Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Evaluates AI-enabled workflows through outcomes, quality, full costs, uncertainty and accountable governance.
--- name: ai-operating-economics description: >- Use when deciding whether an AI-enabled workflow should be adopted, scaled, constrained, redesigned, or retired, and the decision must connect business outcomes, worker or user effects, quality guardrails, full operating cost, telemetry, uncertainty, and accountable governance. Do not use for a standalone financial model, infrastructure cost calculation, agent evaluation design, runtime operations, or general AI governance; route those details to the neighboring specialist skills. license: MIT compatibility: Agent-agnostic methodology; no runtime dependency. metadata: tags: ai-economics, value-realization, ai-adoption, outcome-measurement, cost-attribution, worker-impact, evidence-led-decisions source: "Synthesized from primary and independent sources listed in references/source-index.md" --- # AI Operating Economics ## Overview AI initiatives are operating interventions, not merely model purchases or ROI spreadsheets. Their value depends on what work changes, who benefits, what quality or risk changes with it, what the complete intervention costs, and whether the organization can observe and govern those changes. This skill provides the cross-domain decision spine for evaluating an AI-enabled workflow. It does not replace financial modeling, product measurement, statistical inference, agent evaluation, runtime operations, or AI governance. It makes those inputs meet in one accountable decision record. The core question is not “Did the model make people faster?” It is: “What changed in this workflow, for whom, at what full cost, with what outcome and countermetric evidence, and what authority should the organization grant next?” ## Entry Points | Starting state | Start with | Primary artifact or route | |---|---|---| | Idea or proposed AI workflow | Steps 1–2 | `templates/ai-initiative-evidence-record.md` | | Existing pilot or outcome data | Steps 3–7 | `references/evidence-method.md` plus the evidence record | | Request for broader population or side-effect authority | Steps 7–8; load `references/evidence-method.md` section 7a for the governance packet | Governance evidence packet plus the evidence record | | Executive, portfolio, launch, or lifecycle review | Steps 8–9 | `templates/ai-economics-review.md`; route launch/runtime details onward | | Standalone financial, statistical, telemetry, runtime, or governance implementation task | When Not to Use | Named adjacent specialist skill | ## When to Use Load this skill when the user needs to: - Build an evidence-backed business case for an AI use case or agentic workflow. - Decide whether an AI pilot should scale, remain bounded, be redesigned, or stop. - Review claimed AI productivity, savings, adoption, or transformation results. - Design an AI value-realization or post-launch outcome review. - Connect model and tool spend to workflow outcomes and worker or customer effects. - Compare AI options while accounting for measurement uncertainty and non-comparable evidence. - Prepare an executive, product, portfolio, or lifecycle decision about an AI-enabled intervention. ## When Not to Use | If the task is primarily... | Route to | This skill still contributes... | |---|---|---| | Financial statements, pricing, CAC/LTV, runway, or SaaS metrics | [financial-modeling](../financial-modeling/SKILL.md) | The AI workflow's outcome and cost evidence can feed the model | | Token, infrastructure, quota, capacity, or SLO-cost modeling | [capacity-and-cost-engineering](../capacity-and-cost-engineering/SKILL.md) | The economic decision can consume the resulting cost boundary | | Metric trees, event schemas, instrumentation QA, or product dashboards | [product-analytics-and-measurement](../product-analytics-and-measurement/SKILL.md) | The decision defines which outcome and countermetric evidence matters | | Experimental design, causal inference, statistical testing, or power analysis | [data-scientist](../data-scientist/SKILL.md) | The decision specifies the claim and comparison it must support | | Agent datasets, graders, traces, regression analysis, or telemetry implementation | [agent-evals-and-observability](../agent-evals-and-observability/SKILL.md) | The decision consumes verified evaluation and telemetry evidence | | Production rollout, runtime budgets, authority, fallback, escalation, or disablement | [agent-production-operations](../agent-production-operations/SKILL.md) | The decision sets the evidence and authority boundary | | Organization-wide AI risk, policy, compliance, or governance operating models | [ai-governance](../ai-governance/SKILL.md) | The initiative record supplies an operating case and unresolved gaps | | Launch-readiness packet or production go/no-go decision | [production-readiness](../production-readiness/SKILL.md) | The initiative disposition becomes one readiness input | | General product governance cadence without an AI-specific value question | [product-operations-and-governance](../product-operations-and-governance/SKILL.md) | Use this skill only for the AI-specific value and operating-economics question | ## Non-Negotiable Reasoning Rules 1. **Workflow evidence beats model evidence.** A benchmark, demo, or vendor claim does not establish value in the target workflow. 2. **Speed is not value.