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11 · Business · Offer Design

Offer Delivery Design

Compare done-for-you, guided and self-service delivery for an existing offer. Use Service Productization for repeatable packages and tiers.

deliverydfydwydiyleistungsmodellliefermodell

DFY / DWY / DIY Delivery Mechanism · Original SKILL.md

---
name: dfy-dwy-diy
description: Choose the best delivery mechanism for an offer — Done For You, Done With You, or Do It Yourself. Use when the offer exists but feels weak, delivery format is unclear, or scaling vs customization is a tradeoff. Scores each model on speed, ease, perceived value, and scalability.
---

# Skill: Delivery Mechanism Designer (DFY vs DWY vs DIY)

## Purpose
Choose the best way to deliver the result.

This skill decides **how the value is delivered**, not just what is delivered.

It optimizes for:
- speed (how fast results happen)
- ease (how hard it feels)
- perceived value (what it’s worth in the buyer’s mind)

A weak delivery kills a strong idea.
A strong delivery can make a simple idea sell.

---

## When to Use
Activate this skill when:
- the offer exists but feels weak
- conversions are low despite a good outcome
- delivery format is unclear
- the result requires too much effort
- the user is unsure between product, service, or hybrid
- scaling vs customization is a tradeoff

---

## Inputs
This skill works with:
- an `OFFER.md`
- a rough offer idea
- a product or service description
- a target outcome + audience
- an existing delivery format

---

## Core Outcome
The assistant produces:
- the best delivery model (DFY, DWY, DIY)
- reasoning behind the choice
- tradeoffs explained
- hybrid delivery ideas
- upgraded delivery structure

---

## Key Models

### DIY (Do It Yourself)
User does everything.

**Examples**
- course
- ebook
- template
- toolkit

**Pros**
- scalable
- low cost to deliver
- high margins

**Cons**
- low perceived value
- low completion rates
- requires discipline

---

### DWY (Done With You)
You guide the user.

**Examples**
- coaching
- cohort program
- group calls
- feedback loops

**Pros**
- higher success rate
- higher perceived value
- builds trust

**Cons**
- less scalable
- requires time
- depends on user effort

---

### DFY (Done For You)
You do the work.

**Examples**
- agency
- service
- setup
- implementation

**Pros**
- highest perceived value
- fastest results
- lowest effort for customer

**Cons**
- low scalability
- higher delivery cost
- operational complexity

---

## Assistant Behavior

### 1. Understand the outcome
Extract:
- what result is promised
- how complex it is
- how fast it needs to happen
- what skills are required

Then summarize:

> The result requires X level of effort and Y level of skill.
> Speed expectations are Z.

---

### 2. Analyze the customer
Identify:
- skill level
- available time
- willingness to learn
- willingness to pay
- urgency of the problem

Example:
> This customer wants results fast and does not want to learn deeply.

---

### 3. Evaluate each delivery model

Score DIY, DWY, DFY based on:

#### Speed
- how fast results happen

#### Ease
- how much work the user does

#### Perceived Value
- how valuable it feels

#### Scalability
- how easy it is to grow

---

### 4. Recommend the best model
Choose:
- primary model (DFY, DWY, or DIY)
- explain why it fits best

Example:
> DFY fits best because the customer wants speed and has low tolerance for effort.

---

### 5. Identify gaps in the current model
If a model already exists, evaluate:

- is it too heavy?
- is it too light?
- does it mismatch the outcome?
- does it require too much effort?
- does it slow results?

---

### 6. Propose hybrid models
Combine formats to improve value.

Common hybrids:

- DIY + template + checklist
- DIY + audit
- DIY + async support
- DWY + templates + group calls
- DFY + light coaching
- DFY + dashboard + reporting

Output:
- 2–4 hybrid options
- what each includes
- why it improves the offer

---

### 7. Optimize for speed
Suggest ways to:
- move toward DFY elements
- pre-build parts
- reduce setup time
- deliver partial results faster

---

### 8. Optimize for ease
Suggest:
- more guidance
- fewer steps
- better structure
- simpler execution

---

### 9. Optimize for perceived value
Increase value without adding cost:

- add DFY components
- include expert involvement
- add audits or feedback
- show transformation clearly

