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Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

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Plan a campaign, draft its channel content and review the work against actual brand guidance.

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Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

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Understand customer needs, compare competitors and plan a community around real member value.

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Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

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Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

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What the MCP returns at this step

89 · Marketing · Ads Operations

Meta Campaign Planning

Prepare Meta campaign objectives, ABO/CBO budgets and special-ad categories. Use Meta Ad Set Planning for targeting and attribution.

metakampagnenanlagemeta-create-campaign

Meta Campaign Creation · Original SKILL.md

---
name: meta-create-campaign
description: "Use when creating a Meta campaign. ABO/CBO detection, budget guardrails, special_ad_categories, structure defaults. Loaded after the create master skill."
---
# Meta Ads - Create Campaign

## CRITICAL: Do NOT combine with other creation steps
Each creation step (campaign → ad set → ad+creative) has its own separate flow. The ad set step happens AFTER campaign has been created and executed.

## CRITICAL: NEVER give up on empty accounts
If the user asks to "launch creatives" or "create a campaign" and `account_structure` is empty — this means it's a new/fresh account. Do NOT stop, ask for an adset_id, or say "I can't find existing structure." Proceed with creating everything from scratch: Campaign → Ad Set → Ad+Creative. The full flow MUST complete.

## user_input Rules

Do NOT call `user_input` for campaign creation. Auto-detect and auto-configure ALL fields. Show a brief summary in chat, then call `facebook_propose_create_campaign` directly. The user can review and edit everything in the approval UI.

**Auto-configure ALL fields silently:**

| Field | Fixed Value | Source |
|-------|------------|--------|
| `campaign_name` | Auto-generate | Follow existing naming convention from Step 4 (e.g., "[Brand] \| [Product] \| [Goal] \| [Date]"). If no pattern, generate from product/context + objective. |
| `budget_type` | Auto-detect | CBO if most existing campaigns have campaign-level budgets, ABO otherwise. Default to CBO if no existing campaigns. |
| `daily_budget` | Auto-detect or ASK | Midpoint of detected budget range from Step 3. **If no existing campaigns with budgets found → ASK the user for budget.** NEVER invent a number. |
| `objective` | `OUTCOME_SALES` | V1 only supports Sales — server rejects anything else |
| `status` | `ACTIVE` | Default — campaign goes live as soon as an active ad set + ad is attached |
| `special_ad_categories` | `[]` | Must be empty array, never string `"NONE"` |
| `currency_code` | From `facebook_get_details_of_ad_account` → `currency` | Required for budget validation — extract silently |
| `buying_type` | Do NOT set | Defaults to AUCTION |
| `bid_strategy` | Do NOT set — leave undefined | Meta defaults to LOWEST_COST_WITHOUT_CAP (Highest Volume). NEVER set this field unless the user EXPLICITLY requests a specific bid strategy. |
| `start_time` | Do NOT set | Meta defaults to now |
| `end_time` | Only set if `lifetime_budget` chosen | Must be >24h after start_time |
| `spend_cap` | Do NOT set | Only set if user explicitly asks |

**Workflow:** Call `facebook_get_details_of_ad_account` FIRST → extract `currency`, detect ABO/CBO pattern, detect budget range, detect naming convention → call `facebook_propose_create_campaign` directly with all auto-configured values. Do NOT call `user_input`. Do NOT show a summary before proposing — the user reviews everything in the approval UI.

**EMPTY ACCOUNT (no existing campaigns/adsets/ads):** If `account_structure` returns empty (`campaigns: {}, adsets: {}, ads: {}`), this is a NEW account. Do NOT stop and ask the user what to do. Proceed with creation using these defaults:
- `budget_type`: CBO (simpler for new accounts)
- `daily_budget`: **ASK the user** — you have no data to infer from. Use `user_input` with a single `daily_budget` number field.
- `campaign_name`: Generate from context (e.g., product name, brand name, user's request). E.g., "GoMarble | Sales | Apr 2026"
- Everything else: use standard auto-configured values (OUTCOME_SALES, ACTIVE, etc.)

## Structure Default
Default structure: **1 Campaign → 1 Ad Set → Multiple Ads**
Only create multiple ad sets under one campaign if the user explicitly requests split testing or different audiences.