** Time saved can be spent on lower-value work, offset by review and exception handling, or enable higher-value work. Measure the business or user outcome directly. 3. **Averages are not enough.** Inspect worker, user, task, geography, tenure, risk, and quality slices. An aggregate gain can hide a subgroup loss. 4. **Every benefit metric needs a countermetric.** Pair throughput or cost with quality, safety, customer, worker, privacy, or reliability measures appropriate to the workflow. 5. **Token cost is not total cost.** Include model calls, tools, retrieval, storage, networking, observability, engineering, human review, change management, governance, and unused committed capacity when material. 6. **Evidence classes must stay separate.** Label observed results, causal estimates, inferences, vendor-reported findings, stakeholder assertions, and normative requirements distinctly. 7. **Missing evidence is a decision input.** Do not turn an unknown into a favorable assumption. Record the gap, owner, consequence, and next evidence needed. 8. **Authority follows evidence.** A positive pilot does not justify unrestricted autonomy. Scale capability and authority in bounded slices with explicit reversal conditions. 9. **Do not manufacture precision.** Use ranges, scenarios, sensitivity, and confidence where inputs are uncertain. Do not rank non-comparable studies or vendors. 10. **The decision is reversible only if the artifact says how.** Record the stop trigger, rollback or containment path, decision owner, and review date. ## Core Workflow Use this sequence for an AI initiative review. Load the detailed method and the evidence-record template when the task requires a durable artifact. ### Quick Start by Need | Need | First action | Load next | |---|---|---| | Triage a claim | Name the workflow, decision, and evidence class | Steps 1–3; evidence classes are defined in Step 7 | | Build a durable record | Copy the initiative evidence record and complete the header first | `templates/ai-initiative-evidence-record.md` | | Investigate uncertain evidence | Freeze the claim table before drafting conclusions | `references/evidence-method.md` | | Prepare a review | Assemble evidence, slices, cost, gaps, and disposition | `templates/ai-economics-review.md` | ### Choose Review Depth | Mode | Use when | Minimum evidence | Output | |---|---|---|---| | Triage | A claim or opportunity needs a bounded first decision | Workflow, value hypothesis, one outcome, one countermetric, known gaps | Hold, with a routing/evidence plan | | Standard | A pilot or workflow decision can change population or investment | Comparison, outcome/countermetrics, slices, cost boundary, owner, reversal path | Scale, constrain, redesign, or hold | | High-assurance | Authority, sensitive data, material user impact, or irreversible change is involved | Standard evidence plus governance packet, human oversight, incident/revalidation, and decommissioning evidence | Scale only within an explicit authority boundary, or Hold | ### 1. Define the intervention and decision Name the workflow, population, task boundary, intervention mode, baseline, decision sought, and decision owner. State whether the AI assists, recommends, routes, executes, or replaces/removes work. Define what remains human-controlled. Do not begin with the model name or a claimed percentage. Begin with the work that changes and the decision the evidence must support. ### 2. State the value hypothesis Write a falsifiable hypothesis: > For [population] doing [workflow], [intervention] will change [outcome] by [direction/range] without exceeding [countermetric boundary], at [full operating cost boundary], compared with [baseline], over [period]. If the proposed outcome is only “productivity,” decompose it into the actual customer, employee, operational, financial, or mission outcome. If the outcome cannot be observed or credibly proxied, mark the initiative measurement-incomplete rather than inventing a proxy. ### 3. Build the outcome and countermetric map Define: - Primary outcome: the result the initiative exists to improve. - Leading indicators: early evidence that the mechanism is operating. - Countermetrics: quality, safety, customer, worker, privacy, reliability, or equity measures that could worsen. - Adoption and substitution measures: who uses the system, what work changes, and what work is displaced or added. - Guardrail thresholds: contextual limits with an owner and response. Route metric definitions and instrumentation plans to product analytics. Route statistical or causal design to data science. This skill owns the connection between the evidence and the decision, not the detailed statistical method. ### 4. Establish the full economic boundary Record both: - **Marginal economics:** what changes when one more task, user, or workflow unit is served. - **Fully loaded economics:** the costs required to make the intervention available and govern it. At minimum consider inference, tool use, retrieval, storage, data transfer, observability, engineering, evaluation, human review, training, support, change management, governance, security, and committed capacity. Separate fixed, variable, step-function, and avoided costs. Define the denominator precisely: task, resolved case, completed workflow, active user, customer outcome, or another meaningful unit. Route the detailed model to capacity-and-cost-engineering or financial-modeling. Never