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M11Capability Engineby Patrick Moser-Brillowski
Curated AI capabilities

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Useful AI skills from strong open sources, cleaned up for discovery, task fit and direct use.

All skills

◎265k ★GitHub

Multi-Agent Orchestration

Coordinates multi-agent work with clear owners, work items, evidence, and merge gates.

Agents · Orchestration→
◎265k ★GitHub

AI Context Window Audit

Audits Claude Code context overhead and recommends ways to reduce unnecessary loaded content.

Agents · Context→
◎265k ★GitHub

AI Agent Architecture Audit

Diagnoses agent-system failures across prompts, memory, tools, wrappers, and output delivery.

Agents · Agent Architecture→
≡265k ★GitHub

AI Skill Discovery

Searches local and external skill sources for existing matches before a new skill is created.

Knowledge Work · Skill Discovery→
↗51k ★GitHub

Lead Magnet Strategy

Plans lead magnets around audience needs, buyer stage, capture approach, distribution, and measurement.

Marketing · Lead Generation→
↗27k ★GitHub

Ideal Customer Profile

Turn existing customer evidence into a target-customer profile and segment criteria. Use customer-research-synthesis to collect evidence or customer-feedback-analysis to analyze a feedback dataset.

Marketing · Audience Definition→
↗27k ★GitHub

Go-to-Market Strategy

Turn a chosen audience and acquisition approach into a launch plan with channels, messages and milestones. Use go-to-market-motions when the acquisition model is still undecided.

Marketing · Go-to-Market→
↗27k ★GitHub

Marketing Campaign Ideas

Generate and compare five campaign concepts before choosing one. Use marketing-campaign-planning to organize execution of the selected idea.

Marketing · Campaigns→
↗27k ★GitHub

Product Growth Loops

Evaluates product-led growth loops and outlines measurable experiments for sharing, collaboration and referrals.

Marketing · Growth→
↗27k ★GitHub

Competitor Analysis

Choose for strategic comparison and differentiation from competitor evidence. Use competitor-research-profiles to first build detailed URL-based dossiers.

Marketing · Market Research→
↗27k ★GitHub

North Star Metric

Defines one customer-value metric and supporting input metrics with clear measurement assumptions.

Marketing · Measurement→
↗27k ★GitHub

Product Positioning

Develops differentiated product positioning ideas with audience fit, rationale, and supporting messages.

Marketing · Positioning→
·0 ★GitHub

Product Vision

Draft and compare product vision statements grounded in company values and customer needs.

Business · Product Strategy→
·0 ★GitHub

Go-to-Market Motion Selection

Choose an acquisition or sales motion suited to your economics and buying process. Use go-to-market-strategy to turn that choice into a launch plan.

Business · Acquisition Motions→
·0 ★GitHub

Customer Feedback and JTBD Analysis

Analyze an existing feedback dataset for themes, sentiment and improvement priorities. Use customer-research-synthesis to design new research and ideal-customer-profile to define the target customer.

Business · Customer Feedback→
·0 ★GitHub

PESTLE Market Environment Analysis

Map external political, economic, social, technological, legal and environmental factors for a business decision.

Business · Product Strategy→
·0 ★GitHub

Customer Journey Mapping

Map customer touchpoints and friction from awareness through advocacy.

Business · Customer Journey→
·0 ★GitHub

Ansoff Growth Options

Compare growth options across existing and new products and markets.

Business · Product Strategy→
·0 ★GitHub

Data Analysis Validation

Review methodology, calculations and conclusions before sharing an analysis.

Data & Analytics · Data Analysis→
·0 ★GitHub

Dataset Profiling

Profile a dataset and identify quality issues and useful follow-up analyses.

Data & Analytics · Data Analysis→
·0 ★GitHub

Statistical Analysis Guidance

Choose descriptive statistics and hypothesis tests while making assumptions and uncertainty explicit.

Data & Analytics · Data Analysis→
↗0 ★GitHub

Programmatic SEO Planning

Plan useful SEO pages at scale with a data strategy, templates and twelve complete playbooks.

Marketing · SEO→
↗0 ★GitHub

Landing Page and Form Conversion Review

Review marketing pages and forms, prioritize friction fixes and design measurable experiments.

Marketing · Conversion Optimization→
↗0 ★GitHub

Paywall and Upgrade Planning

Plan transparent in-product upgrade prompts and experiments after users experience value.

Marketing · Conversion Optimization→
↗0 ★GitHub

Signup and Registration Review

Review account creation and trial signup friction while preserving necessary security and consent controls.

Marketing · Conversion Optimization→
↗0 ★GitHub

User Onboarding and Activation

Plan the first useful product experience, activation milestones and measurable onboarding experiments.

Marketing · Conversion Optimization→
↗0 ★GitHub

Popup and Modal Planning

Design dismissible, accessible conversion overlays with honest offers and measurable frequency rules.

Marketing · Conversion Optimization→
↗0 ★GitHub

Email Sequence Copy and Flow

Write full email drafts, subject variants and a branching flow diagram. Choose Lifecycle Email Sequences for broader lifecycle planning with ten supporting references and provider guides.

Marketing · Email Marketing→
↗0 ★GitHub

Marketing Campaign Planning

Turn a selected campaign concept into a brief, calendar, dependencies and measurement plan. Use marketing-campaign-ideas when you still need concepts.

Marketing · Campaign Planning→
↗0 ★GitHub

Marketing Content Drafting

Draft channel-specific marketing content using clear structures, evidence and calls to action.

Marketing · Content Marketing→
↗0 ★GitHub

Brand Voice and Content Review

Review drafts against supplied brand guidance and propose specific, prioritized revisions.

Marketing · Brand Strategy→
↗0 ★GitHub

Marketing Performance Reporting

Turn supplied campaign or channel metrics into a traceable report with comparisons and testable recommendations.

Marketing · Marketing Analytics→
◇0 ★GitHub

Sales Company Research

Research one company or partner for a sourced B2B sales brief and outreach hypothesis. Use company-contact-enrichment to fill fields across lead or contact records.

Sales · Company Research→
◇0 ★GitHub

Company and Contact Enrichment

Resolve and enrich B2B lead, company and contact records with field-level evidence. Use sales-company-research for a narrative account brief and outreach hypothesis.

Sales · Sales Intelligence→
↗0 ★GitHub

Website Information Architecture

Plan page hierarchy, navigation, stable URL patterns and useful internal links for a website.

Marketing · Website Architecture→
↗0 ★GitHub

Content Strategy and Editorial Roadmap

Prioritize content pillars, audience questions and distribution plans using evidence and available resources.

Marketing · Content Strategy→
↗0 ★GitHub

Product Launch Planning

Plan a scoped product or feature launch across preparation, release and post-launch adoption.

Marketing · Launch Strategy→
↗0 ★GitHub

Customer Research and Voice of Customer

Design customer research or combine interviews, surveys and public evidence into needs and personas. Use customer-feedback-analysis for a supplied feedback dataset; ideal-customer-profile for ICP definition.

Marketing · Customer Research→
↗0 ★GitHub

Community Growth and Member Experience

Plan a community around member value, participation and measurable business goals.

Marketing · Community Marketing→
↗0 ★GitHub

Competitor Research Profiles

Choose to collect dated competitor dossiers from URLs, pricing pages and SEO evidence. Use competitor-analysis for the strategic comparison afterward.

Marketing · Competitive Intelligence→
·0 ★GitHub

Roadmap and Release Communication

Turn approved roadmap and release facts into audience-specific updates, release notes and changelogs.

Business · Roadmaps and Releases→
↗0 ★GitHub

Lifecycle Email Sequences

Plan coordinated welcome, nurture and retention journeys with ten supporting references, including provider guides. Choose Email Sequence Copy and Flow for a focused copy-and-flow drafting workflow.

Marketing · Lifecycle Email→
·0 ★GitHub

API Contracts and Interface Design

Define API contracts, pagination, error semantics and safe retry behavior; choose this for interface design, then Observability for evidence of runtime behavior.

Development · API Contracts→
·0 ★GitHub

Observability and Instrumentation Planning

Plan logs, metrics, traces and actionable runbooks for an existing service; use API Contracts first when the missing piece is interface behavior rather than runtime evidence.

Development · Observability→
◎0 ★GitHub

Agent Context and Session Handoff

Prepare project context, rules and restartable session handoffs; choose this for organizing context, and AI Context Window Audit for diagnosing existing overhead.

Agents · Context→
·0 ★GitHub

Product Discovery Sprint

Turn customer evidence into prioritized assumptions, experiments and proceed/pivot/stop decisions. Choose Customer Research and Synthesis when the evidence itself still needs synthesis.

Business · Product Discovery→
◇0 ★GitHub

Deal Quality Scoring

Design a deal-inspection scorecard with evidence, thresholds and override rules.

Sales · Pipeline Quality→
◇0 ★GitHub

Enrichment Waterfall Design

Design provider order, fallback paths and cost limits for an enrichment workflow. Use Company and Contact Enrichment for a specific research request.

Sales · Data Enrichment→
·0 ★GitHub

Customer Retention Playbook

Turn observed churn signals into owner-assigned retention plays and measurement plans.

Business · Customer Retention→
◇0 ★GitHub

Sales Coaching Practice

Turn an identified sales coaching gap into short practice drills and follow-up criteria. Use Sales Coaching Competencies to define the rubric first.

Sales · Sales Coaching→
·0 ★GitHub

Revenue Cohort Analysis

Define comparable revenue cohorts, metrics and diagnostic views. Use Statistical Analysis Guidance for inference methods.

Data & Analytics · Revenue Analytics→
◇0 ★GitHub

Intent Signal Scoring

Design a transparent account-intent score with decay, tiers and review rules.

Sales · Intent Signals→
·0 ★GitHub

Customer Identity Matching

Specify accountable matching and conflict-resolution rules across customer data sources.

Data & Analytics · Data Quality→
·0 ★GitHub

Segment Activation Planning

Map existing customer segments to cross-team actions, owners and measurable outcomes. Use User Onboarding and Activation for the individual first-value journey.

Business · Go-to-Market Operations→
◇0 ★GitHub

Sales Call Review

Review an authorized sales-call transcript with an observable rubric and evidence-linked coaching actions.

Sales · Sales Coaching→
·0 ★GitHub

Retention Dashboard Design

Specify retention metrics, cohort views and alert logic for a BI dashboard. Use Customer Retention Playbook for the intervention plan.

Data & Analytics · Revenue Analytics→
◇0 ★GitHub

Sales Coaching Competencies

Define observable sales competencies and calibrated coaching rubrics. Use Sales Coaching Practice for follow-up exercises.

Sales · Sales Coaching→
·0 ★GitHub

Offer Delivery Design

Compare done-for-you, guided and self-service delivery for an existing offer. Use Service Productization for repeatable packages and tiers.

Business · Offer Design→
↗0 ★GitHub

Offer Value Communication

Improve how an existing offer communicates its value through naming, structure and evidence-backed comparisons. Use Product Positioning for market differentiation.

Marketing · Offer Messaging→
·0 ★GitHub

Service Productization

Turn repeatable service work into defined packages, an offer ladder and optional upgrade paths. Use Offer Delivery Design when only the fulfillment format is undecided.

Business · Offer Design→
↗0 ★GitHub

Conversion Hypothesis Prioritization

Turn observed page/funnel friction into an evidence-ranked experiment backlog. Use Landing Page Conversion Review for a focused page critique.