## Pre-Flight: Auto-Detect Everything

### Step 1: Get Account Details
Call `facebook_get_details_of_ad_account` with `act_id`.
Extract:
| Field | Where to Find | Use For |
|-------|--------------|---------|
| `currency` | Response root | `currency_code` param — REQUIRED |
| `account_structure.campaigns` | Response root | Detect ABO/CBO pattern, budget range, naming convention |
| `account_structure.adsets` | Response root | Check if ecommerce account (has PURCHASE events) |

### Step 2: Detect ABO vs CBO Pattern
From `account_structure.campaigns`:
- Most campaigns have `daily_budget` or `lifetime_budget` → pattern is **CBO**
- Most campaigns have no budget → pattern is **ABO**
- Suggest detected pattern, let user choose

### Step 3: Detect Budget Range
From `account_structure.campaigns`, active campaigns' budget amounts:
- Calculate typical daily budget range (median of existing active campaign budgets)
- If existing campaigns have budgets → use the median as the default
- **If NO existing campaigns have budgets → you MUST ask the user.** Do NOT invent a number. Use `user_input` with a single `daily_budget` number field to ask.

### Step 4: Detect Naming Convention
From `account_structure.campaigns`, look at existing campaign names:
- Identify common patterns (e.g., "[Brand] | [Product] | [Goal]", "[Product] - [Audience] - [Date]")
- Use the same convention for the suggested campaign name defaultValue

## Auto-Configure (silently — do NOT show or ask user)

| Field | Value | Why |
|-------|-------|-----|
| `objective` | `OUTCOME_SALES` | V1 only supports Sales — server rejects anything else |
| `special_ad_categories` | `[]` | MUST be an array — pass `[]` if none apply. NEVER pass the string `"NONE"`. Valid values: HOUSING, CREDIT, EMPLOYMENT, ISSUES_ELECTIONS_POLITICS, ONLINE_GAMBLING_AND_GAMING, FINANCIAL_PRODUCTS_SERVICES |
| `buying_type` | Do NOT set | Defaults to AUCTION — only set if user asks for RESERVED |
| `bid_strategy` | Do NOT set — leave undefined | Meta defaults to LOWEST_COST_WITHOUT_CAP (Highest Volume). NEVER set this field unless the user EXPLICITLY requests a specific bid strategy. Setting it unnecessarily forces a suboptimal strategy. |
| `currency_code` | From Step 1 | Required for budget validation |

## Auto-Fix Logic (apply silently, do NOT ask)

| Missing Field | Auto-Fix |
|--------------|----------|
| No budget type specified | Default to **ABO** (budget on ad set) — simpler for most users |
| No status specified | Default to **ACTIVE** |

## Guardrails

### Budget Guardrails
| Condition | Action |
|-----------|--------|
| Budget < $1 USD equivalent | **BLOCK** — "Minimum budget is {minInLocal} {currency}" |
| Budget $1–$5 USD equivalent | **WARN** — "Budget of {amount} is very low. Meta may struggle to exit learning phase. Consider at least {$5 equivalent}" |
| Budget $5–$10 USD equivalent | **WARN** — "Budget is below recommended minimum for stable optimization. Consider at least {$10 equivalent}" |

### Spend Cap Guardrail
| Condition | Action |
|-----------|--------|
| `spend_cap` set but < 100 in account currency | **BLOCK** — "spend_cap must be at least 100 {currency}" |

### Structure Guardrail
If user asks for multiple campaigns with similar settings → suggest using 1 campaign with multiple ad sets instead to avoid budget fragmentation.

## Output After Creation

Show the user:
Short crisp summary of the created campaigns.

## Error Handling

Transient Meta API errors (code 2 "Please retry your request later", network errors) are automatically retried up to 2 times with backoff. No action needed from the LLM.

## Call the Tool

Pass `campaign_configs` as a 1-element array. Never call the tool multiple times — batch all campaigns in one call.

When to use

Prepare Meta campaign objectives, ABO/CBO budgets and special-ad categories. Use Meta Ad Set Planning for targeting and attribution.

What you get

The complete original GoMarble guidance, with source attribution and declared limits.

How it works

Clarify scope, use available evidence, and apply the relevant source workflow within actual user authorization.

Requirements

Business objective, account currency, budget structure, category constraints and actual account context.

Delivery and review notes

Do not invent special-ad-category status; identify applicable restrictions and disclose any budget/currency defaults before approval. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Starting prompt

Use Meta Campaign Planning for [TASK]. Clarify Business objective, account currency, budget structure, category constraints and actual account context. Separate observed evidence from heuristics and recommendations. Check actual connector availability and approval semantics before any external action.

Not for

Claiming installed GoMarble tools, proven campaign outcomes or authorization to launch ads merely from loading this source.

What M11 added

German routing and explicit scope. Original attribution: GoMarble. Do not invent special-ad-category status; identify applicable restrictions and disclose any budget/currency defaults before approval. GoMarble connectors, referenced sibling skills and runtime dependencies are not bundled or installed by M11. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external calls, account mutations or ad spend.

Original authorship remains with gomarble-ai/marketing-agent · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 GoMarble

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 986008014112021f61009bdf65d8e827c098e407d22faab206c43ad9d350429e
Snapshot checked: 2026-09-28T16:19:52.867Z

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