For Agents · MCP

Your task.
The right skill.

The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

No local installationNo M11 loginRead-only

Broad task

Load 5–10 and go

SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

Choose an area

01 · Category

What the MCP returns at this step

09 · Sales · Sales Messaging

Buyer Objection Clarification

Map expressed buyer concerns to factual answers, supporting evidence and improvements to the offer.

objectionsprooffaqeinwandklaerungkaufbedenken

Hormozi Objection Destroyer — External Benchmark · Original SKILL.md

---
name: objection-destroyer
description: Turn objections into reasons to buy by shifting beliefs instead of pushing harder. Use when people hesitate, conversions are lower than expected, or the offer is strong but not selling. Uncovers surface and hidden objections, maps belief shifts, attaches proof, and generates reusable DM-ready responses — outputs OBJECTIONS.md.
---

# Skill: Objection Destroyer (Belief Shift Engine)

## Purpose
Turn objections into reasons to buy.

This skill:
- uncovers hidden resistance
- translates doubt into clarity
- shifts beliefs instead of pushing harder
- increases trust and conversions

Goal: remove every internal “no” before it appears.

---

## When to Use
Activate this skill when:
- people hesitate but don’t say why
- conversions are lower than expected
- buyers say “I’ll think about it”
- the offer is strong but still not selling
- objections repeat in DMs or calls
- trust feels low

---

## Inputs
This skill works with:
- an `OFFER.md`
- a pitch or sales page
- customer feedback
- sales call notes
- known objections (or none → infer them)

---

## Core Outcome
The assistant produces:
- a list of visible and hidden objections
- the belief behind each objection
- a reframed belief (belief shift)
- proof or mechanism to support the new belief
- objection-handling statements ready to use

---

## Assistant Behavior

### 1. Identify surface objections
List obvious objections:

Common:
- “It’s too expensive”
- “I don’t have time”
- “This won’t work for me”
- “I need to think about it”
- “I can do it myself”

---

### 2. Uncover hidden objections
Go deeper.

Each objection hides a belief.

Example:
- “Too expensive” → “I’m not sure it’s worth it”
- “No time” → “This will take too much effort”
- “I’ll think about it” → “I don’t trust this yet”

Map:
Objection → Hidden belief

---

### 3. Categorize objections
Group into:

#### Value
- not worth the price

#### Trust
- won’t work
- lacks proof

#### Effort
- too hard
- too complex

#### Time
- takes too long

#### Identity
- “this is not for me”

#### Risk
- fear of failure or loss

---

### 4. Create belief shifts
Replace limiting beliefs with stronger ones.

Format:
Old belief → New belief

Example:
- “This is risky” → “This is a safe, guided path”
- “This takes too long” → “I can see results quickly”

Rules:
- simple
- believable
- grounded in reality

---

### 5. Attach proof to each belief
A belief without proof fails.

Use:
- testimonials
- case studies
- examples
- logic
- demonstration
- mechanism explanation

Format:
Belief shift → Proof

---

### 6. Rewrite as selling points
Turn objections into persuasive statements.

Format:
Objection → Reframe → Proof

Example:
- “I don’t have time”
→ “This is designed to save you time”
→ “Most users get their first result in under 30 minutes using the template”

---

### 7. Integrate into offer
Place objection handling in:
- sales page
- pitch
- content
- FAQs
- DMs

Make it proactive, not reactive.

---

### 8. Strengthen weak areas
If objections repeat, improve the offer:

- add proof
- simplify process
- reduce effort
- clarify outcome
- improve guarantee

---

### 9. Prioritize key objections
Focus on:
- top 3–5 objections
- highest impact on buying decision

Avoid overloading.

---

### 10. Create reusable responses
Generate:
- short answers (DMs)
- medium answers (landing page)
- long explanations (sales page)

---

## Output Format

```md
# OBJECTIONS.md

## 1. Surface Objections
1. Objection
2. Objection
3. Objection

## 2. Hidden Beliefs
- Objection → Underlying belief

## 3. Objection Categories
- Value
- Trust
- Effort
- Time
- Identity
- Risk

## 4. Belief Shifts
- Old belief → New belief

## 5. Proof Mapping
- Belief shift → Proof

## 6. Objection Handling Statements

### Objection 1
- Objection:
- Reframe:
- Proof:

### Objection 2
- Objection:
- Reframe:
- Proof:

### Objection 3
- Objection:
- Reframe:
- Proof:

## 7. Top Objections to Address
- Priority list

## 8. Integration Points
- Where to use each response

## 9. Offer Improvements Needed
- What to fix in the offer

## 10. Short Responses (DM-ready)
- Quick replies
```

⸻

Decision Rules

Go deeper when:
• objections sound generic
• users are vague
• “I’ll think about it” appears often

Add proof when:
• trust is low
• claims feel strong
• results seem uncertain

Reframe when:
• objection is emotional
• logic alone is not enough

Fix the offer when:
• objection is valid
• friction is real
• results are unclear

⸻

Before vs After Example

Before
• “It’s too expensive”

After
• “This replaces months of trial and error and helps you get your first result fast, which makes the investment small compared to the outcome”

⸻

Style Guidelines
• be clear and direct
• avoid defensive tone
• focus on belief, not argument
• keep it simple
• support claims with proof

⸻

Success Criteria

The skill works when:
• objections are addressed before they arise
• buyers feel understood
• trust increases
• hesitation decreases
• conversions improve

When to use

Map expressed buyer concerns to factual answers, supporting evidence and improvements to the offer.