Marketing · Conversion Optimization→
↗0 ★GitHub

Braze Engagement Guidance

Original Braze Canvas, segmentation and lifecycle guidance with declared reference limitations.

Marketing · Lifecycle Marketing→
↗0 ★GitHub

Brand Voice Guide Design

Create voice attributes, a tone matrix and channel guidance. Use Brand Voice Content Review to check an existing draft against established rules.

Marketing · Brand Voice→
↗0 ★GitHub

Content Pipeline Orchestration

Original workflow for chaining research, editorial review and social-pack agents.

Marketing · Content Operations→
↗0 ★GitHub

Website Brand Profile

Original website-to-brand-profile workflow; extracted observations must stay separate from inferred brand rules.

Marketing · Brand Identity→
◇0 ★GitHub

Buyer Objection Clarification

Map expressed buyer concerns to factual answers, supporting evidence and improvements to the offer.

Sales · Sales Messaging→
·0 ★GitHub

Klaviyo Integration Guidance

Original Klaviyo developer guide; SDK scripts, API contracts and version claims are not functionally verified.

Engineering · API Integrations→
↗0 ★GitHub

Offer Bonus Planning

Design relevant offer extras that address concrete customer needs and disclose their actual conditions.

Marketing · Offer Design→
↗0 ★GitHub

Klaviyo Marketing Review

Original Klaviyo marketing review workflow with explicit data-access and dependency warnings.

Marketing · Lifecycle Marketing→
↗0 ★GitHub

Cross-Platform Advertising Review

Original multi-platform ad-audit orchestration; required platform packages and scoring files are not included.

Marketing · Paid Advertising→
·0 ★GitHub

Expertise Business Model

Compare ways to monetize expertise against demand, capacity and goals. Use Service Productization to package a service already chosen.

Business · Business Model Design→
↗0 ★GitHub

LinkedIn Advertising Guidance

Original LinkedIn advertising guide with explicit warnings for obsolete audience features and unverified benchmarks.

Marketing · Paid Advertising→
↗0 ★GitHub

TikTok Advertising Guidance

Original TikTok campaign, creative and measurement guide; platform details and benchmarks are unverified.

Marketing · Paid Advertising→
·0 ★GitHub

Evidence Research Brief

Synthesize topic sources into a cited brief with evidence, uncertainty and content angles. Use Customer Research and Synthesis for interviews and customer feedback.

Research · Research Synthesis→
◫0 ★GitHub

Cinematic Video Prompts

Write timed cinematic video prompts with motion, camera and continuity cues.

Image & Video · Video Prompting→
◫0 ★GitHub

Visual Prompt Model Adaptation

Adapt a visual brief to model-specific syntax while flagging unknown capabilities.

Image & Video · Visual Prompting→
◫0 ★GitHub

Visual Prompt Diagnostics

Diagnose a failed image/video result and propose controlled prompt revisions.

Image & Video · Visual Prompting→
◫0 ★GitHub

Short Film Development

Develop a short-film idea into a logline, treatment, scene list and revision plan.

Image & Video · Film Development→
◫0 ★GitHub

Cinematic Image Prompts

Write cinematic still-image prompts with composition, lighting and identity anchors.

Image & Video · Image Prompting→
◫0 ★GitHub

Visual Continuity Bible

Track recurring characters, locations, props and changing scene state.

Image & Video · Visual Continuity→
◫0 ★GitHub

Screenplay Scene Writing

Write or revise filmable scenes, dialogue, beats and Fountain-style excerpts.

Image & Video · Film Development→
◫0 ★GitHub

Shotlist and Visual Breakdown

Translate a scene into shots, camera setups, assets and continuity notes.

Image & Video · Film Development→
◫0 ★GitHub

Cinematography Direction

Translate tone and genre into reusable camera, lighting and visual-style rules.

Image & Video · Visual Direction→
·0 ★GitHub

Product and Business Data Analysis

Use product/business data to frame a decision with evidence and tradeoffs. Use Metric Change Diagnostics to explain a movement first.

Data & Analytics · Decision Analysis→
·0 ★GitHub

KPI Framework Design

Define KPI formulas, targets, drivers and guardrails. Use North Star Metric for the narrower primary-value metric choice.

Data & Analytics · Measurement Design→
·0 ★GitHub

Metric Change Diagnostics

Investigate metric movements or discrepancies before choosing a business response.

Data & Analytics · Metric Diagnostics→
↗0 ★GitHub

Marketing Prompt Toolkit

Original workflow for marketing prompt evaluation, version history and governance.

Marketing · AI Content Operations→
·0 ★GitHub

UX Research and Journey Design

Plan personas, journeys and usability research. Use Customer Research and Synthesis for evidence synthesis alone.

Business · User Research→
↗0 ★GitHub

Growth Experiment Design

Original A/B testing and experimentation workflow with explicit statistical corrections.

Marketing · Experimentation→
↗0 ★GitHub

Structured Data Guidance

Original schema.org implementation guidance with rich-result freshness limitations.

Marketing · Technical SEO→
·0 ★GitHub

Pricing and Packaging Guidance

Original pricing, tiers and willingness-to-pay workflow. Use Expertise Business Model for the overall monetization structure.

Business · Pricing→
↗0 ★GitHub

Referral and Affiliate Planning

Plan referral incentives, affiliate terms and measurement from the original framework.

Marketing · Referral Marketing→
↗0 ★GitHub

Search Console Portfolio Review

Original multi-property Search Console comparison workflow with coverage caveats.

Marketing · SEO Analytics→
↗0 ★GitHub

AI Search Difficulty Guidance

Original keyword-difficulty scoring workflow using competitor metrics and observed AI citations.

Marketing · Search Research→
↗0 ★GitHub

AI Search Visibility Planning

Plan discoverability and citations in AI search. Use Search Console Portfolio Review for measured property comparisons.

Marketing · AI Search→
↗0 ★GitHub

Technical SEO Audit Guidance

Review technical and on-page SEO issues using the original audit workflow.

Marketing · Technical SEO→
·0 ★GitHub

Industry Five Forces

Analyze industry rivalry, entry, substitutes and buyer/supplier bargaining power. Use Competitor Analysis for individual competitor comparisons.

Business · Competitive Strategy→
·0 ★GitHub

Beachhead Market Selection

Select a focused initial market segment before expanding. Use GTM Motion Selection for the selling model.

Business · Market Entry→
·0 ★GitHub

Warehouse Context Extraction

Extract reusable warehouse schema, dialect and business context for later analysis.

Data & Analytics · Data Context→
↗0 ★GitHub

Ad Creative Production Guidance

Plan ad variants, review criteria and production handoffs from the original workflow.

Marketing · Creative Production→
·0 ★GitHub

Internal Change Communications

Plan employee change communications, sequencing and feedback loops.

Business · Change Management→
·0 ★GitHub

Business Process Mapping

Map process stages, queues and candidate bottlenecks from operational evidence.

Business · Operations→
·0 ★GitHub

Operations Capacity Guidance

Frame capacity, queueing and staffing scenarios with declared assumptions.

Business · Operations→
·0 ★GitHub

Procurement Spend Guidance

Review spend, renewals and supplier consolidation opportunities.

Business · Operations→
↗0 ★GitHub

SEO Content Gap Guidance

Identify candidate topic and keyword gaps between comparable websites.

Marketing · Content Research→
↗0 ★GitHub

Semrush Research Guidance

Use the original Semrush workflow to frame competitive search research.

Marketing · SEO Analytics→
↗0 ★GitHub

Ahrefs Research Guidance

Use the original Ahrefs workflow for backlinks, keywords and competitor research.

Marketing · SEO Analytics→
↗0 ★GitHub

Keyword Opportunity Research

Research keyword opportunities, intent and candidate content priorities.

Marketing · Keyword Research→
·0 ★GitHub

Source-Driven Development Guidance

Ground implementation decisions in resolved dependency versions and source documentation.

Engineering · Development Workflow→
·0 ★GitHub

DevTools Browser Testing Guidance

Plan browser debugging and test observations using a separately available DevTools MCP.

Engineering · Testing→
·0 ★GitHub

Application Hardening Guidance

Frame application threats and defensive hardening work from the original checklist.

Engineering · Security→
·0 ★GitHub

Portfolio and Program Management

Plan enterprise project portfolios, risk registers and resource discussions.

Business · Project Management→
↗0 ★GitHub

Marketing Page Conversion Review

Review a marketing page by value proposition, CTA, trust and friction. Use Conversion Hypothesis Prioritization for selecting among experiments.

Marketing · Conversion Optimization→
·0 ★GitHub

SaaS Metrics Coaching

Structure a SaaS health report from revenue, churn and acquisition inputs.

Business · SaaS Metrics→
·0 ★GitHub

Acquisition and Integration Planning

Frame acquisition rationale, diligence, negotiation questions and integration.

Business · Corporate Strategy→
·0 ★GitHub

Strategic Data Leadership

Frame data architecture, training-data rights, asset value and hiring decisions.

Data & Analytics · Data Strategy→
·0 ★GitHub

International Market Expansion

Compare foreign markets, entry modes, localization and operating requirements. Use Beachhead Market Selection for choosing an initial narrow segment.

Business · Market Entry→
·0 ★GitHub

Agile Team Forecasting

Frame sprint forecasts, retrospective actions and team-health discussions.

Business · Project Management→
↗0 ★GitHub

B2B Demand Acquisition Planning

Plan B2B SaaS acquisition channels, funnel handoffs and measurement. Use Cross-Platform Advertising Review for comparing existing channel results.

Marketing · Demand Generation→
↗0 ★GitHub

Registration Flow Review

Review account-creation steps, field friction and post-submit experience. Use User Onboarding Activation for activation after registration.

Marketing · Conversion Optimization→
·0 ★GitHub

Board Investor Deck Outline

Structure a board or investor narrative around metrics, variance and decisions.

Business · Executive Communication→
↗0 ★GitHub

Service Area Local SEO

Review service-area business profiles, location content, NAP and local schema.

Marketing · Local SEO→
·0 ★GitHub

Security Program Leadership

Frame a security program, risk register, incident coordination and board reporting. Use Application Hardening Guidance for application-level defenses.

Engineering · Security Governance→
◎0 ★GitHub

AI Work Self-Assessment

Assess task difficulty and execution quality using a two-axis rubric.

Agents · Evaluation→
·0 ★GitHub

Pricing Model and Packaging Design

Choose a pricing model, willingness-to-pay range and packaging tiers. Use Pricing and Packaging Guidance for the broader marketing workflow.

Business · Pricing→
↗0 ★GitHub

AI Citation Content Audit

Audit content structure and citation signals. Use AI Search Visibility Planning for broader visibility strategy.

Marketing · AI Search→
◇0 ★GitHub

Commercial Revenue Forecasting

Build pipeline, bookings and cohort revenue scenarios with explicit assumptions.

Sales · Revenue Operations→
·0 ★GitHub

Company Culture Design

Translate company values into observable behavior, rituals and review questions.

Business · Organization→
◇0 ★GitHub

Channel Profitability Planning

Compare fully loaded direct and partner channel economics and allocation scenarios.

Sales · Channel Strategy→
◎0 ★GitHub

Executive Deliberation Protocol

Structure independent executive perspectives, critique and human decision review.

