Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Guides data — analyze from supplied and authorized context.
--- name: analyze description: Answer data questions -- from quick lookups to full analyses. Use when looking up a single metric, investigating what's driving a trend or drop, comparing segments over time, or preparing a formal data report for stakeholders. argument-hint: "<question>" --- # /analyze - Answer Data Questions > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Answer a data question, from a quick lookup to a full analysis to a formal report. ## Usage ``` /analyze <natural language question> ``` ## Workflow ### 1. Understand the Question Parse the user's question and determine: - **Complexity level**: - **Quick answer**: Single metric, simple filter, factual lookup (e.g., "How many users signed up last week?") - **Full analysis**: Multi-dimensional exploration, trend analysis, comparison (e.g., "What's driving the drop in conversion rate?") - **Formal report**: Comprehensive investigation with methodology, caveats, and recommendations (e.g., "Prepare a quarterly business review of our subscription metrics") - **Data requirements**: Which tables, metrics, dimensions, and time ranges are needed - **Output format**: Number, table, chart, narrative, or combination ### 2. Gather Data **If a data warehouse MCP server is connected:** 1. Explore the schema to find relevant tables and columns 2. Write SQL query(ies) to extract the needed data 3. Execute the query and retrieve results 4. If the query fails, debug and retry (check column names, table references, syntax for the specific dialect) 5. If results look unexpected, run sanity checks before proceeding **If no data warehouse is connected:** 1. Ask the user to provide data in one of these ways: - Paste query results directly - Upload a CSV or Excel file - Describe the schema so you can write queries for them to run 2. If writing queries for manual execution, use the `sql-queries` skill for dialect-specific best practices 3. Once data is provided, proceed with analysis ### 3. Analyze - Calculate relevant metrics, aggregations, and comparisons - Identify patterns, trends, outliers, and anomalies - Compare across dimensions (time periods, segments, categories) - For complex analyses, break the problem into sub-questions and address each ### 4. Validate Before Presenting Before sharing results, run through validation checks: - **Row count sanity**: Does the number of records make sense? - **Null check**: Are there unexpected nulls that could skew results? - **Magnitude check**: Are the numbers in a reasonable range? - **Trend continuity**: Do time series have unexpected gaps? - **Aggregation logic**: Do subtotals sum to totals correctly? If any check raises concerns, investigate and note caveats. ### 5. Present Findings **For quick answers:** - State the answer directly with relevant context - Include the query used (collapsed or in a code block) for reproducibility **For full analyses:** - Lead with the key finding or insight - Support with data tables and/or visualizations - Note methodology and any caveats - Suggest follow-up questions **For formal reports:** - Executive summary with key takeaways - Methodology section explaining approach and data sources - Detailed findings with supporting evidence - Caveats, limitations, and data quality notes - Recommendations and suggested next steps ### 6. Visualize Where Helpful When a chart would communicate results more effectively than a table: - Use the `data-visualization` skill to select the right chart type - Generate a Python visualization or build it into an HTML dashboard - Follow visualization best practices for clarity and accuracy ## Examples **Quick answer:** ``` /analyze How many new users signed up in December? ``` **Full analysis:** ``` /analyze What's causing the increase in support ticket volume over the past 3 months? Break down by category and priority. ``` **Formal report:** ``` /analyze Prepare a data quality assessment of our customer table -- completeness, consistency, and any issues we should address. ``` ## Tips - Be specific about time ranges, segments, or metrics when possible - If you know the table names, mention them to speed up the process - For complex questions, Claude may break them into multiple queries - Results are always validated before presentation -- if something looks off, Claude will flag it
Use for the stated task with user-supplied, authorized business context.
This source can refer to connectors, files, accounts, or related skills. They are not bundled, connected, or authorized by this catalog entry. Keep findings tied to supplied evidence.
Use the skill below for [TASK]. Ask for missing context, distinguish facts from assumptions, and do not connect accounts, send messages, or make external changes unless the user explicitly requests and authorizes them.
Automatic connector use, account access, sending, publishing, record changes, or claims unsupported by supplied evidence.
M11 added routing metadata, source attribution, integrity tracking and explicit boundaries around connectors and external actions. The original Apache-2.0 skill is retained unchanged.
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