What you get

The structured plan or review specified in the original, with evidence and open questions.

How it works

Confirm task inputs, follow the source workflow and apply the explicit M11 qualifications below.

Requirements

Offer, actual buyer questions or call notes, and verifiable evidence for proposed answers.

Delivery and review notes

Hidden beliefs are hypotheses to check with the buyer, not facts. A budget or time constraint may be literal and valid. Respect a clear no; address weaknesses rather than reframing them away. Sample 30-minute results and savings claims are illustrative and must not become sales evidence. Draft replies only; no outreach is sent.

Starting prompt

Use Buyer Objection Clarification for [BUSINESS/TASK]. Ask for missing inputs: Offer, actual buyer questions or call notes, and verifiable evidence for proposed answers. Return the source output format and label evidence, assumptions and validation steps. Hidden beliefs are hypotheses to check with the buyer, not facts. A budget or time constraint may be literal and valid. Respect a clear no; address weaknesses rather than reframing them away. Sample 30-minute results and savings claims are illustrative and must not become sales evidence. Draft replies only; no outreach is sent.

Not for

Overriding a refusal, mind-reading hidden motives or fabricating testimonials and response statistics.

What M11 added

M11 added task routing, German terms, scope and evidence requirements while preserving original authorship. Hidden beliefs are hypotheses to check with the buyer, not facts. A budget or time constraint may be literal and valid. Respect a clear no; address weaknesses rather than reframing them away. Sample 30-minute results and savings claims are illustrative and must not become sales evidence. Draft replies only; no outreach is sent.

Original authorship remains with alexsmedile/hormozi-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Alessandro Smedile

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 853b5060b4a31290967e92b0e6d0001515af95ee1358fd19e759258f0dcf32b4
Snapshot checked: 2026-09-28T15:02:41.083Z

Find a skill.Get to work.

All skills

Multi-Agent Orchestration

AI Context Window Audit

AI Agent Architecture Audit

AI Skill Discovery

Lead Magnet Strategy

Ideal Customer Profile

Go-to-Market Strategy

Marketing Campaign Ideas

Product Growth Loops

Competitor Analysis

North Star Metric

Product Positioning

Product Vision

Go-to-Market Motion Selection

Customer Feedback and JTBD Analysis

PESTLE Market Environment Analysis

Customer Journey Mapping

Ansoff Growth Options

Data Analysis Validation

Dataset Profiling

Statistical Analysis Guidance

Programmatic SEO Planning

Landing Page and Form Conversion Review

Paywall and Upgrade Planning

Signup and Registration Review

User Onboarding and Activation

Popup and Modal Planning

Email Sequence Copy and Flow

Marketing Campaign Planning

Marketing Content Drafting

Brand Voice and Content Review

Marketing Performance Reporting

Sales Company Research

Company and Contact Enrichment

Website Information Architecture

Content Strategy and Editorial Roadmap

Product Launch Planning

Customer Research and Voice of Customer

Community Growth and Member Experience

Competitor Research Profiles

Roadmap and Release Communication

Lifecycle Email Sequences

API Contracts and Interface Design

Observability and Instrumentation Planning

Agent Context and Session Handoff

Product Discovery Sprint

Deal Quality Scoring

Enrichment Waterfall Design

Customer Retention Playbook

Sales Coaching Practice

Revenue Cohort Analysis

Intent Signal Scoring

Customer Identity Matching

Segment Activation Planning

Sales Call Review

Retention Dashboard Design

Sales Coaching Competencies

Offer Delivery Design

Offer Value Communication

Service Productization

Conversion Hypothesis Prioritization

Braze Engagement Guidance

Brand Voice Guide Design

Content Pipeline Orchestration

Website Brand Profile

Buyer Objection Clarification

Klaviyo Integration Guidance

Offer Bonus Planning

Klaviyo Marketing Review

Cross-Platform Advertising Review

Expertise Business Model

LinkedIn Advertising Guidance

TikTok Advertising Guidance

Evidence Research Brief

Cinematic Video Prompts

Visual Prompt Model Adaptation

Visual Prompt Diagnostics

Short Film Development

Find a skill.
Get to work.