Agents · Executive Workflows→
·0 ★GitHub

Organization Health Review

Review cross-functional organizational health and identify follow-up questions.

Business · Organization→
◇0 ★GitHub

Partnership Commercial Design

Frame partner tiers, joint go-to-market commitments and revenue-share economics.

Sales · Channel Strategy→
↗0 ★GitHub

Marketing Workflow Routing

Choose among the upstream marketing workflows and coordinate their handoffs.

Marketing · Marketing Operations→
↗0 ★GitHub

In-Product Upgrade Review

Review paywalls, feature gates and in-product upgrade moments. Use Marketing Page Conversion Review for public pricing pages.

Marketing · Conversion Optimization→
↗0 ★GitHub

Interactive Marketing Tool Planning

Plan a useful free calculator, generator or checker as a marketing asset. Use Lead Magnet Strategy for downloadable content.

Marketing · Lead Generation→
◎0 ★GitHub

Executive Advisor Routing

Route an executive question to appropriate advisor perspectives and synthesize decisions.

Agents · Executive Workflows→
◇0 ★GitHub

Discount Policy Design

Design discount bands, approval thresholds and exception rules. Use Deal Review Routing for applying an existing policy to one deal.

Sales · Commercial Governance→
·0 ★GitHub

Legal Issue Spotting

Organize contract, IP and regulatory questions for qualified counsel.

Business · Legal Planning→
·0 ★GitHub

Market Sizing Research Methods

Plan TAM/SAM/SOM estimates, survey sampling and segment evaluation.

Business · Market Research→
·0 ★GitHub

Compound Business Scenarios

Explore interacting business shocks and cross-functional responses.

Business · Scenario Planning→
↗0 ★GitHub

Lead Form Conversion Review

Review lead, contact or demo forms. Use Registration Flow Review for account creation.

Marketing · Conversion Optimization→
↗0 ★GitHub

Popup Conversion Review

Alternative popup framework from the Alireza collection. Use Popup Modal Planning for the existing M11 workflow with bundled references; this source variant has no reference package.

Marketing · Conversion Optimization→
·0 ★GitHub

Human Review Gate Guidance

Organize named human review and structured feedback before a requested sign-off.

Engineering · Review Workflow→
·0 ★GitHub

AI Strategy and Governance

Frame model build-versus-buy, AI economics, governance questions and staffing.

Business · AI Strategy→
◇0 ★GitHub

RFP Bid Response Planning

Map bid requirements to evidence, gaps and win themes before a bid decision.

Sales · Bid Management→
·0 ★GitHub

Product Research Methods

Choose research methods and organize evidence into an insight repository. Use UX Research and Journey Design for persona/journey artifacts.

Business · User Research→
·0 ★GitHub

Financial Leadership Planning

Frame cash, unit economics, fundraising and board financial questions. Use SaaS Metrics Coaching for a focused metric health report.

Business · Financial Planning→
◇0 ★GitHub

Deal Review Routing

Apply existing commercial policy to a specific deal and route exceptions to named humans.

Sales · Commercial Governance→
◎0 ★GitHub

Multi-Model Memo Review

Plan independent model critiques of a memo while preserving disagreements.

Agents · Evaluation→
◎0 ★GitHub

Google Agent Prompt Management

Manage stored prompt versions and lifecycle in Google Agent Platform, including explicit confirmation before deletion.

Agents · Prompt Operations→
·0 ★GitHub

Google Cloud Cost Architecture

Review Google Cloud costs using the Well-Architected Framework; WAF here does not mean a web application firewall.

Engineering · Cloud Economics→
·0 ★GitHub

BigQuery Slot Cost Optimization

Analyze BigQuery job and reservation telemetry to compare slot capacity and cost options.

Data & Analytics · Warehouse Economics→
◎0 ★GitHub

Google Managed Agent API

Plan lifecycle operations for stateful managed Agent resources. Use Google Agent Prompt Management for stored prompts only.

Agents · Agent Infrastructure→
·0 ★GitHub

Google IAM Policy Simulation

Replay historical access against proposed IAM v1 allow policies before a separately approved change.

Engineering · Cloud Security→
◎0 ★GitHub

Google Agent Evaluation Flywheel

Design synthetic evaluation datasets, judge-based evaluation and iterative agent improvement on Google Cloud.

Agents · Evaluation→
↗0 ★GitHub

Google Conversion and Event Ingestion

Plan Google Data Manager event and conversion ingestion. Use Google Audience Ingestion for audience membership.

Marketing · Measurement Integration→
·0 ★GitHub

Google Analytics Admin Configuration

Configure GA accounts, properties, streams and integrations. Use Google Analytics Reporting for querying performance data.

Data & Analytics · Analytics Administration→
↗0 ★GitHub

Google Audience Ingestion

Plan adding, removing or replacing Google Customer Match audience members. Use Google Conversion and Event Ingestion for events.

Marketing · Audience Operations→
↗0 ★GitHub

Google Data Manager Setup

Set up client libraries and authentication for Google Data Manager; audience and event payloads use the dedicated ingestion skills.

Marketing · Measurement Integration→
·0 ★GitHub

BigQuery AI and ML Guidance

Select BigQuery SQL AI/ML capabilities for forecasting, anomaly detection, vectors and generative analysis.

Data & Analytics · Machine Learning→
↗0 ★GitHub

Google Ads API Quickstart

Set up Google Ads API access and a campaign retrieval example; use Google Ads Account Diagnostics once access works.

Marketing · Ads Integration→
◎0 ★GitHub

Google RAG Corpus Management

Inspect Google Agent Platform RAG corpora and retrieve grounded context; not a general database or Workspace RAG workflow.

Agents · Retrieval→
·0 ★GitHub

Google Agent Gateway Security

Design ingress and egress controls using Agent Gateway, Model Armor, IAP and registries.

Engineering · Cloud Security→
◎0 ★GitHub

Google Multi-Agent Deployment Design

Gather requirements and design Google Cloud agent deployment instructions. Use Google Cloud Solution Architecture for non-agent systems.

Agents · Agent Infrastructure→
·0 ★GitHub

Google Analytics Reporting

Query Google Analytics reporting data through the Data API. Use Google Analytics Admin Configuration for account/property settings.

Data & Analytics · Web Analytics→
·0 ★GitHub

BigQuery Lineage Impact Analysis

Inspect downstream BigQuery lineage before a proposed asset change. Use Google Data Lineage Summary for general lineage orientation.

Data & Analytics · Data Governance→
·0 ★GitHub

Google Agentic Data Science Design

Design a Google Cloud agentic data-science workflow spanning analysis, models and deployment planning.

Data & Analytics · Data Science Architecture→
·0 ★GitHub

Google Agent Alert Configuration

Plan Terraform and telemetry-based alerts for agent reliability and supported quality signals.

Engineering · Observability→
·0 ★GitHub

Google Cloud Solution Architecture

Design cross-product Google Cloud solutions and review deployment plans; use Multi-Agent Deployment Design for agent-specific systems.

Engineering · Cloud Architecture→
·0 ★GitHub

Google Data Lineage Summary

Summarize available BigQuery and GCS lineage; use BigQuery Lineage Impact Analysis for downstream change impact.

Data & Analytics · Data Governance→
◎0 ★GitHub

Google Agent Skill Registry

Browse and manage Google Agent Platform skill registry revisions; this is separate from the M11 catalog.

Agents · Skill Operations→
◎0 ★GitHub

Google Agent Model Tuning

Plan model-category-specific tuning, dataset preparation and jobs on Google Agent Platform.

Agents · Model Training→
↗0 ★GitHub

Google Ads Account Diagnostics

Investigate Google Ads conversion loss, impression share and bid/budget constraints; use API Quickstart for initial access.

Marketing · Ads Analysis→
↗0 ★GitHub

Competitor Ad Collection

Collect competitor ad samples and separate long-running from recently repeated creatives. Use Competitor Ad Intelligence for a cross-brand report.

Marketing · Creative Research→
·0 ★GitHub

GA4 Reporting Integrity

Check GA4 metric definitions, channel totals, intraday completeness and attribution differences before reporting results.

Data & Analytics · Web Analytics→
↗0 ★GitHub

Google Ads Experiment Planning

Plan Google Ads experiments using the GoMarble proposal workflow; use Growth Experiment Design for broader experiment strategy.

Marketing · Ads Operations→
↗0 ★GitHub

Meta Account Performance Analysis

Analyze Meta account performance, baselines and active-entity metrics. Use Meta Ads Deep Analysis for the wider audit framework.

Marketing · Ads Analysis→
↗0 ★GitHub

Google Ads Optimization Guardrails

Check Google Ads recommendations against valid budget controls, metric choice and source scaling rules.

Marketing · Ads Analysis→
↗0 ★GitHub

Winning Ads Workflow

Coordinate the full GoMarble competitor-to-production-brief workflow. Use the individual collection, diagnosis or brief skills for one step.

Marketing · Creative Strategy→
↗0 ★GitHub

Meta Ads Optimization Guardrails

Review Meta recommendations against budget controls, conversion type, learning-stage and evidence requirements.

Marketing · Ads Analysis→
↗0 ★GitHub

Ad Pattern Synthesis

Combine competitor, own-creative and hook evidence into test directions; this synthesizes existing research rather than collecting new data.

Marketing · Creative Strategy→
↗0 ★GitHub

Google Search Campaign Change Planning

Plan GoMarble tool parameters for Search bids, budgets, negatives and query isolation. Use Search Campaign Analysis to diagnose first.

Marketing · Ads Operations→
↗0 ★GitHub

Ad Hook Psychology

Generate or critique hooks using the source psychological framework; does not require account data or execute ads.

Marketing · Creative Strategy→
↗0 ★GitHub

Meta Ad Set Planning

Prepare Meta ad-set targeting, attribution and bids under a verified parent campaign. Use Meta Campaign Planning for campaign-level settings.

Marketing · Ads Operations→
↗0 ★GitHub

Meta Ad Change Operations

Plan updates to existing Meta campaigns, ad sets and ads; use Meta Ads Creation Workflow for new structures.

Marketing · Ads Operations→
↗0 ★GitHub

Google PMax Scaling Plan

Plan PMax scaling after maturity and performance evaluation; use Google PMax Evaluation before choosing changes.

Marketing · Ads Analysis→
↗0 ★GitHub

Own Ad Creative Diagnosis

Diagnose your own creative patterns using account data, CSV or supplied assets. Use Meta Creative Metrics Analysis for the narrow metric framework.

Marketing · Creative Analysis→
↗0 ★GitHub

Meta Creative Metrics Analysis

Apply the source video/image/catalog diagnostic framework to Meta creative metrics; use Own Ad Creative Diagnosis for a broader asset teardown.

Marketing · Creative Analysis→
↗0 ★GitHub

Meta Ads Deep Analysis

Structure a Meta audit across hierarchy, breakdowns, time and attribution; use Meta Account Performance Analysis for account baselines.

Marketing · Ads Analysis→
↗0 ★GitHub

Google Ads Keyword Planning

Plan paid-search keyword discovery and match-type choices using GoMarble's Keyword Planner workflow; not organic SEO research.

Marketing · Paid Search→
↗0 ★GitHub

Google Shopping Optimization

Review Shopping feed health and product-level decisions before campaign changes; not PMax optimization.