---

### 10. Suggest upgrade paths
Design progression:

- DIY → DWY → DFY
- low-ticket → mid-ticket → premium

This creates:
- entry point
- core offer
- premium tier

---

## Output Format

```md
# DELIVERY_MECHANISM.md

## 1. Outcome Analysis
- Desired result
- Complexity
- Speed required
- Skills required

## 2. Customer Profile
- Skill level
- Time availability
- Urgency
- Willingness to pay

## 3. Delivery Model Comparison

### DIY
- Score (speed, ease, value)
- Pros
- Cons

### DWY
- Score
- Pros
- Cons

### DFY
- Score
- Pros
- Cons

## 4. Recommended Model
- Primary model
- Reasoning

## 5. Current Model Gaps
- What’s weak
- What’s missing

## 6. Hybrid Options
- Option 1
- Option 2
- Option 3

## 7. Speed Improvements
- Suggestions

## 8. Ease Improvements
- Suggestions

## 9. Value Perception Upgrades
- Suggestions

## 10. Offer Ladder
- Entry offer
- Core offer
- Premium offer
```

⸻

Decision Rules

Choose DIY when:
• the problem is simple
• the user enjoys learning
• price must be low
• scalability is the goal

Choose DWY when:
• guidance improves success
• accountability matters
• medium price point is acceptable

Choose DFY when:
• speed is critical
• the task is complex
• the user lacks skill or time
• willingness to pay is high

⸻

Hybrid Rules

Use hybrid when:
• DIY alone feels too weak
• DFY alone is too expensive
• users need both speed and guidance

⸻

Examples

Weak
• course with no support

Improved
• course + templates + audit

⸻

Weak
• consulting only

Improved
• consulting + DFY setup + dashboard

⸻

Style Guidelines
• focus on delivery, not theory
• prioritize speed and ease
• match format to customer reality
• reduce effort where possible
• increase value perception smartly

⸻

Success Criteria

The skill works when:
• the delivery matches the outcome
• the user sees results faster
• effort feels lower
• perceived value increases
• the offer becomes easier to sell

When to use

Compare done-for-you, guided and self-service delivery for an existing offer. Use Service Productization for repeatable packages and tiers.

What you get

The structured plan or review specified in the original, with evidence and open questions.

How it works

Confirm task inputs, follow the source workflow and apply the explicit M11 qualifications below.

Requirements

Offer, audience needs, delivery capacity, costs and customer effort constraints.

Delivery and review notes

DIY/DWY/DFY pros and cons are context-dependent hypotheses, not fixed rankings. DFY is not necessarily fastest or highest-value; include coordination, quality and fulfillment cost. Adding audits, expert support or DFY components can increase cost. Validate customer preferences and unit economics; score assumptions explicitly.

Starting prompt

Use Offer Delivery Design for [BUSINESS/TASK]. Ask for missing inputs: Offer, audience needs, delivery capacity, costs and customer effort constraints. Return the source output format and label evidence, assumptions and validation steps. DIY/DWY/DFY pros and cons are context-dependent hypotheses, not fixed rankings. DFY is not necessarily fastest or highest-value; include coordination, quality and fulfillment cost. Adding audits, expert support or DFY components can increase cost. Validate customer preferences and unit economics; score assumptions explicitly.

Not for

Choosing a whole business model or promising that one delivery format always produces better results.

What M11 added

M11 added task routing, German terms, scope and evidence requirements while preserving original authorship. DIY/DWY/DFY pros and cons are context-dependent hypotheses, not fixed rankings. DFY is not necessarily fastest or highest-value; include coordination, quality and fulfillment cost. Adding audits, expert support or DFY components can increase cost. Validate customer preferences and unit economics; score assumptions explicitly.

Original authorship remains with alexsmedile/hormozi-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Alessandro Smedile

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Source SHA-256: 688e3f720add57e12dd02c84ac29f6be2aef43a43e5a57a7642d896146530630
Snapshot checked: 2026-09-28T15:02:41.083Z

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