divide total spend by an undifferentiated request count when requests have materially different resource or outcome profiles. ### 5. Design the evidence comparison Choose the strongest feasible comparison before interpreting results: - Randomized or staggered rollout when feasible. - Matched or difference-in-differences comparison when appropriate. - Within-workflow baseline with explicit pre-period and seasonality limits. - Controlled pilot with a documented task and population boundary. - Descriptive before/after evidence only when stronger designs are infeasible, labeled accordingly. Record selection effects, learning effects, concurrent initiatives, task-mix changes, worker self-selection, quality measurement gaps, and changes in pay or incentives. If the comparison cannot support the requested claim, narrow the claim rather than upgrading the method rhetorically. ### 6. Segment before aggregating Report the overall result and inspect slices that could change the decision: - Worker experience, skill, role, and training status. - Task complexity, risk, volume, and exception rate. - Customer or user segment. - Geography, language, accessibility, and relevant demographic groups when lawful and appropriate. - Human-review burden and escalation path. - Quality, safety, and error severity. Treat heterogeneous effects as a finding, not noise to average away. A tool that helps novices while harming expert quality may need differentiated assistance modes, not universal rollout. ### 7. Classify the evidence For every material claim, label it: | Class | Meaning | Permitted use | |---|---|---| | Observed | Directly measured in the target workflow with a stated method | Describe what happened within the stated scope | | Causal estimate | Supported by a credible comparison or experiment | Attribute an effect only within the design's limits | | Inferred | Reasoned from observed evidence and explicit assumptions | Guide a bounded hypothesis or scenario | | Vendor-reported | Provider survey, case study, or product documentation | Establish reported adoption or available capability, not realized ROI | | Asserted | Stakeholder or proposal claim not yet verified | Track as an assumption and evidence gap | | Normative | Standard or framework recommendation | Define a control expectation, not an outcome claim | Keep the source, access date, scope, version, caveat, and permitted interpretation with each claim. Load `references/source-index.md` for the research basis and evidence boundaries. ### Minimum Claim Ledger For each material claim, record: **claim**, **evidence class**, **source and scope**, **what it supports**, **what it does not support**, **open challenge**, and **permitted language**. Keep unknown claims visible; do not let a source URL or vendor report stand in for direct workflow evidence. ### Minimum Decision Record Every completed review must expose, in one durable artifact: the intervention and population, value hypothesis, primary outcome, countermetrics, comparison and limitations, cost boundary, relevant slices, evidence classes, missing evidence with owner, disposition, authority limit, reversal path, and review trigger. ### Disposition Quick Pick | Evidence state | Default disposition | Next control | |---|---|---| | Outcome and countermetrics support a bounded expansion; cost and slices are understood | Scale | Name the next population and authority slice | | Value is plausible but a cost, quality, subgroup, or authority boundary remains unresolved | Constrain | Limit population, task, quota, or human review | | The mechanism creates avoidable failure or burden | Redesign | Change the workflow or control and rerun the comparison | | Required evidence is missing or conflicting | Hold | Assign the evidence owner and review trigger | | Value is absent or countermetrics exceed bounds | Retire | Protect affected people, migrate, and record learning | | A material gap is accepted temporarily by a named human | Exception | Set expiry, containment, approver, and revisit condition | ### 8. Produce a bounded decision Choose exactly one primary disposition: - **Scale:** evidence supports expansion within a named scope and authority boundary. - **Constrain:** value is plausible, but cost, quality, risk, or distributional effects require limits. - **Redesign:** the mechanism or workflow needs modification before another test. - **Hold:** evidence is insufficient for the requested decision; specify the missing evidence. - **Retire:** observed value is absent or countermetrics exceed acceptable bounds, with a transition path. - **Exception:** proceed despite a named gap only with an accountable human approver, expiry or revisit trigger, and containment plan. ### Closure Conditions - **Scale:** next population, authority slice, owner, and review trigger are recorded. - **Constrain:** the boundary, quota, human-review rule, and condition for expansion are recorded. - **Redesign:** the changed mechanism, rerun comparison, and new acceptance boundary are recorded. - **Hold:** the missing evidence, owner, method, and due trigger are recorded. - **Retire:** transition, affected-person protection, decommissioning, and retained learning are recorded. - **Exception:** named human approver, scope, expiry, containment, and revisit condition are recorded. A decision is incomplete without an owner, review date or trigger, evidence gaps, and reversal path. Route launch or runtime consequences