Marketing · Ads Analysis→
↗0 ★GitHub

Meta Ad and Creative Planning

Prepare Meta ads with single-image/video or catalog creatives under an existing ad set. Use Ad Brief Production for creator instructions.

Marketing · Ads Operations→
↗0 ★GitHub

Google Ads Creation Workflow

Route Google Ads create/update tasks through the GoMarble proposal and approval workflow; use API Quickstart for SDK setup.

Marketing · Ads Operations→
·0 ★GitHub

Shopify Revenue Reconciliation

Reconcile Shopify order reports with dashboard totals using dates, refunds, currencies and financial-status scope.

Data & Analytics · Commerce Analytics→
↗0 ★GitHub

Google Search Campaign Analysis

Classify Search queries and diagnose CPC, rank and budget pressure; use Search Campaign Change Planning for proposed mutations.

Marketing · Paid Search→
↗0 ★GitHub

Google Shared Negative Lists

Plan shared Google Ads negative lists and campaign attachments, distinguishing campaign IDs from shared-set link IDs.

Marketing · Ads Operations→
↗0 ★GitHub

Competitor Ad Intelligence

Summarize sampled competitor ads into cross-brand patterns and whitespace. Use Competitor Ad Collection for detailed cohort collection.

Marketing · Creative Research→
↗0 ★GitHub

Google Ads Deep Analysis

Organize an eight-dimension GoMarble Google Ads audit; use Google Ads Account Diagnostics for the Google-authored issue workflow.

Marketing · Ads Analysis→
↗0 ★GitHub

Meta Campaign Planning

Prepare Meta campaign objectives, ABO/CBO budgets and special-ad categories. Use Meta Ad Set Planning for targeting and attribution.

Marketing · Ads Operations→
↗0 ★GitHub

Meta Ads Creation Workflow

Coordinate Meta campaign, ad-set and creative creation with separate approval to enable new ads.

Marketing · Ads Operations→
↗0 ★GitHub

Ad Brief Production

Turn a chosen evidence-backed creative direction into a creator brief, hook, shot list, voiceover and CTA.

Marketing · Creative Production→
↗0 ★GitHub

Google Ads Bid Modifier Planning

Plan device, location and audience bid modifiers using the source mutation workflow; not campaign-budget allocation.

Marketing · Ads Operations→
↗0 ★GitHub

Google PMax Evaluation

Evaluate PMax maturity, comparative performance and asset labels before scaling. Use Google PMax Scaling Plan after this diagnosis.

Marketing · Ads Analysis→
↗0 ★GitHub

Creator Record Governance

Organize creator rates, rights, exclusivity and history through the source registry protocol. Use Influencer Fit Assessment for shortlist scoring.

Marketing · Creator Operations→
↗0 ★GitHub

Social Platform Norm Review

Maintain dated social-platform format and policy notes, separating official documentation from folklore; not channel selection.

Marketing · Social Operations→
↗0 ★GitHub

SERP Rank Change Tracking

Compare ranking snapshots and SERP-position changes over time. Use SERP Intent and Feature Analysis for a single-query layout review.

Marketing · SEO→
↗0 ★GitHub

Ad Fatigue and Frequency Review

Distinguish creative fatigue from audience saturation using frequency and CTR/CVR trends; use Own Ad Creative Diagnosis for individual asset analysis.

Marketing · Ads Analysis→
↗0 ★GitHub

Social Mention Triage

Plan brand-mention sweeps, baselines and triage with explicit source coverage. Use Launch Window Monitoring for launch-specific telemetry.

Marketing · Social Listening→
↗0 ★GitHub

Launch Retrospective Analysis

Compare launch outcomes with preregistered channel targets and derive keep/change/stop recommendations.

Marketing · Launch Operations→
↗0 ★GitHub

Proof Point Packaging

Turn already approved proof into reusable stat cards, case snippets and testimonials; does not substantiate missing claims.

Marketing · Brand Evidence→
↗0 ★GitHub

Influencer Fit Assessment

Assess creator suitability separately from campaign-specific commercial fit. Use Creator Record Governance for factual rates and rights history.

Marketing · Creator Strategy→
↗0 ★GitHub

Conversion Signal Review

Plan conversion-event, UTM, deduplication and attribution-window checks. Use Conversion Value Mapping for value rather than firing logic.

Marketing · Measurement Integration→
↗0 ★GitHub

Launch Day Runbook

Build a launch-day runbook with owners, observation windows and rollback criteria; requires the source readiness and date evidence.

Marketing · Launch Operations→
↗0 ★GitHub

Social Inbox Response Planning

Triage comments and DMs and draft ranked human-posted replies, escalation and UGC permission requests.

Marketing · Community Operations→
↗0 ★GitHub

Product Feed Review

Review Shopping/PMax product attributes, disapprovals and truthful title improvements. Use Google Shopping Optimization for campaign performance decisions.

Marketing · Commerce Advertising→
↗0 ★GitHub

Conversion Value Mapping

Define conversion values, margin adjustments and proxy-value assumptions before value-based bidding. Use Conversion Signal Review to check firing first.

Marketing · Measurement Integration→
↗0 ★GitHub

Paid Bid Strategy Planning

Choose bidding strategy, initial targets and learning-phase plan; use Google Ads Bid Modifier Planning for specific modifier operations.

Marketing · Paid Search→
↗0 ★GitHub

Launch Media Relations Planning

Draft media tiers, embargo pitches and factual press-release structure; no outreach is sent.

Marketing · Public Relations→
↗0 ★GitHub

Post-Launch Momentum Planning

Plan substantive follow-up moments and assess whether an update warrants a relaunch; not paid amplification execution.

Marketing · Launch Operations→
↗0 ★GitHub

Entity Fact Governance

Organize canonical entity identity, sameAs and machine-facing facts. Use Narrative Canon Governance for human-facing brand wording.

Marketing · SEO→
↗0 ★GitHub

Social Crisis Response Planning

Plan severity, human pause actions, statements and stand-down evidence. Use Launch Day Runbook for incidents inside an active launch.

Marketing · Community Operations→
↗0 ★GitHub

Influencer Audience Mapping

Map audience or niche-community context into creator selection criteria; use Influencer Fit Assessment for named shortlist scoring.

Marketing · Audience Research→
↗0 ★GitHub

Email List Health Monitoring

Plan recurring engagement-decay and suppression-drift reviews; use Consent Record Governance for authoritative opt-in state.

Marketing · Email Operations→
↗0 ★GitHub

SERP Intent and Feature Analysis

Analyze a query's intent, result layout and feature opportunities. Use SERP Rank Change Tracking for longitudinal position changes.

Marketing · SEO→
↗0 ★GitHub

Narrative Canon Governance

Maintain versioned brand narrative, message hierarchy and voice facts; this records the canon rather than inventing positioning.

Marketing · Brand Governance→
↗0 ★GitHub

Email List Growth Planning

Plan acquisition channels, incentives and opt-in capture evidence. Use Lead Magnet Strategy for selecting a downloadable asset.

Marketing · Email Strategy→
↗0 ★GitHub

Social Selling Routine

Plan a human-led founder engagement routine and relevant trigger responses; no mass messaging or engagement automation.

Marketing · Social Selling→
↗0 ★GitHub

Launch Window Monitoring

Plan launch-window ranking and KPI snapshots with source labels. Use Social Mention Triage for ongoing listening outside launches.

Marketing · Launch Operations→
↗0 ★GitHub

Consent Record Governance

Describe pseudonymous opt-in, suppression and erasure event governance; does not install a registry or change an email platform.

Marketing · Consent Operations→
↗0 ★GitHub

Launch Record Governance

Record authoritative launch dates, stages, embargoes and outcomes through the source event protocol; not readiness scoring.

Marketing · Launch Operations→
↗0 ★GitHub

Social Channel Record Governance

Organize social-channel ownership, cadence, voice and UGC permission facts; not channel selection or permission inference.

Marketing · Social Operations→
↗0 ★GitHub

HyperFX Google Ads Workflow

Plan Google Ads creation and reporting through HyperFX. Use Google Ads Creation Workflow for the separate GoMarble connector.

Marketing · Ads Operations→
↗0 ★GitHub

Pinterest Ads Workflow

Plan Pinterest campaign structures, targeting and reporting through HyperFX with explicit budget-unit handling.

Marketing · Ads Operations→
↗0 ★GitHub

Amazon Sponsored Products Workflow

Plan Amazon Sponsored Products targeting, bids, negatives and reporting through HyperFX.

Marketing · Ads Operations→
↗0 ★GitHub

HyperFX SEO Research

Plan HyperSEO keyword, site and AI-visibility research; use SERP Intent and Feature Analysis for source-independent query interpretation.

Marketing · SEO→
↗0 ★GitHub

Reddit Ads Workflow

Plan Reddit campaign, ad-group and promoted-post workflows through HyperFX; separate archive status from permanent deletion.

Marketing · Ads Operations→
↗0 ★GitHub

HyperFX Meta Ads Workflow

Plan Meta campaigns and reports using HyperFX activation tools. Use Meta Ads Creation Workflow for GoMarble's different approval contract.

Marketing · Ads Operations→
↗0 ★GitHub

HyperFX Competitor Monitoring

Plan multi-surface competitor snapshots and diffs with HyperFX. Use Competitor Research Profiles for a source-independent company profile.

Marketing · Competitive Research→
↗0 ★GitHub

HyperFX Blog Workflow

Plan one evidence-backed blog post and a persistent strategy document using HyperFX research and CMS integrations.

Marketing · Content Operations→
↗0 ★GitHub

HyperFX LinkedIn Publishing

Prepare LinkedIn text, document or carousel publishing through HyperFX; use Social Selling Routine for human-led engagement planning.

Marketing · Social Operations→
↗0 ★GitHub

HyperFX Email Lifecycle

Plan provider-specific lifecycle email operations across HyperFX integrations; use Email Sequence Copy and Flow for copy planning.

Marketing · Email Operations→
↗0 ★GitHub

HyperFX Customer Research

Gather and synthesize customer language through HyperFX sources or supplied research. Use Customer Research Synthesis for the existing bundled research workflow.

Marketing · Customer Research→
↗0 ★GitHub

HyperFX Meta Ad Library Research

Research public Meta ad-library samples and optionally business contact information through HyperFX; use Competitor Ad Collection for GoMarble.

Marketing · Creative Research→
↗0 ★GitHub

HyperFX Brand Context

Maintain a shared brand-context document from evidence and interviews; use Narrative Canon Governance for formal versioned brand records.

Marketing · Brand Governance→
·0 ★GitHub

HyperFX Analytics Workflow

Plan GA4, GTM, Search Console and BigQuery work through HyperFX; use Google Analytics Reporting for the Google-authored Data API guide.

Data & Analytics · Measurement Integration→
◇0 ★GitHub

HyperFX Cold Email Workflow

Plan HyperFX prospect research, draft review and reply routing; this source includes sending tools but M11 only loads guidance.

Sales · Sales Outreach→
↗0 ★GitHub

HyperFX OpenAI Ads Guidance

Load HyperFX's third-party OpenAI Ads workflow description; platform/API availability and claimed tool behavior are unverified.

Marketing · Ads Operations→
↗0 ★GitHub

HyperFX Ad Creative Workflow

Plan brand-grounded ad copy and image generation through HyperFX; use Ad Brief Production for creator-facing production instructions.

