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Task Packs

Marketing Foundation

Clarify positioning, then turn it into a lead-generation asset.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, then plan agent-team responsibilities. Memory and cost-runtime reviews are outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

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01 · Category

What the MCP returns at this step

08 · Marketing · Positioning

Product Positioning

Develops differentiated product positioning ideas with audience fit, rationale, and supporting messages.

positioningcompetitorsmessagingdifferentiationvalue-propositiontarget-audienceproduct-marketing

Product Positioning Idea Generator · Original SKILL.md

---
name: positioning-ideas
description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."
---
# Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

## When to Use

- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

## Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

**Step 1: Competitive Landscape Analysis**
Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open

**Step 2: Positioning Brainstorm**
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory

**Step 3: Positioning Statements**
For each idea, provide:

1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
3. **Supporting Message**: Key supporting messages that reinforce this positioning
4. **Competitive Advantage**: What specific advantages enable this positioning claim

## Tips for Best Results

- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy

---

### Further Reading

- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)

When to use

Use when shaping a product or brand position, exploring differentiation, or identifying potential gaps in a market. Provide product, audience, and competitor context to ground the ideas.

What you get

• Competitor positioning overview
• Positioning statements
• Strategic rationales and messages

How it works

1. Describe the product, market, and target audience.
2. Map competitor positioning and possible gaps.
3. Generate positioning ideas with rationale and support.

Requirements

No specific runtime or tool is required. Product capabilities, audience details, and competitor information are useful inputs; any further reading mentioned in the source is not required.

Starting prompt

Use the skill below to explore positioning for [PRODUCT] for [AUDIENCE]. Ask for product strengths, customer evidence and competitors. Compare distinct options and explain the evidence and assumptions behind each.

Not for

Claiming competitor facts or market research that were not supplied or verified.

What M11 added

M11 added intent-focused naming, routing metadata, scope boundaries and a stable public URL while keeping the original positioning method unchanged.

Original authorship remains with phuryn/pm-skills · Original source ↗

Original license & copyright

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Related skills & prerequisites

go-to-market-strategy · next — Use the positioning to choose launch channels and messages.

lead-magnet-strategy · next — Build a lead asset around the selected audience and value proposition.

Source SHA-256: 8864f284e66c8bb106c46dc5e51656a47ae4792e39091eb3a49f63cde00c3850
Snapshot checked: 2026-09-22T18:45:00.000Z

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Task Packs

Marketing Foundation

Marketing Launch

Agent Audit Essentials

Conversion and Activation Review

Campaign Content and Brand Review

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Product Positioning

When to use

What you get

How it works

Requirements

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What M11 added

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