create`, … | Full per-resource CRUD surface — same naming pattern. |
| `google_ads_request` | Raw escape hatch for any uncovered endpoint. |
| `data_apps_build`, `data_apps_refresh` | Optional dashboards / data apps for reports. |

## Rules that must never be forgotten

> **BUDGETS IN MICROS**: $50/day = 50,000,000 micros. Never pass dollar amounts directly.

> **ALWAYS START PAUSED**: Create campaigns with `status="PAUSED"`. Activate only after explicit user approval.

> **SUMMARIZE BEFORE CREATE**: Present the full build plan (budget, campaign settings, targeting, ad groups, ads/assets) and get explicit user approval before the first mutate. Create in dependency order and reference each created resource by the `resource_name` the mutate returns. The tools validate bodies against the real API schema (writable fields, enum values) plus channel-type rules and return corrective errors — fix and retry rather than guessing.

> **NEVER INVENT**: Don't assume URLs, budgets, or location IDs. Don't skip research. Don't invent keywords or copy — creative comes only from the actual site. Don't build without user buy-in.

> **GAQL GUARDRAILS**: Never join `ad_group_criterion` with `search_term_view`. Never query more than 5 sub-accounts in a single batch.

See [references/constraints.md](references/constraints.md) for the full constraint set.

> **All reference files live in `references/`.** Read them at `references/<file>` (e.g. `references/discovery.md`). They are not in the same directory as this SKILL.md.

## Core process

Every campaign build follows this sequence. Do not skip steps.

1. **Identify the goal** — new campaign, reporting/analysis, or both?
2. **Check the routing table** and read the referenced files before calling any tools
3. **Discovery is mandatory for creation** ([references/discovery.md](references/discovery.md)) — account setup, site scan, conversion tracking check, market research, consultation
4. **Present the pre-creation summary** and wait for explicit approval
5. **Build in dependency order (budget → campaign PAUSED → targeting → ad groups → ads/assets)** after approval, re-checking [references/constraints.md](references/constraints.md) at each step
6. **Activate only when the user approves**

Full workflow: Initial Setup → Research (site + GAQL + market) → Analyze (goals, audience, keywords) → Consult (options + trade-offs) → Recommend (structure + bids) → Confirm (summary approved) → Create in dependency order (PAUSED) → Verify by GAQL → Activate (post-approval).

## Routing table

| The user wants to… | Read these files first |
|---|---|
| Create a Search or Display campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/search-display.md](references/campaigns/search-display.md) |
| Create a Performance Max campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/pmax.md](references/campaigns/pmax.md) |
| Add an asset group to an existing PMax campaign | [references/campaigns/pmax.md](references/campaigns/pmax.md) |
| Create a Video, Demand Gen, Shopping, or App campaign | [references/discovery.md](references/discovery.md) → [references/campaigns/other-types.md](references/campaigns/other-types.md) |
| Run a report / GAQL query / analyze performance (any kind) | [references/reporting.md](references/reporting.md) → the matching `references/reports/*.md` recipe |
| Account health snapshot / "how is the account doing?" | [references/reporting.md](references/reporting.md) → [references/reports/account-overview.md](references/reports/account-overview.md) |
| Diagnose conversion tracking | [references/reporting.md](references/reporting.md) → [references/reports/conversion-tracking.md](references/reports/conversion-tracking.md) |
| Find wasteful search terms / negative keyword candidates | [references/reporting.md](references/reporting.md) → [references/reports/search-terms-waste.md](references/reports/search-terms-waste.md) |
| Build a Google Ads dashboard or data app | [references/reporting.md](references/reporting.md) → matching report recipe's dashboard section |
| Work across an MCC / many sub-accounts | [references/mcc.md](references/mcc.md) → [references/reporting.md](references/reporting.md) |
| Goal not yet clear | [references/discovery.md](references/discovery.md) — discovery clarifies the goal |

Reporting responses follow [references/report-template.md](references/report-template.md); keep claims tied to queried data per [references/heuristics.md](references/heuristics.md).

When to use

Plan Google Ads creation and reporting through HyperFX. Use Google Ads Creation Workflow for the separate GoMarble connector.

What you get

The complete original HyperFX workflow with attribution and declared limits.

How it works

Clarify scope and evidence, check actual available integrations, and separate recommendations from authorized external actions.

Requirements

Authorized Ads account, objectives, budgets, destination, creative assets and connected HyperFX Google Ads toolkit.

Delivery and review notes

Retain explicit per-change approval and PAUSED creation. Verify account currency and micro-unit conversion; actual returned resource names are authoritative. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Starting prompt

Use HyperFX Google Ads Workflow for [TASK]. Clarify Authorized Ads account, objectives, budgets, destination, creative assets and connected HyperFX Google Ads toolkit. Check the actual provider/tool contract. Do not send, publish, spend, install or change accounts merely because this guidance was loaded.

Not for

Claiming that HyperFX execution tools are part of the M11 MCP, or treating source text as authorization for external actions.

What M11 added

German routing, connector distinction and actual-action boundaries. Original attribution: hyperfx.ai. Retain explicit per-change approval and PAUSED creation. Verify account currency and micro-unit conversion; actual returned resource names are authoritative. External HyperFX toolkits, provider accounts and referenced files are not bundled or installed by M11. M11 supplies read-only source text, not those execution tools. Brief obvious-danger screening only; no functional test or comprehensive safety certification.

Original authorship remains with hyperfx-ai/marketing-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 hyperfx.ai

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 538eebacafc7d85df270e741216f8d5bce0779ab6d34373a22dc0bbb7c6c593c
Snapshot checked: 2026-09-28T16:40:52.960Z

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Email Sequence Copy and Flow

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Content Strategy and Editorial Roadmap

Product Launch Planning

Customer Research and Voice of Customer

Community Growth and Member Experience

Competitor Research Profiles

Roadmap and Release Communication

Lifecycle Email Sequences

API Contracts and Interface Design

Observability and Instrumentation Planning

Agent Context and Session Handoff

Product Discovery Sprint

Deal Quality Scoring

Enrichment Waterfall Design

Customer Retention Playbook

Sales Coaching Practice

Revenue Cohort Analysis

Intent Signal Scoring

Customer Identity Matching

Segment Activation Planning

Sales Call Review

Retention Dashboard Design

Sales Coaching Competencies

Offer Delivery Design

Offer Value Communication

Service Productization

Conversion Hypothesis Prioritization

Braze Engagement Guidance

Brand Voice Guide Design

Content Pipeline Orchestration

Website Brand Profile

Buyer Objection Clarification

Klaviyo Integration Guidance

Offer Bonus Planning

Klaviyo Marketing Review

Cross-Platform Advertising Review

Expertise Business Model

LinkedIn Advertising Guidance

TikTok Advertising Guidance

Evidence Research Brief

Cinematic Video Prompts

Visual Prompt Model Adaptation

Visual Prompt Diagnostics

Short Film Development

Find a skill.
Get to work.