to the appropriate specialist skill. ### 9. Close the learning loop At the review date, compare expected versus observed outcomes, cost, quality, worker or user effects, adoption, and incidents. Preserve the updated evidence record and state whether the prior hypothesis was supported, weakened, refuted, or still unresolved. Feed verified incidents and near misses into evaluation and governance work rather than treating them as anecdotal follow-up. ## Load-on-Demand References | Need | Load when | File | |---|---|---| | Apply the full research and decision method, including comparison design and uncertainty | Evidence is incomplete, contested, or consequential | [references/evidence-method.md](references/evidence-method.md) | | Review sources and permitted interpretations | A claim needs provenance or a source boundary | [references/source-index.md](references/source-index.md) | | Fill a durable initiative record | Starting a new workflow review or pilot assessment | [templates/ai-initiative-evidence-record.md](templates/ai-initiative-evidence-record.md) | | Prepare an executive or lifecycle review | Combining one or more initiative records for a decision | [templates/ai-economics-review.md](templates/ai-economics-review.md) | ## Common Pitfalls - Treating an AI benchmark, speed increase, or demo as evidence of business value. - Treating a vendor survey as an audited financial result or causal estimate. - Reporting one average while omitting worker, task, quality, or customer slices. - Calling token spend “AI cost” while omitting review, tooling, retrieval, infrastructure, or change costs. - Choosing a denominator that makes the economics look favorable, such as all requests instead of completed or resolved workflows. - Treating a missing baseline as zero or assuming adoption means benefit. - Using a normative framework as proof that an intervention is safe or effective. - Granting broader authority because a pilot had a positive mean result. - Reusing a prior decision after the workflow, model, population, cost boundary, or evidence source changed. - Writing a sophisticated recommendation without preserving the source-level evidence that supports it. ## Verification Checklist Before delivering an AI operating economics decision, verify: - [ ] The workflow, intervention, population, baseline, decision owner, and human-control boundary are explicit. - [ ] The value hypothesis is falsifiable and tied to an observable outcome. - [ ] At least one countermetric is defined for each benefit claim. - [ ] Fixed, variable, step-function, and fully loaded costs are separated where material. - [ ] The denominator represents meaningful work or value, not merely requests or tokens. - [ ] The comparison design and its limitations are stated. - [ ] Relevant worker, user, task, quality, and risk slices are inspected or explicitly unavailable. - [ ] Claims are labeled by evidence class and traced to sources. - [ ] Missing evidence is visible with an owner and next step. - [ ] The disposition, authority boundary, reversal path, and review trigger are recorded. - [ ] Detailed statistical, financial, instrumentation, governance, runtime, and launch checks were routed to their owning skills. ## Exit Criteria Stop when the requested decision is supported by a durable evidence record, or when a bounded hold/escalation is the honest result. Do not continue refining prose to conceal missing evidence.
Evaluates AI-enabled workflows through outcomes, quality, full costs, uncertainty and accountable governance.
The complete original method, source attribution and declared delivery limits.
Clarify the decision context and evidence, apply the framework, then name unresolved questions and accountable next steps.
Workflow, baseline evidence, quality/risk measures, cost inputs, stakeholders and decision owner.
Original documentation is published by Magnus Hedemark under the repository MIT license at the pinned revision. The unchanged original is supplied as planning guidance. Referenced files, scripts, runtimes and sibling skills are not bundled or installed. Validate current facts, legal/compliance interpretations, business metrics and operational decisions with accountable owners. Loading the text does not authorize deployments, code changes, customer outreach, account changes or other external actions.
Use AI Operating Economics for [TASK]. Establish Workflow, baseline evidence, quality/risk measures, cost inputs, stakeholders and decision owner. Separate evidence from assumptions and return a bounded recommendation with open questions. Do not claim approval, execution or current facts without evidence.
Financial certification, invented ROI, workforce decisions without evidence or automatic AI rollout.
M11 added German routing and scope limits. Original documentation is published by Magnus Hedemark under the repository MIT license at the pinned revision. The unchanged original is supplied as planning guidance. Referenced files, scripts, runtimes and sibling skills are not bundled or installed. Validate current facts, legal/compliance interpretations, business metrics and operational decisions with accountable owners. Loading the text does not authorize deployments, code changes, customer outreach, account changes or other external actions.
MIT License Copyright (c) 2026 Magnus Hedemark Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
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