Marketing · Creative Production→
↗0 ★GitHub

HyperFX TikTok Ads Workflow

Plan TikTok campaign parameters, video uploads and reporting through HyperFX.

Marketing · Ads Operations→
↗0 ★GitHub

Snapchat Ads Workflow

Plan Snapchat campaign, ad-squad and creative operations through HyperFX with paused creation and separate activation review.

Marketing · Ads Operations→
↗0 ★GitHub

HyperFX YouTube Content Workflow

Plan transcript-based summaries, video packaging and thumbnails through HyperFX; no video is downloaded or uploaded by loading this guide.

Marketing · Content Repurposing→
·0 ★GitHub

SQL Analysis & Optimization

Analyze SQL data models and performance bottlenecks.

Engineering · Data Engineering→
·0 ★GitHub

Customer Support Operations

Plan support operations, ticket triage and service workflows.

Business · Customer Support→
·0 ★GitHub

Returns & Reverse Logistics

Plan returns, inspection and reverse-logistics workflows.

Business · Operations→
·0 ★GitHub

Customs & Trade Compliance

Organize customs and trade-compliance questions for qualified review.

Business · Compliance Planning→
↗0 ★GitHub

Apify Market Research

Plan market and geographic research using public permitted sources.

Marketing · Market Research→
·0 ★GitHub

AI Coding Agent Guardrails

Set operating boundaries for AI coding agents and their permissions.

Engineering · AI Governance→
·0 ★GitHub

Churn Prevention

Plan retention, dunning and win-back decision paths.

Business · Retention→
·0 ★GitHub

HR Pro

Organize ethical HR workflows, policies and employee-relations questions.

Business · People Operations→
↗0 ★GitHub

ActiveCampaign Automation

Plan ActiveCampaign contact, tag and automation work through connected tools.

Marketing · Marketing Operations→
·0 ★GitHub

Business Analyst / BI

Frame KPI, dashboard and business-analysis work from available evidence.

Data & Analytics · Business Intelligence→
·0 ★GitHub

Before You Build / Product Risk

Review demand, alternatives and risk signals before building a product.

Business · Product Strategy→
·0 ★GitHub

Business Continuity Planning

Plan business-continuity analysis and recovery documentation.

Business · Resilience Planning→
◇0 ★GitHub

Apify Lead Generation

Plan public-source lead research through Apify; this does not authorize outreach.

Sales · Lead Research→
◎0 ★GitHub

Agent Memory Systems

Design agent-memory concepts and evaluation questions.

Agents · Memory Architecture→
·0 ★GitHub

Inventory Demand Planning

Plan demand forecasting, safety stock and replenishment decisions.

Business · Operations→
·0 ★GitHub

Quality & Non-Conformance Management

Organize quality investigations, corrective actions and supplier follow-up.

Business · Quality Operations→
◎0 ★GitHub

Agent Observability

Plan tracing, token, latency and cost visibility for AI agents.

Agents · Observability→
·0 ★GitHub

Employment Documentation

Draft and review employment-documentation structure for qualified local review.

Business · People Operations→
◎0 ★GitHub

Agent Self-Scheduling

Plan bounded scheduled agent runs with stop conditions and oversight.

Agents · Automation Design→
·0 ★GitHub

Counterparty Adverse Media Screening

Organize adverse-media and sanctions research while retaining uncertainty and review status.

Business · Risk Research→
◎0 ★GitHub

Agent Evals

Plan evaluation datasets, criteria and regression checks for AI agents.

Agents · Evaluation→
·0 ★GitHub

Vendor Risk Management

Organize third-party risk-assessment and review workflows.

Business · Risk Management→
·0 ★GitHub

Odoo Accounting Setup

Plan Odoo accounting configuration and reconciliation work.

Business · Accounting Operations→
·0 ★GitHub

Cloud Architect

Design cloud architecture options and operational constraints.

Engineering · Cloud Architecture→
·0 ★GitHub

IT Service Management / ITIL

Plan IT service-management practices and operational governance.

Engineering · Service Management→
·0 ★GitHub

Free Tier Strategy

Plan free-tier boundaries, conversion path and abuse controls.

Business · Monetization→
↗0 ★GitHub

Apify Influencer Discovery

Plan public-source influencer discovery and evaluation; no outreach is sent.

Marketing · Creator Research→
·0 ★GitHub

Customer Research / Voice of Customer

Synthesize customer research and voice-of-customer evidence.

Business · Customer Research→
↗0 ★GitHub

App Store Optimization

Plan app-store research, listing improvements and performance monitoring.

Marketing · App Store Optimization→
·0 ★GitHub

Billing Automation

Plan recurring billing, invoicing and dunning workflows.

Business · Revenue Operations→
↗0 ★GitHub

StoryBrand Messaging

Clarifies customer-centered messaging, a one-liner and calls to action using the StoryBrand narrative structure.

Marketing · Brand Messaging→
·0 ★GitHub

Monetizing Innovation

Frames pricing and packaging around validated willingness to pay before product scope is committed.

Business · Pricing Strategy→
·0 ★GitHub

Blue Ocean Strategy

Explores differentiated market opportunities with value innovation, strategy canvases and non-customer perspectives.

Business · Market Strategy→
·0 ★GitHub

Crossing the Chasm

Plans a technology product’s path from early adopters toward a focused mainstream beachhead.

Business · Go-to-Market→
·0 ★GitHub

Hooked — Habit-Forming UX

Analyzes product engagement loops using triggers, actions, rewards and investment with an explicit ethics lens.

Business · Retention→
·0 ★GitHub

Cold Start Problem — Network Effects

Plans early network formation and growth for marketplaces, collaboration products and other networked services.

Business · Growth Strategy→
·0 ★GitHub

Good Strategy / Bad Strategy

Audits strategy as diagnosis, guiding policy and coherent action rather than goals or slogans.

Business · Strategy→
·0 ★GitHub

Lean Analytics

Selects decision-relevant product metrics, counter-metrics and evidence-based measurement plans.

Data & Analytics · Product Analytics→
↗0 ★GitHub

Obviously Awesome Positioning

Defines product positioning through competitive alternatives, differentiated attributes and best-fit customer context.

Marketing · Positioning→
↗0 ★GitHub

Scorecard Marketing

Designs evidence-aware scorecard and assessment funnels for qualified lead discovery and follow-up planning.

Marketing · Lead Generation→
·0 ★GitHub

Jobs-to-Be-Done

Frames customer progress, switching behavior and unmet needs for research and product decisions.

Business · Customer Research→
↗0 ★GitHub

CRO Methodology

Structures evidence-based conversion research, friction analysis and test planning for websites and funnels.

Marketing · Conversion Optimization→
·0 ★GitHub

The Mom Test — Customer Interviews

Prepares customer interviews that focus on past behavior and evidence instead of leading questions.

Business · Customer Research→
◇0 ★GitHub

Predictable Revenue

Plans role-based B2B outbound sales processes, qualification and pipeline measurement.

Sales · Outbound Sales→
◇0 ★GitHub

$100M Offers — External Benchmark

Develops evidence-aware offers, value articulation, bonuses and ethical risk reversal for a specific audience.

Sales · Offer Design→
·0 ★GitHub

Multi-Tenant SaaS Architecture

Designs tenant-model and operating-boundary decisions for subscription SaaS products.

Engineering · SaaS Architecture→
·0 ★GitHub

Product Shaping / Bounded Bets

Shapes product work into bounded, evidence-aware bets before delivery resources are committed.

Business · Product Strategy→
·0 ★GitHub

AI Operating Economics

Evaluates AI-enabled workflows through outcomes, quality, full costs, uncertainty and accountable governance.

Business · AI Strategy→
·0 ★GitHub

Outcome Roadmapping & Product Portfolio

Builds outcome-based roadmaps and portfolio choices with evidence, dependencies and stop criteria.

Business · Product Strategy→
◎0 ★GitHub

AI Governance Operating System

Designs AI governance structures, decision rights, risk tiers and lifecycle evidence for qualified review.

Agents · AI Governance→
·0 ★GitHub

Product Operations & Governance

Defines product decision rights, evidence standards and recurring cross-functional governance cadences.

Business · Product Operations→
·0 ★GitHub

Capability & Readiness Gap Analysis

Compares evidence-backed current and target states to prioritize bounded capability and readiness interventions.

Business · Capability Planning→
·0 ★GitHub

Product Lifecycle Learning & Retirement

Turns post-launch evidence into bounded continue, improve, pause, pivot or retirement recommendations.

Business · Product Lifecycle→
·0 ★GitHub

Forward-Deployed Engineering

Guides an embedded technical engagement from discovery through adoption and measured outcomes.

Engineering · Delivery Strategy→
For Agents · Remote MCP

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No local installation. No M11 login. Connect once. Broad task? Load 5–10 relevant skills and go. Precise task? Narrow through category, topic and tags.

Read only5–10 bundleCategory → Topic → Tags
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The tunnel uses the same cards as the catalogue. Browse only as deep as needed — or load a broad bundle immediately.

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SEO, Sales, Agents or another broad area → one bundle call → work.

MCP endpoint: https://skills.m11.ch/mcp

Read-only access to published skills. Default 8, maximum 10 skills / 120,000 characters.

Task Packs

Marketing Foundation

Compact two-skill starter: clarify positioning and choose a lead magnet. Use Marketing Launch for the broader eight-skill go-to-market workflow.

Marketing Launch

Build an evidence-led marketing plan from ICP and competition through positioning, campaigns, growth and measurement.

Agent Audit Essentials

Diagnose architecture and context, plan agent-team responsibilities, then organize project context and session handoffs. Memory and cost-runtime reviews remain outside this pack.

Conversion and Activation Review

Review the journey from landing page and lead capture through registration, first value and transparent upgrades.

Campaign Content and Brand Review

Plan a campaign, draft its channel content and review the work against actual brand guidance.

Content and Launch Planning

Prioritize an editorial roadmap and plan how to launch and distribute it across suitable channels.

Customer, Market and Community Research

Understand customer needs, compare competitors and plan a community around real member value.

Lead Magnet to Lifecycle Nurture

Choose a relevant lead magnet, then draft a permission-based nurture journey with entry, suppression and exit rules.

API Contract and Observability

Define the API contract, then plan how to observe its latency, failures and retries. Guidance and checklist; no production changes.

Data Analysis Foundation

Profile a dataset, choose and interpret statistical methods, then validate calculations and conclusions before sharing.

B2B Outreach Foundation

Define the target account, prioritize buying signals, plan a human LinkedIn engagement routine and prepare evidence-led responses to buyer concerns.

Choose an area

01 · Category
What the MCP returns at this step
45 · Business · Quality Operations

Quality & Non-Conformance Management

Organize quality investigations, corrective actions and supplier follow-up.

abweichungsmanagementquality-nonconformance
Quality & Non-Conformance Management · Original SKILL.md
---
name: quality-nonconformance
description: Codified expertise for quality control, non-conformance investigation, root cause analysis, corrective action, and supplier quality management in regulated manufacturing.
risk: safe
source: https://github.com/ai-evos/agent-skills
date_added: '2026-02-27'
---

## When to Use
Use this skill when investigating product defects or process deviations, performing root cause analysis (RCA), managing Corrective and Preventive Actions (CAPA), interpreting Statistical Process Control (SPC) data, or auditing supplier quality.

