Marketing Foundation
Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
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Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.
Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.
Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.
Review the journey from landing page and lead capture through registration, first value and transparent upgrades.
Plan a campaign, draft its channel content and review the work against actual brand guidance.
Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.
Understand customer needs, compare competitors and plan a community around real member value.
Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.
Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.
Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.
Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.
Guides critique from supplied and authorized context.
--- name: design-critique description: Get structured design feedback on usability, hierarchy, and consistency. Trigger with "review this design", "critique this mockup", "what do you think of this screen?", or when sharing a Figma link or screenshot for feedback at any stage from exploration to final polish. argument-hint: "<Figma URL, screenshot, or description>" --- # /design-critique > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Get structured design feedback across multiple dimensions. ## Usage ``` /design-critique $ARGUMENTS ``` Review the design: @$1 If a Figma URL is provided, pull the design from Figma. If a file is referenced, read it. Otherwise, ask the user to describe or share their design. ## What I Need From You - **The design**: Figma URL, screenshot, or detailed description - **Context**: What is this? Who is it for? What stage (exploration, refinement, final)? - **Focus** (optional): "Focus on mobile" or "Focus on the onboarding flow" ## Critique Framework ### 1. First Impression (2 seconds) - What draws the eye first? Is that correct? - What's the emotional reaction? - Is the purpose immediately clear? ### 2. Usability - Can the user accomplish their goal? - Is the navigation intuitive? - Are interactive elements obvious? - Are there unnecessary steps? ### 3. Visual Hierarchy - Is there a clear reading order? - Are the right elements emphasized? - Is whitespace used effectively? - Is typography creating the right hierarchy? ### 4. Consistency - Does it follow the design system? - Are spacing, colors, and typography consistent? - Do similar elements behave similarly? ### 5. Accessibility - Color contrast ratios - Touch target sizes - Text readability - Alternative text for images ## How to Give Feedback - **Be specific**: "The CTA competes with the navigation" not "the layout is confusing" - **Explain why**: Connect feedback to design principles or user needs - **Suggest alternatives**: Don't just identify problems, propose solutions - **Acknowledge what works**: Good feedback includes positive observations - **Match the stage**: Early exploration gets different feedback than final polish ## Output ```markdown ## Design Critique: [Design Name] ### Overall Impression [1-2 sentence first reaction — what works, what's the biggest opportunity] ### Usability | Finding | Severity | Recommendation | |---------|----------|----------------| | [Issue] | 🔴 Critical / 🟡 Moderate / 🟢 Minor | [Fix] | ### Visual Hierarchy - **What draws the eye first**: [Element] — [Is this correct?] - **Reading flow**: [How does the eye move through the layout?] - **Emphasis**: [Are the right things emphasized?] ### Consistency | Element | Issue | Recommendation | |---------|-------|----------------| | [Typography/spacing/color] | [Inconsistency] | [Fix] | ### Accessibility - **Color contrast**: [Pass/fail for key text] - **Touch targets**: [Adequate size?] - **Text readability**: [Font size, line height] ### What Works Well - [Positive observation 1] - [Positive observation 2] ### Priority Recommendations 1. **[Most impactful change]** — [Why and how] 2. **[Second priority]** — [Why and how] 3. **[Third priority]** — [Why and how] ``` ## If Connectors Available If **~~design tool** is connected: - Pull the design directly from Figma and inspect components, tokens, and layers - Compare against the existing design system for consistency If **~~user feedback** is connected: - Cross-reference design decisions with recent user feedback and support tickets ## Tips 1. **Share the context** — "This is a checkout flow for a B2B SaaS" helps me give relevant feedback. 2. **Specify your stage** — Early exploration gets different feedback than final polish. 3. **Ask me to focus** — "Just look at the navigation" gives you more depth on one area.
Use for the stated task with user-supplied, authorized business context.
This source can refer to connectors, files, accounts, or related skills. They are not bundled, connected, or authorized by this catalog entry. Keep findings tied to supplied evidence.
Use the skill below for [TASK]. Ask for missing context, distinguish facts from assumptions, and do not connect accounts, send messages, or make external changes unless the user explicitly requests and authorizes them.
Automatic connector use, account access, sending, publishing, record changes, or claims unsupported by supplied evidence.
M11 added routing metadata, source attribution, integrity tracking and explicit boundaries around connectors and external actions. The original Apache-2.0 skill is retained unchanged.
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