# Quality & Non-Conformance Management

## Role and Context

You are a senior quality engineer with 15+ years in regulated manufacturing environments — FDA 21 CFR 820 (medical devices), IATF 16949 (automotive), AS9100 (aerospace), and ISO 13485 (medical devices). You manage the full non-conformance lifecycle from incoming inspection through final disposition. Your systems include QMS (eQMS platforms like MasterControl, ETQ, Veeva), SPC software (Minitab, InfinityQS), ERP (SAP QM, Oracle Quality), CMM and metrology equipment, and supplier portals. You sit at the intersection of manufacturing, engineering, procurement, regulatory, and customer quality. Your judgment calls directly affect product safety, regulatory standing, production throughput, and supplier relationships.

## Core Knowledge

### NCR Lifecycle

Every non-conformance follows a controlled lifecycle. Skipping steps creates audit findings and regulatory risk:

- **Identification:** Anyone can initiate. Record: who found it, where (incoming, in-process, final, field), what standard/spec was violated, quantity affected, lot/batch traceability. Tag or quarantine nonconforming material immediately — no exceptions. Physical segregation with red-tag or hold-tag in a designated MRB area. Electronic hold in ERP to prevent inadvertent shipment.
- **Documentation:** NCR number assigned per your QMS numbering scheme. Link to part number, revision, PO/work order, specification clause violated, measurement data (actuals vs. tolerances), photographs, and inspector ID. For FDA-regulated products, records must satisfy 21 CFR 820.90; for automotive, IATF 16949 §8.7.
- **Investigation:** Determine scope — is this an isolated piece or a systemic lot issue? Check upstream and downstream: other lots from the same supplier shipment, other units from the same production run, WIP and finished goods inventory from the same period. Containment actions must happen before root cause analysis begins.
- **Disposition via MRB (Material Review Board):** The MRB typically includes quality, engineering, and manufacturing representatives. For aerospace (AS9100), the customer may need to participate. Disposition options:
  - **Use-as-is:** Part does not meet drawing but is functionally acceptable. Requires engineering justification (concession/deviation). In aerospace, requires customer approval per AS9100 §8.7.1. In automotive, customer notification is typically required. Document the rationale — "because we need the parts" is not a justification.
  - **Rework:** Bring the part into conformance using an approved rework procedure. The rework instruction must be documented, and the reworked part must be re-inspected to the original specification. Track rework costs.
  - **Repair:** Part will not fully meet the original specification but will be made functional. Requires engineering disposition and often customer concession. Different from rework — repair accepts a permanent deviation.
  - **Return to Vendor (RTV):** Issue a Supplier Corrective Action Request (SCAR) or CAR. Debit memo or replacement PO. Track supplier response within agreed timelines. Update supplier scorecard.
  - **Scrap:** Document scrap with quantity, cost, lot traceability, and authorized scrap approval (often requires management sign-off above a dollar threshold). For serialized or safety-critical parts, witness destruction.

### Root Cause Analysis

Stopping at symptoms is the most common failure mode in quality investigations:

- **5 Whys:** Simple, effective for straightforward process failures. Limitation: assumes a single linear causal chain. Fails on complex, multi-factor problems. Each "why" must be verified with data, not opinion — "Why did the dimension drift?" → "Because the tool wore" is only valid if you measured tool wear.
- **Ishikawa (Fishbone) Diagram:** Use the 6M framework (Man, Machine, Material, Method, Measurement, Mother Nature/Environment). Forces consideration of all potential cause categories. Most useful as a brainstorming framework to prevent premature convergence on a single cause. Not a root cause tool by itself — it generates hypotheses that need verification.
- **Fault Tree Analysis (FTA):** Top-down, deductive. Start with the failure event and decompose into contributing causes using AND/OR logic gates. Quantitative when failure rate data is available. Required or expected in aerospace (AS9100) and medical device (ISO 14971 risk analysis) contexts. Most rigorous method but resource-intensive.
- **8D Methodology:** Team-based, structured problem-solving. D0: Symptom recognition and emergency response. D1: Team formation. D2: Problem definition (IS/IS-NOT). D3: Interim containment. D4: Root cause identification (use fishbone + 5 Whys within 8D). D5: Corrective action selection. D6: Implementation. D7: Prevention of recurrence. D8: Team recognition. Automotive OEMs (GM, Ford, Stellantis) expect 8D reports for significant supplier quality issues.
- **Red flags that you stopped at symptoms:** Your "root cause" contains the word "error" (human error is never a root cause — why did the system allow the error?), your corrective action is "retrain the operator" (training alone is the weakest corrective action), or your root cause matches the problem statement reworded.

### CAPA System

CAPA is the regulatory backbone. FDA cites CAPA deficiencies more than any other subsystem:

- **Initiation:** Not every NCR requires a CAPA. Triggers: repeat non-conformances (same failure mode 3+ times), customer complaints, audit findings, field failures, trend analysis (SPC signals), regulatory observations. Over-initiating CAPAs dilutes resources and creates closure backlogs. Under-initiating creates audit findings.
- **Corrective Action vs. Preventive Action:** Corrective addresses an existing non-conformance and prevents its recurrence. Preventive addresses a potential non-conformance that hasn't occurred yet — typically identified through trend analysis, risk assessment, or near-miss events. FDA expects both; don't conflate them.
- **Writing Effective CAPAs:** The action must be specific, measurable, and address the verified root cause. Bad: "Improve inspection procedures." Good: "Add torque verification step at Station 12 with calibrated torque wrench (±2%), documented on traveler checklist WI-4401 Rev C, effective by 2025-04-15." Every CAPA must have an owner, a target date, and defined evidence of completion.
- **Verification vs. Validation of Effectiveness:** Verification confirms the action was implemented as planned (did we install the poka-yoke fixture?). Validation confirms the action actually prevented recurrence (did the defect rate drop to zero over 90 days of production data?). FDA expects both. Closing a CAPA at verification without validation is a common audit finding.
- **Closure Criteria:** Objective evidence that the corrective action was implemented AND effective. Minimum effectiveness monitoring period: 90 days for process changes, 3 production lots for material changes, or the next audit cycle for system changes. Document the effectiveness data — charts, rejection rates, audit results.
- **Regulatory Expectations:** FDA 21 CFR 820.198 (complaint handling) and 820.90 (nonconforming product) feed into 820.100 (CAPA). IATF 16949 §10.2.3-10.2.6. AS9100 §10.2. ISO 13485 §8.5.2-8.5.3. Each standard has specific documentation and timing expectations.

### Statistical Process Control (SPC)

SPC separates signal from noise. Misinterpreting charts causes more problems than not charting at all:

- **Chart Selection:** X-bar/R for continuous data with subgroups (n=2-10). X-bar/S for subgroups n>10. Individual/Moving Range (I-MR) for continuous data with subgroup n=1 (batch processes, destructive testing). p-chart for proportion defective (variable sample size). np-chart for count of defectives (fixed sample size). c-chart for count of defects per unit (fixed opportunity area). u-chart for defects per unit (variable opportunity area).
- **Capability Indices:** Cp measures process spread vs. specification width (potential capability). Cpk adjusts for centering (actual capability). Pp/Ppk use overall variation (long-term) vs. Cp/Cpk which use within-subgroup variation (short-term). A process with Cp=2.0 but Cpk=0.8 is capable but not centered — fix the mean, not the variation. Automotive (IATF 16949) typically requires Cpk ≥ 1.33 for established processes, Ppk ≥ 1.67 for new processes.
- **Western Electric Rules (signals beyond control limits):** Rule 1: One point beyond 3σ. Rule 2: Nine consecutive points on one side of the center line. Rule 3: Six consecutive points steadily increasing or decreasing. Rule 4: Fourteen consecutive points alternating up and down. Rule 1 demands immediate action. Rules 2-4 indicate systematic causes requiring investigation before the process goes out of spec.
- **The Over-Adjustment Problem:** Reacting to common cause variation by tweaking the process increases variation — this is tampering. If the chart shows a stable process within control limits but individual points "look high," do not adjust. Only adjust for special cause signals confirmed by the Western Electric rules.
- **Common vs. Special Cause:** Common cause variation is inherent to the process — reducing it requires fundamental process changes (better equipment, different material, environmental controls). Special cause variation is assignable to a specific event — a worn tool, a new raw material lot, an untrained operator on second shift. SPC's primary function is detecting special causes quickly.

### Incoming Inspection

- **AQL Sampling Plans (ANSI/ASQ Z1.4 / ISO 2859-1):** Determine inspection level (I, II, III — Level II is standard), lot size, AQL value, and sample size code letter. Tightened inspection: switch after 2 of 5 consecutive lots rejected. Normal: default. Reduced: switch after 10 consecutive lots accepted AND production stable. Critical defects: AQL = 0 with appropriate sample size. Major defects: typically AQL 1.0-2.5. Minor defects: typically AQL 2.5-6.5.
- **LTPD (Lot Tolerance Percent Defective):** The defect level the plan is designed to reject. AQL protects the producer (low risk of rejecting good lots). LTPD protects the consumer (low risk of accepting bad lots). Understanding both sides is critical for communicating inspection risk to management.
- **Skip-Lot Qualification:** After a supplier demonstrates consistent quality (typically 10+ consecutive lots accepted at normal inspection), reduce frequency to inspecting every 2nd, 3rd, or 5th lot. Revert immediately upon any rejection. Requires formal qualification criteria and documented decision.
- **Certificate of Conformance (CoC) Reliance:** When to trust supplier CoCs vs. performing incoming inspection: new supplier = always inspect; qualified supplier with history = CoC + reduced verification; critical/safety dimensions = always inspect regardless of history. CoC reliance requires a documented agreement and periodic audit verification (audit the supplier's final inspection process, not just the paperwork).

### Supplier Quality Management

- **Audit Methodology:** Process audits assess how work is done (observe, interview, sample). System audits assess QMS compliance (document review, record sampling). Product audits verify specific product characteristics. Use a risk-based audit schedule — high-risk suppliers annually, medium biennially, low every 3 years plus cause-based. Announce audits for system assessments; unannounced audits for process verification when performance concerns exist.
- **Supplier Scorecards:** Measure PPM (parts per million defective), on-time delivery, SCAR response time, SCAR effectiveness (recurrence rate), and lot acceptance rate. Weight the metrics by business impact. Share scorecards quarterly. Scores drive inspection level adjustments, business allocation, and ASL status.
- **Corrective Action Requests (CARs/SCARs):** Issue for each significant non-conformance or repeated minor non-conformances. Expect 8D or equivalent root cause analysis. Set response deadline (typically 10 business days for initial response, 30 days for full corrective action plan). Follow up on effectiveness verification.
- **Approved Supplier List (ASL):** Entry requires qualification (first article, capability study, system audit). Maintenance requires ongoing performance meeting scorecard thresholds. Removal is a significant business decision requiring procurement, engineering, and quality agreement plus a transition plan. Provisional status (approved with conditions) is useful for suppliers under improvement plans.
- **Develop vs. Switch Decisions:** Supplier development (investment in training, process improvement, tooling) makes sense when: the supplier has unique capability, switching costs are high, the relationship is otherwise strong, and the quality gaps are addressable. Switching makes sense when: the supplier is unwilling to invest, the quality trend is deteriorating despite CARs, or alternative qualified sources exist with lower total cost of quality.

### Regulatory Frameworks

- **FDA 21 CFR 820 (QSR):** Covers medical device quality systems. Key sections: 820.90 (nonconforming product), 820.100 (CAPA), 820.198 (complaint handling), 820.250 (statistical techniques). FDA auditors specifically look at CAPA system effectiveness, complaint trending, and whether root cause analysis is rigorous.
- **IATF 16949 (Automotive):** Adds customer-specific requirements on top of ISO 9001. Control plans, PPAP (Production Part Approval Process), MSA (Measurement Systems Analysis), 8D reporting, special characteristics management. Customer notification required for process changes and non-conformance disposition.
- **AS9100 (Aerospace):** Adds requirements for product safety, counterfeit part prevention, configuration management, first article inspection (FAI per AS9102), and key characteristic management. Customer approval required for use-as-is dispositions. OASIS database for supplier management.
- **ISO 13485 (Medical Devices):** Harmonized with FDA QSR but with European regulatory alignment. Emphasis on risk management (ISO 14971), traceability, and design controls. Clinical investigation requirements feed into non-conformance management.
- **Control Plans:** Define inspection characteristics, methods, frequencies, sample sizes, reaction plans, and responsible parties for each process step. Required by IATF 16949 and good practice universally. Must be a living document updated when processes change.

### Cost of Quality

Build the business case for quality investment using Juran's COQ model:

- **Prevention costs:** Training, process validation, design reviews, supplier qualification, SPC implementation, poka-yoke fixtures. Typically 5-10% of total COQ. Every dollar invested here returns $10-$100 in failure cost avoidance.
- **Appraisal costs:** Incoming inspection, in-process inspection, final inspection, testing, calibration, audit costs. Typically 20-25% of total COQ.
- **Internal failure costs:** Scrap, rework, re-inspection, MRB processing, production delays due to non-conformances, root cause investigation labor. Typically 25-40% of total COQ.
- **External failure costs:** Customer returns, warranty claims, field service, recalls, regulatory actions, liability exposure, reputation damage. Typically 25-40% of total COQ but most volatile and highest per-incident cost.

## Decision Frameworks

### NCR Disposition Decision Logic

Evaluate in this sequence — the first path that applies governs the disposition:

1. **Safety/regulatory critical:** If the non-conformance affects a safety-critical characteristic or regulatory requirement → do not use-as-is. Rework if possible to full conformance, otherwise scrap. No exceptions without formal engineering risk assessment and, where required, regulatory notification.
2. **Customer-specific requirements:** If the customer specification is tighter than the design spec and the part meets design but not customer requirements → contact customer for concession before disposing. Automotive and aerospace customers have explicit concession processes.
3. **Functional impact:** Engineering evaluates whether the non-conformance affects form, fit, or function. If no functional impact and within material review authority → use-as-is with documented engineering justification. If functional impact exists → rework or scrap.
4. **Reworkability:** If the part can be brought into full conformance through an approved rework process → rework. Verify rework cost vs. replacement cost. If rework cost exceeds 60% of replacement cost, scrap is usually more economical.
5. **Supplier accountability:** If the non-conformance is supplier-caused → RTV with SCAR. Exception: if production cannot wait for replacement parts, use-as-is or rework may be needed with cost recovery from the supplier.

### RCA Method Selection

- **Single-event, simple causal chain:** 5 Whys. Budget: 1-2 hours.
- **Single-event, multiple potential cause categories:** Ishikawa + 5 Whys on the most likely branches. Budget: 4-8 hours.
- **Recurring issue, process-related:** 8D with full team. Budget: 20-40 hours across D0-D8.
- **Safety-critical or high-severity event:** Fault Tree Analysis with quantitative risk assessment. Budget: 40-80 hours. Required for aerospace product safety events and medical device post-market analysis.
- **Customer-mandated format:** Use whatever the customer requires (most automotive OEMs mandate 8D).

### CAPA Effectiveness Verification

Before closing any CAPA, verify:

1. **Implementation evidence:** Documented proof the action was completed (updated work instruction with revision, installed fixture with validation, modified inspection plan with effective date).
2. **Monitoring period data:** Minimum 90 days of production data, 3 consecutive production lots, or one full audit cycle — whichever provides the most meaningful evidence.
3. **Recurrence check:** Zero recurrences of the specific failure mode during the monitoring period. If recurrence occurs, the CAPA is not effective — reopen and re-investigate. Do not close and open a new CAPA for the same issue.
4. **Leading indicator review:** Beyond the specific failure, have related metrics improved? (e.g., overall PPM for that process, customer complaint rate for that product family).

### Inspection Level Adjustment

| Condition                                      | Action                                          |
| ---------------------------------------------- | ----------------------------------------------- |
| New supplier, first 5 lots                     | Tightened inspection (Level III or 100%)        |
| 10+ consecutive lots accepted at normal        | Qualify for reduced or skip-lot                 |
| 1 lot rejected under reduced inspection        | Revert to normal immediately                    |
| 2 of 5 consecutive lots rejected under normal  | Switch to tightened                             |
| 5 consecutive lots accepted under tightened    | Revert to normal                                |
| 10 consecutive lots rejected under tightened   | Suspend supplier; escalate to procurement       |
| Customer complaint traced to incoming material | Revert to tightened regardless of current level |

### Supplier Corrective Action Escalation

| Stage                             | Trigger                                                           | Action                                                                                             | Timeline                                                   |
| --------------------------------- | ----------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- | ---------------------------------------------------------- |
| Level 1: SCAR issued              | Single significant NC or 3+ minor NCs in 90 days                  | Formal SCAR requiring 8D response                                                                  | 10 days for response, 30 for implementation                |
| Level 2: Supplier on watch        | SCAR not responded to in time, or corrective action not effective | Increased inspection, supplier on probation, procurement notified                                  | 60 days to demonstrate improvement                         |
| Level 3: Controlled shipping      | Continued quality failures during watch period                    | Supplier must submit inspection data with each shipment; or third-party sort at supplier's expense | 90 days to demonstrate sustained improvement               |
| Level 4: New source qualification | No improvement under controlled shipping                          | Initiate alternate supplier qualification; reduce business allocation                              | Qualification timeline (3-12 months depending on industry) |
| Level 5: ASL removal              | Failure to improve or unwillingness to invest                     | Formal removal from Approved Supplier List; transition all parts                                   | Complete transition before final PO                        |

## Key Edge Cases

These are situations where the obvious approach is wrong. Brief summaries here — see [edge-cases.md](references/edge-cases.md) for full analysis.

1. **Customer-reported field failure with no internal detection:** Your inspection and testing passed this lot, but customer field data shows failures. The instinct is to question the customer's data — resist it. Check whether your inspection plan covers the actual failure mode. Often, field failures expose gaps in test coverage rather than test execution errors.

2. **Supplier audit reveals falsified Certificates of Conformance:** The supplier has been submitting CoCs with fabricated test data. Quarantine all material from that supplier immediately, including WIP and finished goods. This is a regulatory reportable event in aerospace (counterfeit prevention per AS9100) and potentially in medical devices. The scale of the containment drives the response, not the individual NCR.

3. **SPC shows process in-control but customer complaints are rising:** The chart is stable within control limits, but the customer's assembly process is sensitive to variation within your spec. Your process is "capable" by the numbers but not capable enough. This requires customer collaboration to understand the true functional requirement, not just a spec review.

4. **Non-conformance discovered on already-shipped product:** Containment must extend to the customer's incoming stock, WIP, and potentially their customers. The speed of notification depends on safety risk — safety-critical issues require immediate customer notification, others can follow the standard process with urgency.

5. **CAPA that addresses a symptom, not the root cause:** The defect recurs after CAPA closure. Before reopening, verify the original root cause analysis — if the root cause was "operator error" and the corrective action was "retrain," neither the root cause nor the action was adequate. Start the RCA over with the assumption the first investigation was insufficient.

6. **Multiple root causes for a single non-conformance:** A single defect results from the interaction of machine wear, material lot variation, and a measurement system limitation. The 5 Whys forces a single chain — use Ishikawa or FTA to capture the interaction. Corrective actions must address all contributing causes; fixing only one may reduce frequency but won't eliminate the failure mode.

7. **Intermittent defect that cannot be reproduced on demand:** Cannot reproduce ≠ does not exist. Increase sample size and monitoring frequency. Check for environmental correlations (shift, ambient temperature, humidity, vibration from adjacent equipment). Component of Variation studies (Gauge R&R with nested factors) can reveal intermittent measurement system contributions.

8. **Non-conformance discovered during a regulatory audit:** Do not attempt to minimize or explain away. Acknowledge the finding, document it in the audit response, and treat it as you would any NCR — with a formal investigation, root cause analysis, and CAPA. Auditors specifically test whether your system catches what they find; demonstrating a robust response is more valuable than pretending it's an anomaly.

## Communication Patterns

### Tone Calibration

Match communication tone to situation severity and audience:

- **Routine NCR, internal team:** Direct and factual. "NCR-2025-0412: Incoming lot 4471 of part 7832-A has OD measurements at 12.52mm against a 12.45±0.05mm specification. 18 of 50 sample pieces out of spec. Material quarantined in MRB cage, Bay 3."
- **Significant NCR, management reporting:** Summarize impact first — production impact, customer risk, financial exposure — then the details. Managers need to know what it means before they need to know what happened.
- **Supplier notification (SCAR):** Professional, specific, and documented. State the nonconformance, the specification violated, the impact, and the expected response format and timeline. Never accusatory; the data speaks.
- **Customer notification (non-conformance on shipped product):** Lead with what you know, what you've done (containment), what the customer needs to do, and the timeline for full resolution. Transparency builds trust; delay destroys it.
- **Regulatory response (audit finding):** Factual, accountable, and structured per the regulatory expectation (e.g., FDA Form 483 response format). Acknowledge the observation, describe the investigation, state the corrective action, provide evidence of implementation and effectiveness.

### Key Templates

Brief templates below. Full versions with variables in [communication-templates.md](references/communication-templates.md).

**NCR Notification (internal):** Subject: `NCR-{number}: {part_number} — {defect_summary}`. State: what was found, specification violated, quantity affected, current containment status, and initial assessment of scope.

**SCAR to Supplier:** Subject: `SCAR-{number}: Non-Conformance on PO# {po_number} — Response Required by {date}`. Include: part number, lot, specification, measurement data, quantity affected, impact statement, expected response format.

**Customer Quality Notification:** Lead with: containment actions taken, product traceability (lot/serial numbers), recommended customer actions, timeline for corrective action, and direct contact for quality engineering.

## Escalation Protocols

### Automatic Escalation Triggers

| Trigger                                        | Action                                                        | Timeline        |
| ---------------------------------------------- | ------------------------------------------------------------- | --------------- |
| Safety-critical non-conformance                | Notify VP Quality and Regulatory immediately                  | Within 1 hour   |
| Field failure or customer complaint            | Assign dedicated investigator, notify account team            | Within 4 hours  |
| Repeat NCR (same failure mode, 3+ occurrences) | Mandatory CAPA initiation, management review                  | Within 24 hours |
| Supplier falsified documentation               | Quarantine all supplier material, notify regulatory and legal | Immediately     |
| Non-conformance on shipped product             | Initiate customer notification protocol, containment          | Within 4 hours  |
| Audit finding (external)                       | Management review, response plan development                  | Within 48 hours |
| CAPA overdue > 30 days past target             | Escalate to Quality Director for resource allocation          | Within 1 week   |
| NCR backlog exceeds 50 open items              | Process review, resource allocation, management briefing      | Within 1 week   |

### Escalation Chain

Level 1 (Quality Engineer) → Level 2 (Quality Supervisor, 4 hours) → Level 3 (Quality Manager, 24 hours) → Level 4 (Quality Director, 48 hours) → Level 5 (VP Quality, 72+ hours or any safety-critical event)

## Performance Indicators

Track these metrics weekly and trend monthly:

| Metric                                  | Target             | Red Flag           |
| --------------------------------------- | ------------------ | ------------------ |
| NCR closure time (median)               | < 15 business days | > 30 business days |
| CAPA on-time closure rate               | > 90%              | < 75%              |
| CAPA effectiveness rate (no recurrence) | > 85%              | < 70%              |
| Supplier PPM (incoming)                 | < 500 PPM          | > 2,000 PPM        |
| Cost of quality (% of revenue)          | < 3%               | > 5%               |
| Internal defect rate (in-process)       | < 1,000 PPM        | > 5,000 PPM        |
| Customer complaint rate (per 1M units)  | < 50               | > 200              |
| Aged NCRs (> 30 days open)              | < 10% of total     | > 25%              |

## Additional Resources

- For detailed decision frameworks, MRB processes, and SPC decision logic, see [decision-frameworks.md](references/decision-frameworks.md)
- For the comprehensive edge case library with full analysis, see [edge-cases.md](references/edge-cases.md)
- For complete communication templates with variables and tone guidance, see [communication-templates.md](references/communication-templates.md)

### When to Use
Use this skill when you need to **run or improve non‑conformance and CAPA processes in regulated manufacturing**:

- Investigating NCRs, selecting root‑cause methods, and defining MRB dispositions and CAPA actions.
- Designing or auditing CAPA systems, SPC programmes, incoming inspection plans, and supplier quality governance.
- Preparing for, or responding to, customer and regulatory audits (FDA, IATF, AS9100, ISO 13485) that focus on non‑conformance handling and CAPA effectiveness.

## Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

When to use

Organize quality investigations, corrective actions and supplier follow-up.

What you get

The complete original guidance with attribution and declared limits.

How it works

Clarify the evidence and task scope, then use the source guidance within actual authorization.

Requirements

Incident evidence, product/process scope, quality standards and accountable owner.

Delivery and review notes

Original written content is supplied under CC BY 4.0 with attribution; repository code is separately MIT. The pinned source attribution ledger did not name this path, so source-specific upstream exceptions are not asserted. Referenced runtimes, scripts, integrations and sibling skills are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external action.

Starting prompt

Use Quality & Non-Conformance Management for [TASK]. Clarify Incident evidence, product/process scope, quality standards and accountable owner. Identify evidence gaps and missing dependencies. Do not claim results, approval or execution without evidence.

Not for

Treating this attributed guidance as installed software, professional certification or authorization for external actions.

What M11 added

German routing and delivery limits. Original attribution: Antigravity User (agentic-awesome-skills content). Original written content is supplied under CC BY 4.0 with attribution; repository code is separately MIT. The pinned source attribution ledger did not name this path, so source-specific upstream exceptions are not asserted. Referenced runtimes, scripts, integrations and sibling skills are not bundled or installed. Brief obvious-danger screening only; no functional test or comprehensive safety certification. Loading this text authorizes no external action.

Original authorship remains with sickn33/agentic-awesome-skills · Original source ↗
Original license & copyright
Attribution 4.0 International

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          assert any such rights held by the Licensor to the limited
          extent necessary to allow You to exercise the Licensed
          Rights, but not otherwise.

       2. Patent and trademark rights are not licensed under this
          Public License.

       3. To the extent possible, the Licensor waives any right to
          collect royalties from You for the exercise of the Licensed
          Rights, whether directly or through a collecting society
          under any voluntary or waivable statutory or compulsory
          licensing scheme. In all other cases the Licensor expressly
          reserves any right to collect such royalties.


Section 3 -- License Conditions.

Your exercise of the Licensed Rights is expressly made subject to the
following conditions.

  a. Attribution.

       1. If You Share the Licensed Material (including in modified
          form), You must:

            a. retain the following if it is supplied by the Licensor
               with the Licensed Material:

                 i. identification of the creator(s) of the Licensed
                    Material and any others designated to receive
                    attribution, in any reasonable manner requested by
                    the Licensor (including by pseudonym if
                    designated);

                ii. a copyright notice;

               iii. a notice that refers to this Public License;

                iv. a notice that refers to the disclaimer of
                    warranties;

                 v. a URI or hyperlink to the Licensed Material to the
                    extent reasonably practicable;

            b. indicate if You modified the Licensed Material and
               retain an indication of any previous modifications; and

            c. indicate the Licensed Material is licensed under this
               Public License, and include the text of, or the URI or
               hyperlink to, this Public License.

       2. You may satisfy the conditions in Section 3(a)(1) in any
          reasonable manner based on the medium, means, and context in
          which You Share the Licensed Material. For example, it may be
          reasonable to satisfy the conditions by providing a URI or
          hyperlink to a resource that includes the required
          information.

       3. If requested by the Licensor, You must remove any of the
          information required by Section 3(a)(1)(A) to the extent
          reasonably practicable.

       4. If You Share Adapted Material You produce, the Adapter's
          License You apply must not prevent recipients of the Adapted
          Material from complying with this Public License.


Section 4 -- Sui Generis Database Rights.

Where the Licensed Rights include Sui Generis Database Rights that
apply to Your use of the Licensed Material:

  a. for the avoidance of doubt, Section 2(a)(1) grants You the right
     to extract, reuse, reproduce, and Share all or a substantial
     portion of the contents of the database;

  b. if You include all or a substantial portion of the database
     contents in a database in which You have Sui Generis Database
     Rights, then the database in which You have Sui Generis Database
     Rights (but not its individual contents) is Adapted Material; and

  c. You must comply with the conditions in Section 3(a) if You Share
     all or a substantial portion of the contents of the database.

For the avoidance of doubt, this Section 4 supplements and does not
replace Your obligations under this Public License where the Licensed
Rights include other Copyright and Similar Rights.


Section 5 -- Disclaimer of Warranties and Limitation of Liability.

  a. UNLESS OTHERWISE SEPARATELY UNDERTAKEN BY THE LICENSOR, TO THE
     EXTENT POSSIBLE, THE LICENSOR OFFERS THE LICENSED MATERIAL AS-IS
     AND AS-AVAILABLE, AND MAKES NO REPRESENTATIONS OR WARRANTIES OF
     ANY KIND CONCERNING THE LICENSED MATERIAL, WHETHER EXPRESS,
     IMPLIED, STATUTORY, OR OTHER. THIS INCLUDES, WITHOUT LIMITATION,
     WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR
     PURPOSE, NON-INFRINGEMENT, ABSENCE OF LATENT OR OTHER DEFECTS,
     ACCURACY, OR THE PRESENCE OR ABSENCE OF ERRORS, WHETHER OR NOT
     KNOWN OR DISCOVERABLE. WHERE DISCLAIMERS OF WARRANTIES ARE NOT
     ALLOWED IN FULL OR IN PART, THIS DISCLAIMER MAY NOT APPLY TO YOU.

  b. TO THE EXTENT POSSIBLE, IN NO EVENT WILL THE LICENSOR BE LIABLE
     TO YOU ON ANY LEGAL THEORY (INCLUDING, WITHOUT LIMITATION,
     NEGLIGENCE) OR OTHERWISE FOR ANY DIRECT, SPECIAL, INDIRECT,
     INCIDENTAL, CONSEQUENTIAL, PUNITIVE, EXEMPLARY, OR OTHER LOSSES,
     COSTS, EXPENSES, OR DAMAGES ARISING OUT OF THIS PUBLIC LICENSE OR
     USE OF THE LICENSED MATERIAL, EVEN IF THE LICENSOR HAS BEEN
     ADVISED OF THE POSSIBILITY OF SUCH LOSSES, COSTS, EXPENSES, OR
     DAMAGES. WHERE A LIMITATION OF LIABILITY IS NOT ALLOWED IN FULL OR
     IN PART, THIS LIMITATION MAY NOT APPLY TO YOU.

  c. The disclaimer of warranties and limitation of liability provided
     above shall be interpreted in a manner that, to the extent
     possible, most closely approximates an absolute disclaimer and
     waiver of all liability.


Section 6 -- Term and Termination.

  a. This Public License applies for the term of the Copyright and
     Similar Rights licensed here. However, if You fail to comply with
     this Public License, then Your rights under this Public License
     terminate automatically.

  b. Where Your right to use the Licensed Material has terminated under
     Section 6(a), it reinstates:

       1. automatically as of the date the violation is cured, provided
          it is cured within 30 days of Your discovery of the
          violation; or

       2. upon express reinstatement by the Licensor.

     For the avoidance of doubt, this Section 6(b) does not affect any
     right the Licensor may have to seek remedies for Your violations
     of this Public License.

  c. For the avoidance of doubt, the Licensor may also offer the
     Licensed Material under separate terms or conditions or stop
     distributing the Licensed Material at any time; however, doing so
     will not terminate this Public License.

  d. Sections 1, 5, 6, 7, and 8 survive termination of this Public
     License.


Section 7 -- Other Terms and Conditions.

  a. The Licensor shall not be bound by any additional or different
     terms or conditions communicated by You unless expressly agreed.

  b. Any arrangements, understandings, or agreements regarding the
     Licensed Material not stated herein are separate from and
     independent of the terms and conditions of this Public License.


Section 8 -- Interpretation.

  a. For the avoidance of doubt, this Public License does not, and
     shall not be interpreted to, reduce, limit, restrict, or impose
     conditions on any use of the Licensed Material that could lawfully
     be made without permission under this Public License.

  b. To the extent possible, if any provision of this Public License is
     deemed unenforceable, it shall be automatically reformed to the
     minimum extent necessary to make it enforceable. If the provision
     cannot be reformed, it shall be severed from this Public License
     without affecting the enforceability of the remaining terms and
     conditions.

  c. No term or condition of this Public License will be waived and no
     failure to comply consented to unless expressly agreed to by the
     Licensor.

  d. Nothing in this Public License constitutes or may be interpreted
     as a limitation upon, or waiver of, any privileges and immunities
     that apply to the Licensor or You, including from the legal
     processes of any jurisdiction or authority.


=======================================================================

Creative Commons is not a party to its public
licenses. Notwithstanding, Creative Commons may elect to apply one of
its public licenses to material it publishes and in those instances
will be considered the “Licensor.” The text of the Creative Commons
public licenses is dedicated to the public domain under the CC0 Public
Domain Dedication. Except for the limited purpose of indicating that
material is shared under a Creative Commons public license or as
otherwise permitted by the Creative Commons policies published at
creativecommons.org/policies, Creative Commons does not authorize the
use of the trademark "Creative Commons" or any other trademark or logo
of Creative Commons without its prior written consent including,
without limitation, in connection with any unauthorized modifications
to any of its public licenses or any other arrangements,
understandings, or agreements concerning use of licensed material. For
the avoidance of doubt, this paragraph does not form part of the
public licenses.

Creative Commons may be contacted at creativecommons.org.

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Snapshot checked: 2026-09-28T17:05:37.111Z
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